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IKEA Kicks Off Festive Season, Helping Families Host, Play, and Celebrate with Ease Through New Collections and Experiences

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IKEA UAE, operated by Al-Futtaim, is bringing the holiday season to life with festive collections, playful family ranges and practical kitchen solutions designed to help customers host, play and create meaningful moments at home. Through a transformed IKEA Café experience at Festival Plaza, Jebel Ali, and hands-on workshops, IKEA is celebrating hosting imaginative play and the full journey from cooking to eating.

IKEA’s intent is “Here to be part of your story”, being present where life happens with products, services and inspiration for everyday needs. This vision will be brought to life year-round, connecting with people during meaningful occasions such as Ramadan, National Day and Mother’s Day through collaborations, immersive in-store experiences and community events. IKEA empowers customers to plan, host, play, and live more sustainably, creating homes that reflect their unique lives, values, and aspirations.

For the festive season, IKEA’s VINTERFINT, STRÅLA and VINTERSAGA ranges turn homes into the season’s greatest gift. From warm lighting and decorations to tableware and textiles, customers can dress their homes in styles that feel timeless, understated or boldly joyful. This year’s value is further strengthened with Price Lowered across select festive décor, family ranges and kitchen essentials – making seasonal upgrades even more accessible to the many.


A bald man wearing glasses and a light blue checkered shirt is speaking enthusiastically with his hands outstretched to an audience, positioned in an IKEA kitchen showroom with dark cabinets and wicker lamps.

The season also highlights playful design through content from IKEA’s collaboration with Swedish designer Gustaf Westman, bringing character and warmth to everyday spaces while keeping them practical and functional.

Complementing these in-store experiences, the Globally Local campaign is live across the region, launched in Oman and set to unfold in the UAE, showcasing how IKEA design becomes a canvas for local stories through artist-led reimaginings.

Carla Klumpenaar, GM Marketing, Communications and Interior Design, IKEA UAE, Qatar, Egypt and Oman, commented: “Home is where everyday life unfolds: from gatherings and celebrations to playful moments and daily routines. This season’s festive ranges and family collections are designed to support those moments, setting a welcoming tone and making cooking and hosting easier with well‑planned kitchen solutions. As a brand for the many, IKEA’s democratic design brings quality, function, style and sustainability together at prices within reach. Diverse as they are, these collections share a common purpose, and that is empowering customers to shape homes that reflect their lives, values and aspirations.”

Families can explore the savannah at home with SANDLÖPARE, a new play-led collection cocreated with Nordens Ark, the Swedish wildlife conservatory. Designed to inspire learning and care for endangered animals through play and storytelling, SANDLÖPARE sits alongside customer favourites DJUNGELSKOG (wildlife-inspired soft toys and textiles) and JÄTTELIK (dinosaur soft toys) and includes engaging educational content such as a facts book and donation materials, so families can turn inspiration into action.

IKEA also welcomes Lunar New Year with FÖSSTA, a joyful collection of festive red lanterns, timeless tableware and playful textiles that make gathering effortless, whether for intimate dinners or full family celebrations. The range blends tradition with modern ease, helping customers prepare, host and enjoy seamlessly.

At the heart of the holiday season is the kitchen – where cooking, eating and connection come together. IKEA’s approach caters to the entire cycle, making the dream kitchen feel achievable for every home, regardless of space or budget. The METOD kitchen system with MAXIMERA drawers provides modular, soft-close storage and durable function, while KNOXHULT is a ready-to-assemble, pre-configured kitchen series that simplifies setup for first homes and compact spaces.

James McGowan, GM Commercial Areas for IKEA in the UAE, Qatar, Egypt and Oman, said: “Cooking and eating anchor everyday life. The aim is to make that journey smoother, through efficient storage, time-saving layouts and performant tools, so the dream kitchen feels possible in any space and budget. Guided by democratic design, the range balances quality, function and price, while clearer services – including Online Service Booking and defined warranties, give customers confidence from planning to installation.”

Affordability sits at the heart of the season, bringing better living within reach for more homes without compromising design or quality. Through the Price Lowered initiative, IKEA is introducing targeted reductions across the cooking and eating journey while staying true to democratic design: quality, function and style at a low price. And to simplify planning, Online Service Booking for kitchen projects is now live in the UAE, with Qatar, Oman and Egypt to follow. Customers can upload measurements and photos, schedule appointments and track progress online, reducing bottlenecks and accelerating the path from first click to installation.

