Connect with us

Uncategorized

How Resorts Are Balancing Business and Leisure Travellers

Published

on

Al Raha Beach Resort & Spa beachfront property with swimming pool, sun loungers, palm trees, and resort facilities

Attributed to Ahmed Abdraboh, Director of Sales & Marketing at Al Raha Beach Resort & Spa

In the highly competitive hospitality sector, resorts are facing the growing challenge of serving two distinct, yet frequently overlapping, types of guests: business and leisure travellers. The rise of the “bleisure” traveller; a blend of business and leisure; highlights a wider trend in today’s travel landscape. These travellers merge work obligations with their desire for relaxation and adventure, compelling resorts to adjust their offerings to meet the needs of both demographics. Striking this balance can be complex, but the benefits of effectively catering to both segments can be substantial.

Understanding the Unique Needs

Before delving into strategies, it’s crucial to recognize the differing needs of business and leisure travellers. Business travellers often seek efficiency, connectivity, and amenities that facilitate work. High-speed internet, dedicated meeting spaces, and convenient location are paramount. They value streamlined services, express check-ins, and an atmosphere conducive to productivity.

On the other hand, leisure travellers prioritize relaxation, exploration, and experiences. They are looking for leisure activities, spa services, fine dining, and cultural experiences that allow them to unwind and immerse themselves in the local environment. The challenge for resorts lies in creating an environment that simultaneously serves the quick paced demands of the business traveller while providing the dreamlike experiences that leisure travellers seek.

Designing Dual-Purpose Spaces

Resorts are increasingly designing their spaces to accommodate both types of travellers. Flexible meeting spaces that can be easily converted into event venues during weekends or evenings are a great example of this dual-purpose approach. By utilizing movable partitions and adaptable furniture, resorts can create environments that can host a corporate seminar one day and an intimate wedding or social gathering the next.

Besides, resorts can incorporate leisure and relaxation features into areas that business travellers frequent. For example, comfortable lounges equipped with charging stations for devices allow guests to work while enjoying the ambiance. Poolside cabanas that double as meeting points or casual brainstorming areas cater to those who need a break from the traditional boardroom setting. Integrating these elements can enhance the guest experience for both business and leisure travellers.

Enhancing Connectivity

Strong and reliable connectivity is a must-have for business travellers, but leisure guests also benefit from staying connected. Offering robust Wi-Fi throughout the resort is essential. Beyond connectivity, resorts can create work-friendly environments, such as business centres equipped with printers and meeting rooms, where guests can hold casual meetings or work off-site without compromising on comfort.

Additionally, the rise of remote work has blurred the lines between personal and professional life. As a response, resorts are finding ways to make remote work more enjoyable by providing inspiring locations, private workspaces, and even outdoor areas that combine work with leisure. Setting up dedicated “workcation” packages that include accommodations with office amenities lets resorts cater to guests seeking to blend productivity with relaxation without boundaries.

Curating Unique Experiences

For leisure travellers, resorts have traditionally focused on creating unforgettable experiences. Nowadays, these experiences matter to business travellers as well. With “bleisure” travel on the rise, their desire for unique, local activities can significantly enhance their stay. Resorts can curate experiences that appeal to both demographics, such as offering guided tours of local attractions, cooking classes with local chefs, or wellness retreats.

In addition to traditional leisure activities, resorts can design workshops and networking events that facilitate connections among business travellers. By organizing guest speaker sessions, skill building workshops, and panel discussions, resorts can nurture an environment where business professionals can network and learn while on holiday.

Wellness and Relaxation

Both business and leisure travellers share an increasingly common interest in wellness and self-care. For business professionals, long hours of traveling can lead to stress and fatigue. Therefore, wellness facilities; such as spas, fitness centres, and meditation rooms; become attractive perks for this segment. By promoting relaxation and holistic well-being, resorts can cater to business travellers who want to rejuvenate during their stay.

Implementing wellness programs that combine fitness classes, mindfulness retreats, and spa treatments allows resorts to appeal to guests looking for self-care options. Additionally, some resorts are developing wellness retreats specifically aimed at the corporate sector, offering programs that promote teamwork, creativity, and mindfulness training often directly aligned with business goals.

