Tech News
Lexar Unveils Next-Gen AI-Ready Storage and Memory Solutions at GITEX GLOBAL 2025

Lexar, a global leader in storage solutions, unveiled the future of storage innovation in the Artificial Intelligence (AI) era, at Gitex Global 2025, the world’s largest tech and startup, at the Dubai World Trade Centre. With artificial intelligence (AI) reshaping industries and everyday life—projected by IDC to contribute $19.9 trillion to the global economy by 2030—reliable, high-speed storage is becoming more critical than ever. Lexar showcased the world’s lightest, toughest, and fastest memory solutions at its stand located in Hall1, Stand H1-25. Recognized for their large capacities, fast performance, and proven reliability, making them essential tools for AI developers, professional creators, gamers, and PC enthusiasts alike.
“Traditional memory solutions are no longer adequate for today’s demanding AI workloads. The future lies in high-capacity storage that enables faster data processing. Lexar’s all-flash arrays and SSDs, known for their speed and dependability, are becoming the go-to solutions for enterprises working on large-scale AI projects. Simultaneously, the booming imaging services sector in the Middle East is driving demand for our professional-grade storage solutions designed specifically for content creators,” said Fissal Oubida, General Manager – Middle East, Africa & India, Lexar.
Bringing the future of memory forward
One of Lexar’s standout innovations at the event is Lexar’s thumb-sized Professional Go Portable SSD with Hub – the world’s lightest portable SSD at just 13 grams. This groundbreaking innovation is optimized for the iPhone 16/17 series and Android devices, and is specifically designed for content creators to shoot seamless video from a mobile phone. Also taking the spotlight is the Armor Series, which includes the world’s first stainless steel SD cards—ARMOR GOLD and ARMOR SILVER PRO. These cards are built for durability, with strength up to 37 times that of standard SD cards, offering photographers, videographers, and content creators unmatched reliability for their demanding workflows. Another highlight is the ARMOR 700 Portable SSD, a rugged, high-speed storage solution offering up to 2000MB/s read/write speeds and full cross-platform compatibility—perfect for mobile professionals.
The CFexpress 4.0 Series is also making waves, with Type-B DIAMOND, GOLD, SILVER, and Type-A GOLD cards engineered for lightning-fast performance. Designed for 8K video and ultra-high-res photography, these cards cater to creators who demand top-tier speed and capacity.
Elevating the Gaming Experience
Lexar hasn’t forgotten the gaming community. At GITEX, the company is showcasing its ARES RGB 2nd Gen DDR5 Desktop Memory, featuring SK Hynix DRAM chips with speeds up to 8000MT/s (and 6000MT/s CL26), designed for elite desktop gaming performance. For handheld gamers, Lexar introduces the PLAY PRO microSD Express Card, which integrates PCIe technology for blazing-fast speeds—up to 900MB/s read and 600MB/s write—offering dramatically faster load and download times.
Engineered for AI developers, gamers, and creators, Lexar is showcasing two next-generation SSDs: the Lexar Professional NM990 PCIe Gen5.0 NVMe M.2 2280 SSD and the Lexar Professional NM1090 PRO PCIe Gen5.0 NVMe M.2 2280 SSD. Both these SSDs utilize PCIe 5.0 technology to deliver incredible speeds—up to 14,000MB/s read and 11,000MB/s write—nearly doubling the performance of Gen 4 drives, providing superior performance for serious gamers and professional rendering. “As the Middle East region solidifies its position as a global hub for gaming and imaging, Lexar’s high-performance products empower users to push creative and technological boundaries. From lightning-fast PCIe 5.0 SSDs to the latest microSD Express technology for handheld gamers, we offer a full suite of data storage innovations designed to help our customers scale and succeed in the digital world,” concluded Oubida.
Tech News
GCC COMPANIES ACHIEVE 30-SECOND PAYROLL PROCESSING WITH 100 PER CENT ACCURACY USING ADVANCED HRMS, REVEALS GREYTHR
Companies across the GCC region have experienced higher workforce management efficiency using advanced AI-powered HRMS, reporting 100 per cent accuracy and stronger compliance with GCC labour regulations, reveals a recent survey conducted by greytHR, the leading full-suite Human Resource Management System (HRMS) platform. Notably, organisations with around 1000 employees could complete their payroll processing in just about 30 seconds using the innovative platform.
