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STAY SAFE, UAE: BE AWARE OF THE NEXT GENERATION OF FRAUD

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A close-up photograph of a computer screen displaying a digital bank transfer receipt with sensitive personal information, including account numbers and transaction details.

Attributed by Yazen Rahmeh, cybersecurity expert at SearchInform

Human Weakness at the Core

Fraud in the UAE is no longer just about hacking computers; it’s about hacking people. Recent research shows that the average victim loses more than $2,000, and over half of UAE residents face at least one scam attempt every month. That’s not a rare event anymore. In contrast, it’s everyday reality.

Why does this happen? Because fraudsters know how to play on human psychology. Nearly eight out of ten people admit they’ll click on a link if it promises something positive: “You’re a winner,” “Claim your free gift.” That moment of excitement or curiosity is exactly what criminals are counting on.

Scams aren’t just about tricking your brain. They target your feelings, such as joy, fear, and urgency, pushing you into quick decisions you’d never normally make.

When AI Becomes an Accomplice

Artificial intelligence was meant to help us work faster and smarter. But today, it’s also helping criminals become more convincing.

Three out of four people in the UAE believe they can tell the difference between real and AI-made content. The truth? In tests, only 37% could actually spot the fakes—especially when distracted or stressed.

Fraudsters use AI to:

  • Clone familiar voices—colleagues, clients, even relatives.
  • Generate deepfake videos and photos that look shockingly real.
  • Write emails that sound personal and professional.
  • Automate scams, sending thousands of targeted messages in seconds.

Gone are the days of clumsy, badly written scam emails. Today’s fraud is polished, realistic—and dangerously persuasive.

Real-World Cases That Hit Close to Home

This isn’t theory. It’s already happening here.

In 2020, a manager at an Emirati bank received what seemed like a routine call from a trusted client, the director of a company he knew personally. They had met several times before, so the voice on the line carried weight. The director explained that urgent transactions were needed to complete an acquisition and reassured the manager that all details were in a follow-up email. The paperwork matched, the voice was convincing, and everything felt legitimate. But it was a trap. The director’s voice had been cloned, the emails fabricated, and the funds vanished once the transfers went through.

A similar story emerged in 2024, this time involving Sunil Bharti Mittal, founder and chairman of Bharti Enterprises, when criminals almost defrauded his company in Dubai. One of his senior finance executives received a call that sounded exactly like his boss. “Sunil” requested a significant money transfer, complete with urgency. The scam could have succeeded—but it didn’t. The executive paused, remembering that his chairman never discussed such matters over the phone. That quick judgment stopped the fraud in its tracks.

Do you want to know more about security incidents threatening your company and how to safeguard against them? We have prepared an illustrated paper with practical advice on how to secure a company’s sensitive data. You can download it for free here.

Think about that for a second. Today, it comes disguised as real voices, convincing video calls, and professional-looking messages. And while deepfakes and voice cloning make the headlines, the most common weapon criminals still rely on, especially here in the UAE, is phishing.

Phishing in the Emirates: A Growing Menace

Phishing is still the most common scam in the UAE. In just the first three months of 2025, phishing attempts surpassed all of 2024. Fraud, phishing, and spoofing now account for more than half of all cyber incidents here.

Criminals adapt quickly to local life. They impersonate:

  • Dubai Police, sending fake fines or investigation notices.
  • Banks, claiming accounts are blocked or under review.
  • Government agencies, offering grants or prizes.
  • Charities during Ramadan, exploiting generosity at its peak.

With AI in the mix, these attacks have become sharper. More than 80% of phishing emails worldwide now show signs of AI involvement. They don’t just look real—they get more clicks. Twice as many, in fact, compared to traditional phishing emails.

How the UAE is Fighting Back

The good news? Authorities are not standing still.

  • The UAE Cyber Security Council, working with Etisalat and the Global Anti-Scam Alliance, launched staysafe.csc.gov.ae, a tool for checking suspicious websites.
  • Dubai Police regularly issue warnings and run public awareness campaigns.
  • Emirates NBD, alongside Dubai Police, leads safe banking initiatives to protect customers.

The system is working to fight back, but it’s only as strong as the people it protects.

Five Steps Every UAE Resident Should Follow

Protecting yourself doesn’t need to be complicated. Experts suggest:

  1. Don’t click on suspicious links or attachments—no matter how urgent they seem.
  2. Ignore offers that sound too good to be true. If someone promises easy money, free prizes, or gifts, it’s almost certainly a trick.
  3. Never share your passwords or personal details online. Fraudsters can use even small pieces of information to steal identities or access accounts.
  4. Verify phone calls by hanging up and contacting the organization directly through official numbers.
  5. Use multi-factor authentication on all important accounts.

