As UAE consumers increasingly look for healthier ways to eat without compromising on taste, convenience or their lifestyles, premium meal plan brand iDiet is taking a more personal approach to nutrition by combining wholesome chef-crafted meals with dedicated dietitian support and flexible meal plans designed around individual goals and everyday routines.

Operating in the UAE since 2021, and currently serving all emirates, iDiet is the UAE brand of Lebanon’s established HealthBox Diet and Nutrition Center, founded in 2010 by nutritionist and entrepreneur Sabine Karam and is backed by more than 16 years of experience in nutrition, food and healthy meal planning.

Taste sits at the heart of the iDiet experience. Fresh, high-quality ingredients and no preservatives come together across menus inspired by Mediterranean, Asian, Oriental and international cuisines, offering the variety needed to keep healthy eating interesting and avoid boredom. Rather than relying on restrictive or repetitive diet food, iDiet focuses on meals that deliver on both nutrition and flavour – an approach designed to make customers feel they are choosing a better way of eating, rather than simply following a diet.

This is complemented by ongoing, personalised support from a dedicated dietitian. Every customer is assigned a dietitian as their account manager, providing guidance and accountability throughout their subscription, from selecting the most suitable meal plan and navigating nutritional needs to adjusting menus and making recommendations as goals, preferences and routines evolve. This continued relationship means customers have a nutrition professional supporting them beyond the initial assessment and throughout their entire meal plan journey.

“Healthy eating only becomes sustainable when people genuinely enjoy the food and feel supported throughout the journey,” said Sabine Karam, Co-Founder of iDiet. “At iDiet, we don’t believe people should have to choose between food they love and food that supports their health. Our dietitians stay closely involved throughout the customer journey, while our chefs work to make every meal nutritious, varied and genuinely delicious. Ultimately, we want to make healthier eating feel practical and enjoyable enough to become part of everyday life.”

iDiet offers a diverse range of personalised meal plans in the UAE, catering to different health goals, dietary needs and lifestyles. Options include low-calorie, high-protein, keto, vegan, cleanse, maintenance, anti-inflammatory, pregnancy and intermittent fasting plans. Customers can also enjoy a variety of meals inspired by different cuisines, reflecting the UAE’s diverse population and tastes.

Flexibility is also built into the experience. Through the iDiet app, customers can swap, pause and skip meals as their schedules change, while continuing to receive support from their dietitian. This allows meal plans to adapt to real life, rather than requiring customers to adapt their lives around a rigid diet.

Beyond its meal plan subscriptions and healthy food delivery, iDiet also offers healthy treats through its website and delivery platforms including Deliveroo and Careem, as well as healthy corporate catering and corporate wellness activations for businesses looking to make healthier eating more accessible in the workplace.

The brand’s UAE offering builds on the established HealthBox business, which began in a small kitchen in Beirut in 2010 and has since grown into a leading diet, nutrition and healthy catering business. Today, iDiet serves more than 3,500 customers and delivers over one million healthy meals annually in the UAE, alongside HealthBox’s established operations in Lebanon that also serve more than one million meals annually. With more than 16 years of experience across nutrition, culinary development, kitchen operations and customer experience, Sabine continues to be closely involved in the development of iDiet’s products and customer journey.

Today, iDiet is building on that regional expertise to meet the evolving expectations of UAE consumers by bringing together great-tasting food, expert nutritional guidance, personalisation and flexibility to make healthy eating easier to enjoy and easier to sustain.

Barceló Hotel Group announces the opening of Occidental Cairo Grand Museum, a 207-key, modern four-star urban retreat in the Egypt capital. With an exceptional location near the iconic Pyramids of Giza, situated opposite the Grand Egyptian Museum, the property promises a central base from which to discover the city’s rich history and culture.

Occidental Cairo Grand Museum marks the Spanish hotel group’s second property in Cairo, further strengthening its presence in Egypt. The opening represents another milestone in the company’s expansion strategy and reinforces its position across Middle East and North Africa, a region with significant potential for tourism growth. It also demonstrates the group’s ability to identify strategic assets in high-value locations and develop distinctive offerings tailored to international demand.

