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Saudi Food Show returns with record-breaking second edition, doubling in scale

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Saudi Food Summit to provide invaluable global perspectives to market entrants

100,000+ products to be showcased by 1000+ exhibitors, 45% new to show

80+ star chefs to boost Saudi Arabia’s attractiveness as region’s culinary nexus

The second Saudi Food Show, the largest global F&B sourcing event in the Kingdom, gets underway at Riyadh Front, with the Saudi F&B industry on the cusp of huge growth. This year’s show, which runs until 23 May, will take place once again under the patronage of Saudi Arabia’s Minister of Industry and Mineral Resources, His Excellency Bandar bin Ibrahim AlKhorayef, with the Saudi Authority for Industrial Cities and Technology Zones (MODON) as Strategic Partner.

Following last year’s hugely successful debut, organisers KAOUN International and dmg events have taken the show to a new level for 2024 with over 1,000 exhibitors showcasing more than 100,000 product innovations, 97 countries represented, and over 90 speakers, many new to the Kingdom, with proven successes Top Table Saudi and Youth X Saudi returning in expanded formats.

Trixie LohMirmand, Executive Vice President, Dubai World Trade Centre commented, “The highly successful inaugural edition last year has given Saudi Food Show the momentum to return double in size and impact for this second edition. This week Saudi Arabia will welcome the largest ever international F&B community vying to create trade opportunities with the local market to further spur innovation and collaboration.”

Opening the Saudi Food Summit, His Excellency Bandar bin Ibrahim AlKhorayef, Minister of Industry and Mineral Resources shall deliver a visionary keynote to address and tour the exhibition to meet the participants. The rest of the first day, which will be curated by Saudi Food Show Strategic Partner MODON, will be an opportunity to understand the role of technology in improving the efficiency of food production in the Kingdom, how Saudi Arabia is investing in human capital development in the F&B sector in order to remain competitive, and the role of fintech in supporting the F&B industry from a financial perspective.

Ali Alomeir, VP of Business Development at MODON stressed that “MODON attaches great importance to the localization of the food and beverage industry, to contribute to achieving food security for the Kingdom, in partnership with the local and foreign private sector. This is in keeping with its main role in the National Strategy for Industry and Saudi Vision 2030, which aims to diversify the bases of the national economy, as the F&B sector is one of the pillars of developing local content and enhancing the contribution of the non-oil sector to the gross domestic product”.

He added that the food and beverage industry accounts for approximately 20% of the total number of factories in industrial cities, noting that “MODON continues to develop its investment environment, and provide it with all services, industrial, logistical and digital capabilities and applications of the Fourth Industrial Revolution 4.0, in accordance with the best standards of competitiveness, until its 36 industrial cities, spread across the Kingdom, are a preferred destination for investment growth. These industrial cities currently include 6,443 factories, more than 7,900 industrial, investment and logistics contracts, and developed areas exceeding 209 million square metres, with an investment value exceeding SAR 415 billion until the end of 2023”.

Across the second and third days, over 90 leaders from the public and private sector, including ministries, food investors, retailers, innovators and food service providers will give insights into how best to capitalise on the opportunities that the Saudi F&B market presents, and ultimately thrive as an F&B business in the Kingdom, through a series of keynote addresses, panel sessions and curated workshops.

On the second day of the Summit, one of the key brands taking a deep dive into Saudi Arabia’s shifting F&B retail landscape will be Panda, the largest grocery retailer in the Kingdom. “As part of the Panda Retail team, we’re passionate about bringing the best of Saudi Arabia’s flavours to your table through supporting local businesses, and working with key global players. Our commitment isn’t just about groceries; it’s about community empowerment”, said Bandar AlSaidi, Executive Vice President – Food at Panda Retail.

He continued “Events like the Saudi Food show are where we come together to celebrate our shared love for food and culture. This without a doubt marks a step in the right direction, for the industry”.

The final day will see the first edition of a new workshop series, Saudifoodpreneur. Bespoke workshops and business support clinics, delivered by industry experts and successful entrepreneurs, will help F&B start-ups and entrepreneurs to navigate the Kingdom’s F&B scene, providing the knowledge and skills to enter – and thrive in – Saudi Arabia’s vibrant market. Saudifoodpreneur will be curated by Homegrown CPG, Pitch Lounge, and Marketing Strategizer.

