Home Integrator
IKEA Kicks Off Festive Season, Helping Families Host, Play, and Celebrate with Ease Through New Collections and Experiences
IKEA UAE, operated by Al-Futtaim, is bringing the holiday season to life with festive collections, playful family ranges and practical kitchen solutions designed to help customers host, play and create meaningful moments at home. Through a transformed IKEA Café experience at Festival Plaza, Jebel Ali, and hands-on workshops, IKEA is celebrating hosting imaginative play and the full journey from cooking to eating.
IKEA’s intent is “Here to be part of your story”, being present where life happens with products, services and inspiration for everyday needs. This vision will be brought to life year-round, connecting with people during meaningful occasions such as Ramadan, National Day and Mother’s Day through collaborations, immersive in-store experiences and community events. IKEA empowers customers to plan, host, play, and live more sustainably, creating homes that reflect their unique lives, values, and aspirations.
For the festive season, IKEA’s VINTERFINT, STRÅLA and VINTERSAGA ranges turn homes into the season’s greatest gift. From warm lighting and decorations to tableware and textiles, customers can dress their homes in styles that feel timeless, understated or boldly joyful. This year’s value is further strengthened with Price Lowered across select festive décor, family ranges and kitchen essentials – making seasonal upgrades even more accessible to the many.

The season also highlights playful design through content from IKEA’s collaboration with Swedish designer Gustaf Westman, bringing character and warmth to everyday spaces while keeping them practical and functional.
Complementing these in-store experiences, the Globally Local campaign is live across the region, launched in Oman and set to unfold in the UAE, showcasing how IKEA design becomes a canvas for local stories through artist-led reimaginings.
Carla Klumpenaar, GM Marketing, Communications and Interior Design, IKEA UAE, Qatar, Egypt and Oman, commented: “Home is where everyday life unfolds: from gatherings and celebrations to playful moments and daily routines. This season’s festive ranges and family collections are designed to support those moments, setting a welcoming tone and making cooking and hosting easier with well‑planned kitchen solutions. As a brand for the many, IKEA’s democratic design brings quality, function, style and sustainability together at prices within reach. Diverse as they are, these collections share a common purpose, and that is empowering customers to shape homes that reflect their lives, values and aspirations.”
Families can explore the savannah at home with SANDLÖPARE, a new play-led collection cocreated with Nordens Ark, the Swedish wildlife conservatory. Designed to inspire learning and care for endangered animals through play and storytelling, SANDLÖPARE sits alongside customer favourites DJUNGELSKOG (wildlife-inspired soft toys and textiles) and JÄTTELIK (dinosaur soft toys) and includes engaging educational content such as a facts book and donation materials, so families can turn inspiration into action.
IKEA also welcomes Lunar New Year with FÖSSTA, a joyful collection of festive red lanterns, timeless tableware and playful textiles that make gathering effortless, whether for intimate dinners or full family celebrations. The range blends tradition with modern ease, helping customers prepare, host and enjoy seamlessly.
At the heart of the holiday season is the kitchen – where cooking, eating and connection come together. IKEA’s approach caters to the entire cycle, making the dream kitchen feel achievable for every home, regardless of space or budget. The METOD kitchen system with MAXIMERA drawers provides modular, soft-close storage and durable function, while KNOXHULT is a ready-to-assemble, pre-configured kitchen series that simplifies setup for first homes and compact spaces.
James McGowan, GM Commercial Areas for IKEA in the UAE, Qatar, Egypt and Oman, said: “Cooking and eating anchor everyday life. The aim is to make that journey smoother, through efficient storage, time-saving layouts and performant tools, so the dream kitchen feels possible in any space and budget. Guided by democratic design, the range balances quality, function and price, while clearer services – including Online Service Booking and defined warranties, give customers confidence from planning to installation.”
Affordability sits at the heart of the season, bringing better living within reach for more homes without compromising design or quality. Through the Price Lowered initiative, IKEA is introducing targeted reductions across the cooking and eating journey while staying true to democratic design: quality, function and style at a low price. And to simplify planning, Online Service Booking for kitchen projects is now live in the UAE, with Qatar, Oman and Egypt to follow. Customers can upload measurements and photos, schedule appointments and track progress online, reducing bottlenecks and accelerating the path from first click to installation.
Home Integrator
DUBAI INVESTMENTS BREAKS GROUND ON LANDMARK AL VISTA MIXED‑USE DEVELOPMENT IN MEYDAN, COMMENCES MAIN CONSTRUCTION WORKS

