Tech News
Lexar MEA expansion: 5,000+ retail stores
Lexar MEA expansion has hit a major milestone: the brand’s products are now available in over 5,000 retail stores across the Middle East and Africa. Moreover, the footprint reflects a fivefold increase in outlets carrying Lexar-branded solutions. With GITEX Global 2025 approaching, Lexar will showcase its latest memory and storage innovations for photographers, gamers, and content creators.
Lexar MEA expansion: momentum built with partners
At the core, growth comes from “The Lexar Way.” Specifically, the company co-builds the channel through training, consumer engagement, and incentive programs—so partners can move faster and serve customers better. Consequently, retailers gain the resources and product knowledge to match users with the right cards, readers, SSDs, and DRAM. In turn, this partner-first model has underpinned demand over the past three years.

“For nearly 30 years, Lexar has been empowering the world with memory innovations,” said Fissal Oubida, General Manager – Middle East, Africa & India. “Ultimately, our rapid growth in the region reflects rising demand for reliable memory solutions and the strength of our retail partnerships. Therefore, expanding our footprint demonstrates a long-term commitment to a market that’s become a hub for imaging innovation and creativity.”
Lexar MEA expansion at GITEX: what creators and gamers will see
At GITEX Global 2025 (Hall 1, Stand H1-25), Lexar plans to spotlight professional-grade memory cards, high-speed card readers, portable SSDs, and performance DRAM—solutions tuned for regional workflows. For creators, that means faster offloads, smoother edits, and simpler backup routines. For gamers, it means quicker load times and more responsive systems with NVMe upgrades and reliable storage tiers. Additionally, visitors can expect hands-on demos and guidance on selecting media for mirrorless bodies, cinema cameras, and gaming rigs. Notably, the team will translate specs into practical choices for real-world use.
Partner enablement that scales across MEA
To keep pace with demand, Lexar runs channel seminars and roadshows across the region. During these sessions, product details become clear use cases—from 4K/8K capture on CFexpress to hybrid creator–gamer setups. Furthermore, the company invests in localized education so floor staff can explain speed classes, endurance ratings, thermal behavior, and backup best practices. As a result, customers leave with the right media for their device and workload.
“Going forward, Lexar will continue to consolidate its regional presence,” added Oubida. “In fact, GITEX is an ideal platform to extend collaborations, strengthen local partnerships, and introduce new offerings tailored to MEA consumers.”
Why the Lexar MEA expansion footprint matters for end users
Availability matters. Because the retail network is broader, buyers can compare products in person, ask questions, and walk out with the right kit the same day. Moreover, consistent access improves creator and gamer confidence—especially when tight deadlines depend on fast cards and dependable SSDs. In practical terms, the 5,000-store milestone shortens the path from idea to delivery. Likewise, it supports regional growth in content creation, esports, and professional imaging.
Looking ahead
Expect continued product rollouts and deeper collaboration with resellers. Next, the roadmap includes more education-first initiatives, clearer in-store guidance, and expanded after-sales support. Ultimately, photographers, videographers, streamers, and gamers will gain a simpler, more reliable way to upgrade daily tools. In summary, Lexar’s partner model and retail reach position the brand to scale with MEA’s demand.
Bottom line
The Lexar MEA expansion is about reach, relevance, and reliability. With 5,000+ stores and a strong showing planned for GITEX Global 2025, the company is doubling down on creators and gamers across the Middle East and Africa—therefore bringing pro-grade memory and storage closer to where people work and play.
Check Out Our Previous Post on RTX 50 student laptops: AI tools for school
Tech News
New Rubrik Agent Cloud Accelerates Trusted Enterprise AI Agent Deployments
AI agents represent the biggest opportunity and the biggest threat to organizations everywhere. Rubrik, Inc., the Security and AI Operations Company, today announced the launch of the Rubrik Agent Cloud to accelerate enterprise AI agent adoption while managing risk of AI deployments.