Top Table Saudi

Top Table Saudi will bring the largest-ever showcase of international and regional celebrity chefs, top restaurants and hotels under one roof in the Kingdom, including Simon Rogan, 3-Michelin starred chef of L’Enclume in the UK and a pioneer of the UK’s farm-to-table movement; Fatih Tutak, Chef and Owner of TURK, Turkey’s first 2-Michelin starred restaurant in Istanbul; internationally-acclaimed Lebanese chef Maroun Chedid; Ian Pengelley, Chef Director of MFC in Saudi Arabia; Mona Mosly, one of the region’s most recognisable female celebrity chefs, renowned for her creative and innovative twist on classic dishes; multi-award winning chef and restauranteur Sami Tamimi, co-owner of six London restaurants and author of several best-selling cookbooks; Layla Fathallah, UNEP Advocate on food waste in West Asia; Luca Rossie, Head Chef at Myazu; Barry Andrews, Executive Chef at Robata; Marc Coetzee, Executive Chef at Chi Spacca; Steve Gibbs, Executive Chef at Scotts; and Roy De Castro, Executive Sushi Chef at Kyazo. From the hotel side, teams from the Fairmont, Four Seasons, Hilton, and Ritz-Carlton in Riyadh will also be taking part in YouthX Saudi. This year the teams will work to raise awareness of the issue of food waste, in partnership with the UN Environment Programme and its ‘Recipe for Change’ initiative.

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Hospitality

Stirling Hospitality Advisors’ new Development Advisory Vertical Kickstarts with an Upper-Midscale Hotel project on Al Marjan Island

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Stirling Hospitality Advisors announces the launch of a new Development Advisory Vertical designed to provide hospitality developers with a comprehensive services package that will include essential support throughout the entire development process.

Under the new Development Advisory Vertical, Stirling Hospitality Advisors will coordinate the project on behalf of the owner from concept ideation to development and construction, until the hotel is fully operational.

Commenting on the launch,Tatiana Veller, Managing Director at Stirling Hospitality Advisors said: “We have successfully positioned ourselves within the heart of the action in Ras Al Khaimah, and are delighted to be able to capitalize on the huge opportunities that are available here, and the rapid market growth. With our expertise and resources, we hold the keys to successful hotel development. We’re excited to launch our new development advisory vertical, further cementing our leadership in the industry.”

Under the new vertical, the hotel development process will start with Stirling Hospitality Advisors assisting the investor with concept creation, feasibility study, hotel operator/brand search, and negotiation. Following this, the expert team will continue overseeing and coordinating all stakeholders throughout the development process, anticipating potential problems that a first-time developer might not foresee.

Led by Michael Bagdasarov, Senior Advisory Manager at Stirling Hospitality Advisors, the team has already begun servicing clients under the new vertical with two projects underway. This includes a complete development advisory services agreement with BB Holding for an upper-midscale branded hotel on Al Marjan Island in Ras Al Khaimah, with approximately 300-350 keys. Having successfully helped BB Holding with the land acquisition and completion of an in-depth feasibility study and concept development for the project, Stirling Hospitality Advisors is in the middle of the operator search and selection process, as well as supporting the client in securing financing for the project.

Commenting on the new vertical, Michael Bagdasarov, Senior Advisory Manager at Stirling Hospitality Advisors said: “We understand that developing a new hotel from scratch often creates anxiety for first-time hotel developers, especially those without a fully-fledged in-house development team. Our all-in-one Development Advisory Services package offers a holistic approach, allowing developers to choose their level of involvement, whether being hands-on in every decision or relaxing with the assurance of having a professional hospitality team screening every element of the project and bringing them a choice of solutions rather than a stack of problems.”

Meanwhile, Stirling Hospitality Advisors are also assisting Garden City Investments – the owner of a design-driven boutique hotel project in Jumeirah Gardens district in Dubai. After completing a full feasibility study, Stirling Hospitality Advisors recommended a franchise approach by an operator with a soft brand, allowing the owner to accomplish their vision for the hotel’s boutique design and distinctive identity, while still reaping the benefits of being a part of a major international brand.

The Development Advisory Vertical is part of Stirling’s long-term vision to be renowned by all stakeholders for the value they add to any hospitality project. As a subsidiary of Ras Al Khaimah (RAK) Hospitality Holding, Stirling Hospitality Advisors currently asset manages over 3,500 hotel rooms in three countries and is responsible for a hotel and resort portfolio valued at over USD 1.25 billion.

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Hospitality

IDeaS Now Available on the Oracle Hospitality Integration Platform (OHIP)

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IDeaS announced that it has reached the milestone of nearly 2,000 properties live on the Oracle Hospitality Integration Platform (OHIP). This integration seamlessly connects RMS solutions, including IDeaS G3 RMS, with Oracle’s OPERA Cloud platform, accessible through both OHIP and the Oracle Cloud Marketplace – a centralized hub for enterprise applications.

