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INSIDE RAK’S NEXT PROPERTY WAVE
Exclusive Interview with Philip Yousef, Chief Sales Officer, Major Developments.
What is driving property buying and selling in the region?
The Ras Al Khaimah market is being driven by a perfect convergence of fundamentals, tourism growth, infrastructure readiness, and yield resilience. In just the first half of 2025, RAK welcomed over 654,000 visitor arrivals, marking a 6% year-on-year surge, with tourism revenues climbing 9%, according to the RAKTDA.
On the capital markets side, residential values have surged 18% year-on-year as per CBRE, with average apartment prices now reaching AED 1,947 per sq ft. Al Marjan Island has been a standout performer, recording an astonishing 71% annual increase in sales prices. Off-plan activity is also exceptionally strong, with 1,760 units sold in H1 2025 alone and Q2 sales reaching AED 3.6 billion, up from AED 2.5 billion in Q1. These aren’t speculative surges; they reflect the depth and maturity of the market, particularly as RAK Central nears full activation as the emirate’s business and commercial hub.
From my lens, what’s fuelling this activity is not just sentiment, it’s structure. Fitch Ratings continues to affirm RAK at A+ with a Stable outlook, while projecting UAE GDP to grow 5.1% in 2025 and RAK-specific GDP to average 6.1% over 2025-26. For us at Major Developments, this stability is the foundation upon which projects like Manta Bay on Al Marjan and Colibri Views in RAK Central are thriving, they’re built at the intersection of high-velocity tourism and long-term economic activity.
What changes are you seeing in buyer preferences – for example, are people prioritizing location, size, or lifestyle amenities differently than before?
Buyer behaviour in RAK has evolved significantly in the past 18 months. Location remains paramount, but the definition of a “prime” location has bifurcated. On one end are leisure-focused buyers who are driving demand on Al Marjan Island, where the +71% price surge underlines the premium for branded, beachfront, short-let-ready homes. On the other end, we see growing demand for urban convenience in RAK Central, where mixed-use infrastructure, offices, and parks are creating a modern business core. Colibri Views is a direct response to this shift, designed to serve the growing executive and corporate workforce that prefers to live at the centre of activity while staying minutes from the leisure coast.
We’ve also noticed that buyers are increasingly seeking fully furnished, turnkey residences. They want to activate their investment from day one, without the friction of setup and fit-outs. That’s why all our homes at Manta Bay and Colibri Views come fully furnished with integrated European interiors and modular layouts.
Most critically, amenities are no longer seen as decorative, they are decisive. This is where innovation is reshaping buyer expectations. At Manta Bay, we’re delivering the world’s first Sky Beach, a fully functional sandy beach suspended several feet above the shoreline, designed as a year-round leisure space. At Colibri Views, we’ve built the world’s first and only Rooftop Footbot experience in collaboration with international football legend Patrice Evra, combining AI-driven wellness with sport and community engagement. These are not vanity add-ons. They’re lifestyle infrastructure, and increasingly, buyers benchmark projects on the depth and uniqueness of their amenity ecosystem.
We’ve also seen a shift from sheer size to specification quality. Today’s buyers prefer slightly more compact homes if it means better views, better design, and better services. This is exactly why our planning philosophy prioritises layout efficiency and convertible spaces over excess square footage.
To what extent are digital platforms, proptech solutions, and virtual property tours influencing how buyers and sellers engage in the market today?
Digital walkthrough solutions and VR-based tools are redefining how potential buyers experience real estate, taking project understanding to an entirely new level. We see a diverse mix of preferences among our clients, some continue to value traditional purchase journeys, while others find greater clarity and satisfaction when engaging through the latest tech solutions.
We remain committed to exploring emerging proptech trends and integrating the most effective innovations to deliver an informed, seamless, and future-ready experience to our clients.
Are you noticing a shift in the profile of investors entering the market – for example, more overseas buyers, first-time homeowners, or institutional investors?
