Connect with us

Hospitality

NANDO’S FIRES UP JBR WITH FIRST-EVER 3D BILLBOARD, BRINGING ITS NEWEST ESPETADA TO LIFE

Published

on

A night photograph of the first-ever global 3D anamorphic billboard for Nando’s, located above Roxy Cinema at The Beach, JBR, in Dubai. The L-shaped display features a hyper-real 3D animation of the new Espetada A Torre Dukkah Lima skewer, a side dish, and a drink appearing to pop out from the screen against a dark background with teal geometric patterns. The billboard prominently displays the slogan 'Get fired up at Nando’s JBR' in both English and Arabic

Nando’s is firing up its first-ever global 3D anamorphic billboard, lighting up the skyline above Roxy Cinema at The Beach, JBR. The high-impact creative lands just as the brand opens its 23rd restaurant, a milestone that also marks 23 years of the brand in the UAE.

Located beside the newly launched two-storey JBR Casa with its expansive terrace, the 3D display spotlights Nando’s latest menu hero in a standout moment along the beachfront. The Espetada A Torre Dukkah Lima, arriving in restaurants from 24 November, presents centre stage on the billboard with a theatrical animation.

Blending PERi-PERi thighs stuffed with spiced PERi-dukkah and cream cheese, layered with peppers, onions, and lime, and finished with an herby tahini pour-over, the towering Espetada doubles the volume and flavor, also available in the classic Espetada size.

3D anamorphic billboards have become the most creative and engaging OOH globally, using advanced LED and motion techniques to create hyper-real illusions that stop audiences in their tracks. For Nando’s, launching this innovation in Dubai signals both confidence in the market and a commitment to bold, impactful storytelling.
“Dubai celebrates creativity and big moments, so launching our first-ever global 3D billboard here felt essential,” said Pooja Naik, Marketing & PR Manager, Nando’s UAE. “The JBR Casa is a milestone for the brand, and we wanted to mark it with something immersive, energetic, and unmistakably Nando’s. This campaign captures the spirit of the UAE and what’s ahead for us.”

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Hospitality

PAN-ASIAN FESTIVE FEAST AT SILK LANTERN

Published

on

A festive table setting at Silk Lantern in Jebel Ali Recreation Club, featuring a pan-Asian 3-course sharing feast with bold, expressive dishes inspired by Asian culinary heritage.

With the festive season in full swing, Silk Lantern, Dubai’s newest pan-Asian dining destination, nestled within Dubai’s Jebel Ali Recreation Club, is unveiling a lineup of sizzling celebrations and irresistible offers, from a glamorous Masquerade New Year Party to vibrant Christmas festivities. Bringing together bold, expressive dishes inspired by Asia’s rich culinary heritage, Silk Lantern is creating the perfect setting to share traditions, stories, and flavours with loved ones.

Renowned artist, Oxana will enchant guests performing Christmas favourites live during Christmas Eve and Christmas brunch. For New Year’s, DJ Miggy will take over the decks, bringing the party to life with an electrifying mix.

Silk Lantern: Christmas and New Year specials to warm your festive spirit

  1. Christmas Eve Dinner on 24th December | 7:00 PM – 10:00 PM

Celebrate Christmas Eve with an exquisite 3-course sharing set menu paired with sparkling festive vibes.

  • AED 195 for soft beverages + 3-course sharing set menu. | AED 295 for selected house alcoholic beverages + 3-course sharing set menu. | AED 99 for the kids aged 6–11 years (Kids 5 & below: Complimentary).
  • Enjoy live entertainment by dynamic Oxana for a spectacular evening.
  1. Christmas Day Brunch on 25th December | 1:00 PM – 5:00 PM
  2. Indulge in a wide-spread Christmas brunch with a festive carving station, designed perfectly for a family feast capturing the spirit of the season.
  • AED 222 for soft beverages + 3-course sharing set menu. | AED 295 for selected house alcoholic beverages + 3-course sharing set menu. | AED 109 for kids aged 6–11 years (Kids 5 & below: Complimentary).
  • Enjoy live entertainment by dynamic Oxana for a spectacular evening.
  1. New Year’s Eve Indulgence on 31st December | 8:00 PM – Midnight

Step into a realm of grandeur at the Silk Lantern Masquerade New Year’s Eve for unforgettable celebration.

  • AED 249 buffet dinner + soft beverages. | AED 295 for gala dinner + unlimited free flow selected house beverages. | AED 150 for kids 6–11 years (Kids 5 & below: Complimentary)
  • Get ready to rock the night in the electrifying performance by DJ Miggy.

