Tech News
Unlock Business Value with GenAI Through a Data Semantic Approach
By Robert Thanaraj, Sr Director Analyst at Gartner
Semantic representations of information are crucial for the functionality of large language models (LLMs), which is fuelling a heightened focus on semantics within data and analytics (D&A) and AI.
Data silos become entrenched and limit an organization’s capacity to draw insights from its data. Without understanding the relationships within data, the individual pieces of information become less useful.
Semantic approaches facilitate a shared understanding of business terms and their interrelationships, which is vital for providing the necessary context for generative AI (GenAI). In a Gartner survey on the evolution of data management, 44% of the respondents from AI-ready organizations reported that semantic alignment is a key factor in assessing the AI readiness of their data.
D&A leaders can enhance and expand their semantic understanding by leveraging emerging technologies such as knowledge graphs and augmented data catalogs, thereby unlocking greater value from their information resources.
What is Data Semantics?
Data semantics refers to the meaning and interpretation of data within a business-specific context, as opposed to focusing on the physical representation of data through a data dictionary or a business glossary. It involves understanding what a data element represents, how it should be used, and its relationships with other data elements. Without this understanding, data is of limited use for AI use cases.
Semantic modeling is a practice of connecting technical metadata with business metadata.
A business glossary serves as the foundation for all things “semantic,” documenting the meanings of business-related terms. When the semantics and rules of a business glossary are well-understood, it leads to better data quality, easier integration and greater usefulness, supporting interactions with LLMs. The glossary also supports business goals like reducing costs and managing risks by making definitions clear, consistent and easy to trace back to their sources.
Top Recommendations for D&A leaders
- -Upskill your data engineers with semantic modeling techniques such as the use of knowledge graphs in building business ontologies.
- -Introduce DataOps practices to “deliver value from data” more easily, quickly and broadly. Take a people-, product- and governance-centric approach.
- -Invest in converged data management platforms. Establish a platform engineering team that produces platform services for platform tenants.
Key Benefits of Data Semantics
Leveraging and governing semantics effectively enables:
- –Improved Data Understanding: Both people and applications gain a unified view of data and its structure. For example, if several medical e-commerce sites use consistent relationships between terms, applications can extract and aggregate information across these sites to support user queries or serve as input for other applications.
- –Knowledge Reuse: Relationships uncovered by one group can be reused or built upon by others for new use cases, allowing previously identified connections to be embedded in future work.
- –Enhanced Accuracy with LLMs: Incorporating knowledge graphs into the training and inference processes of LLMs serves as a factual base (i.e., data and metadata source) for mitigating errors and hallucinations.
- –Enhanced Interoperability and Innovation: By adopting semantic modeling, organizations open themselves to a wider range of use cases and enable more effective data interchange.
Link Data from Different Sources to Derive Data Relationships
Semantic reconciliation plays a crucial role in effectively linking data from different sources. It is also essential for inferring relationships between disparate datasets. Without a clear understanding of the relationships, correlations and distinctions among the meanings of data from different modalities such as text, videos, images and structured data, organizations cannot fully realize the potential of their data assets.
Modern semantic tools use algorithms to find connections in data. These tools recommend the best ways to clean, organize and analyze information. They also track where data comes from and how it is used for better governance.
With augmented data discovery, algorithms automatically detect correlations, segments, clusters, outliers and relationships, presenting the most statistically significant and relevant results. By using these semantic approaches, organizations can connect information from different sources, uncover relationships and gain valuable insights that drive better decisions.
In business ecosystems, the degree of openness is driven by members’ strategies, common goals and shared interests. For example, governments, nongovernmental organizations, charities and community groups can collaborate on health or public policy issues, or in open-source developer communities. This creates an opportunity for exploiting the knowledge of data and the meaning of data in terms of what can be applied to several digital business moments.
Lastly Think Data Semantics Before Introducing Large Language Models
Organizations are spearheading transformative initiatives to implement large language models in order to transform their operations. However, data and analytics leaders often rush to integrate LLM capabilities without first ensuring these tools are aligned with real business outcomes. To maximize value, it’s essential to connect LLMs with robust semantic frameworks.
Knowledge graphs are a powerful foundation for leveraging LLMs in business contexts. These machine-readable data structures capture semantic knowledge about both physical and digital entities. These worlds include entities and their relationships, which adhere to a network of nodes and links forming the graph data model.
LLMs can streamline the creation of ontologies, which define categories and relationships within data. By using “few-shot” learning prompts—providing just a handful of examples—users can guide LLMs to generate base ontologies in open formats that suit their needs. These initial frameworks can then be refined for greater detail as required.