Absolutely. The profile has diversified significantly. European interest is at an all-time high, with the RAKTDA recording the strongest tourism growth from Central and Eastern Europe, Romania up 65% and Poland up 56% in the first half of this year. That correlates directly with what we’re seeing on the ground: more first-time European buyers entering the market, often purchasing for hybrid use – personal holidays and short-let income.
We’re also seeing more first-time regional buyers, particularly younger GCC and expat professionals, entering through fully furnished, ready-to-rent stock. And notably, institutional investors and regional developers are circling RAK, with CBRE data confirming a surge of interest in acquiring or partnering on new branded residential projects on Al Marjan.
Our two projects reflect these buyer personas clearly: Manta Bay caters to yield-driven investors seeking high-visibility leisure stock near the Wynn Resort, while Colibri Views attracts business-adjacent residents and investors who value RAK Central’s emerging ecosystem of offices, retail, and parks. Together, they capture the two strongest growth corridors in the emirate.
Looking ahead, what trends will drive property transactions over the next 12–18 months?
There are four clear forces set to shape the next cycle of property transactions in Ras Al Khaimah. The most immediate catalyst is the Wynn Resort on Al Marjan Island, which is on track to open in early 2027. Each construction milestone has continued to re-rate the value of surrounding real estate, anchoring Al Marjan as the epicentre of leisure-driven investment.
At the same time, RAK Central is transitioning from concept to reality; its land plots are fully sold out, infrastructure is now complete, and commercial tenants are beginning to activate the district. This momentum positions Colibri Views to serve as the residential benchmark of RAK Central, capturing demand from both regional executives and international investors seeking a foothold in the emirate’s emerging business hub.
The tourism base is also compounding at record levels. In H1 2025, visitor arrivals reached 654,000 (+6% year-on-year) and revenues rose 9%, while ancillary segments like MICE and weddings grew +36%. This sustained inflow will directly fuel demand for short-stay-ready residences, especially those with resort-led appeal like Manta Bay.
And underpinning it all is a highly supportive macroeconomic climate. Ras Al Khaimah continues to hold an A+ (Stable) rating from Fitch, and the UAE is forecast to achieve 5.1% GDP growth this year, creating a favourable environment for capital inflows and real estate liquidity.
Looking ahead, I see the market being shaped by distinctive, experience-led projects in catalytic locations. At Major Developments, we’ve already partnered with global football icons like Francesco Totti and Patrice Evra, whose involvement has reinforced buyer confidence and amplified our international visibility. Building on this success, we intend to forge more such high-profile partnerships while also expanding our portfolio into the Beach District, further strengthening our footprint across Ras Al Khaimah’s most future-ready corridors.
Home Integrator
CASAGRAND SHOWCASES HERMINA AT IPS CONGRESS 2026
Casagrand, one of India’s leading real estate developers, is participating in IPS Congress 2026, where it is showcasing its Flagship project HERMINA, at Dubai Islands, while highlighting its plans to develop more than 6 million sq. ft. of premium residential and mixed-use developments in Dubai over the next three years.
The developer’s UAE expansion builds on the strong market response to Casagrand HERMINA, its residential development in Dubai Islands, which has achieved 60% sales since its launch. The performance marks an encouraging first milestone for Casagrand as it expands its presence in one of the region’s most dynamic real estate markets.
“Our first year in the Dubai real estate market has been incredibly rewarding and has reinforced our confidence in the opportunities ahead,” said Luthfullah K, Director – Dubai, Casagrand. “With plans to develop more than 6 million sq. ft. of premium residential and mixed-use space over the next three years, we are focused on building a strong and diverse development pipeline in Dubai. We see significant potential across both established communities and emerging growth corridors, and our approach will continue to be guided by the evolving needs of the market.”
“The response to Casagrand HERMINA has further strengthened our confidence, with the project already achieving 60% sales. As we look ahead, we are excited to introduce more projects to Dubai and build on Casagrand’s 22-year track record of development in India. Our ambition is to establish Casagrand as a trusted and respected developer in the UAE, with a growing portfolio that delivers quality and long-term value to residents and investors,” added Luthfullah.
