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NMK Interactive 2025 Sets a New Benchmark for AV Experiences in the Middle East

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NMK Interactive Event

NMK Electronics, a Midwich Group Company, hosted the latest edition of its flagship event NMK Interactive on September 25, 2025 – an annual event that brings together and celebrates technology, artistry, and industry leadership in the region.

Held at the JW Marriott Marquis Dubai, the event brought together over 600 system integrators and partners from across the UAE, Qatar, Oman, Kuwait, and Bahrain, the evening underscored NMK’s role not only as a leading value-added distributor, but as a regional enabler of innovation, connection, and growth.

An Immersive Celebration of Culture and Technology

Under the theme “Music from Around the World,” NMK Interactive 2025 transformed the ballroom into an immersive journey through global soundscapes, blending red-carpet elegance with the energy of live performances and the power of next-generation technology.

“NMK Interactive goes beyond showcasing technology, it’s about bringing people together, said Nicolas Cox, Managing Director at NMK Electronics. Every demo, every performance, and every conversation is part of a larger story: one of collaboration, community, and shared growth. Together with our partners, we are not only shaping projects, we are shaping the future of the AVLC industry.”

Nicolas Cox , Managing Director at NMK Electronics

Guests were welcomed into a pre-function area alive with interactive brand booths, miniature live stages, and engaging activations. The atmosphere was further elevated by orchestral ensembles and spirited cultural performances from India, Africa, and the Arab world, creating a rhythmic energy that set the perfect tone for the evening.

As the doors opened to the main hall, the space was transformed into a breathtaking canvas of light, sound, and laser effects. What followed was a series of captivating moments from high-energy water drum and dance performances to the prestigious awards ceremony and thrilling raffle draws, each keeping the excitement soaring and the audience fully immersed.

From the first note to the final applause, NMK Interactive 2025 was curated as a testament to NMK’s commitment to experience-driven engagement, setting a new benchmark for how technology events can inform, inspire, and entertain.

A Technology Ecosystem in Full View

At the heart of the event was NMK’s comprehensive technology portfolio, spanning audio, video, lighting, communication, infrastructure, and control. With live demos, branded activations, and global brand representatives on-site, the event provided hands-on access to the latest innovations from world-leading manufacturers, including:

  • Shure, Bose Professional, Q-SYS, Epson, L-Acoustics, Arthur Holm, Riedel Communications, Lightware, Infiled, Televic, Neat, Barco ClickShare, Surgex, Allen & Heath, Luminex, Neutrik, Chauvet professional, Milos, SRS Group, Microsoft, Avid, Turtle AV, Peerless AV & 7th Sense.

Each brand had a dedicated showcase zone, offering an opportunity for attendees to experience cutting-edge solutions and gain firsthand insights into emerging trends, applications, and collaboration opportunities.

Recognising Partnerships and Performance

A core highlight of the evening was the NMK Awards FY 24-25, which recognized outstanding projects delivered by system integrators across the region. Winners were selected based on the uniqueness of their projects, the strength of collaboration with NMK, the integration of multiple NMK portfolio brands, professional execution, and ultimately, the impact on end-user experience.

Winners included:

  • Meeting Room Solution of the YearIntegral Polymedia Systems LLC (UAE)
  • Custom Boardroom Integration of the YearDirect Source Technologies
  • Auditorium Project of the YearAVI-SPL
  • Hybrid Learning Solution of the YearScope Information Systems LLC
  • Background Music Solution of the YearRoyal Technology Solutions LLC
  • Foreground Music Solution of the YearAl Mahbara Digital AV Systems (Almoe Group)
  • Immersive Experience Solution of the YearAlec Technologies
  • Experience Center Solution of the YearIT Works

Sector Excellence Awards:

  • Government Sector Project of the YearAdvanced Integration Technology (AIT)
  • Corporate Sector Project of the YearOmnix International
  • Finance & Banking Project of the YearAVI-SPL
  • Hospitality Project of the YearOxford Systems Integration
  • Aviation Project of the YearAlpha Data PJSC
  • Real Estate Project of the YearAbsons IT

Congratulations to all winners for their remarkable achievements and collaborations, which continue to raise the bar for AV excellence across the Middle East.

The evening concluded with raffle draws sponsored by partner brands, featuring experiences such as skydiving, Yas Island adventures, luxury staycations, and premium tech gear.