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PALAZZO TISSOLI PHASE 1 SOLD OUT; TISSOLI LAUNCHES PHASE 2 SALES AND APPOINTS GRID AS STRATEGIC DEVELOPMENT MANAGER

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Tissoli, the luxury real estate collective renowned for crafting world-class living environments, has announced three major milestones for its AED 1.2 billion flagship development, Palazzo Tissoli. Following the rapid 100% sell-out of Phase 1, Tissoli has officially opened sales for Phase 2 and appointed GRID Properties as its Strategic Development Manager, reinforcing its commitment to delivering an architectural landmark of international calibre.

Palazzo Tissoli, the first residential development in Ras Al Khaimah to be designed by the iconic Italian design house Pininfarina, has quickly established itself as one of the most coveted addresses in the Northern Emirates. The rapid sell-out of Phase 1 underscores the massive demand for branded, high-design residences on Al Marjan Island’s prime waterfront.

Ensuring the project’s execution lives up to its ambitious vision, GRID has been appointed to oversee the delivery of Palazzo Tissoli with a focused and shared dedication to detail and quality as envisaged by Tissoli. Founded in 2019, GRID has rapidly grown into a powerhouse in the sector, with a portfolio exceeding $2.2 billion across 6.8 million square feet in the UAE and UK. Known for their philosophy of blending functionality with purpose, GRID’s appointment guarantees that the intricate Pininfarina design is translated seamlessly into reality, with a targeted completion by Q2 2028.

Pooja Rathore, COO of Tissoli, commented,“As we enter the execution phase and launch Phase 2, we’ve partnered with GRID, whose proven track record aligns perfectly with our commitment to excellence. The response from investors confirms that residents are seeking curated, meaningful living experiences. This collaboration is strategically planned to ensure Pininfarina’s ‘Italian DNA’ and Tissoli’s promise to create an elevated residential masterpiece is perfectly delivered from concept to completion. With GRID’s expertise in ideation, efficient and timely delivery, we are confident that this partnership will support us strategically in bringing this masterpiece to life.”

To accommodate the high demand from global buyers seeking an Italian-crafted lifestyle, Phase 2 offers a limited collection of fully furnished studios, and one- bedroom apartments featuring sweeping sea views and signature Pininfarina interiors. GRID views this partnership as a testament to their growing influence in the luxury sector.

Shreen R Gupta, Founder & CEO stated: “At GRID, we view ourselves as builders of legacies. Our philosophy is rooted in creating spaces where functionality and purpose merge to enhance the lives of residents. We are honored to be appointed as the Development Manager for Palazzo Tissoli. To work alongside Tissoli and a design legend like Pininfarina is a privilege, and we are committed to applying our expertise to ensure this project becomes a reality and is delivered in line with the vision set out by Tissoli and that sets a new benchmark for quality in Ras Al Khaimah.”

The project draws inspiration from the natural mosaic of Ras Al Khaimah’s dunes and sea, requiring a high level of technical expertise to execute Pininfarina’s signature aesthetic. Palazzo Tissoli features resort-style amenities including the Serenity Spa, Vitality Studio, a 24-hour Café, the sunset-facing Skyline Lounge, and the signature Casa del Sigaro. With Phase 1 sold out and Phase 2 now launched, the project is firmly on track to redefine the skyline of the emirate.

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NKEY ARCHITECTS ESTABLISHES GLOBAL HEADQUARTERS IN DUBAI FOLLOWING RAPID GROWTH IN THE MENA REGION

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A modern luxury villa designed by NKEY Architects featuring a two‑storey contemporary structure with wood and glass facades, surrounded by palm trees, landscaped greenery, an infinity‑style swimming pool, a sculptural outdoor art piece, and a sunken seating area with a central fire pit in the foreground.

NKEY Architects, an international full-cycle architecture and design company, behind more than 500 residential and commercial projects across over 45 countries, has announced the relocation of its global headquarters to Dubai, marking a significant milestone in the firm’s next phase of growth. The move reflects the company’s expanding footprint across international markets and reinforces the UAE’s role as a strategic hub for global design, development, and innovation, at a time when the global architecture services market is projected to exceed $605 billion by 2033.

Founded in 2018, NKEY Architects provides architecture, interior design, and turnkey solutions across residential and commercial sectors. The company operates from offices in Dubai, the United States, Canada, and Ukraine, with projects spanning more than 45 countries.

The decision to establish Dubai as the company’s global headquarters follows sustained growth in the Middle East, which now accounts for approximately 80% of NKEY’s active client portfolio. Since 2022, the company has strategically shifted its development focus toward international markets, beginning with the UAE, Saudi Arabia, Qatar, and Oman, before expanding into the United States with projects delivered in Beverly Hills and Miami. This accelerated geographic growth, combined with more than 500 active projects globally, including over 300 in the UAE, underscored the need for a centralized headquarters capable of managing an increasingly complex, cross-border portfolio.

