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ADIB’s Retail Banking Chief Discusses Market Leadership and Product Innovation Strategy

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Exclusive Interview with Amit Malhotra, Group Head of Retail Banking, ADIB

Amit Malhotra ADIB
Amit Malhotra, Group Head of Retail Banking, ADIB
  1. You launched the remittance service “Remit!” this month in collaboration with Visa. Why might this service contribute to the expansion of your business? How have customers responded to it? And is it limited to the UAE market, which is seeing a growing influx of migrant labour?

The launch of “Remit!” with Visa represents an important milestone for ADIB, expanding our product portfolio and meeting the evolving needs of customers who increasingly require secure, rapid, and cost-effective remittance solutions. It also reflects the bank’s unwavering commitment to innovation, customer-centricity, and financial inclusion.

The UAE, with its large and growing expat population, provides a strong foundation for such services, and remittances remain a critical financial lifeline for many residents. ADIB’s new service leverages the power of Visa’s global network to deliver fast, reliable, and transparent cross-border transfers. This offering not only reinforces ADIB’s position as a leader in digital banking solutions but also addresses the evolving needs of a diverse customer base in one of the world’s largest remittance markets. With a large and ever-growing expatriate population, the demand for secure, rapid, and cost-effective remittance solutions is essential and

the launch of “Remit!” with Visa Direct is a strategic response to the UAE’s unique market dynamics. Visa Direct, known for its real-time payment capabilities, empowers ADIB customers to send funds internationally with unprecedented ease and speed. Transfers that once took days can now be completed within hours—This “remittance at your fingertips” approach transforms the user experience, removing traditional barriers and complexities that have long characterized cross-border payments.

Early feedback has been highly encouraging. Customers value the seamless integration with Visa’s global network, which allows transfers to be completed within hours rather than days. They also appreciate the user-friendly app interface, responsive customer support, and the added confidence of Visa’s robust security protocols. These features have proven particularly reassuring for first-time remittance users.

At present, “Remit!” is tailored for the UAE market. However, given the scale of Visa’s infrastructure, the platform is designed with future scalability in mind, creating potential for expansion into other markets with similar demand.

  1. What is the volume of investments the bank has injected into new products since the beginning of the year, and what are your expectations for the fourth quarter?

ADIB has consistently invested in new products throughout the year as part of its broader commitment to innovation and growth solidifying its reputation as a market leader in Islamic banking. While specific figures are not disclosed, our strategy prioritizes supporting emerging opportunities and diversifying our product offerings. These include fractional sukuk This innovative product allows a wider range of customers to participate in sukuk investments by lowering the minimum investment threshold, making Islamic finance more accessible and flexible.

Looking to the fourth quarter, we expect momentum to remain strong, with a focus on solutions that address evolving customer needs and position ADIB for sustained long-term growth. The Exceed Rewards Program provides customers with enhanced opportunities to earn and redeem points across a variety of partners and platforms. This program is tailored to deepen customer engagement and loyalty while offering tangible value. Enhanced ATM and CDM Machines: Investment in upgraded ATM and Cash Deposit Machines (CDMs) has modernized branch and self-service banking. These machines now offer improved reliability, increased security, and expanded functionality, catering to evolving customer expectations for convenience and efficiency. In response to the growing demand for digital banking, ADIB has rolled out more than 30 new digital services. These encompass everything from account management and mobile payments to advanced analytics and customer support, ensuring that clients have access to seamless, secure, and personalized banking experiences.

 Looking to the fourth quarter, we expect momentum to remain strong, with a focus on solutions that address evolving customer needs and position ADIB for sustained long-term growth.

  1. Do you intend to launch a new product before the end of the current year?

Innovation remains a central focus for ADIB, and this year has already seen the successful launch of market-first offerings, including the pioneering Smart Sukuk platform. Our strong pipeline of new initiatives reflects this momentum.

While details cannot be shared at this stage, we are actively developing a range of products designed to set new benchmarks in Islamic finance and digital banking. As the year progresses, we expect to announce further launches that demonstrate our commitment to delivering value-driven, Sharia-compliant solutions.

  1. How many fractional sukuks are currently available on the bank’s platform launched this year, and what is their total size?

