Hospitality
GODIVA REIMAGINES THE BÛCHE DE NOËL IN NEW HOLIDAY COLLECTION
This holiday season, GODIVA invites chocolate lovers to uncover “A Holiday Tale of Delights”, a celebration of craftsmanship, creativity and pure indulgence. Inspired by the European Yule log tradition, GODIVA reimagines the iconic Bûche de Noël through five exquisite chocolates that capture the warmth and wonder of the festive season.
From special christmas boxes to the much-awaited advent calendar and café signature selections, each creation brings a touch of joy, elegance and timeless GODIVA artistry to every celebration.
HOLIDAY GIFT BOXES
Unwrap the magic of the season with GODIVA’s beautifully presented holiday collection, designed for gifting, sharing and festive moments. Each piece celebrates the spirit of the European Yule log, reimagined through GODIVA’s signature artistry.
- Holiday Gift Box (8 pcs): Limited-edition Bûche de Noël chocolates in a festive sleeve
- Holiday Gift Box (15 pcs): A generous assortment of seasonal pralines and truffles
- Advent Calendar (24 pcs): Twenty-four days of chocolate discoveries through the festive calendar
- Holiday Ornament (12 pcs): A beautiful Ornament Box filled with mini milk and dark tablets
- Holiday Tin (12 pcs): A Limited edition keepsake with 12 Cube chocolates
When: 1st November 2025 – 11th January 2026
Where: GODIVA boutiques across the UAE
HOLIDAY LINE PLAN – CUVÉE SPÉCIALE
Inspired by the Bûche de Noël, GODIVA’s Cuvée Spéciale line reimagines the beloved Yule log in five exquisite chocolates, each a miniature masterpiece blending velvety pralines, creamy ganache and premium chocolate shells.
- Speculoos Twist: Speculoos praliné in milk chocolate topped with biscuit powder
- Almond Embrace: Almond praliné coated in milk chocolate with crisp almond pieces
- Pistachio Wonder: Pistachio filling wrapped in dark chocolate and dusted with pistachio powder
- Velvet Pecan Night: Pecan praliné encased in dark chocolate with milk chocolate lines
- Vanilla Lines: Vanilla ganache in white chocolate with delicate chocolate detailing
When: 1st November 2025 – 11th January 2026
Where: GODIVA boutiques across the UAE
HOLIDAY SEASONAL MENU (UAE ONLY)
At the GODIVA Café, the festivities continue with limited-edition desserts inspired by the Bûche de Noël collection. Guests can indulge in elegant creations that combine GODIVA’s signature chocolate craft with the warmth of the season.
- Speculoos Bûche de Noël: A Christmas log made with speculoos praliné and milk chocolate, topped with biscuit powder
- Almond Embrace Bûche de Noël: A festive log of almond praliné and smooth milk chocolate topped with crunchy almonds
- Holiday Golden Chocolate Balloon: A whimsical, festive take on GODIVA’s iconic Signature Balloon dessert
- Red Velvet Hot Chocolate: A rich blend of GODIVA white and ruby chocolate, topped with delicate dried petals
When: 15th November 2025 – 11th January 2026
Where: GODIVA Cafés across Dubai and Abu Dhabi
IN-STORE FESTIVE EXPERIENCE
Adding a sprinkle of joy to the season, GODIVA’s flagship boutiques including The Dubai Mall, Mall of the Emirates and Yas Mall will feature a Holiday Gift Tree activation. Each ornament hides a surprise, from exclusive vouchers to delicious chocolate gifts, turning every visit into a delightful festive experience.
Guests are invited to celebrate, explore and capture moments of joy as they discover the limited-edition collections in a truly immersive in-store setting.