“For NKEY, architecture is a language through which people can gain a deeper understanding of themselves. Our philosophy, ‘NKEY. Unlock your inner self,’ reflects our mission to help clients — from families to progressive, forward-thinking young people — release internal limitations and unlock their personal and life potential through space. At NKEY, space is seen as an extension of identity — a dialogue between a person’s inner state and the external environment. Each project becomes a tool for transformation, where architecture and design support the lifestyle, values, and aspirations of young people, creating environments that foster growth, freedom, and a sense of authenticity. Importantly, we create unique projects or design solutions – every space is created uniquely to reflect the individual client,” said Natalia Melnyk, Founder of NKEY Architects.

The firm’s portfolio is centered on premium and ultra-luxury residential projects, large residential communities, and apartments, alongside select commercial developments across retail, hospitality, business centres, and mixed-use concepts. One of NKEY’s most ambitious current projects is the development of a large-scale shopping mall in Marrakech, Morocco, conceived as a landmark retail destination and involving parallel work across architecture, interiors, branding, and marketing strategy.

NKEY’s management structure is led by three partners, all members of the same family, reflecting the stability and long-term vision of a family-run business. Natalia Melnyk leads creative direction and brand development; Olexander Melnyk oversees operations, sales, and financial strategy; and Sergii Zholob manages engineering, architecture, procurement, and construction teams across international offices. This family-led structure enables NKEY Architects to maintain consistent standards while confidently expanding across regions.

With a growing team of over 100 professionals, NKEY Architects’ relocation to Dubai positions the firm at the centre of one of the world’s most dynamic real estate and design markets, aligned with the UAE’s long-term vision for sustainable growth.

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AYAT DEVELOPMENT BREAKS GROUND FOR AYAMI RESIDENCE IN WARSAN FIRST

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Ayat Development, part of Ayat Group, has officially marked the Groundbreaking of Ayami Residence, a contemporary G+Podium+6 residential development in Warsan First. The ceremony signals the commencement of construction for the 376-unit project, reinforcing the company’s commitment to delivering thoughtfully designed, lifestyle-focused communities in emerging residential hubs across Dubai.

Scheduled for completion in 2028, Ayami Residence will introduce a curated mix of studios, one-bedroom and two-bedroom apartments. The project is designed to meet the evolving needs of young professionals, couples and families seeking connectivity, comfort and premium amenities within an accessible and rapidly appreciating location.

Speaking at the groundbreaking ceremony, Mr. Ahmed Salamah, CEO of Ayat Development, said: “Ayami Residence represents more than a new development, it symbolizes the next chapter in Ayat’s vision for refined community living. With every project, we aim to introduce signature lifestyle experiences in Dubai’s most promising and desirable locations.

Warsan First is a well-established community with strong infrastructure and seamless connectivity to Dubai’s key landmarks, making it an ideal location for sustainable growth. At Ayat Group, our vision has always gone beyond constructing buildings, we create spaces where families can grow, connect, and truly thrive.”

Strategic Location Advantage

Strategically positioned in Warsan First, the development benefits from strong infrastructure and seamless connectivity to Dubai’s key highways, retail hubs and essential services. The area continues to attract both end users and investors due to its affordability, long-term growth trajectory and well-integrated community environment.

Commenting on the significance of the project, Nasser Ali Alsomahi, Chairman of Ayat Group, added: “Ayami Residence is not just a new project launch, it is a reflection of the collective strength and long-term vision of Ayat Group. What truly sets us apart is our fully integrated ecosystem.

From development and construction to properties, trading, investment, and our factories, every entity works in synergy to ensure quality, efficiency, and complete control over standards and timelines. This unified strength allows us to contribute meaningfully to Dubai’s future landscape.”

Lifestyle Amenities

Ayami Residence is distinguished by an extensive range of lifestyle amenities rarely found within mid-rise developments. The project will feature two swimming pools, including a dedicated family and kids’ pool, as well as a rooftop adults-only pool designed as a private retreat with panoramic views. Additional family-focused amenities include a splash pad and a dedicated kids’ play area, creating a safe and engaging environment for younger residents.

Wellness and recreation form a core part of the development’s concept. Two fully equipped gyms will serve residents, complemented by a dedicated yoga room. The property will also include an on-site paddle court, an open-air cinema and designated BBQ areas designed to foster social interaction and strengthen community bonds.

Further details on Sales launches and construction timelines are expected to be announced later.

With construction now officially underway, Ayat Development reinforces its strategic expansion across high-growth districts in Dubai. Ayami Residence stands as a testament to the Group’s commitment to delivering quality-driven, amenity-rich communities that align with Dubai’s long-term urban growth strategy.

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