With every handshake, demo, and performance, NMK Interactive 2025 reinforced what matters most: strong partnerships, shared knowledge, and a future shaped together.

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TALLY SOLUTIONS OPENS NOMINATIONS FOR THE 6TH EDITION OF TALLY MSME HONOURS, CELEBRATING INSPIRING ENTREPRENEURS

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Tally Solutions, a leading international technology provider of business management software, has announced the launch of the sixth edition of its flagship annual initiative, Tally MSME Honours. With an aim to recognize and celebrate emerging entrepreneurs, the initiative builds on the momentum of five successful years and continues to champion the future of the UAE’s MSME ecosystem by spotlighting innovation, resilience, and meaningful impact.

Over the last five editions, Tally MSME Honours has received more than 70,000 nominations globally, with over 20% of entries from women-led ventures, making it one of the biggest global platforms to celebrate MSMEs. This year, Tally expects 20,000 nominations across categories. The honours will also bring forth MSME success stories from across India, Africa, Bangladesh, and Nepal, in addition to the Middle East. The entries can be submitted by interested businesses or people who know such businesses via this link.

As part of this year’s edition, participants can submit video entries, ensuring representation from different emirates across the UAE. To further strengthen the evaluation process, Tally is also deploying an AI-led shortlisting framework that will help validate and assess entries more comprehensively by analyzing publicly available business information, ensuring deserving businesses receive due recognition for their impact and growth.

Speaking about the initiative, Vikas Panchal, General Manager – MENA, Tally Solutions, said, “MSME Honours is not just an award platform; it is a celebration of the resilience, ambition, and entrepreneurial spirit that drives small businesses forward every day. Across the UAE and the wider MENA region, we continue to witness inspiring MSMEs building innovative businesses, creating employment, and contributing meaningfully to economic growth. This becomes even more relevant as the UAE continues to place strong focus on strengthening its SME ecosystem as a key pillar of the country’s long-term economic vision. Through MSME Honours, we aim to spotlight these stories of determination and impact, while encouraging more entrepreneurs to share and celebrate their journeys.”

With a strong focus on enabling long-term growth and visibility, Tally MSME Honours extends beyond recognition to create a platform that continuously supports entrepreneurial journeys. Over the years, past winners have become part of a growing network of business leaders and changemakers, gaining opportunities to participate in industry discussions, ecosystem forums, and business-led conversations. These engagements help entrepreneurs showcase their journeys, build meaningful collaborations, exchange insights, and further strengthen their impact within the broader MSME ecosystem.

Tally MSME Honours 2026 will feature the following award categories:

  • Business Maestro: Established businesses that have mastered the art of thriving and sustaining success.
  • Wonder Woman: Outstanding women-led businesses making a remarkable impact.
  • NewGen Icon: A new generation of business owners innovating and paving the way for exponential growth.
  • Tech Transformer: Businesses leveraging new technology to drive efficiency and scale.
  • E-preneur Icon: Purpose-driven businesses contributing meaningfully to society and the environment

The entries will be judged by an esteemed panel comprising experts from the field of technology, the MSME domain, and the media.

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BELKIN’S LILYPAD IPAD CASE TURNS THE FAMILY IPAD INTO A FUN, FRIENDLY SIDEKICK INSPIRED BY DISNEY AND PIXAR’S “TOY STORY 5”

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Belkin, a global leader in consumer electronics for over 40 years, today announced a real-world special edition iPad case inspired by Lilypad, the high-tech frog-shaped smart tablet character from Disney and Pixar’s “Toy Story 5,” in theaters June 18.

Designed to transform an iPad into a fun character companion, the Lilypad iPad Case blends protection with subtle character-inspired features, turning tablet use into an imaginative, playful experience connected to the world of “Toy Story 5.”

“Lilypad represents a modern take on how kids interact with technology,” said Steve Malony, CEO of Belkin. “With this collaboration, we wanted to create an accessory that captures the character’s personality while still delivering the quality, durability, protection, and thoughtful design families expect from Belkin.”

Turning an iPad into Lilypad

Designed, for families and Disney collectors, the Lilypad iPad Case combines durable EVA foam construction with character-inspired details like a built-in carry handle and foldable kickstand, allowing users to comfortably hold, carry, and use their device for watching, drawing, or learning on the go.