The findings point to an exponential shift within the GCC HR landscape, where organisations are embracing intelligent automated HR operations amid evolving labour regulations, hybrid work models, and the rise of multi-country workforces. The company’s data shows that 75 per cent of GCC companies are first-time HR automation adopters, while 24 per cent have migrated from legacy systems, highlighting the ongoing regional transition towards fully digitised, compliance-ready HR frameworks.
greytHR is powering this digital shift through its robust cloud-based infrastructure and AI-powered tools, which simplify the entire hire-to-retire employee lifecycle, from recruitment and onboarding to core HR, leave, attendance, payroll, performance, exit and engagement.
Girish Rowjee, Co-founder and CEO of greytHR, said, “At greytHR, we believe that ‘people’ are the primary pillar of any business. A company’s growth relies on the dedication and hard work of its employees. As a result of this belief, we built our HRMS to make employee lifecycle management simpler, more transparent, and more connected within the HR ecosystem. Our goal is to help organisations reinvent how they manage and support their workforce through intelligent, people-focused automation in today’s digital world.”
Through it’s a highly intelligent and unified system, greytHR has been continuously addressing the region’s distinctive challenges and maximising impact through efficient workforce management.
Sayeed Anjum, Co-Founder & CTO, greytHR, said: “As companies expand across borders and hybrid work models become the norm, HR leaders face issues such as manual payroll errors, fragmented systems and limited automation, which can directly impact compliance, employee satisfaction, and productivity. Our platform is tailored to address these pain points and the region’s unique needs by serving as an intelligent, unified system that simplifies all stages of workforce management. This further aligns with our broader vision of creating measurable impact for companies and transforming the regional HR ecosystem through digitisation.”
He further stated: “Currently, IT & ITeS, Business, and Financial Service sectors lead in HRMS adoption, at 19 per cent, 15 per cent and 10.5 per cent respectively, highlighting the vital role of technology-driven and service-oriented businesses in catalysing the ongoing digital HR revolution.”
greytHR offers built-in compliance features tailored to GCC nations, including automated GPSSA deductions, multi-country payroll capabilities, and real-time analytics. Moreover, its intuitive interface and modular architecture make it accessible to businesses of all sizes, from startups to large enterprises.
The company showcased these advanced offerings at the recent HR Summit & Expo 2025, held in Dubai, highlighting its commitment to supporting the region’s evolving workforce needs. As GCC continues to position itself as a global business hub, greytHR remains steadfast in its efforts to positively shape the future of the regional HR industry.
Tech News
NEW SOLARWINDS REPORT: GEN AI SIGNIFICANTLY DROPS INCIDENT RESPONSE TIME FOR ITSM TEAMS
SolarWinds, a leading provider of simple, powerful, secure observability and IT management software, has released its 2025 ITSM Report, which outlines a clear delineation between Information Technology System Management systems that leverage generative AI (GenAI) in their operations and those that do not. The report analyzed more than 2,000 ITSM systems and more than 60,000 aggregated and anonymized customer data points.
Over the past year, IT teams have moved from experimenting with automation to actively integrating generative AI into their workflows—reshaping how they diagnose issues, resolve incidents, and deliver service. What began as an efficiency play is now transforming team structures and redefining the ITSM experience itself. As GenAI becomes embedded in daily operations, organizations are uncovering new performance gains and insights that signal a broader shift in how IT service management is evolving.
