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SOBHA FURNITURE UNVEILS A NEW STANDARD FOR UAE FURNITURE MANUFACTURING WITH ITS DEBUT AT DOWNTOWN DESIGN 2025
Sobha Furniture, the newest addition to the prestigious Sobha Group, has officially launched at Downtown Design, unveiling a new standard of large-scale, design-led furniture manufacturing, made in the UAE for the world.
Sobha Furniture is reimagining local furniture manufacturing. With over 73,000 sqm of fully integrated, Industry 4.0-enabled facilities across Dubai and Abu Dhabi, including a 53,000 sqm flagship plant in Dubai Industrial City (the largest of its kind in the region), Sobha Furniture is combining production precision, material control, and delivery capability at a scale the UAE has not previously seen.
This manufacturing power is guided by a global design perspective. The brand’s Milan-based design studio leads design development, material direction, and product refinement, ensuring international design standards inform every detail produced in the UAE.
“We are not entering a market. We are redefining it,” said Anuj Jain, CEO of Sobha Furniture. “There has long been a gap between design ambition and furniture manufacturing capability in this region. We built Sobha Furniture to close that gap. This is a world-class furniture manufacturing ecosystem rooted in the UAE. It is designed to serve developers, interior designers, architects, and projects at a standard previously only accessible abroad.
From Bespoke Vision to Industrial Precision
The launch was inaugurated by Mr. PNC Menon, Founder of Sobha Group, whose entrepreneur journey as an interior decorator began nearly five decades ago.
“My journey began with bringing complete interior visions to life, where bespoke furniture played a central role in the process,” said Mr. Menon. “Sobha Furniture elevates that specific passion and commitment to the finest furniture detail, placing it once again at the forefront. We are applying the essence of that original, one-of-a-kind craftsmanship to a new, modern scale. This is our legacy of meticulous detail, now crafted for the world.”
The Booth: Built with Intention, Defined by Detail
The Sobha Furniture booth at Downtown Design is designed as a calm, structured environment, reflecting the brand’s approach to precision, balance, and design clarity. The space directs attention to the relationship between material, proportion, and use, allowing the products to be experienced with focus.
Sobha Furniture showcases one Kitchen and one Walk-In Closet, both illustrating material discipline and functional refinement. The Walk-In Closet integrates gunmetal aluminium framing with walnut accents and softly illuminated interiors. The Kitchen is anchored by a striking Taj Mahal Quartzite island, paired with walnut cabinetry and gunmetal detailing. At the centre of the booth, an installation titled ‘The Elements’ brings together wood, metal, texture, and tone in deliberate balance, expressing the brand’s core belief that every detail is intentional.
The booth offers a focused first experience of the Sobha Furniture world, where design, material, and purpose work together to shape elevated living.
Design Talks: Thought Leadership in Practice
As part of the launch programme, Sobha Furniture will host Design Talks on November 6 and 7, featuring:
- Carlo Magistretti, Chief Strategic Advisor
- Vincenzo Vinci, Chief Design Officer
The sessions will explore design responsibility, material intention, and the evolving role of advanced furniture manufacturing in shaping interior environments.
Home Integrator
Dubai Welcomes Adhara Star: Acube’s First Project Officially Handed Over
Acube Developments has marked a major milestone in its journey as one of Dubai’s fastest-emerging real estate developers with the official handover of Adhara Star, its debut project in Arjan. Completed in under two years since the company’s inception, the development reflects Acube’s rapid rise in Dubai’s competitive property landscape and its ability to deliver on promises of quality, lifestyle, and innovation. With the project fully sold out 3 months after launch. Adhara Star signals strong investor confidence and sets the tone for Acube’s ambitious pipeline of future launches.

The freehold mixed-use project brings together 113 residential units across 13 floors alongside ground-level retail and podium parking. Designed for modern urban living, Adhara Star offers a curated mix of one, 1, 1.5-, 2.5- and 3.5-bedroom apartments, complete with laundry rooms, branded European appliances, and luxury finishes. The project combines affordable luxury with a community-focused lifestyle, appealing to Dubai’s growing base of families and young professionals seeking both connectivity and comfort.