ADIB’s Smart Sukuk platform currently offers around 70 sukuk listings, representing a diverse and high-quality suite of Sharia-compliant fixed-income securities. These listings provide retail investors with access to opportunities that were previously reserved for institutional players.

The platform’s fractional model has lowered the minimum investment threshold from USD 200,000 to just USD 1,000, significantly broadening access and participation. Each sukuk varies by issuer, maturity, yield, and asset structure, enabling investors to build well-diversified portfolios in line with their financial objectives.

  1. What are your financial performance expectations for the bank this year, in terms of growth of profit and returns?

Building on strong momentum in the first half of the year, we expect continued momentum. This performance will be underpinned by solid demand in customer finance, particularly in retail, where ADIB now holds the leading market share in personal and home finance.

Our strategy also emphasizes diversification, with a clear focus on growing non-funded income and fee-based revenues to ensure greater stability and sustainability. With our strong market position and resilient operating model, we are confident in our ability to deliver superior returns and long-term value for all stakeholders.

  1. Does the bank have any new expansion plans in existing markets or plans to enter new markets next year?

Our near-term focus is on deepening our presence in core markets where ADIB already enjoys a strong footprint, such as the UAE and Egypt. The priority is to strengthen relationships with existing customers by enhancing cross-sell opportunities, upgrading digital platforms, and expanding advisory and support services.

By tailoring solutions and offering integrated product bundles, we aim to deliver more value and build lasting relationships. This approach ensures that growth is sustainable, while leveraging ADIB’s strong brand reputation in markets where we already have scale and expertise.

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Bridging Global Finance and Regional Demand in the UAE

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With a strategic foothold in the UAE, global financial players are tailoring platforms, Sharia-compliant solutions, and tech-driven experiences to meet the region’s evolving trading demands.

Here is an exclusive interview with Pavel Spirin, Chief Growth Officer, Rostro Group.

Scope Markets is planning to expand into the UAE. What strategic importance does this region hold for your global operations?

The UAE plays a key role in our global strategy. While the population may be relatively small at around 10 million, the country is a gateway into the wider MENA region, where we see strong and growing demand for financial services. We’ve already received provisional approval from the Securities and Commodities Authority and are in the final stages of securing our full license. This market allows us to bring decision-making closer to our regional clients and establish a meaningful presence in a fast-growing financial hub.

How is Scope Markets differentiating itself in the highly competitive UAE financial services and trading space?

We’re focused on building products and experiences that genuinely reflect what clients here want. That means offering Sharia-compliant and swap-free account options, streamlining transactions to ensure instant deposits and withdrawals, and optimizing our platforms for mobile use. We’re also committed to being fully licensed and regulated in the UAE, which we believe is essential for building trust. Ultimately, our goal is to provide a responsive and tech-forward experience tailored to the unique needs of traders in this region.

What has been your experience working within the UAE’s regulatory frameworks, and how do you view the country’s role as a global financial hub?

Our experience with the Securities and Commodities Authority has been very constructive. The regulatory process is clear and well-structured, which gives firms like ours confidence in long-term planning. We’re currently finalizing our licensing and taking the required regulatory exams. What stands out to us is how fast the UAE has developed its financial infrastructure. It’s building frameworks for crypto, fintech, and online trading at a pace we haven’t seen elsewhere, and that positions the country as an increasingly important global financial center.

How are you tailoring your offerings, platforms, or services to better serve traders and investors in the UAE and the wider GCC region?

We’re building out our product range and services to reflect the regional demand for asset classes like gold, along with culturally aligned features such as Sharia-compliant accounts. We’ve also seen that mobile-first experiences, fast execution, and automation are priorities for traders here, so those are central to our platform development. On the service side, we’re looking to establish regional support functions to make sure our clients in the UAE and GCC are well served and engaged.

What major trends do you see shaping the future of online trading and fintech in the Middle East, and how is Scope Markets positioned to respond to them?

We’re seeing rapid growth in mobile-first fintech adoption, a strong push for automation, and increased regulatory clarity in areas like crypto. Traders are becoming more sophisticated and expect seamless user experiences, fast payments, and localized features. There’s also strong interest in diversification, particularly in gold, which continues to attract attention due to global uncertainty. We’re positioning ourselves to meet these needs through tech development, regulatory compliance, and regional product adaptation so we can evolve with the market.