When: 1st December 2025 – 11th January 2026
Where: GODIVA flagship stores (The Dubai Mall, Mall of the Emirates, Yas Mall)
Hospitality
A SIZZLING VALENTINE’S ROMANCE AT MARRIOTT AL FORSAN
Indulge in a romantic four-course dinner paired with a bottle of Prosecco

Celebrate love this Valentine’s Day with an intimate dining experience at The Grill, Marriott Al Forsan. Couples are invited to indulge in a sizzling four-course dinner, thoughtfully crafted for the occasion and perfectly paired with a bottle of Prosecco.
Set against a warm and elegant ambiance, it’s the ideal setting for a memorable night together.
Date: Saturday, 14th February
Time: 6:30 PM – 11:30 PM
Venue: The Grill, Marriott Al Forsan, Abu Dhabi
Hospitality
PROJECT CHAIWALA AND OATLY INTRODUCE THE KARAK CLUB AT DXB AIRPORT
Project Chaiwala (PCW), Dubai’s homegrown chai brand founded in 2017 by Justin Joseph and Ahmed Kazim, has partnered with Swedish oat-based dairy alternative brand Oatly to launch The Karak Club, exclusively at Dubai International Airport (DXB). For a limited time, the world’s busiest international airport will welcome travellers from every corner of the globe to experience the UAE’s beloved karak chai with a plant-based twist.
With the support of travel and retail partner Lagardère Travel Retail, The Karak Club will be live across DXB Terminal 3 and select Terminal 1 outlets from December 15, 2025, to February 15, 2026. The concept reimagines Dubai’s unofficial national drink using Oatly’s non-dairy alternatives in innovative formats such as iced chai, smoothies, shakes, and soft serve. Travellers can also purchase limited-edition merchandise, including postcards, custom playing cards, luggage tags, stickers, and tote bags, celebrating the collaboration.
“This is Project Chaiwala showcasing Dubai’s unique flavour to the world through Oatly’s plant-based magic, turning karak from a fresh milk tradition into a global lifestyle experience,” said Ahmed Kazim, Co-founder of Project Chaiwala.
“Born from our first Karak Club community event at Project Chaiwala’s Cinema Akil flagship in Alserkal Avenue, this DXB edition targets young, global urban travellers seeking authentic flavours of Dubai’s third-culture identity in a modern, accessible way. As a homegrown brand with global aspirations, we’re proud to champion Dubai’s multicultural spirit at DXB, following our representations at SXSW 2025 with Museum of the Future, EXPO 2020, and COP28,” added Justin Joseph, Co-founder of Project Chaiwala.
“We’re honoured to bring the Karak Club to DXB, one of the world’s cultural melting pots, through our collaboration with Project Chaiwala and Lagardère Travel Retail UAE. Together, we’re celebrating the heritage of karak chai, reimagined with Oatly as a delicious alternative to the traditional dairy-based drink. In a moment of taste bonanza and rising non-coffee based beverages, Project Chaiwala’s creativity and Lagardère’s commitment to delivering lifestyle experiences at DXB enable us to bridge cultures through flavour for travellers and the wider airport community”, says Dimitri de Martignac, Regional Director Oatly MEA.
Founded after countless chai breaks between Justin Joseph and Ahmed Kazim during their time as colleagues in Dubai International Financial Centre (DIFC), Project Chaiwala was inspired by the founders’ brainstorming sessions and travels to Darjeeling and West Bengal’s tea estates, inspired by their love for getting the perfect cup of chai. Their first pop-up at Etisalat Beach Canteen led to the opening of the flagship Cinema Akil café in Alserkal Avenue in 2018, a cultural hub that captures the brand’s ethos of “Blending Tradition, Brewing Innovation.” The café’s offerings include the signature Clove-Chocolate Karak, vada pav, cheese toast, spicy chana, and Karak Groove Sessions with local DJs.
Evolving from a lifestyle café into an omnichannel brand, Project Chaiwala successfully pivoted during the 2020 pandemic, expanding into packaged retail with handcrafted tea blends now available at Spinneys, ENOC, Careem, Noon, and Amazon. The brand currently employs over 20 team members across café, retail, and B2B operations — including corporate outlets at ENBD and Standard Chartered, and more than 100 HORECA accounts. Through proceeds from its clay kulhar cups, Project Chaiwala supports ethical initiatives promoting education, clean water access, and women’s empowerment.