Since the opening of IPS Congress 2026, more than 500 visitors have already walked into the Casagrand stand, reflecting strong interest in HERMINA and the developer’s expanding portfolio in Dubai. Visitors can explore the project and learn more about Casagrand’s upcoming developments and plans for the UAE market.
Home Integrator
Rentify Reimagines Rental Renewals with AI-Powered Command Center
Exclsuive interview with Rajneel Kumar, Co- Founder of Rentify
What gap in today’s rental renewal journey led Rentify to develop the Renewal Command Center andwhat does it aim to fundamentally change for property managers and tenants?
Renewals are one of the most valuable recurring events in a residential portfolio, yet they are often managed far too late.
Close to 80% of residential tenants renew each year. That means the renewal book is not an administrative workflow. It is a recurring revenue pipeline. Yet in many portfolios, the process still begins weeks before expiry, with teams working across spreadsheets, emails and disconnected systems.
We built the Renewal Command Center to change that.
The process starts months earlier, with the tenancy history, payment behaviour and relevant portfolio information already structured before the conversation begins.
For property managers, that creates greater visibility over future revenue and gives teams time to make better commercial decisions. For tenants, it means earlier clarity, more transparent terms and greater flexibility around how rent is paid.
The bigger shift is simple: treat retention with the same discipline traditionally reserved for acquisition.
Rentify is positioning Earn AI as an operating system with a specialised AI workforce. What does this mean in practical terms for property managers managing increasingly complex portfolios?
Property management has historically scaled by adding people. We believe the next generation will scale by giving those people significantly more operating capacity.
That is what we mean by an AI workforce.
Earn AI has specialised agents responsible for different parts of the rental lifecycle. Intelligence structures and understands the portfolio. Collections works across outstanding rent. The Renewal Command Center manages the renewal workflow. Each agent has a specific mandate, while important commercial decisions remain subject to human approval.
The difference becomes more significant as portfolios grow. Whether a manager is responsible for 200 units or 8,000, every unit should receive the same level of attention.
Our objective is not to replace the property manager. It is to remove the relationship between portfolio growth and administrative workload.
And importantly, this does not require companies to replace their existing systems. Earn AI is designed to work alongside the ERP, PMS or spreadsheet they already use.
How does the Renewal Command Center bring together tenant intelligence, lease generation, insurance, Open Banking and payments to create a more seamless rental renewal experience?
The problem with renewals is rarely that one individual step is particularly difficult. It is that five or six different steps are handled separately.
Our approach is to turn them into one connected journey.
The Command Center can bring together the tenant’s payment and tenancy history, the commercial renewal decision, lease generation, insurance, affordability information and ultimately payment into the same workflow.
For example, Open Banking through Spare can provide consented financial information that helps support affordability decisions. Insurance through YallaCompare can be introduced at the relevant point in the journey rather than as a disconnected afterthought. Payment and direct-debit capabilities can then complete the process.
For the tenant, the experience becomes much simpler: one journey from renewal offer to signed lease and payment.
For a property manager, the benefit is equally important. Fewer handoffs, less manual coordination and much better visibility over exactly where every renewal sits.
AI adoption often raises questions around trust, judgement and human oversight. How is Rentify ensuring that automation supports decision-making while still keeping the human element at the heart of property management?
There is a very clear line we have drawn at Rentify. The system can prepare and recommend; people remain accountable for the decision.
A property manager understands a landlord relationship, a tenant circumstance or the commercial context of a building in ways that cannot simply be reduced to an algorithm.
What AI can do extremely well is make sure that person has the right information at the right time.
It can surface the renewal early, assemble the tenancy history, identify relevant signals, prepare the workflow and ensure actions do not disappear because someone was busy that afternoon.
And importantly, those actions should be visible and auditable. A manager should be able to understand what happened, why it happened and what information was used.
That is the model we believe in.
The AI carries the repetitive operational load. The property manager retains the judgement, accountability and relationship. At portfolio scale, that distinction becomes incredibly powerful.