What message would you like to share with your UAE-based clients and stakeholders about Scope Markets’ long-term plans in this market?

We’re here for the long term. We’re committed to being fully licensed, transparent, and responsive to the needs of traders in the UAE. This includes delivering regionally relevant products, building local infrastructure, and continuing to invest in the tools and technology that matter to our clients. Our aim is to support traders with a platform that’s reliable, compliant, and built around how people in this market want to trade.

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Emerging Trends Shaping Financial Empowerment and Inclusion in the UAE Workforce

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Emerging Trends Shaping Financial Empowerment and Inclusion in the UAE Workforce

By Claudio Di Zanni, Managing Director, Edenred Middle East

A portrait of Claudio Di Zanni, Managing Director, Edenred Middle East
Claudio Di Zanni, Managing Director, Edenred Middle East

One of the most critical issues faced by low-income employees across the UAE and the broader Gulf region is achieving true financial empowerment. In the UAE, over 60% of the workforce comprises low-income migrant workers earning less than AED 5,000 per month. These employees are the backbone of the nation’s key industries, yet many still struggle to access the benefits of a fully digital financial ecosystem.

While the UAE’s Wage Protection System (WPS) was introduced to safeguard workers’ rights—ensuring salaries are paid accurately, on time, and through traceable digital channels—the banking system’s minimum salary requirement prevents a large portion of the workforce from opening traditional accounts. This creates a structural gap that payroll solutions are designed to fill, enabling compliant salary payments and basic access to digital finance.

As the Middle East accelerates its digital transformation and workforce reforms, how workers are paid and supported financially has become as important as how they contribute to growth. This shift has put a renewed spotlight on the systems managing their wages and day-to-day financial needs. For low-income employees, these systems determine not just how they are paid, but how securely they live—affecting access to savings, remittances, and their ability to handle emergencies.

When Digital Pay Isn’t Enough

The introduction of the Wage Protection System marked a turning point in the UAE’s journey toward fair and transparent wage practices. Today, nearly all employees are paid through digital channels, ensuring salaries are disbursed accurately and on time. Yet despite these advances, a significant percentage of wages are still withdrawn in cash each month, showing that digital pay does not automatically translate into digital financial inclusion.

For many employees, limited digital literacy, mistrust of financial systems, and unfamiliarity with digital tools prevent them from engaging fully with the digital economy. As a result, the very system designed to protect and empower workers can feel more like a compliance obligation than an opportunity for empowerment.

This is where payroll providers play a critical role. Too often, the industry stops at compliance—ensuring wages are delivered digitally—without addressing the human factors that determine whether employees can truly benefit from financial technology. Empowerment comes not from the transfer itself, but from helping workers understand, trust, and use digital money confidently. Only then can payroll innovation translate into lasting financial well-being and equal access to economic opportunity across the UAE.

Digital salary management platforms have already transformed how employees receive and manage their earnings. Mobile apps and prepaid cards now give workers immediate access to their wages, allowing them to make purchases, send remittances, and track expenses in real time. Many solutions integrate seamlessly with the WPS, enabling even unbanked employees to participate in the digital economy for the first time. A recent study found that organizations implementing mobile-accessible payroll solutions report up to 25 percent higher employee satisfaction, underscoring the clear business value of digital inclusion.

Empowering Through Education

Financial literacy programs are equally critical in helping employees make informed decisions about saving, budgeting, credit, and long-term planning. In the UAE, less than 31 percent of the population demonstrates basic financial literacy, highlighting a major opportunity to empower workers through education.

From workshops to mobile-based learning tools, such programs can equip employees with the practical skills to use digital salary systems effectively, avoid debt traps, and build savings or plan remittances. Employers that distribute salary cards directly at worker accommodations and provide multilingual support during onboarding see much higher adoption rates, as these field-level activations build trust and make digital tools easier to use.

Employers who take financial education seriously often see a clear business impact. Companies that invest in onboarding sessions and field engagement consistently report higher digital adoption rates. These activations not only build trust but also transform digital payroll from a compliance task into a tangible employee benefit.