And here’s the most important part: report scams. Whether to Dubai Police or your bank, reporting protects not only you but also the wider community.

So, the next time your phone rings, an email offers unexpected rewards, or a video call feels a little “off”—stop. Take a breath. Verify first.

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Tech Features

THE UAE’S NEXT AI CHALLENGE ISN’T INFRASTRUCTURE, IT’S ENABLEMENT.

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By: Bindesh Vijayan, Chief Technology Officer at Myndlab

There is a line that gets repeated at every tech conference in Dubai, in every government briefing, and across most pitch decks: the UAE is building the future. Artificial intelligence is projected to contribute $96 billion to the UAE’s GDP by 2031, according to PwC and corroborated by the UAE’s own National AI Strategy. The country has invested AED 543 billion in AI since 2024 alone, as confirmed by Omar Sultan Al Olama, the UAE’s Minister of State for Artificial Intelligence. And according to Microsoft’s AI Diffusion Report for Q1 2026, the UAE has become the first country in the world to cross the 70 percent threshold for AI tool adoption among its working-age population. 

These are not vanity metrics. They reflect a deliberate national strategy that has positioned the UAE as one of the world’s most ambitious AI markets and laid the foundations for long-term technological leadership. Yet despite that progress, a disconnect is emerging between the country’s AI ambitions and the day-to-day reality of the people building products within the ecosystem.

The Gap Between AI Infrastructure and AI Adoption

Much of the discussion around AI in the UAE has focused on infrastructure, whether that is sovereign AI models, data center investments, national strategies, or the capital required to support them. These are all essential components of a successful AI ecosystem. However, infrastructure alone does not create products. Founders, developers, and businesses still need the tooling layer that sits between AI capability and real-world execution.

This is precisely the challenge a new generation of AI-native development platforms is trying to solve: embedding software engineering best practices directly into the building process so that users can focus on the product rather than mastering prompt engineering.

One of the clearest examples of this challenge is language. Arabic is spoken by more than 400 million people across 22 countries. Yet developers across the region still rely heavily on tools that were primarily designed for English-speaking users. Researchers at Nature Middle East have previously highlighted how the relative lack of robust Arabic language models continues to create limitations around linguistic nuance, dialects, and cultural context.

At the same time, the developer tools, AI coding assistants, and product-building platforms that define the modern software stack were largely built around Western markets and workflows. They assume a particular type of user, a particular language, and a particular development environment. For many builders in the GCC, those assumptions become a source of friction that compounds throughout the product development lifecycle.

A founder in Dubai building a fintech product for Emirati consumers has to work through documentation written in English, prompts that perform better in English, and interfaces that treat right-to-left text as an afterthought.

The challenge is not that these tools fail outright. Rather, they introduce small points of friction throughout the development process that compound over time, affecting productivity, iteration cycles, and ultimately product delivery. Over time, that friction compounds across teams, product cycles, and entire businesses, becoming the difference between shipping and not shipping.

We’ve Seen This Before

This pattern plays out clearly in payments, an industry where many founders across the region have spent much of their careers. The UAE has built a sophisticated financial infrastructure, but for years, the tooling that sat on top of that infrastructure, the APIs, developer documentation, and integration frameworks, was largely oriented toward Western payment methods, Western card schemes, and Western compliance frameworks. Local founders had to build workarounds. Some of those workarounds were innovative, but workarounds are not a strategy. More often than not, they are a sign that the underlying stack was never designed for the people using it.

The same lesson applies to AI. Infrastructure creates possibilities, but it does not automatically create innovation. Innovation happens when builders can move quickly, efficiently, and confidently on top of that infrastructure. If the tools developers use every day are not designed for the realities of this market, then the UAE’s AI ambitions risk being partially realized by people working around their environment rather than with it.

What Comes Next

There is a real opportunity here to address the gap between the infrastructure the UAE has built and the tools its founders, developers, and businesses actually need.

The UAE has already demonstrated that it can build AI infrastructure at scale. It has invested heavily in research, talent, adoption, and national AI initiatives, creating one of the most ambitious AI ecosystems anywhere in the world.

The next phase of that strategy is not simply building larger models or attracting more capital. It is ensuring that the people responsible for creating products, launching companies, and deploying AI solutions have the tools they need to succeed. It also means reducing dependence on a small number of external AI providers. As AI becomes embedded in critical business and government workflows, questions around privacy, data governance, and long-term resilience become increasingly important. Building capable regional AI ecosystems is not simply about innovation; it is about ensuring that organisations can deploy AI with greater control, confidence, and sovereignty.