AI transformation is now mandatory for most organizations. However, IT leaders are constrained because Agentic AI has significant risks including hallucination as well as compromise by threat actors. Rubrik Agent Cloud is designed to monitor and audit agentic actions, enforce real-time guardrails for agentic changes, fine-tune agents for accuracy and, finally, undo agent mistakes. Built on the Rubrik Platform that uniquely combines data, identity and application contexts, Rubrik Agent Cloud gives customers security, accuracy, and efficiency as they transform their organizations into AI enterprises.
“IT and security leaders often don’t know what their AI agents are doing or how to undo their mistakes. Rubrik wants to help them answer: ‘What agents do I have?’ ‘What are they capable of doing?’ ‘How are they performing?’ ‘What did they do?’ and ‘Can I undo that when they screw up?’ said Bipul Sinha, CEO, Chairman, and Co-Founder of Rubrik. “AI agents have the potential to cause 10x the damage in 1/10 of the time. With Rubrik Agent Cloud, we uniquely address this challenge by leveraging our leadership in data, identity, and resilience to help our customers deploy AI agents with peace of mind.”
Accelerate Enterprise AI Deployment and Resilience
Rubrik Agent Cloud will offer comprehensive agent management capabilities that encompass the entire AI agent lifecycle – from observability and control to performance management and simulation.
- Agent Monitor:
- Auto-discovers both infrastructure-as-a-service (Azure/AWS) agents as well as platform-as-a-service (M365/AgentForce) agents.
○ Automatically discovers and maps active agents across popular agent builders such as OpenAI, Microsoft Copilot Studio, Amazon Bedrock and other popular agent building tools.
○ Continuously monitors agent activity and data access, and maintains immutable audit trails capturing context from data, identity, and applications.
- Agent Govern:
- Tracks agent usage, evaluates performance against prompts, and gives teams the tools to control destructive/undesired actions.
○ Defines and enforces agent behavior, access, and action policies in real-time.
○ A centralized tool to provide integration with enterprise identity systems—helping ensure secure, compliant, and controlled innovation.
- Agent Remediate:
- Announced in August 2025, Agent Rewind integrates with Rubrik Security Cloud to provide the industry’s only solution for precise time and blast radius rollback of undesirable or destructive actions.
○ Goes beyond observability to allow organizations to instantly undo unwanted or destructive actions, without any downtime or data loss.
○ Selective rollback of agent-driven changes ensures continuous protection for critical data and systems, and immutable recovery.
Tech News
UAE’s AI market set to soar to Dh170 billion by 2030, driving MENA’s Dh610 billion Artificial Intelligence boom
The UAE’s Artificial Intelligence (AI) market is forecast to hit Dh170 billion (USD 46.33 billion) by 2030, according to new data from Grand View Research (GVR) in a study that underscores the country’s accelerating dominance in the region’s USD 166 billion (Dh610 billion) AI boom.
Close on the heels of the UAE unveiling its first Arabic-language AI model earlier this year, the new research by the California headquartered- firm reveals that the MENA AI market, valued at USD 11.92 billion (Dh43.7 billion) in 2023, is set to expand almost fifteen-fold to USD 166.33 billion (Dh610 billion) by 2030, growing at an annual rate of 44.8 percent.
“The Middle East, and especially the UAE, is no longer just an adopter of global AI technologies – it’s, in fact, shaping its own playbook,” said Swayam Dash, Managing Director at Grand View Research. “With sovereign funds backing innovation, and policies like the UAE’s new Strategic Plan 2031 leading the way with focus on utilising artificial intellegence in achieving greater financial efficiency for the federal government, the region is becoming a laboratory for how AI can drive both governance and growth.”
GVR’s report further highlights that nearly three in four UAE companies have maintained or increased their AI investments in the past year. Machine learning and deep learning remain the backbone of this transformation, particularly in healthcare, logistics, and financial services.
According to the report, the AI in Healthcare market in the Middle East and Africa, valued at USD 193.1 million (Dh 709 million) in 2023, is projected to reach USD 1.47 billion (Dh 5.39 billion) by 2030 growing at a CAGR of 33.6 per cent, while the region’s legal AI sector – currently at USD 43.3 million (Dh 159 million) – is expected to almost triple to USD 121.5 million (Dh 446 million) at a CAGR of 18 per cent over the same period.
