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Majid Al Futtaim ties up with Parkin Company to introduce barrierless parking at top UAE malls

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Majid Al Futtaim in collaboration with Parkin, is introducing barrierless parking at three of its most popular malls; Mall of the Emirates, City Centre Deira and City Centre Mirdif, revolutionising the parking experience.

Set for launch by January 2025, this solution in collaboration with the largest provider of innovative parking solutions in Dubai, will offer a seamless experience for thousands of daily mall visitors. The new system is expected to ease the journey for more than 20 million cars annually across the three malls, transforming the way customers use parking spaces at Majid Al Futtaim’s top shopping destinations.

The introduction of barrierless parking marks a significant milestone in Majid Al Futtaim’s ongoing mission to enhance the customer experience through innovation and unparalleled convenience. Thanks to the new system, cars will no longer need to stop upon entering or exiting the mall car parks, as advanced cameras will automatically capture the vehicle’s license plate, resulting in smoother traffic flow.

“At Majid Al Futtaim, we are constantly seeking innovative ways to enhance the customer experience at every touchpoint,” said Khalifa Bin Braik, Chief Executive Officer, Majid Al Futtaim Asset Management “Our partnership with Parkin demonstrates our commitment to offering advanced solutions that simplify the parking process while addressing common visitor challenges. Whether it’s the convenience of barrier-free entry of the ease of electronic payment, this technology will provide millions of our customers with a seamless parking experience each year, and will be one of the many smart solutions that we will introduce at our malls.”

“This strategically important new agreement with a leading mall operator complements our existing operations and underscores our ongoing commitment to continued growth. Our smart systems will reduce congestion and enable smooth traffic flow, enhancing the overall customer experience at some of the busiest and well-known retail properties in Dubai. As the clear market leader in parking operations, management and technology, we will continue to leverage our unique capabilities and know-how to pursue further attractive partnership opportunities in this growing sector,” commented Eng. Mohamed Abdulla Al Ali, CEO of Parkin Company.

How it works

Shoppers arriving at Mall of the Emirates, City Centre Deira and City Centre Mirdif will no longer have to pause for a ticket at the parking barrier. Instead, as they drive in and out, licence plate recognition technology will automatically track their car.

If there is a parking fee to be paid, the driver will be sent an SMS alert with a payment link to pay the charges immediately through a web-based platform.

Customers also have the choice to link their account with the Parkin’s wallet, adding to the overall convenience.

This technology is expected to drastically reduce queues, particularly during peak hours, and eliminate delays caused by lost tickets or unpaid parking fees. Drivers will be able to enter and exit parking facilities in seconds, ensuring a more efficient and stress-free experience.

What sets it apart

The parking fees at Mall of the Emirates, City Centre Deira, and City Centre Mirdif will remain unchanged, offering customers a consistent and transparent pricing model.

The barrierless parking solution is only the beginning of the digital transformation of Majid Al Futtaim’s parking services. The integration of additional digital features to enhance customer experience is also in the offing. “This launch represents a major achievement in our efforts to create a digitally integrated and customer-centric shopping experience,” added Bin Braik.

“We are committed to ensuring that our parking solutions evolve with the changing needs of our customers, without adding extra burdens. By keeping our current rates while offering a faster, more efficient, and seamless parking experience, we offer our mall visitors greater peace of mind.”

Over the next few months, customers can anticipate more improvements that continue to deliver on Majid Al Futtaim’s promise of setting new standards in convenience, safety, and innovation.

Hospitality

A PROPER BREAK, ON YOUR OWN CLOCK: VOCO BONNINGTON DUBAI UNVEILS 36-HOUR STAYCATION

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voco Bonnington Dubai is inviting guests to press pause with a new 36-hour staycation offer, built for travellers who want more than a rushed overnight stay. Rather than checking in for a single night and rushing out the next morning, guests can check in from 9am and check out at 9pm the following day, unlocking a full day and a half at the hotel for the price of one night.