The countries that win the next decade of technology are not necessarily the ones that spend the most money. They are the ones where the people doing the building have the right tools for the job.

Infrastructure creates possibility. Tooling turns possibility into innovation. The next phase of the UAE’s AI story will be defined by how effectively it enables the people doing the building.

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Tech Features

ENGINEERING INTELLIGENCE IN EDUCATION: PREPARING YOUNG WOMEN FOR FUTURE TECH LEADERSHIP

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Dr Esraa Khatab, Assistant Professor at the School of Mathematical and Computer Sciences, Heriot-Watt University Dubai

As we celebrate International Women in Engineering Day (INWED), attention is increasingly focused on how to prepare young women not only to participate in engineering but to lead its future. In a world shaped by artificial intelligence, sustainability challenges, and rapid digital transformation, education must go beyond technical instruction. It must cultivate what we can call engineering intelligence, a combination of technical expertise, problem-solving ability, creativity, and leadership confidence.

For young women, this preparation is most effective when education is intentionally designed to inspire, support, and position them as future innovators and decision-makers.

Inspiring Young Women Through Meaningful Learning

Engaging young women in engineering begins with making learning relevant and purposeful. When engineering is connected to real-world challenges, such as improving healthcare systems, designing sustainable cities, or developing climate solutions, it resonates strongly with students who are motivated by impact.

Project-based learning plays a key role here. When young women work on designing smart applications, building prototypes, or solving community challenges, they begin to see themselves as capable engineers contributing to society. Thes experiences move engineering from an abstract concept to a meaningful pathway where their ideas matter.

Initiatives such as the UAE’s “One Million Arab Coders” and international programs like “Girls Who Code” have successfully introduced thousands of young women to coding, AI, and digital innovation. These initiatives are powerful not just because of the skills they teach, but because they create an early sense of belonging in technology-driven environments.

Mentorship: Unlocking Potential and Building Confidence

For young women, mentorship is a transformative element of engineering education. It provides not only guidance but also reassurance, helping students navigate academic and career pathways with clarity and confidence.

Connecting young women with mentors, whether through universities, industry partnerships, or outreach programs, offers them valuable insights into emerging fields such as artificial intelligence, robotics, and renewable energy. These relationships make career paths more tangible and achievable.

In classroom settings, mentorship can be embedded into learning through project collaborations and industry engagement. When young women receive feedback from

professionals, present their ideas, and engage in real-world problem-solving, they begin to develop both confidence and professional identity.

Mentorship also nurtures leadership. By observing and interacting with experienced professionals, young women gain exposure to decision-making, teamwork, and innovation processes, essential components of future tech leadership.

Expanding Opportunities Through STEM Outreach

STEM outreach initiatives are vital in reaching young women early and sustaining their interest in engineering pathways. Programs that focus on hands-on, creative engagement, such as robotics competitions, coding bootcamps, and innovation labs, are particularly effective in building confidence and curiosity.

These initiatives create safe and encouraging environments where young women can experiment, take risks, and learn collaboratively. Importantly, they shift the narrative from simply learning technology to actively creating it.

Digital platforms have further expanded opportunities for young women in engineering. Virtual labs such as “MIT OpenCourseWare” and interactive simulations (e.g., PhET) allow learners to experiment and build practical skills remotely, with research showing strong gains in engagement and motivation. Online hackathons, including initiatives like the “UAE InnovAIte AI” Hackathon, provide young women with collaborative spaces to design real-world solutions using emerging technologies. At the same time, AI-powered tools such as “Khan Academy’s Khanmigo” offer personalized guidance, helping learners build confidence through continuous, self-paced support.

Together, these platforms create flexible and inclusive pathways that enable young women to actively engage, experiment, and grow within today’s rapidly evolving technological landscape. By introducing young women to emerging technologies early, outreach programs help them build familiarity and confidence in fields that will define the future of work.

Encouraging Young Women to Lead in Emerging Fields

Emerging engineering domains, such as artificial intelligence, smart systems, biotechnology, and sustainable energy, offer significant opportunities for innovation and leadership. Encouraging young women to explore these areas requires intentional effort within education systems.

This can be achieved through:

  • Early integration of advanced topics: Introducing AI, data science, and sustainability concepts at foundational levels.
  • Interdisciplinary approaches: Encouraging young women to apply engineering skills in healthcare, environmental science, and social innovation.
  • Experiential learning: Providing opportunities for internships, research projects, and innovation challenges in emerging fields.

These experiences allow young women to build not only technical expertise but also the confidence to navigate complex, real-world challenges. They begin to see themselves as contributors to cutting-edge developments, rather than observers.