Key features include:

  • Official Lilypad Character Design – Inspired by Lilypad from Disney and Pixar’s “Toy Story 5,” the case gives iPad (10th and 11th generation) expressive eye details and a character-inspired design.
  • Kid-Proof Protection – Durable EVA foam construction helps absorb bumps and drops during everyday play.
  • Soft, Grippy Edges – Easy for small hands to hold securely, helping reduce slips and accidental drops.
  • Built-In Carry Handle – Integrated handle provides easy portability, designed to keep up with everyday use.
  • Built-In Kickstand – Foldable kickstand supports hands-free viewing for drawing, watching, or playing.
  • Exclusive Digital Wallpapers – Each case includes a QR code to download complimentary Lilypad-themed wallpapers for home and lock screens, making the iPad feel even more like the character.
  • Safe & Parent-Approved Materials – Made with non-toxic materials and wipe-clean surfaces for easy maintenance.
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VERTIV EXPANDS LIQUID COOLING PORTFOLIO IN EMEA TO ACCELERATE AI‑READY DATA CENTER DEPLOYMENTS

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Vertiv (NYSE: VRT), a global leader in critical digital infrastructure, today announced the expansion of its end-to-end thermal chain with the availability of the Vertiv™ CoolChip CDU 2300 and Vertiv™ CoolChip Fluid Network Row Manifolds in Europe, Middle East and Africa (EMEA). These liquid cooling technologies support the growing demands of AI and high-density, next-generation compute to help customers deploy high-density infrastructure faster and operate more efficiently.

The Vertiv CoolChip family is a core building block of the Vertiv thermal chain, an end-to-end portfolio including direct-to-chip cooling, immersion cooling, rear-door heat exchangers, coolant distribution, heat rejection, intelligent controls, and lifecycle services into a single, cohesive thermal management system.

The newly announced solutions will be on display at Datacloud Global Congress in Cannes (June 1–4), where Vertiv will participate as a Patron Sponsor and showcase its latest technologies at booth n. 123.

“The rapid growth of AI workloads is driving a fundamental shift in how data centers are designed, cooled, powered and operated,” said Paul Ryan, president for EMEA at Vertiv. “At Datacloud Global Congress, we’re showing how Vertiv is expanding its end‑to‑end portfolio, combining high-density power solutions, liquid cooling, heat rejection, intelligent controls, and lifecycle services, to help customers deploy AI-ready infrastructure faster and operate more efficiently over time.”

As a critical link in the Vertiv™ thermal chain, the Vertiv CoolChip CDU 2300 is a liquid-to-liquid coolant distribution unit delivering 2.3 MW of cooling capacity in a compact footprint, offering one of the highest capacity-to-footprint ratios available in the market. Its smaller cabinet supports flexible placement, including in‑row or in adjacent mechanical areas, helping operators reduce floor space requirements and the number of CDUs needed in large‑scale, high‑density deployments.

Vertiv™ CoolChip CDU systems span from 100 kW to 2.3 MW and support direct‑to‑chip liquid cooling as well as rear‑door heat exchangers. The integrated Vertiv™ CoolChip CDU controller allows temperature and flow to adapt to workload demands, while features such as redundancy, unit‑to‑unit communication, and remote monitoring help enhance system availability and simplify operations. This controller-level intelligence enables the CDU to operate in coordination with other elements of the thermal chain, enabling consistent thermal performance across the entire infrastructure.

Complementing the CDU within the thermal chain architecture, the new Vertiv™ CoolChip Fluid Network Row Manifolds provide the physical connectivity layer between coolant distribution units, server-level cooling hardware, and heat rejection systems. Each manifold assembly is flushed, passivated, pressure-tested, and sealed to deliver superior cleanliness, corrosion resistance, and leak-free performance. The configurable design provides full system compatibility across direct-to-chip cooling, immersion cooling, and rear-door heat exchangers while simplifying coolant routing. It also enables fast deployment for new builds or retrofits, helping operators scale liquid-cooling infrastructure in weeks rather than months.

Vertiv complements its portfolio with Vertiv™ Liquid Cooling Services, covering design support, installation, and ongoing maintenance. This lifecycle approach is designed to help customers maximize efficiency, maintain system availability, and support consistent performance as liquid cooling becomes an integral part of modern data center operations.

Vertiv experts will be available throughout Datacloud Global Congress at booth #123 to discuss Vertiv’s end‑to‑end portfolio of power, cooling, and converged infrastructure solutions designed to support high‑density, AI‑ready data centers. Explore insights and resources at Vertiv.com/AI.

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