Moving into a new neighbourhood is all about discovering the places that soon become a part of your everyday routine. From finding your go-to coffee order to choosing a favourite spot for a casual catch-up, these little discoveries help a new place feel like home. To welcome new residents to Jumeirah Village Circle (JVC), Form Room is introducing a special offer designed to make those first neighbourhood moments even better.

The playful pet-friendly Aussie café and neighbourhood eatery is offering eligible new JVC residents a complimentary coffee from its espresso menu on their first visit, followed by 15% off the espresso menu on their second and third visits. Available to residents across JVC, the initiative reflects Form Room’s community-focused approach – encouraging newcomers to stop by, get acquainted with the café and make it part of their local routine.

To redeem the offer, residents must present a valid tenancy contract confirming their JVC address, alongside a valid Emirates ID for verification. Once their complimentary coffee has been redeemed, they will receive a Form Room loyalty card, which can be used to claim 15% off the espresso menu on their next two visits. Both subsequent visits must take place within 15 days of the first visit, and the loyalty card must be presented each time.

Form Room brings Australian café culture to JVC, combining specialty coffee with all-day dining in a welcoming neighbourhood setting. Inspired by the nostalgia of a school lunch table, the café centres its menu around hearty sandwiches, alongside a selection of food and drinks designed for everything from a quick coffee stop to a relaxed meal with friends.

With its pet-friendly indoor and outdoor spaces, Form Room offers a laid-back setting for residents to connect, unwind and enjoy good food and good company. The new resident offer builds on this neighbourhood spirit, giving those who have recently moved to JVC a reason to discover a local favourite while settling into their new surroundings.

Whether stopping in for a morning coffee, a quick break during the day or meeting someone new in the neighbourhood, Form Room invites JVC’s newest residents to pull up a seat and feel at home.

Cambridge Health Group (CHG), the GCC’s leading post-acute care provider and a subsidiary of Amanat Holdings PJSC (“Amanat”), announced the signing of a Memorandum of Understanding (MoU) with Abu Dhabi Hospitality Academy – Les Roches (“the Academy”) at the Abu Dhabi Future Health Summit 2026. The collaboration aims to bring hospitality expertise into healthcare delivery through tailored workforce training and service standards designed to improve the experience of patients, families and visitors across CHG’s facilities in the United Arab Emirates and the Kingdom of Saudi Arabia.

The partnership brings together CHG’s experience in post-acute care, rehabilitation and long-term care with the expertise of Abu Dhabi Hospitality Academy – Les Roches, which is part of Les Roches Global Hospitality Education – ranked second in the world for Hospitality & Leisure Management in the 2026 QS World University Rankings by Subject. By applying hospitality principles to healthcare environments, the collaboration will explore how to strengthen the skills, processes, and service practices that shape everyday interactions with patients and their families while supporting a consistent, personalised experience of care as CHG expands its regional network.

The collaboration will begin with on-site assessments of hospitality-related service standards and practices across CHG’s hospitals in the United Arab Emirates and the Kingdom of Saudi Arabia. This will guide the development of bespoke training streams: a Leadership Development Programme for management and leadership teams; a Frontline Hospitality Excellence Programme for employees in patient experience, customer service, call centres and other relevant functions; and a Train-the-Trainer (TOT) Programme to develop internal champions who can deliver training and reinforce standards across the wider workforce. The Academy will design and deliver the programmes, drawing on its faculty and industry experts.

Through a phased rollout, the initiative aims to extend hospitality training to full-time employees and outsourced staff, while integrating service excellence standards into the onboarding of new team members. The approach is designed to build sustainable internal capabilities and promote consistent, compassionate and responsive experiences for patients and their families across CHG’s facilities.

Wael Abdallah, Group Chief Executive Officer of Cambridge Health Group, said: “At Cambridge Health Group, we have built a regional healthcare network recognised for both the quality of our clinical care and our commitment to delivering an exceptional experience for patients and their families. Maintaining and advancing these standards requires continued investment in our people and a strong culture of service excellence. Our partnership with Abu Dhabi Hospitality Academy – Les Roches builds on this foundation, bringing hospitality expertise into our healthcare environment to further elevate the standards of care, compassion and service across our expanding network.”

Georgette Davey, Managing Director, Abu Dhabi Hospitality Academy – Les Roches, said: “We are delighted to formalise our partnership with Cambridge Health Group, marking an important step in extending the Academy’s reach beyond traditional hospitality and building closer ties with the healthcare sector. Hospitality and healthcare may serve different purposes, but both place people at the centre of the experience. Through knowledge exchange and practical collaboration, we look forward to applying hospitality expertise in a new context and supporting a more personalised, compassionate patient experience.”

Beyond training and service development, the MoU also establishes a framework for thought leadership, applied industry engagement and knowledge sharing between the two organisations. This includes opportunities for senior leaders and subject-matter experts to participate in guest lectures, joint industry projects, case studies, industry discussions, selected events and forums, encouraging the exchange of expertise and best practices between the healthcare and hospitality sectors. Specific initiatives under the collaboration will be developed and implemented subject to separate written agreements between the two organisations.

As JW Marriott Marquis Hotel Dubai continues its property-wide enhancement, this December will see the return of Prime68 alongside the arrival of ION, marking a major moment in the hotel’s dining transformation. Prime68 has long been regarded as one of Dubai’s best steakhouses, and following a complete renovation, the destination returns fully reimagined with a fresh new look. ION, a brand-new day-to-night sky lounge, has taken over the 71^st and 72^nd floors of the iconic hotel, marking one of the most significant additions yet to its dining line-up.

Prime68 returns as a contemporary benchmark steakhouse high above the city, defined by serious cuts, serious views and a renewed sense of occasion. Building on its strong market equity and iconic skyline setting, the reimagined venue pairs premium cuts, live-fire cooking and a considered wine programme with renovated interiors inspired by “The Art of Silver,” a design narrative rooted in craft, precision and understated elegance. 

New additions include an enhanced arrival experience with an atmospheric bar, private dining rooms, a chef’s table and a wine display, with every detail carefully reconsidered to bring greater theatre, warmth and refinement to the Prime68 experience. The result is a destination that feels both familiar and newly elevated, shaped by materiality, acoustics, simplicity and the premium dining rituals that have long made classic steakhouses enduringly relevant.

ION introduces a new day-to-night sky lounge high above the city, set across the 71^st and 72^nd floors, where Dubai’s skyline becomes the starting point for a more layered social experience. Designed as “a neighbourhood in the sky,” ION brings together panoramic views, music-led energy, crafted drinks and sharing plates in a setting that evolves as the hours unfold. By day, it offers a refined place to pause above the city; as golden hour arrives, the atmosphere warms into a more social rhythm; and by night, the space becomes a cinematic lounge shaped by sound, light and connection. 

Prime68 and ION form part of JW Marriott Marquis Hotel Dubai’s wider property enhancement, bringing two distinct new experiences to the city and signalling an exciting new era for the iconic hotel.