When workers understand and trust digital tools, they gain control over their finances—and that stability shows at work. Financial stress is one of the most common challenges among low-income employees, limiting their ability to manage urgent expenses and affecting productivity, retention, and overall well-being. In sectors such as construction, this stress can even impact concentration and safety, as employees distracted by financial worries are less able to perform at their best.

Partnerships between employers and fintechs like Edenred are expanding this approach, combining digital wage tools with financial education programs that improve confidence, satisfaction, and long-term well-being.

The Next Phase of Financial Empowerment

Employers remain central to driving inclusion. By choosing payroll partners that provide multilingual support, education, and easy mobile access, companies can reduce disputes, strengthen retention, and improve overall workforce stability.

A growing number of organizations are now exploring earned wage access programs, which allow employees to access a portion of their earned income before payday. Surveys show that most low-income workers value this flexibility to cover urgent expenses, medical bills, or family emergencies—without resorting to high-interest loans or informal borrowing. When paired with education and budgeting tools, earned wage access can provide not just relief in emergencies but also encourage more responsible money management.

This flexibility can increase employees’ sense of financial security, yet it should complement—not replace—broader financial literacy and planning initiatives. The most successful models combine accessible financial products, user education, and ongoing engagement, ensuring workers have both the tools and the confidence to manage their finances effectively.

As technology evolves, artificial intelligence and data analytics will make financial support more personalized and accessible. Predictive models can help employers identify employees under financial strain, while new digital products can guide users toward healthier financial behaviors. But technology alone will not close the gap.

Real progress will depend on collaboration between fintechs, employers, and regulators to build an ecosystem that blends technology, education, and empathy. Businesses increasingly recognize that supporting workers in their financial journeys fosters a more engaged and loyal workforce, directly impacting productivity and retention. Selecting payroll partners that combine compliance with education, multilingual support, and mobile accessibility helps companies reduce payroll disputes and improve satisfaction.

The trajectory of financial empowerment for low-income employees in the UAE is promising. The next stage will depend on how effectively stakeholders align innovation with understanding—ensuring every salary payment becomes an opportunity for inclusion and growth. When that happens, financial empowerment will move from aspiration to reality.

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MultiBank Group and Khabib Nurmagomedov Launch an Exclusive Worldwide Multi-Billion-Dollar Joint Venture to Build the World’s First Regulated Tokenized Sports Ecosystem

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Multibank Group, the financial derivatives institution, has entered into an exclusive worldwide multi-billion-dollar joint venture with global sports icon and undefeated UFC champion Khabib Nurmagomedov (29-0) to create a first-of-its-kind regulated ecosystem connecting global finance, sports and technology.

The partnership will culminate in the creation of a multi-billion-dollar joint venture, MultiBank Khabib LLC, uniting two global powerhouses: MultiBank Group, a leader in regulated financial excellence, and Khabib Nurmagomedov, undefeated in the octagon and whose influence extends far beyond sport. The company will operate from MultiBank Group’s headquarters in Dubai, building a worldwide network of high-end sports ventures and real-world digital assets. This structure fulfills the vision of MultiBank Group Founder and Chairman, Naser Taher, for an exclusive global joint venture, granting MultiBank exclusive rights to develop and promote projects under the Khabib Nurmagomedov brand name, including the development of 30 state of the art Khabib gyms, Gameplan and Eagle FC brands.

The entire venture is backed by MultiBank Group’s regulated digital ecosystem and powered by its cornerstone $MBG Token being the driving force behind its expanding portfolio of real-world-asset (RWA) technologies and initiatives.

 Naser Taher, Founder and Chairman of MultiBank Group, stated: “From the UAE, we are shaping a new blueprint for the business of sport through the regulated tokenization of real-world sports assets (RWSA). Together with Khabib Nurmagomedov, and powered by our ecosystem token, $MBG, we are uniting finance and athletics into a single transparent, technology-driven ecosystem — one built on trust, innovation, and the strength of the MultiBank framework. This initiative proudly aligns with the UAE’s vision of becoming a global hub for digital asset innovation and world-class sports.

Khabib Nurmagomedov added: “This partnership with MultiBank Group is built on shared values of strength, respect, and discipline. Together with Multibank, we are building real global opportunities that go beyond sport, empowering athletes, and fans through a regulated and innovative digital ecosystem. This is only the beginning.”

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