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SUN SIYAM GROUP ANNOUNCES THE PROMOTION OF DEEPAK BOONEADY TO GROUP CHIEF EXECUTIVE OFFICER

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A person wearing a light grey blazer, white dress shirt, and pocket square stands indoors near large glass windows with soft ambient lighting and greenery visible in the background. Photo provided by Sun Siyam.

Sun Siyam Group, one of the Indian Ocean’s leading privately owned hospitality groups, announced the promotion of Deepak Booneady as Group Chief Executive Officer, effective 1 January 2026. This appointment marks a defining moment in the continued evolution of Sun Siyam Group, reinforcing its commitment to long term growth, brand elevation, and purpose driven leadership across its diversified portfolio of businesses.

Deepak has been a central figure in the Group’s transformation, having served as Chief Executive Officer of Sun Siyam Resorts with distinction. During his tenure, he played a pivotal role in strengthening brand positioning, enhancing guest experience philosophies, and advancing major strategic initiatives that reflect the resort group’s proud island heritage while positioning it for future relevance on the global luxury stage.

Under his leadership, Sun Siyam has continued to expand and refine its portfolio across the Maldives and Sri Lanka, while elevating its international visibility and desirability across key global markets. At the heart of his leadership approach is a deep commitment to people, culture, and talent development, with a strong emphasis on building and empowering high performing teams as the foundation of long term brand growth.

In his role as Group Chief Executive Officer, Deepak will have overall responsibility for Sun Siyam Group and its diversified portfolio, overseeing strategic growth, long term brand development, and the continued evolution of the Group’s businesses. His mandate also includes guiding expansion into new concepts and markets, while ensuring that each business remains firmly aligned with the founding values of authenticity, integrity, and heartfelt hospitality.

Commenting on the appointment, Ahmed Siyam Mohamed, Chairman and Managing Director, said: Sun Siyam was built from the heart, on a deep belief in people, purpose, and hospitality guided by love and care. Deepak has been an important part of our journey, and his leadership has contributed meaningfully to many of the milestones we have achieved together. He leads with strategic clarity, integrity, and genuine respect for our people and culture, inspiring excellence and bringing out the very best in teams across our islands to drive shared success. This appointment reflects our continued focus on strong, collaborative leadership and the confidence I place in him. I am proud to see him take on this role and look forward to the collective achievements Sun Siyam Group will continue to reach together.”

Founded by Hon. Ahmed Siyam Mohamed, one of the Maldives’ most respected and visionary entrepreneurs, Sun Siyam Group is the result of more than three decades of hands-on leadership, resilience, and an unwavering commitment to the nation’s tourism industry. From its early beginnings, the Group has been shaped through deep operational expertise, an instinctive understanding of guest experience, and a steadfast belief in Maldivian talent. Today, Sun Siyam Group stands as one of the country’s leading tourism contributors and employers, with a diversified portfolio spanning hospitality, travel services, construction, media, and sustainability driven ventures.

Operating across the Maldives and Sri Lanka, and supported by global sales and representation offices in Europe, Asia Pacific, the Middle East, Asia, and the Americas, Sun Siyam Group owns and operates a portfolio of distinctive resorts across its Luxury, Privé, and Lifestyle collections. United by a shared purpose, the Group continues to champion extraordinary experiences while remaining deeply rooted in Maldivian heritage, authenticity, and community.

Deepak’s appointment comes at a pivotal moment as Sun Siyam Group continues to premiumise its brands, invest in next generation resort concepts, and explore new areas of sustainable and responsible growth, while preserving the open-hearted spirit and people first philosophy instilled by its founder.

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Hospitality

 “HOSPITABLE” LEADERSHIP STARTS WITH EMPATH

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Because service quality can never rise above the culture behind it

By Nives Deininger, Cluster Director of Sales, STORY Seychelles and Fisherman’s Cove Resort

Hospitality has always been a people business. We talk a great deal about guest expectations, service standards and commercial performance – and rightly so.

But behind all of that sits something more fundamental: how people are led. In my experience, empathetic leadership is not a soft extra or a nice-to-have. It’s a practical, commercially relevant way of building stronger teams, more resilient cultures and better guest experiences.

In hospitality, business value is created every day through human interactions. We see motivated employees who feel supported approaching guests differently from those who feel overlooked or undervalued. And when leaders take time to understand their teams, listen to concerns and respond with honesty, it creates an environment where people are more engaged in their work and more confident in how they deliver it.

That clearly has a direct impact on service quality, team stability and, ultimately, revenue.

Proactive, thoughtful and personal

This is especially important in a luxury environment, where the guest experience depends on authenticity as much as efficiency. Five-star hospitality is not only about polished processes. It’s as much about the proactive, thoughtful and personal touches that guests remember. And those moments are much easier to create when employees feel respected and trusted. Empathy, in that sense, is not separate from performance, it supports it.

It also shapes the way departments work together. In hotels and resorts, no team operates in isolation. Sales, revenue and operations need to be aligned if the business is to grow without compromising the guest experience. Empathetic leadership encourages stronger communication and collaboration across those functions.

It helps people understand one another’s pressures, priorities and constraints, which leads to better decisions and more joined-up strategies. Over time, that strengthens not only internal trust but also guest loyalty, client relationships and repeat business.

Connecting with your teams

In high-pressure hospitality environments, empathy is even more important. The pace can be intense, and performance expectation remains high across seasons, segments and business cycles.

As a Director of Sales, I believe leadership in this setting means more than setting targets or leading by example. It means connecting with the team as individuals, understanding that each person brings different circumstances, strengths and pressures to work, and finding ways to bring out the best in them, while making sure they feel valued.