Tailoring Packages and Promotions

Another effective strategy for resorts is to develop tailored packages that target specific groups within the business and leisure traveller spectrum. For example, offering promotions such as weekend corporate retreats, where businesses can host strategy sessions while their employees enjoy leisure opportunities, effectively blends both worlds. Creating promotional deals that include meeting space for companies alongside discounts for leisure activities can greatly enhance the appeal for business travellers looking to unwind after hours.

For leisure travellers, resorts can offer exclusive weekend packages that provide special bonuses for their business counterparts, turning a business trip into an inviting long weekend for the whole family. Childcare services, family friendly activities, and adult only zones create an atmosphere where everyone can enjoy their vacation, regardless of the reason for their stay.

The Role of Technology

In the digital age, leveraging technology is instrumental in balancing the needs of business and leisure travellers. From mobile apps that allow for easy check-in and room service to smart room controls that enhance the guest experience, technology can streamline processes, making them more efficient for business travellers. Meanwhile, technology also allows for leisure focused experiences, such as custom virtual tours or interactive activities that engage guests.

Moreover, resorts can utilize data and analytics to better understand and segment their guests. By analysing preferences, resorts can tailor their offerings and services to meet the expectations of both business and leisure travellers, ensuring no one feels overlooked.

Resorts are navigating the delicate balance between business and leisure travellers in an ever evolving landscape. By understanding the unique needs of each segment and adapting their offerings creatively, resorts can successfully cater to both groups. With strategic planning, innovative space design, and a focus on creating meaningful experiences, resorts not only enhance profitability but also enrich the overall guest experience.

The market for dual purpose travel continues to grow, presenting exciting possibilities for resorts willing to embrace change. As business and leisure become increasingly intertwined, the path ahead is one of collaboration, innovation, and a shared commitment to exceptional hospitality that meets the needs of all travellers.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Uncategorized

DO FISCAL STIMULUS MEASURES SUPPORT THE US MARKET GROWTH, AND IS A DEFAULT POSSIBLE?

Published

on

This image has an empty alt attribute; its file name is image-35-784x1024.png

Authored by Michael Smirnow, Chief Investment Officer, Arabian Capital Gulf

With the dirham pegged to the US dollar and UAE investors exposed to global markets, decisions made by the Federal Reserve and the US government can influence local borrowing costs, liquidity, and investment sentiment. Michael Smirnow, Chief Investment Officer, Arabian Capital Gulf After the global financial crisis, U.S. authorities tried to stimulate the economy primarily through monetary measures: the Federal Reserve cut interest rates to zero and launched quantitative easing (QE) for the first time, purchasing assets to provide market participants with liquidity.

As a result, the Fed’s balance sheet grew to USD 8 trillion by 2021. However, between 2008 and 2020, the U.S. economy did not experience rapid growth, and inflation regularly remained below the target level. Everything changed in 2020, when the government entered the stimulus fray for the first time in many years. While the Fed’s accommodative monetary policy primarily helped large banks and market participants, at the onset of the pandemic the U.S. government began distributing money to households and increasing budget expenditure across nearly all areas.

This image has an empty alt attribute; its file name is image-36.png

Compared with monetary measures, these fiscal stimulus measures proved to be a significantly more powerful tool for stimulating the economy; however, they increased government debt by the aforementioned 61%. Against this backdrop, we expect the next few years to be shaped primarily by fiscal stimulus, with government action, rather than the Federal Reserve, becoming the key factor for investors. Indeed, while the private sector ran large deficits before 2008, the deficit now lies with the government, while private-sector indebtedness is declining. In the years following the pandemic, the largest government deficits coincided with the strongest growth in financial markets. This is unsurprising, since a public-sector deficit becomes private-sector income. This dynamic enabled the U.S. economy to remain resilient in 2023-2024 despite the Fed’s record pace of interest-rate increases. Whichever U.S. political party is in power will continue along this path; Trump is also doing the same through legislation known as the “Big Beautiful Bill.”

As long as inflation in the United States remains under control, this race will continue. The current balance between monetary and fiscal stimulus vividly illustrates this argument. On the one hand, the U.S. Federal Reserve is adopting an increasingly neutral stance and is clearly in no hurry to cut interest rates or introduce new stimulus programmes. On the other hand, the Treasury is entering the fray: as yields on long-term U.S. bonds confidently exceed 5%, the Treasury has launched a program to buy back its long-term debt. In effect, this gives the bond market the same kind of stimulus the Fed previously delivered.