The GenAI Effect: Faster Resolutions, Smarter Service
The data shows that organizations using GenAI in ITSM significantly reduce incident resolution times. SolarWinds analysts examined key AI-driven capabilities—such as automated ticket responses, knowledge article recommendations, and incident summaries—and compared resolution times before and after enabling GenAI. The results revealed:
- The average resolution time before GenAI: 27.42 hours
- The after GenAI enablement: 22.55 hours
- The average time saved per incident: 4.87 hours
- The relative reduction: 17.8 percent
The report also reviewed the resolution times of organizations that have yet to implement GenAI into their ITSM functions. The data showed a much wider gap between GenAI enablement/non-enablement than the group mentioned above:
- The average incident resolution time (non-GenAI customers): 32.46 hours
- The average for GenAI customers post enablement: 22.55 hours
- The time difference: 9.91 hours per incident
- The relative improvement: 30.5 percent
GenAI adopters represent more mature, innovation-driven ITSM operations. This consists of teams already embracing self-service, knowledge management, and automation. Their adoption signals a culture ready to drive broader organizational innovation and transformation.
Reclaiming Time and Producing ROI
When IT teams significantly reduce time spent on manual tasks, they reclaim valuable hours that can be redirected toward strategic initiatives—turning efficiency gains into tangible ROI for the organization. According to the data, which culminated all incidents logged from August 1, 2024 to July 31, 2025, GenAI-enabled organizations saved a cumulative 323,343 hours after GenAI enablement.
“By leveraging GenAI, ITSM teams can reclaim time and resources once spent on routine tasks, enabling them to focus on strategic initiatives that drive real business value,” said Lauren Okruch, Senior Manager for ITSM, at SolarWinds. “Looking ahead, embracing technologies like GenAI isn’t just about efficiency—it’s a strategic imperative for organizations aiming to innovate, stay ahead of change, and transform IT from a support function into a proactive driver of growth.”
Setting ITSM Teams up for Success
SolarWinds is committed to offering ITSM teams AI tooling and other innovative solutions that drive efficiency and improve user experience, including the announcement of the SolarWinds AI agent and other innovations on October 8. The SolarWinds Service Desk Premier Plan offers ITSM customers:
- Automation workflows and runbooks
- AI-powered suggestions and deflection tools
- Enhanced reporting and customization options
- Virtual Agent integration with Slack and Microsoft Teams
Tech News
VERTIV SELECTED TO SUPPLY ADVANCED AI-READY INFRASTRUCTURE FOR DIGITAL REALTY’S NEW DATA CENTER CAMPUS IN ITALY
Vertiv (NYSE: VRT), a global provider of critical digital infrastructure, today announced it will supply next-generation infrastructure for ROM1, Digital Realty’s first data center in Italy with a planned capacity above 3 MW. The agreement extends the comprehensive suite of Vertiv solutions and existing technology implementations with Digital Realty across European locations, including Paris, Madrid, and Amsterdam.
The ROM1 facility will feature advanced cooling and power infrastructure designed specifically for high-performance computing (HPC) environments. The technology implementation includes innovative free-cooling systems that leverage Rome’s climate conditions, and highly energy-efficient power management systems designed to support high-density workloads.
The project will be implemented in phases, with the facility planned to begin operations in 2027. ROM1 will serve as a carrier-neutral facility optimized for AI and machine learning workloads. Its strategic location will establish Rome as a key digital hub, connecting to major Mediterranean cities through fiber networks and submarine cables. Expansion plans also include connectivity in Barcelona, launching in early 2026. The new facility will support the company’s growth as a leader in the Mediterranean, complementing its existing data centers in Marseille, Athens, and Crete.
“Rome is emerging as a crucial gateway for digital infrastructure between Europe and the Mediterranean,” says Alessandro Talotta, managing director, Italy of Digital Realty. “The cutting-edge technologies selected for ROM1 will help establish it as a strategic AI hub, setting new benchmarks for energy efficiency and performance in high-performance computing.”
“The growing adoption of AI applications is driving the need for more sophisticated data center infrastructure,” says Karsten Winther, president for EMEA at Vertiv. “Our cooling and power solutions are built on decades of experience in supporting the most demanding applications and are designed for projected scalability while helping customers meet their efficiency objectives.”
ROM1’s technical innovations include AI-ready cooling systems that adapt to varying workload demands and high-efficiency power distribution designed for intensive computing. The facility incorporates smart environmental controls that respond to real-time conditions and are integrated with alternative energy sources. These technological choices reflect both companies’ focus on supporting advanced computing needs while minimizing energy consumption and environmental impact.
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