Building Confidence and Leadership Identity

For young women to thrive in engineering, education must also focus on building confidence and leadership skills. This includes creating environments where their voices are heard, their ideas are valued, and their contributions are recognized.

Encouraging young women to lead team projects, present their work, and participate in competitions helps them develop essential soft skills such as communication, collaboration, and critical thinking.

Representation also plays an important role. Highlighting the achievements of women engineers and innovators, both globally and within local communities, reinforces the message that leadership in engineering is both attainable and expected.

Importantly, leadership development should be embedded into the learning journey. Innovation challenges, entrepreneurship programs, and community-based projects provide platforms for young women to take initiative and drive impact.

Looking Ahead: Empowering Young Women to Shape the Future

The future of engineering will be defined by those who can think creatively, solve complex problems, and lead with vision. Preparing young women for this future is not just about education, it is about empowerment.

By combining meaningful learning experiences, strong mentorship, expanded outreach, and opportunities in emerging technologies, we can create an ecosystem where young women thrive as engineers and leaders.

As we celebrate INWED, the focus is clear: to ensure that young women are equipped not only with skills, but with the confidence and ambition to lead. When this happens, they do more than contribute to technological advancement, they shape it.

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Tech Features

FIVE WAYS UAE WORKFORCE PLANNING IS CHANGING IN 2026

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The UAE is entering a more complex phase of workforce growth. Hiring momentum remains strong, with the country recording a Net Employment Outlook of 60% for Q2 2026, placing it among the strongest employment markets globally. Yet the main challenge for companies is whether their employment structures, immigration planning, compliance systems, and HR leadership can support growth at scale.

Aethra Advisory, a UAE-based global hiring strategy and mobility architecture firm, outlines five shifts companies should prepare for as compliance, immigration, and HR become more connected.

HR is becoming workforce architecture

HR can no longer be treated as an administrative function focused only on recruitment, onboarding, contracts, and employee relations. In 2026, HR leaders are expected to help design the workforce model itself. That includes where a company hires, which employment structures it uses, how talent moves across borders, and where compliance risk may appear. A hiring decision is now linked to visa eligibility, payroll structure, sponsorship, worker classification, relocation timelines, and long-term operating needs.

Many companies still hire first and address structure later. The consequences often emerge months afterwards, when employment models become costly, difficult to manage, or unable to support growth.

AI is entering recruitment and workforce planning

Companies are using AI to screen CVs, match candidates to roles, automate outreach, schedule interviews, assess skills, and generate workforce insights. Used well, it can make hiring faster and more consistent, especially in high-volume recruitment environments.

A 2025 field experiment involving around 37,000 applicants found that 54% of candidates assessed through an AI-assisted recruitment pipeline passed the final human interview, compared with 34% of candidates assessed through a traditional pipeline. However, AI does not replace human judgement. Companies still need clear hiring criteria, documented decision-making, oversight and an understanding of how recommendations are generated and reviewed.

Companies are moving into global talent systems

Many companies make the UAE a base for regional and international expansion due to its business-friendly policies and strategic location. Local companies are hiring across borders, global firms are entering the UAE, and leadership teams are being built across multiple jurisdictions. In fact, the cross-border workforce and migration solutions market is projected to reach $11.37 billion by 2033, growing at an annual rate of 11.8%.

For employers, hiring can no longer be treated as a local HR process. Companies must make deliberate decisions about how they enter new markets and engage talent. Some may use an Employer of Record to hire quickly, while others may establish a local entity to gain greater control. In some cases, relocating and sponsoring employees will be the right approach or engaging contractors or building a longer-term market entry structure may be more suitable. Each route carries different implications for cost, compliance, operational control, and future scalability.

Employment models are becoming more hybrid

As companies scale, informal arrangements become harder to manage. A single UAE business may now have locally sponsored employees, remote workers, consultants, contractors, relocating workers, etc. This gives companies more flexibility, but also creates operational risk when obligations are not understood from the start. Worker classification, payroll treatment, benefits, visa eligibility, contract terms, management control, and termination rules can vary depending on how a person is engaged. Employers need clear structures defining employment status, work location, applicable law, and how each relationship is governed.

Regulation is influencing hiring decisions

In the UAE, hiring depends on more than finding the right candidate. Companies need the right regulatory setup before they can move quickly. Licensing gaps, unclear sponsorship routes, incomplete documentation, or a mismatch between the role and the employment structure can still delay a strong hire.

This makes compliance and immigration planning an early hiring priority. Companies should understand the requirements before entering a market, confirming a hire, or committing to a relocation timeline.

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