With its vibrant festive lineup, exquisite cuisine, and immersive entertainment, Silk Lantern invites guests to celebrate the season in style. Whether gathering with loved ones for Christmas or ringing in the New Year at the Masquerade Party, every moment promises memorable experiences, warm hospitality, and exceptional value.

Continue Reading

Hospitality

A NEW CHAPTER IN REFINED ARRIVAL: ADDRESS DOWNTOWN INTRODUCES ITS DIGITAL CHECK-IN EXPERIENCE

Published

on

"A close-up, over-the-shoulder view of a person holding a smartphone and using their index finger to interact with the new Address Downtown digital check-in interface

In line with Dubai’s continued vision for innovation and guest-centric excellence, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council, has approved the rollout of the Dubai Digital Hotel initiative – a pioneering transformation that reimagines the future of hospitality across the emirate.

As one of the city’s flagship luxury destinations, Address Downtown is proud to be among the first hotels to bring this vision to life with the debut of its new Digital Check-In Experience. Seamlessly integrated, elegantly designed, and thoughtfully crafted around the needs of the global traveller, the new system ensures that every arrival begins with ease, comfort, and a sense of quiet luxury.

Guests may now complete their pre-arrival verification from anywhere in the world, allowing the hotel to prepare their stay with greater precision and personalised attention. Upon arrival, guests are welcomed into an environment where the transition from travel to tranquillity is effortless – reflecting Address Downtown’s enduring commitment to hospitality that is both intuitive and refined.

This milestone marks a significant step towards Dubai’s ambition to set new benchmarks for digital excellence. Address Hotels + Resorts is honoured to contribute to this movement, elevating the guest journey through technology that enhances – rather than replaces – the warmth and authenticity of its service.

With Digital Check-In now live, Address Downtown invites its guests to experience a stay where innovation and hospitality coexist in perfect harmony, reaffirming its position as a leader in luxury hospitality in the region.

Continue Reading

Hospitality

WELLNESS WITHOUT COMPROMISE: DINING AT DEATOX CAFÉ, TUMBI HOTEL DUBAI THE PALM

Published

on

A vibrant health-focused meal at dEATox Café in TUMBI Hotel Dubai,

Set on Palm Jumeirah, TUMBI Hotel Dubai The Palm, Tapestry Collection by Hilton, has positioned itself as a wellness-forward, alcohol-free lifestyle destination. dEATox Café, the hotel’s dedicated dining concept, reflects this approach through a menu that blends mindful nutrition with familiar, well-executed dishes.

The menu is structured to appeal to both health-conscious diners and those simply seeking balanced, flavour-driven food. I began with the Acai Smoothie and the Immune Boost Fresh Juice, both clean in flavour and deliberately restrained in sweetness, where freshness and balance are clearly prioritised.

Main courses demonstrate the kitchen’s ability to balance wellness with comfort. The Baked Balsamic Salmon was simply prepared and well-cooked, with a light glaze that complemented the fish without overpowering it. The Spicy Chicken Chipotle Pasta offered a bolder flavour profile, delivering warmth and depth while remaining aligned with the café’s health-led positioning.

The supporting dishes reinforced this balance. Sweet Potato Fries provided a lighter alternative to traditional sides, while the Superfood Salad brought together freshness, texture, and nutritional value. A classic Caesar Salad, often overlooked in wellness-focused menus, was handled with restraint creamy without heaviness and well-proportioned.

dEATox Café succeeds by making mindful dining feel accessible rather than prescriptive. As part of TUMBI Hotel Dubai The Palm’s broader wellness philosophy, it offers a dining experience that aligns with contemporary lifestyle expectations while remaining commercially relevant in Dubai’s evolving hospitality scene.

TUMBI Hotel Dubai The Palm, Tapestry Collection by Hilton, is the UAE’s first Tapestry Collection property and a lifestyle destination on Palm West Beach. The 171-room hotel offers thoughtfully designed accommodations, including King and Twin Rooms, Deluxe Rooms, Deluxe Sea View Rooms, and the highly sought-after spacious Suites with uninterrupted views of the Arabian Gulf and Dubai’s skyline, providing an elevated stay that blends comfort, wellness, and style.

Guests can enjoy fresh, mindful dining at Afia, the hotel’s all-day restaurant, or recharge at dEATox Café with its range of wholesome dishes, cold-pressed juices, and sugar-free treats. The SUKOON Spa and rooftop infinity pool provide moments of relaxation, while a modern fitness centre and versatile meeting spaces cater to both leisure and business travellers.

Continue Reading

Trending

Copyright © 2023 | The Integrator