Thus, the balance of power is changing, but the direction remains the same: the United States still needs accommodative monetary conditions. If these are not achieved through monetary measures, they will be achieved through fiscal ones.

(Arabian Gulf Capital (AGC) holds a Category-1 Investment Firm license issued by the Central Bank of Bahrain and provides tailored investment solutions to individual, corporate, and institutional clients.)

Continue Reading

Uncategorized

EYWA Way of Water to be EMFIS® Certified for Low-Electromagnetic Environment in Dubai’s Business Bay

Published

on

Step into a bedroom at EYWA Way of Water and you will feel like entering a sanctuary. The invisible electromagnetic hum that fills every modern home has been filtered out. This allows the body to recover and improve residents’ longevity. Engineered quiet for the nervous system: This is the EMFIS® Certification quality seal, which will be granted to this waterfront residential development on the Dubai Water Canal in Business Bay. The project is targeting EMFIS® certification as part of a wider suite of international wellness benchmarks that includes LEED Platinum, WELL Platinum, and WiredScore Platinum.

The appointment builds on EMFIS’s earlier certification of EYWA – Tree of Life, which established the partnership between the two organisations and made EYWA one of the region’s first residential developments to certify electromagnetic hygiene as a measurable, independently verified building standard. At EYWA Way of Water, EMFIS® is applying the same methodology at greater scale across approximately 65 ultra-luxury residences spanning 2– to 5-bedroom apartments, duplexes, and a penthouse, designed by OAD (Zane Tetere-Sulce) with John R Harris as consultant. Delivery is expected around 2028.

At EYWA Way of Water, EMFIS® will pay particular attention to bedrooms, and verifying that shielding and infrastructure choices keep exposure within the bounds EMFIS® considers appropriate for long-term occupancy. All while preserving the aesthetics of the spaces. Where integrated at the design phase, as is the case at EYWA Way of Water, EMFIS’s approach has achieved reductions of up to 98.7% in low-frequency electric fields and 81.8% in high-frequency electromagnetic fields that are verified through independent third-party testing. That’s the difference between a room full of EMF pollution and one fit for a retreat.

Electromagnetic exposure remains the one dimension of indoor environmental quality that most healthy-building frameworks have yet to address. Modern buildings generate a continuous electromagnetic environment from internal wiring, Wi-Fi networks, smart systems, and external 5G infrastructure, operating around the clock regardless of occupancy. The World Health Organization classifies radiofrequency electromagnetic fields as possibly carcinogenic, and mounting regulatory action in Europe, including France banning Wi-Fi in daycare centres and Switzerland writing precautionary EMF limits for schools and hospitals into national law, reflects growing institutional recognition of the issue.

The Global Wellness Institute values the global wellness real estate market at $876 billion, on a trajectory to $1.8 trillion by 2030. In the UAE, the sector has grown from $3.3 billion in 2017 to $14.6 billion in 2025, expanding at 21% annually, making it one of the fastest-growing real estate categories in the region. Wellness-focused properties already command a price premium of 10 to 25% over conventional equivalents. EMFIS’s own benchmarked data across certified projects shows low-EMF certification specifically delivering an average added value of approximately 14%, reflecting a market that increasingly distinguishes between properties that carry a wellness label and those that can demonstrate independently verified wellness standards.

Federico Marangoni, Founder and CEO of EMFIS® commented “Green building told us how a building treats the world outside it. The next question – the one EYWA Way of Water is helping answer – is what a building does to the people inside it over the course of a lifetime. Electromagnetic pollution is the dimension of the indoor environment the industry has not yet had the tools to measure and certify. That is exactly the gap EMFIS® closes, and EYWA Way of Water is one of the clearest examples in the region of a developer addressing it at design phase, where it makes the most difference. EYWA Way of Water is pitched to offer the quietest square meters in Dubai.”

Mariska Stoffel, Director of Design & Development at R.Evolution  commented, “Architecture is becoming much more sophisticated in how it responds to human wellbeing. When people spend around 90% of their time indoors, we are shaping the environment where much of daily life happens. That means looking beyond aesthetics to the invisible conditions created by the building itself. Sleep and recovery are a key part of that, which is why EMFIS® provides an important benchmark for how we address electromagnetic exposure. At EYWA Way of Water, we are designing for people who take a long-term view of both capital and personal wellbeing, while creating healthier, more considered living environments in an increasingly connected world.”