Additionally, LLMs support ontology mapping by helping users align entities and relationships across different datasets or systems. With targeted prompts and sample mappings, organizations can extract relevant connections from their data and improve accuracy through iterative refinement.
By adopting large language models alongside semantic representations like knowledge graphs and ontologies, organizations position themselves for faster deployment of advanced analytics solutions that deliver meaningful business value.
Check out our previous post NMK Interactive 2025 Sets New Middle East AV Benchmark
Tech News
UAE EXIT FROM OPEC SIGNALS SHIFT IN OIL MARKET DYNAMICS, SUPPORTING ABU DHABI ENERGY STOCKS

The recent rise in Abu Dhabi-listed energy stocks reflects growing investor confidence in the UAE’s increased strategic flexibility following its exit from OPEC, according to Sam North, Market Analyst at eToro.
North explained that markets are not pricing in an immediate surge in oil production, but rather a longer-term shift in optionality. “The move is being interpreted as a structural change that allows the UAE to monetise its expanded production capacity more efficiently,” he said. “This creates a clearer growth narrative across upstream activity, drilling, infrastructure, gas processing and dividend potential.”
However, he cautioned that higher output is not guaranteed in the near term. “Production cannot simply ramp up overnight. Logistics, regional security risks and the broader oil price reaction remain critical constraints. If additional supply materially lowers crude prices, it could offset gains from higher volumes,” he added.
OPEC Influence Faces Pressure, but Not Collapse
While the UAE’s departure raises questions about OPEC’s long-term cohesion, markets are not yet pricing in a full breakdown of the cartel’s pricing power. Instead, North noted a gradual shift. “This is more than a short-term disruption, but it is not the end of OPEC. The real risk is fragmentation over time if members prioritise individual revenue over collective discipline.”
Investors are increasingly monitoring key indicators to assess whether market control is shifting. These include compliance levels among remaining OPEC+ members, rising supply from non-OPEC producers such as the US, Brazil and Guyana, as well as inventory builds and oil futures pricing trends.
“OPEC’s influence is ultimately measured by whether its decisions continue to move physical barrels and prices, not by official statements,” North said.
Oil Prices Supported by Geopolitical Risk
Despite expectations of increased supply, oil prices remain supported by geopolitical tensions, particularly around the Strait of Hormuz. Brent crude trading near elevated levels reflects this balance between supply expectations and risk premiums.
“The UAE’s potential output acts more as a stabilising force preventing extreme price spikes, rather than driving a sustained sell-off,” North noted. “Around a quarter of global seaborne oil passes through Hormuz, so any disruption continues to embed a premium in prices.”
Diverging Impact Across Energy Equities
Energy equities are responding unevenly to the evolving landscape. Companies with direct exposure to UAE production growth and infrastructure are benefiting from increased activity expectations, while global oil majors face a more mixed outlook.
“Higher volumes support services and investment, but a weaker OPEC framework could lower long-term price floors,” North said. “Investors are rewarding firms tied to UAE expansion while becoming more selective toward producers reliant on high crude prices.”
Macro Implications: Inflation and Global Markets
Lower oil prices, if sustained, could provide support to global equity markets, particularly in oil-importing economies such as India. Cheaper crude typically improves trade balances, reduces inflationary pressure and supports consumer demand.
At a macro level, increased supply could help ease global inflation, though central bank responses will remain cautious. “Lower energy costs are disinflationary, but policymakers will look for sustained trends and broader indicators such as wages and core inflation before adjusting rates,” North said.
He added that geopolitical risks continue to complicate the outlook. “Supply expectations point toward lower inflation, but disruptions in key transit routes like Hormuz introduce upside risks. The overall impact on rates is marginally dovish, but still conditional on stability.”
Tech News
SHURE SIGNS HUB MEDIA TO STRENGTHEN DISTRIBUTION ACROSS AFRICA


Shure has appointed Hub Media as its authorized distributor for African markets, in a move aimed at strengthening access to professional audio solutions across the continent.
The appointment comes at a time when African markets are continuing to invest in stronger learning and communication environments. [1] UNESCO projects that the number of young Africans completing secondary or tertiary education will rise from 103 million in 2020 to 240 million by 2040, pointing to growing demand for more connected and effective learning spaces across the continent. Through Hub Media’s regional presence and distribution capabilities, Shure’s portfolio will be made more readily available across African markets, helping customers benefit from improved access to products, technical support, and training.
Olga Elena, Sales Leader at Hub Media, said, “This partnership brings together Shure’s global audio expertise and Hub Media’s regional market presence. Our focus will be on making Shure’s portfolio more accessible across Africa, while supporting partners and end users with the service, training, and technical guidance needed in the field.”
