Advanced AI innovation, intelligent marketplace design, and trusted global infrastructure position Loylogic for continued leadership in rewards and loyalty commerce.

As the Middle East loyalty market is projected to reach $3.27 billion in 2025, expanding 16.3% year-on-year, and digital-first, personalized, and coalition-based models reshape the industry, brands face rising expectations around relevance and engagement. Against this evolving landscape, Loylogic, a leader in global loyalty rewards management, today shared its 2026 strategic outlook, outlining how the company is evolving its global rewards marketplace to support brands navigating rapidly changing loyalty expectations.

The company enters the year with a renewed focus on continued investment in AI-powered rewards marketplace intelligence, enhanced catalogue curation, and deeper integration capabilities designed to improve reward relevance, partner value, and member experience across industries and geographies. Rather than simply expanding choice, Loylogic’s approach centres on intelligent rewards marketplace design, aligning consumer relevance, operational efficiency, and long-term value creation within a single global platform.

To support enterprise scale deployment, Loylogic continues to operate under a robust compliance and security, compliance and governance framework. The company adheres to internationally recognised standards ISO 27001, GDPR, PCI DSS, and AES-256 encryption, ensuring secure and trusted data handling across every layer of its technology while maintaining alignment with the European Accessibility Act 2025 and WCAG 2.0. All platforms remain adaptable to regional data residency and regulatory requirements.

“As loyalty programs mature, brands are looking beyond scale alone,” said Gabi Kool, CEO of Loylogic. “They want reward ecosystems that are smarter, more relevant, and commercially sound. Our focus for 2026 is about advancing how global rewards marketplaces are designed, governed, and experienced, combining intelligence, trust, and flexibility.”

Advanced AI innovation is central to Loylogic’s next phase of growth. Loylogic continues to enhance its use of advanced analytics and machine learning to support smarter reward discovery, improved marketplace performance, and deeper insights for loyalty operators, while maintaining strict standards for privacy, security, and compliance.

“Our innovation efforts are focused on making rewards marketplaces more intelligent and adaptive,” said Amit Bendre, COO of Loylogic. “This means better insight, better decision support, and better experiences, without compromising on trust, transparency, or regulatory rigor.”

Looking ahead to 2026, Loylogic plans to deepen collaboration with global partners, engage more actively with industry stakeholders, and selectively strengthen capabilities across commercial, product, and technology functions, supporting a growing pipeline of enterprise clients across financial services, travel, and consumer sectors. With a proven global infrastructure, deep marketplace expertise, and a clear strategic direction, Loylogic continues to help leading brands transform everyday engagement into meaningful, long-term loyalty.

About Loylogic

Loylogic is a leader in global rewards marketplaces for loyalty and incentives management, enabling brands to deliver scalable, flexible engagement experiences through a modern commerce platform. Its global catalog and redemption marketplace support meaningful engagement across B2C, B2E, and B2B programs worldwide. With deep expertise in sourcing, fulfilment, and patented points-plus-cash innovation, Loylogic has enabled over 200 billion points and miles transactions, delivered more than $1 billion in commerce, and shipped experiences spanning 100+ categories across 190 countries to more than 10 million loyalty members worldwide.

Webook.com, one of the fastest-growing platforms for booking lifestyle and entertainment experiences in the Middle East, is deepening its footprint in the United Arab Emirates following strong traction across the country.

Founded with a vision to transform how people discover and book experiences, webook.com continues to elevate convenience through a unified platform that brings together entertainment, dining, and leisure in a seamless digital journey.

Within the UAE, webook.com has rapidly expanded its user base while curating a lineup of world-class experiences. From comedy nights with Bassem Youssef to electrifying Teddy Swims concerts and the magic of Disney on Ice, webook.com continues to bring some of the region’s most unforgettable events to audiences across the UAE. Beyond these major hosted events, users can also book global entertainment experiences, including MDLBEAST, Riyadh Season, AFCON and other leading events happening across MENA.

Commenting on the expansion, Nadeem Bakhsh, CEO of webook.com, said: “Webook.com was built to curate the experiences that matter most, from front-row access to world-class entertainment to discovering hidden local gems. Expanding our footprint to the UAE allows us to bring a carefully selected lineup of events and experiences to the region. Our goal is to continue providing variety, quality, and seamless access to unforgettable moments.”

As the platform widens its presence across the UAE, it continues to strengthen partnerships with top entertainment brands, cultural institutions, and iconic venues, enabling users to access an unmatched selection of events and experiences.

Webook.com’s technology has proven itself across multiple markets, handling millions of transactions during major events, tournaments, and high-demand ticket releases. With real-time queueing, robust infrastructure, and flexible integration, webook.com delivers landmark events with unmatched reliability and scale.

With momentum accelerating in the UAE, webook.com aims to transform how people discover, plan, and enjoy experiences, turning every booking into the start of a memorable story. Beyond expanding its presence, webook.com is shaping a movement centered on connection, culture, and the joy of shared moments.

With nearly 2.5 billion people projected to have some degree of hearing loss by 2050 as per World Health Organization, Starkey MEA is calling for faster adoption of AI-enabled hearing innovation that delivers practical, measurable improvement for patients in real-world environments.

AI is reshaping what hearing aids are expected to do. The category is moving beyond basic amplification toward systems that can interpret complex soundscapes, prioritise speech, and personalise output moment by moment—especially in noise, multi-speaker settings, and fast-changing environments. Starkey says this shift demands on-device intelligence that is fast, power-efficient, and clinically meaningful, rather than “AI” that lives mainly in marketing language.

“Talking about AI is easy. Delivering AI that makes hearing clearer when life is noisy, and that does it reliably all day, is the real standard,” said Giscard Bechara, Regional Director, Middle East & Africa, Starkey MEA. “With the scale of hearing loss projected globally, innovation can’t crawl. In MEA, our focus is to bring on-device intelligence that adapts in real time to the person and the environment—because that is what patients actually feel. We will also be introducing a new AI-driven hearing solution in the region soon, and we look forward to sharing what this next step means for hearing professionals and the communities they serve across the Middle East and Africa.”

As part of a wider drive to promote hearing health awareness across the Middle East, Starkey MEA has highlighted how AI-led hearing technology can be engineered to mirror the way the brain processes sound. In regional communications around its latest platform direction, Starkey has stated that its AI-based processing can make up to 80 million personalised adjustments per hour, with the intent of helping wearers stay comfortable and connected across different listening situations.

Starkey’s progress in AI processing has been built over multiple technology generations. In earlier platform disclosures, the company described its Neuro Processor architecture as delivering six times more transistors, ten times more memory, and up to four times faster processing than the prior generation—advances designed to support higher-speed analysis and optimisation without compromising everyday usability.

Starkey had introduced Edge AI featuring the G2 Neuro Processor, which the company describes as incorporating a Neural Processing Unit (NPU) with deep neural network (DNN) processing capabilities, and as being engineered for strong performance while maintaining “industry-leading battery life.” Starkey also claims the G2 includes the “industry’s only NPU fully integrated into the chip.”

In parallel, Starkey continues to frame hearing technology as a platform that can support aspects of health and safety, alongside hearing performance. The company has announced hearing aids with built-in balance assessment and has linked this to fall-risk screening frameworks, including referencing the CDC’s STEADI initiative, as well as ongoing work validating balance assessment approaches with external research partners.

Starkey MEA continues to work with hearing care professionals across the region to support patient awareness, strengthen hearing health conversations, and accelerate access to next-generation AI-enabled hearing solutions as they become available in-market.