My team in Seychelles includes Seychellois women who are strong-willed, highly capable and well used to working under pressure. That strength is an asset, but it still needs the right environment around it. People perform best when they know they are appreciated, when expectations are clear, and when challenges can be discussed openly rather than hidden. Honesty and transparency matter here. They build trust, and trust allows teams to keep performing even when conditions are demanding.

This is a good reason why the conversation around women in hospitality leadership is so important. The industry is making progress, but there is still more to do if we want to see more women move from operational and administrative roles into executive leadership positions.

One of the biggest needs is for clearer leadership pathways and stronger mentorship earlier in women’s careers. Many talented women are already in the industry, but too often they are not given the visibility, support or structured development needed to progress with confidence.

Outcomes, strength and flexibility

There is also a broader cultural issue to address. Senior roles in hospitality have traditionally been designed around long, inflexible hours and a strong emphasis on physical presence.

That model can make progression harder for women, particularly at different stages of life. The industry needs to become more thoughtful about how leadership is measured and supported. A greater focus on outcomes, collaboration and the strength of leadership teams, rather than simply time spent on site, would help retain and promote more talented women across the sector.

This is not only about fairness, it’s as much about what kind of leadership the industry needs for the future. Hospitality is evolving, with guests increasingly expecting personalised service, emotional intelligence and experiences that feel genuine, rather than scripted.

At the same time, employees are placing greater value on wellbeing, inclusion and workplace culture. We know empathetic leadership is well suited to both these shifts, because it keeps people at the centre of the business.

Looking ahead, I believe empathy will play an even greater role in shaping hospitality, from employee wellbeing to guest experience and the way hotels build workplace culture. When leaders understand the needs, motivations and pressures of their teams, they are better placed to sustain the service levels that premium hospitality requires.

Employees who feel heard and supported are far more likely to create the authentic and personalised moments that today’s guests increasingly value.

Focus on wellbeing

Internally, we will continue to see hospitality workplaces place more emphasis on wellbeing, flexibility and inclusive culture. Hotels and resorts that do this well will be in a stronger position to attract and retain talented people. That matters, because service quality can never rise above the culture behind it. In a competitive market, a supportive workplace is not separate from brand reputation. It helps protect it.

Empathy is sometimes spoken about as though it sits outside hard business reality. I would argue the opposite.

In hospitality, where people shape every outcome, empathetic leadership is an integral part of the operating model. It creates better environments for employees to bring their best, helps teams navigate pressure with honesty and transparency, and supports the kind of service that builds long-term value.

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Hospitality

HOP INTO EASTER AT MCGETTIGAN’S WITH FAMILY ROASTS, EGG HUNTS AND CLASSIC SUNDAY FAVOURITES

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This Easter, McGettigan’s is bringing together hearty roasts, family-friendly activities, and laid-back celebrations across its venues in Dubai. From lively family days with quizzes and egg hunts to traditional Sunday roasts for a relaxed gathering, there is something for everyone this Easter Sunday.

Easter Family Roast & Quiz at McGettigan’s Ibn Battuta Gate

Expect a lively Easter Sunday packed with family-friendly entertainment, including a quiz and activities for all ages, alongside McGettigan’s signature roast. Younger guests can also enjoy an Easter egg hunt, adding to the festive atmosphere and making it a perfect day out for families.

  • Who – Families and groups
  • What – Easter Sunday Roast with family quiz, entertainment, and egg hunt
  • Where – McGettigan’s Ibn Battuta Gate

Easter Sunday Roast with Egg Hunt at Souk Madinat Jumeirah and Expo City

For a more relaxed Easter celebration, McGettigan’s at Souk Madinat Jumeirah and Expo City will host a laid-back family roast with a light touch of festive fun, including an Easter egg hunt for younger guests. Ideal for those looking to enjoy quality time with family in a more casual setting.

  • Who – Families and casual diners
  • What – Easter Sunday Roast with egg hunt
  • Where – McGettigan’s Souk Madinat Jumeirah and McGettigan’s Expo City

Traditional Easter Roast at McGettigan’s JLT and DWTC

For those who prefer to keep it classic, McGettigan’s JLT and DWTC will be serving up their traditional Easter Sunday roast, complete with all the hearty favourites and signature dishes the brand is known for. A perfect option for a relaxed gathering with friends or family.

  • Who – Friends, couples, and groups
  • What – Traditional Easter Sunday Roast
  • Where – McGettigan’s JLT and McGettigan’s DWTC
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Hospitality

CELEBRATE EASTER WITH A FAMILY-FRIENDLY BRUNCH AT LA PISCINE,AL RAHA BEACH RESORT & SPA

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Al Raha Beach Resort & Spa invites guests to celebrate Easter with a lively beachfront brunch at La Piscine. Taking place from 1:00 PM to 4:00 PM on April 5, the Easter Brunch brings together great food, feel-good music and a vibrant, family-friendly atmosphere by the sea.

Set against La Piscine’s relaxed poolside and beachfront backdrop, the afternoon’s culinary offering features an international buffet with live stations, brought to life with a DJ and saxophonist spinning upbeat sets throughout the day. For younger guests, the experience leans into the spirit of Easter with great kids’ activities, including egg hunting, glitter face painting, and a dedicated kids’ corner.

Guests can also make the most of the long afternoon with complimentary access to the resort’s pool and beach, along with a Spa voucher, making it more than just brunch, but a full day out in the sun.

Easter Brunch Details
Location: La Piscine, Al Raha Beach Resort & Spa, Abu Dhabi
Time: 1:00 PM – 4:00 PM, April 5th

Kids Policy
Ages 5–12: 50% discount
Below 5: Complimentary

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