Home Feature
Memory Boosters: Cognitive Exercises to Elevate Your Brain Performance
By Dr Eleni Margioti, Neuropsychology Lead – The Brain & Performance Centre, A DP World Company
Memory lapses and slower recall are often accepted as an inevitable part of ageing, but a growing body of research tells a more encouraging story. Cognitive decline is not a fixed timeline; it is heavily influenced by daily habits, and some of the most effective of those are also the simplest. The brain responds to how we use it, at every age.
The principle behind this is neuroplasticity – the brain’s ability to form new connections and reorganise itself in response to new demands, well into later life. Just as muscles respond to resistance training, the brain responds to being challenged in ways that are unfamiliar or slightly challenging. The key word is “slightly”. Exercises that feel effortless stop offering much benefit once they become routine, which is why variety matters as much as consistency.
Start with working memory
Working memory is the ability to hold information in mind while actively using or manipulating it. We rely on it throughout the day, for example, keeping track of a conversation while formulating a response, holding a PIN in mind long enough to enter it, or mentally reorganising information we have just heard.
Simple daily challenges can exercise this system: repeat a short sequence of numbers backwards, count backwards from 100 in sevens, or hear a short list of items and then recall them in reverse order. As these tasks become easier, gradually increase the difficulty to keep your working memory challenged.
These exercises take only a few minutes and place demands not only on working memory, but also on attention and executive control. The aim is not simply to get better at a particular exercise, but to regularly challenge the brain to hold, manipulate, and work with information.
Make cognitive exercise challenging
Not all cognitive activities challenge the brain in the same way. Sudoku, card games and strategy games can be particularly engaging because each game presents a different problem to solve, requiring attention, planning, working memory and flexible thinking. Playing cards with others can add another layer of challenge through social interaction, decision-making and adapting to another person’s moves.
Puzzles can also provide useful cognitive stimulation, but repeatedly completing the same type of familiar task may become less demanding with practice. The key is variety and progressive challenge: choose activities that remain engaging, change from one attempt to the next, and require you to think, adapt and develop new strategies.
Learn something with no practical use
There is a strong case for taking up a skill purely because it is unfamiliar – a new language, a musical instrument, even learning to draw. These activities activate multiple brain regions at once: memory, coordination, auditory or visual processing, and sustained attention. The learning curve is uncomfortable at first, and that discomfort is largely the point. It is the mental effort of building a new skill, rather than eventual mastery of it, that appears to matter most for neuroplasticity and cognitive reserve.
Do not separate the mind from the body
Cognitive exercises work best alongside physical movement, not instead of it. Activities that combine the two, dancing, tai chi, or even walking while doing simple mental arithmetic, ask the brain to coordinate movement and thought at the same time, which is a more demanding and more effective form of stimulation than either done alone. Aerobic exercise also increases cerebral blood flow and supports the release of neurotrophic factors involved in forming new neural connections.
Make it social
Conversation is one of the most complete cognitive workouts available. It draws on memory, language, attention and emotional interpretation, often within a single sentence. Group activities like a book club, a card game, volunteering, combine social engagement with mental challenge, and social isolation has been consistently linked with an increased risk of future cognitive decline.
Protect the sleep that consolidates it
Mental exercise only pays off if the brain has the opportunity to consolidate what it has practised. Memory consolidation takes place largely during deep sleep, alongside the clearance of metabolic waste products. Maintaining a consistent sleep schedule and good-quality sleep is an important part of cognitive health. Cognitive training provides the challenge; sleep helps the brain consolidate and retain what it has learned.
Consistency over intensity
The most common mistake is treating cognitive exercise as an occasional activity rather than a habit. An hour of puzzles once a week does far less than ten- or fifteen-minutes woven into daily life. Pairing a new mental exercise with an existing routine over morning coffee, during a commute, or before bed, tends to be what makes it stick.
None of these strategies can guarantee the prevention of cognitive decline, and persistent or concerning memory changes should always be discussed with a healthcare professional. However, the brain remains remarkably adaptable throughout life. The most effective approaches do not need to be complicated; they simply encourage the brain to keep doing what it does best: learning, adapting, and responding to new challenges.
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