Activation Locations at DXB:
● Project Chaiwala, Concourse C, S34, Terminal 3
● Project Chaiwala, Daily DXB, Concourse B, Terminal 3
● Project Chaiwala, Concourse A, Terminal 3
● FIX Coffee, Daily DXB, Terminal 1
Hospitality
DUBAI’S HAG AL LEILA CELEBRATIONS DRAW STRONG ENGAGEMENT ACROSS CITYWIDE ACTIVATIONS

Dubai’s Hag Al Leila celebrations concluded this week with strong engagement across a wide-ranging programme of community, cultural, and destination-based activations, marking the opening moment of the Season of Wulfa and setting the tone for the Holy Month of Ramadan.
Observed across the city, Hag Al Leila in Dubai brought residents and visitors together through shared moments rooted in generosity, participation, and the exchange of sweets. From heritage-led experiences and neighbourhood gatherings to activations in major destinations, the programme reflected how the tradition continues to be lived and shared across generations.
Across the programme, activations recorded strong footfall and sustained participation, with high levels of engagement from families, children, and wider communities. Public response reinforced Hag Al Leila’s role as a shared cultural moment, experienced through familiar rituals that encourage connection, participation, and a gentle transition into the reflective rhythm of Ramadan.
Key activations across Dubai helped translate the tradition into diverse contemporary settings while remaining grounded in cultural authenticity. Dubai Hills Mall hosted one of the season’s most visible celebrations, adapting the traditional door-to-door custom into a guided, child-led experience within a major retail destination. Cultural institutions led by Dubai Culture delivered neighbourhood-rooted programming, including heritage trails, workshops, and creative activities designed to introduce younger audiences to the meaning and rituals of the occasion.
Dubai Municipality activated public spaces and community venues across the city, embedding Hag Al Leila within everyday neighbourhood life and ensuring broad public access to the celebration. At the Museum of the Future, the tradition was reimagined through an interactive cultural programme combining storytelling and hands-on activities, while the Knowledge and Human Development Authority’s student design initiative, delivered in collaboration with Patchi, engaged young people directly in cultural storytelling through contemporary creative expression. More than 45 activations unfolded across retail destinations, cultural venues, and community hubs, delivered in collaboration with a range of public and private partners as part of the wider Season of Wulfa programme.
Muna Faisal Al Gurg, CEO of the Museums and Heritage Sector at Dubai Culture, affirmed the Authority’s commitment to raising awareness of Hag Al Leila’s cultural significance, saying: “Hag Al Leila represents an authentic Emirati tradition that reflects the essence of our heritage and embodies generosity, kindness, and tolerance. It is also a powerful expression of our pride in our national identity. Through this initiative, we aim to strengthen community engagement, introduce the youth to our customs, and deepen their sense of belonging.”

Al Gurg added: “Each year, we celebrate this occasion through programmes hosted across our cultural sites to highlight the meaning, symbolism, and beauty of Hag Al Leila. We seek to preserve the custom in the Emirati collective memory, underscore its value, and showcase how it fosters harmony within the community. These efforts also help future generations connect with their roots and cultivate national pride.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Hag Al Leila continues to resonate because it is experienced in familiar, shared spaces across the city. This year’s programme demonstrated how simple, community-centred moments can create meaningful connections, particularly for younger generations. The strong engagement we saw across activations reflects the city’s appreciation for traditions that bring people together and naturally set the tone for the Holy Month of Ramadan.”
With Hag Al Leila setting the tone across the city, the Season of Wulfa now moves into its next phase, as Dubai prepares to observe Ramadan through a programme of cultural, community, and citywide experiences shaped by reflection, connection, and shared responsibility.
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