The partnership is expected to support customers across sectors including corporate, education, government, broadcast, houses of worship, live events, and musical instrument retail channels, where the need for reliable audio performance and informed local support continues to grow.
It also comes amid continued momentum across key regional markets. [2] PwC’s Africa Entertainment and Media Outlook 2025–2029 projects compound annual growth rates of 7.2% for Nigeria and 5.2% for Kenya through 2029, reflecting sustained growth across media and content environments in West and East Africa. Beyond distribution, the collaboration will include solution design support, system configuration, technical consultation, partner training, and after-sales support, helping ensure customers can deploy Shure solutions with greater confidence and relevance to local market needs.
Yassine Mannai, Associate Sales Director at Shure MEA, added: “As demand continues to evolve across Africa, it is increasingly important for customers to have both access to the right technology and the support needed to deploy it effectively. Our partnership with Hub Media reflects that focus, allowing us to strengthen availability, technical engagement, and customer support across key markets.”
The move signals Shure’s wider MEA focus on strengthening its channel network and building for long-term growth across key markets.
Tech News
NEW SMARTSUITE INTEGRATION BRINGS IQSIGHT VIDEO INTELLIGENCE SEAMLESSLY INTO MILESTONE XPROTECT

Milestone Systems and IQSIGHT, formerly Bosch Video Systems, announced the global release of SmartSuite, a consolidated plugin suite that embeds Intelligent Video Analytics from IQSIGHT directly into Milestone’s XProtect® video management software (VMS).
In the Middle East, where countries like the United Arab Emirates and Saudi Arabia are rapidly embedding artificial intelligence (AI) across public safety, smart cities, transport networks, and critical infrastructure, SmartSuite arrives at a pivotal moment for regional security technology transformation.
Streamlining system setup and leveraging rich metadata, the SmartSuite integration empowers security professionals to configure hardware, surface analytics, and manage operations within XProtect as a single pane of glass. Bringing this data from SmartSuite directly into XProtect adds intelligence to deliver deeper forensic insights, accelerated incident response, and operational efficiency, providing the foresight needed for organizations to proactively address security and safety risks.
Key benefits include:
Enhances operator awareness and investigation
- Surfaces rich metadata within XProtect, including color‑coded bounding boxes, object classification, trajectory lines, and gunshot direction indicators.
- Supports forensic search and real‑time metadata visualization for Intelligent Video Analytics Pro (IVA Pro) analytics, such as Appearance and Personal Protective Equipment (PPE).
- Compatible with IVA Pro Visual Gun Detection, designed to detect a person brandishing a gun and promptly alert personnel to support faster threat identification in environments such as schools.
- Governments and enterprises across the Gulf are prioritizing AI‑enabled safety systems as part of smart city and national digital strategies, especially in cities like Dubai and Abu Dhabi, which host leading security and technology expos and initiatives.
“In the Middle East, where security and operational intelligence continue to be strategic priorities across critical infrastructure, smart cities, and enterprise environments, the advancements Milestone Systems is announcing today represent a significant leap forward,” said Louise Bou Rached, Director- Middle East, Turkey, and Africa.
Streamlines installation and system setup
- Reduces installation time for system integrators by up to 70% by consolidating three separate plug‑ins into one unified suite*.
- Includes panoramic de‑warping and hardware control features such as wipers and infrared illumination.
- Adds Project Assistant import capabilities, enabling automatic configuration of Bosch camera names, groups, network settings, and image adjustments to speed up commissioning.
Simplifies device configuration
- Allows integrators to configure Bosch cameras directly within the XProtect Management Client, eliminating the need to log in to each device or switch between Milestone and external configuration environments.
- Introduces fast event subscription, making it easier to set up analytics-driven alarms and notifications.
SmartSuite is available globally, free of charge, and can be downloaded via IQSIGHT.com.
Sebastian Döllner, Vice President for Technology Partnerships, C Open Platform, Milestone Systems, said:
“SmartSuite raises the bar for integrated security management and provides a powerful new way to unify systems, insights, and action. By bringing together the advanced technologies and expertise of IQSIGHT and Milestone, we enable our customers to strengthen their security operations and respond to incidents faster and more precisely. This collaboration showcases the power of open platform innovation and delivers meaningful value to security professionals worldwide.”
Sam Ward, Chief Commercial Officer, Global Sales, IQSIGHT, said:
“The introduction of SmartSuite enables organizations to seamlessly surface real-time insights within their environments to speed decision-making in critical situations. Together with Milestone, we continue to deepen the integration of our solutions to expand visual intelligence capabilities and further enhance the benefits for our shared customers.”
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