Building upon their 25-year legacy of hospitality innovation, IDeaS and Oracle are nearing a milestone of 10,000 shared clients. IDeaS G3 RMS, a system that delivers scientific pricing decisions at the room type and rate code level to drive optimal revenue performance, seamlessly connects with OPERA Cloud via OHIP. This empowers faster implementations without requiring Oracle’s intervention, ensuring efficient and scalable integration for their extensive network of hoteliers.

Connected hotels have expressed excitement about the increased efficiency, ease of integration, and a faster interface. IDeaS is currently connecting 50 to 100 hotels per week, providing the advantage of enabling future capabilities and additional IDeaS solutions more quickly.

Oracle Cloud Marketplace is a one-stop shop for Oracle customers seeking trusted business applications offering unique business solutions, including ones that extend Oracle Cloud Applications. Oracle Cloud is an enterprise cloud that delivers massive, non-variable performance and next-generation security across a comprehensive portfolio of services, including SaaS, application development, application hosting, and business analytics. Customers get access to leading compute, storage, data management, security, integration, HPC, artificial intelligence (AI), and Blockchain services to augment and modernize their critical workloads. Oracle Cloud runs Oracle Autonomous Database, the industry’s first and only self-driving database.

industry has long craved faster data exchanges and more capabilities to handle ever-increasing Klaus Kohlmayr, chief evangelist and development officer, IDeaS, said: “The hospitality data volumes, and OHIP delivers precisely that. By accelerating data exchange and efficiently transmitting the staggering 12 billion pricing decisions IDeaS processes daily, OHIP empowers us to innovate faster as partners with Oracle. This goes beyond pricing and forecasting – it unlocks the true potential of data-driven revenue management, allowing hoteliers to make smarter decisions and achieve optimal results.”

Laura Calin, vice president of Hospitality Strategy and Solutions Management, Oracle, said: “Oracle Cloud Marketplace is a treasure trove of some of the best hospitality software and services available on the market today. Our partner IDeaS Revenue Solutions can now take advantage of our self-service integration platform, allowing them to scale deployments and significantly simplify the support model of their interface.”

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Hospitality

Rotana announces the opening of its first property in the holy city of Madinah, Al Manakha Rotana

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Rotana announces the opening of Al Manakha Rotana in Madinah, Kingdom of Saudi Arabia (KSA).

With a landmark location in the centre of the holy city of Madinah, Al Manakha Rotana aims to serve travellers seeking a unique cultural experience, as well as the millions of pilgrims who partake in the annual Islamic pilgrimage to Madinah, home to Islam’s second holiest shrine, the Prophet’s Mosque.

Commenting on the announcement, Philip Barnes, CEO of Rotana, said: “We’re thrilled to inaugurate the new Al Manakha Rotana in the historic city of Madinah. Religious tourism remains a key pillar of Saudi’s economy and plays a vital role in supporting the Kingdom’s growth strategy. Marking our tenth property opening in Saudi Arabia is a proud milestone for Rotana, reinforcing our commitment to the country and serving all travellers to the holy city.”

Situated in front of Islam’s second-holiest shrine, the Prophet’s Mosque, and surrounded by vibrant shops and cafes, as well as iconic historical sites such as Omar bin Khattab Mosque and Al Ghamamah, the four-star Al Manakha Rotana offers a haven of comfort and convenience for pilgrims and travellers alike.

Each of the hotel’s 512 rooms and suites is thoughtfully designed and equipped with modern fittings and furnishings. Many of the rooms also offer uplifting views of Madinah’s most sacred site, the Prophet’s Mosque, adding a touch of serenity to every stay. For guests looking to maintain their fitness, a fully equipped gym with sweeping vistas over the holy city’s landmarks is located on the 12th floor. To ensure a comfortable and inclusive environment, specific timings are allocated for male and female guests.

In addition, the property offers four distinctive dining venues, including two all-day dining restaurants with a diverse selection of local and international dishes catering to regional and global tastes. For guests seeking a more laid-back option, a lobby café and a stunning rooftop terrace overlooking the cityscape serve a tempting array of international cuisine to satisfy guests during their stay.

Al Manakha Rotana’s opening aligns with Rotana’s ambitious goal of launching eight properties in KSA over the next four years, bringing the total key count to more than 4,400 across 18 properties.

Other KSA openings in the pipeline include four Edge by Rotana and one Rayhaan by Rotana in Riyadh, and three properties in Al Baha, all set to open by 2028.

Rotana’s portfolio currently spans 20,088 keys and six superlative brands, including an impressive 2,828 keys across ten hotels in the Kingdom of Saudi Arabia.

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