Occidental Cairo Grand Museum, A Gateway to Discover Egypt

Occidental Cairo Grand Museum brings contemporary style to one of Cairo’s most historic settings. It features 207 rooms and suites, showcasing contemporary design and thoughtful comforts, promising a calm retreat after a day of exploring. Guests can cool off in the rooftop pool, recharge at the spa and wellness centre, or stay active in the fully-equipped fitness centre. For business travellers, a versatile 266-square-metre meeting space features modern audiovisual technology and accommodates events of up to 60 guests.

Dining is designed to take guests from relaxed daytime meals to memorable evenings overlooking the city. The main restaurant serves a selection of varied international dishes, while the hotel’s bars offer distinct settings for every occasion, from casual drinks at the Champs Sports Bar to quiet moments in the welcoming Lobby Bar. The standout Stage Skybar & Lounge can be found on the rooftop, where cocktails, sunset skies, and panoramic views of the Pyramids of Giza come together for an unforgettable end to the day.

Cairo, A Growing and Increasingly Established Market

Egypt continues to establish itself as one of North Africa’s most dynamic tourism markets, supported by its developing infrastructure and unique cultural heritage, which has been further enhanced by landmark projects such as the opening of the Grand Egyptian Museum. Within this growing tourism landscape, Cairo continues to strengthen its position as a key emerging market, attracting leisure travellers drawn to its historic heritage as well as business and incentive travellers.

“Cairo is a strategic location due to its iconic appeal, commercial importance, and ability to offer rich cultural experiences. The addition of Occidental Cairo Grand Museum enhances our presence in this strategic market and demonstrates the strength of our management model in creating sustainable, long-term value for owners, guests, and destinations,” says José Canals, Chief Operations Officer for the Mediterranean, Middle East, and Asia at Barceló Hotel Group.

Barceló Hotel Group contributes to local economic development through quality employment and support for local businesses. Its operations in Egypt sustain 1,876 direct and indirect jobs, with permanent employment levels above the industry average. The group also sources entirely from approved local suppliers, 70% of which are based in the immediate area, generating more than €4 million in revenue for these businesses.

In line with its Barceló ReGen sustainability strategy, the group is committed to a responsible growth model that combines tourism development with the creation of shared value for local communities by generating economic opportunities, supporting employment, and encouraging growth of local businesses. As a result, each new opening expands the group’s international presence and actively contributes to the social, economic, and environmental progress of the destinations in which it operates.

Taking place on 23 August and 30 August from 2:00 PM to 4:00 PM, Splendour Fields and Crave Bakehouse are bringing two hands-on baking workshops to JLT for children aged 4-12. The first session will be dedicated to cookie baking, followed by a cake decorating class on 30 August. Children will get to mix, bake, decorate, and take their creations home at the end of the afternoon.

Priced at AED 200 per child, tickets can be purchased online [HERE]. The two-hour workshop includes all ingredients, equipment, and guidance throughout the session. Each child will also receive a complimentary kids’ meal and drink, while one accompanying parent will receive a complimentary coffee. With only 10 children per session, the workshops offer a small and interactive setting where every little baker can get involved from start to finish.

As the holidays come to an end, the workshops offer one more chance for kids to have fun, get creative, and make the most of their final days before school starts again. Whether they’re making their first batch of cookies or decorating their very own cake, children will have the freedom to get creative and make something they can proudly take home. It’s hands-on, a little messy, and designed to let kids have fun while learning something new.

Located in JLT, Splendour Fields is a neighbourhood café and deli where families can come together over good food and coffee. The workshops bring that same spirit into the kitchen, giving parents and children a reason to spend an afternoon together while escaping the summer heat.

With limited spaces available, parents can book their little bakers in for one session, or join both for two sweet afternoons of baking, creating, and getting a little messy.