Dubai Investments breaks ground on Al Vista, its landmark mixed‑use development in Meydan Horizon. Developed through its wholly‑owned real estate subsidiary, Dubai Investment Real Estate (DIR), Al Vista is a large‑scale mixed‑use development comprising residential, commercial and retail components within a unified masterplan.
The ground‑breaking ceremony was held in the presence of Khalid bin Kalban, Vice Chairman and CEO, Dubai Investments, Obaid Salami, General Manager, Dubai Investment Real Estate along with other senior representatives and the contractor for the project.
As part of the milestone, DIR also signed the main construction contract with JV Hourie Paramount appointing the contractor to deliver the project in line with the approved execution plan.
Commenting on the ground-breaking, Obaid Salami, General Manager of Dubai Investment Real Estate, said: “Al Vista represents an important addition to DIR’s portfolio and reflects a disciplined approach to development, anchored in quality, execution certainty and long‑term value creation. With main construction now underway, DIR is committed to delivering well‑planned, high‑quality developments in key growth locations across Dubai, positioning Al Vista to emerge as a defining mixed‑use destination upon completion.”
Located within Meydan Horizon, one of Dubai’s most sought‑after mixed‑use districts, Al Vista comprises a 39‑storey residential tower featuring 312 apartments, including one‑, two‑ and three‑bedroom units, alongside a 19‑storey commercial tower offering approximately 120,000 sq. ft. of shell‑and‑core office space, complemented by integrated retail components. The development is designed to support a connected urban environment, with a comprehensive range of lifestyle and recreational amenities serving both residents and commercial occupiers. Construction is advancing as scheduled, with planned completion targeted for Q1 2028
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DAMAC’S AMIRA SAJWANI: IN THE PRESENCE OF HH MOHAMMED BIN ZAYED AL NAHYAN AND HH MOHAMMED BIN RASHID AL MAKTOUM, WE HAVE NOTHING TO FEAR

Amira Sajwani, Managing Director of DAMAC Properties, the UAE’s and the Middle East’s largest private real estate developer, issued a statement affirming confidence in the future of the United Arab Emirates despite the current political tensions in the Middle East and the GCC.
Sajwani emphasised that the nation’s continued stability and economic strength are underpinned by the country’s wise leadership and long-term vision, which have consistently guided the UAE through global and regional challenges while reinforcing its economic fundamentals.
Commenting on the current conditions, Amira Sajwani, said: “In the presence of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE and the Ruler of Abu Dhabi, and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, and the Ruler of Dubai, we have nothing to fear. History has taught us that the UAE always overcomes challenges and emerges stronger. We witnessed this during the global financial crisis in 2008, during COVID-19, and again following the April 2024 storm widely known as the ‘Hadeer Storm.’ With the guidance of our leadership, this time will be no different. The UAE will continue to move forward with resilience and confidence.”
Sajwani added that the strength of the UAE’s economic fundamentals, particularly in the real estate sector, continues to be reflected in record market performance. According to Dubai REST, Dubai recorded AED 246.12 billion in real estate sales in Q1 2026, compared to AED 142.7 billion in Q1 2025, representing a 72.46% year-on-year increase.
“These figures clearly demonstrate that despite political tensions across the region, the fundamentals of Dubai’s real estate market remain exceptionally strong,” Sajwani said. “Demand continues to grow, and investor confidence in Dubai remains robust, reinforcing the emirate’s position as one of the world’s most attractive investment destinations.”
Sajwani further noted that DAMAC Properties continues to play a leading role in the market’s performance. The developer ranked No. 1 in Dubai’s real estate industry by market share of sales transactions, recording a total of 3,663 units sold, further cementing its position as a key contributor to the emirate’s real estate success.
She also confirmed that construction progress across all DAMAC projects remains on track, with handover timelines continuing as scheduled without any changes, reflecting the company’s strong operational capabilities and commitment to delivering projects on time.
Sajwani concluded by reaffirming that the UAE’s leadership, economic vision, and global reputation for stability will continue to attract international investors and sustain long-term growth across key sectors, including real estate.
Home Integrator
MORE THAN 300,000 DAMAC RESIDENTS URGED TO SWITCH OFF LIGHTS THIS SATURDAY

DAMAC Properties, the largest private real estate developer in the UAE and the Middle East, has urged more than 300,000 residents staying across its communities and team members to participate in ‘Earth Hour 2026’. The annual sustainability initiativeis part of a global movement highlighting the urgent need for climate awareness and energy conservation.
On Saturday, March 28, DAMAC communities and towers across Dubai will go dark by switching off lights for one hour, starting 8.30pm. The initiative is supported by community engagement teams and sustainability champions from LOAMS, the award-winning, jointly owned property and community management company.
DAMAC’schampioning of Earth Hour reinforces its commitment to building a sustainable future. Switching off lights for one hour across 50,000 homes has an impact equivalent to planting 200 trees that thrive for a decade. It saves 10,800 kWhr, equal to 4900kg of carbon dioxide emissions.
Patricia Torres, a resident of DAMAC Hills 2, noted: “It is motivating to see our community united for a meaningful cause. Earth Hour helps us appreciate how simple actions taken together can create real and lasting change. We look forward to playing our part by switching off lights and make a positive impact in the fight against climate change.”
Earth Hour, organised by WWF, is a global grassroots movement that started as a lights-out event in Sydney, Australia in 2007. Since then, it has grown to engage millions of supporters globally. As the movement grows, the one-hour lights out event continues to be the symbol of a broader commitment toward nature and our planet.
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