Shailesh Bhandari, Director, John R Harris commented “At John R Harris & Partners, sustainability is embedded in our thinking from the first line of a project. EYWA Way of Water extends that principle into territory the industry is only beginning to navigate seriously: the electromagnetic environment that residents live within every day. Partnering with EMFIS® reflects our belief that truly well-crafted spaces actively support the health and longevity of those who inhabit them.”

EMFIS® has certified projects across eight countries in Europe and the Middle East and operates a GCC showroom in the UAE. Founded on research conducted at EPFL (École Polytechnique Fédérale de Lausanne) and recognised by Switzerland’s national standardisation body, a member of ISO, it is currently the only organisation in the world dedicated specifically to measuring, certifying, and managing electromagnetic exposure within the built environment. The appointment of EMFIS® to EYWA Way of Water is part of a growing pipeline of UAE and GCC projects in which electromagnetic environment certification is being integrated from the earliest stages of design, rather than treated as a post-occupancy consideration.

Continue Reading

Hospitality

Minor Hotels Announces Avani Kota Kinabalu in Malaysia

Published

on

Minor Hotels, a leading global hotel owner and operator, has announced Avani Kota Kinabalu, a 352-key premium lifestyle hotel set to open in Q1 2027. Forming part of The Logg Luyang integrated development by KTI Landmark, the property will introduce the Avani brand to Sabah and expand Minor Hotels’ presence in Malaysia.

Avani Kota Kinabalu will cater to leisure and corporate demand in Kota Kinabalu, one of East Malaysia’s principal commercial centres and a key gateway to Borneo. Approximately 10 minutes from Kota Kinabalu International Airport, the hotel will provide access to the city’s business districts, residential neighbourhoods and visitor attractions.

The announcement supports Minor Hotels’ strategy of expanding its lifestyle portfolio in destinations with growing domestic, regional and international demand. Avani Kota Kinabalu will also strengthen the group’s presence in Malaysia, joining Anantara Desaru Coast Resort & Villas in Johor, as it continues to pursue development opportunities across Asia.

Developed by KTI Landmark, The Logg Luyang will bring together hospitality, commercial and lifestyle components within the established Luyang neighbourhood. Avani Kota Kinabalu will serve as the development’s hospitality anchor, offering accommodation, dining, wellness and event facilities for hotel guests and the local community.

“Kota Kinabalu is evolving rapidly as a regional business and tourism hub, creating strong demand for a hotel that can move easily between corporate, leisure and social use,” said Winston Gong, General Manager of Avani Kota Kinabalu. “Our focus will be on delivering an efficient, locally relevant guest experience while building a property with genuine appeal to the city’s residents.”

Designed by Shah Architect, with landscape architecture by SD2 and interiors by INdulge, Avani Kota Kinabalu will feature 352 rooms tailored to business trips, short breaks and longer stays.

Avani Kota Kinabalu will feature five dining and social venues for hotel guests and the local community. The all-day dining restaurant will serve Sabahan, Malaysian, Korean and international cuisine, with live cooking stations, local specialities and a signature Avani Sunday Lunch. A contemporary Chinese restaurant will focus on Sabah Hakka heritage and regional flavours, while the Lobby Lounge will transition from a daytime meeting space into an evening venue serving afternoon tea, as well as cocktails and whiskies.

The Pantry will offer handcrafted bakery items, desserts and premium coffee for dining in or takeaway. On the rooftop, SEEN Restaurant & Bar will bring the established rooftop dining and nightlife concept to Sabah through globally inspired cuisine, mixology, curated music and destination-led experiences.

The hotel will also include dedicated meeting and banquet facilities for conferences, weddings and social events. Leisure facilities will include an infinity pool and AvaniFit gym, with nearby Tun Fuad Stephens Park offering access to outdoor recreation.

Avani Kota Kinabalu will combine accommodation, rooftop dining, wellness and event facilities within a major integrated development, strengthening Minor Hotels’ lifestyle offering in Malaysia and supporting the group’s continued expansion across Asia.

Continue Reading

Trending

Copyright © 2023 | The Integrator