“The release of region-specific AI metrics for the first time quantifies what many have sensed – that the UAE and its neighbours are at the tipping point of a generational transformation,” Dash added. “And the next wave of opportunity will come from specialisation. Sectors like healthcare and legal technology are still emerging here and hence the potential is immense. With the AI in regional healthcare market alone projected to touch USD 8.39 billion (AED 30.8 billion) by 2033, we’re looking at a decade of exponential growth. Likewise, the legal AI space, though currently small, represents a first-mover opportunity in digitising governance, compliance, and regulatory frameworks – areas where the Middle East can define its own benchmarks rather than follow global ones.”
The study also notes how the MENA region is further emerging stronger as one of the world’s most dynamic AI frontiers driven particularly by government-led digital transformation agendas, rapid urbanisation, and the rollout of AI-enabling technologies such as 5G, cloud, and IoT,
“Machine learning and deep learning continue to dominate adoption across smart-city initiatives, healthcare, and urban management – with the UAE leading the charge in real-world integration,” said Dash.
The full Grand View Research MENA AI Market Report offers an in-depth analysis of these evolving trends, uncovering how data, policy, and innovation are converging to redefine the region’s digital economy.
Tech News
FVC and SearchInform Join Forces to Boost Insider Threat Prevention and Data Protection in MENA
FVC, a prominent distributor specialising in innovative technology solutions, is pleased to announce its strategic partnership with SearchInform, a leader in information security and insider threat prevention solutions. Together, they are committed to strengthening organizations’ defenses against data leaks, corporate fraud, human-factor related risks.
K.S. Parag, Managing Director, FVC:
“We are excited to welcome SearchInform to our cybersecurity portfolio. The company offers the most powerful and localized DLP on the MENA market. SearchInform solution stands out from the competition due to a number of advantages. The system can be deployed within a few hours, protects the maximum number of data transfer channels, provides smart content-based blocking for all controlled channels and also use digital watermarks to trace the source of potential leaks. SearchInform DLP supports analysis of data in Arabic and has security policies, tailored for requirements of local organizations, enabling timely detection and prevention of confidential data leaks. The solution leverages AI to monitor atypical data transfer channels, recognize graphic elements, transcribe audio into text, detect attempts to photograph PC screens with smartphones.”
SearchInform offers a range of products, including DCAP, DLP, and SIEM. All the tools are seamlessly integrated. Technical support is provided through a specialist assigned to the company, who has extensive experience thanks to clients from various fields.
Commenting on the Partnership, Artem Volodin, CEO SearchInform MENA, stated:
“We are proud to collaborate with FVC, whose expertise in the Middle Eastern market will strengthen our efforts to combat insider threats and data leaks. The region needs a comprehensive solution that will enable organizations to meet regulatory standards, including SAMA, PDPL, DCC, ECC, UAE Information Assurance (IA) Regulation etc. and global ones, such as GDPR, PCI DSS. SearchInform delivers tools for data protection and risk mitigation across all levels: FileAuditor secures file systems, DLP covers workstations and human risks, Risk Monitor addresses corporate fraud, and SIEM protects IT infrastructure.”
The partners are currently conducting expert training, partner enablement sessions, and are also negotiating the implementation of SearchInform products in local companies.
-
Tech News1 year agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR7 months agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Tech Interviews2 years agoNavigating the Cybersecurity Landscape in Hybrid Work Environments
-
Tech News3 months agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
Tech News2 years agoBrighton College Abu Dhabi and Brighton College Al Ain Donate 954 IT Devices in Support of ‘Donate Your Own Device’ Campaign
-
Editorial11 months agoCelebrating UAE National Day: A Legacy of Leadership and Technological Innovation
-
VAR1 year agoSamsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms
-
Cover Story8 months agoUnifonic Leading the Future of AI-Driven Customer Engagement