Residents of Adhara Star will benefit from a host of premium amenities, including a rooftop pool, Japanese Zen Garden, male and female health clubs with jacuzzi, sauna and steam rooms, Indoor Gym, a basketball court, padel court, outdoor yoga, and an open-air fitness zone. The development is also a certified Green Building, highlighting Acube’s commitment to sustainable construction and resource-efficient design.

Mrs. Archana Iyer Creative Director Acube Real Estate Development,
Mr. Ramjee Iyer CEO & Founder Acube Real Estate Development, Engr.(Left to right)
Commenting on the handover, Ramjee Iyer, Chairman & CEO of Acube Group, said: “The handover of Adhara Star is not only a landmark achievement for Acube Developments but also a reflection of Dubai’s dynamic property market, where speed, precision, and quality make all the difference. By completing our first project in less than two years, we have demonstrated the strength of our fully integrated approach, which allows us to maintain world-class standards. We are proud to deliver Adhara Star as a symbol of luxury, lifestyle, and sustainability, and look forward to continuing this journey with our upcoming projects.”
As Acube’s debut project, Adhara Star represents more than just a building, it embodies the company’s philosophy of creating developments that serve as guiding stars for the communities they shape. With its brand promise, “Live on a Star,” Acube is poised to continue delivering projects that combine aspirational living with enduring value.
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Western Furniture Presents Unopiù at Dubai Design Week 2025
Western Furniture, the UAE’s leading destination for luxury interiors, proudly presents Unopiù, a leading Italian outdoor furniture brand, at Downtown Design 2025, within Dubai Design Week, the Middle East’s foremost platform for design excellence. This participation reflects Western Furniture’s commitment to celebrating Italian artistry through Unopiù’s mastery in creating outdoor spaces defined by sophistication, comfort, and timeless appeal.
At Booth #B2, visitors will be introduced to the brand’s signature approach to outdoor living, where design meets nature through timeless materials, sculptural forms, and sustainable innovation. Unopiù’s renowned collections embody the philosophy of “Where Luxury Meets Nature”, blending artisanal expertise with contemporary aesthetics to create settings that exude balance, beauty, and tranquility.

freestanding icon of design recognized for its gracefully curved laminated wood poles and handwoven cotton cords. Featured in the Oscar-winning film The Great Beauty, Amanda combines innovation and craftsmanship to deliver an unparalleled experience of comfort and freedom, now available in a refined grey mélange finish with a plush cushion.
The celebrated Synthesis Collection captures the perfect equilibrium between form and function through its fusion of teak and hand-woven WaProLace fibre. Its extendable teak dining table offers adaptability for both intimate gatherings and grand occasions, while the 260 cm teak sofa, low lounge chair, and stackable coffee table with handles unite durability with understated elegance. Each piece reflects the meticulous craftsmanship for which Unopiù is renowned, balancing function with the grace of natural materials.
The Chelsea Collection introduces an oriental-inspired aesthetic through sculptural teak frames, low Japanese-style seating, and soft white cushions that embody serenity and warmth. Its extendable dining table and two-seater sofas are distinguished by compact volumes and clean lines, while the Chelsea Sunlounger showcases refined craftsmanship with adjustable back and leg rests, discreet wheels for easy movement, and the option of a plush cushion for elevated comfort. Completing this panorama of outdoor artistry, the Pevero Island stands as a masterpiece of circular design in smooth teak (Ø160 cm), paired with soft Nuvola-hued cushions to create an inviting centerpiece for terraces, gardens, and poolside retreats. Together, these pieces reflect Unopiù’s vision of outdoor living: spaces that balance modern design with the warmth of natural materials, where every detail evokes Italian refinement and timeless luxury.
A timeless icon of Unopiù style, the Ginger Director’s Chair, features a frame made of premium-quality teak with seat and backrest in Cotone cotton fabric, complemented by either a seat cushion or beige Canatex covers (a sustainable hemp-blend fabric composed of 70% PVC and 30% polyester). Exclusive, versatile, and designed for daily use, this chair is a true protagonist of any environment, capturing a personal interpretation of relaxation and refined simplicity.
Another highlight is the Salò Sofa, part of the prestigious Salò 2025 Collection. This piece symbolizes timeless elegance and advanced functionality in outdoor furniture. Inspired by the enchanting landscapes of northern Italy, particularly the captivating charm of Lake Garda, the collection combines modernist design with premium materials to create outdoor sofas and armchairs that stand out for their sophisticated style and extraordinary comfort.
With over four decades of design excellence, Unopiù continues to champion sustainable living through the use of ethically sourced teak, durable weather-resistant materials, and an eco-conscious production ethos. Its collections embody the meeting of tradition and innovation, an approach that resonates with Dubai’s commitment to design-led sustainability and creative excellence.
“Unopiù represents the meeting point between nature, design, and emotion,” said Mikdad Babhrawala, CEO of Western Furniture. “We are proud to bring this Italian outdoor legacy to Dubai Design Week, offering visitors a glimpse into how craftsmanship and creativity can transform everyday spaces into timeless sanctuaries.”
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Turning Rewards Into Intelligent, Experience-First Journeys
Exclusive interview with Dhruv Verma, Founder & CEO Thriwe.
In today’s crowded loyalty and rewards ecosystem, how does Thriwe set itself apart and continue to stay ahead of the curve?
At Thriwe, we redefine loyalty by moving beyond traditional, transactional models to deliver experiences that truly matter. Our platform blends data intelligence, technology, and lifestyle insights to curate hyper-personalised rewards that resonate with today’s experience-driven consumers. From global travel assistance services like meet & greet, airport transfers, wellness, spa, luxury & premium experiences, fine dining and retail offers, every benefit is designed to add real value and relevance to our users’ lives. This experience-first approach helps brands foster authentic, lasting connections with their customers — making loyalty feel effortless, engaging, and genuinely rewarding.
With the recent launch of Thriwe Aina, how is the brand strengthening its technology-driven offerings and reshaping customer experiences?
Thriwe Aina represents the next step in our tech evolution an AI concierge that transforms customer interactions into seamless, personalised experiences. It integrates easily with existing systems, automates engagement, and provides real time, data-driven insights, empowering businesses to deliver smarter, more intuitive loyalty journeys.
Why were the UAE chosen as the launchpad for Thriwe Aina, and how does this move align with the region’s vision for innovation and technology-led solutions?
The UAE stands at the forefront of AI adoption and digital transformation. Its progressive vision for innovation makes it the ideal market to launch Thriwe Aina. By debuting here, we align with the nation’s mission to drive intelligent, tech-led solutions that enhance both business efficiency and customer experience. Post UAE we’re excited to expand our presence in KSA & Asia Pacific region as well.
You’ve spoken about the future of loyalty being “intelligent, seamless, and inclusive.” Can you elaborate on what that means for both businesses and consumers?
For businesses, Thriwe Aina delivers measurable impact by transforming routine customer interactions into meaningful, loyalty-building experiences. The platform integrates seamlessly with or replaces existing systems for faster adoption, automates query handling to reduce operational effort and costs, and provides smarter, data-driven recommendations by learning from customer history.
For customers, Thriwe Aina acts as a trusted companion, offering instant, round-the-clock assistance for managing benefits, anticipating preferences with personalized suggestions, and enabling natural, multilingual conversations to ensure inclusivity across regions.
As Thriwe expands its loyalty programs globally, what are some of the biggest challenges and opportunities you see in adapting solutions across diverse markets?
Every market has unique customer behaviours and expectations. The challenge lies in adapting while maintaining consistency. The opportunity, however, is immense, leveraging AI and data analytics to localise offerings, personalise engagement, and set new global standards in loyalty and customer experience.
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