The extended format is designed around the idea that a proper break needs more than a few hours to actually feel like one. Guests have an extra afternoon, evening and full day to make use of the hotel rather than squeezing everything into a single overnight, whether that means a long lie-in, a lazy breakfast, an afternoon by the pool, or simply having somewhere comfortable to work from before heading back out into the city. Breakfast is included on both mornings, so guests can ease into each day without the usual checkout-time pressure, and children stay free, with complimentary meals from the kids’ menu for the full length of the stay.

Location adds to the appeal. voco Bonnington Dubai sits just minutes from DMCC Metro, Dubai Marina and JBR, giving guests quick access to the beach, marina walk and the city’s business districts, while the hotel itself offers enough to make staying in just as tempting, from the gym and pool to its food and beverage outlets offering guests a place to unwind without needing to go far. It is this mix of connectivity and comfort that makes the 36-hour format work particularly well here, guests get the flexibility to explore Dubai on their own schedule, with a relaxed, well-equipped base to return to in between.

The offer is bookable for stays until 6 September 2026, and forms part of a wider IHG Hotels & Resorts initiative running across more than 190 hotels and resorts in the Middle East, Africa, India and South Asia, giving guests the same extended-stay flexibility wherever they choose to book.

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Hospitality

KEETA TEAMS UP WITH EMPIRE ENTERTAINMENT TO LAUNCH SONY PICTURES’ SPIDER-MAN: BRAND NEW DAY CAMPAIGN IN THE UAE

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Keeta, the international on-demand food delivery platform backed by global technology leader Meituan, announced an exciting co-promotion with Empire Entertainment to launch a UAE campaign inspired by Sony Pictures’ Spider-Man: Brand New Day, releasing in cinemas July 30th bringing together entertainment and everyday convenience in a unique experience for customers across the UAE.

Built around the campaign theme “Delivering A Brand New Day,” the collaboration is designed to make every day easier, brighter, and more rewarding through memorable experiences that go beyond food delivery.

Running throughout the campaign, customers can take part in a series of interactive experiences, including in-app challenges, exclusive rewards, mall activations, and the chance to win cinema experiences inspired by the highly anticipated theatrical release of Spider-Man: Brand New Day.

The campaign will also feature immersive pop-up experiences at some of the UAE’s most popular shopping destinations, allowing families, movie fans, and customers to engage with the brand through interactive games, exclusive prizes, and entertainment-led experiences.

The collaboration reflects Keeta’s commitment to creating memorable experiences that go beyond everyday delivery, connecting customers with the moments, brands, and experiences they love.

As Sony Pictures’ Spider-Man: Brand New Day arrives in cinemas on July 30th, Keeta invites customers across the UAE to join the celebration and discover how every order can help deliver a brand new day. For additional information about Keeta, download the app from [HERE].

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Hospitality

JAMES CAFÉ UNVEILS NEW SEASONAL BEVERAGES INSPIRED BY SUMMER FLAVOURS

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From floral matcha blends to bold espresso creations, the new line-up captures the essence of the season in every sip

James Café introduces a new collection of seasonal beverages, bringing together vibrant flavours, elevated ingredients, and a fresh take on café classics.

At the heart of the new menu is a creative exploration of matcha, reimagined through a series of distinctive flavour pairings. From the tangy brightness of Hibiscus Matcha to the soft, aromatic notes of Lavender Matcha, each drink balances the earthy depth of ceremonial-grade matcha with a unique seasonal twist. Variations such as Vanilla Matcha and Berry Matcha introduce a smoother, more indulgent profile, combining creamy textures with subtle sweetness.

For coffee lovers, the offering leans into both comfort and experimentation. The Crème Espresso delivers a rich, full-bodied coffee topped with a silky foam and a hint of vanilla, while the more adventurous Volcano Espresso pairs bold espresso with ginger ale and vanilla, creating a layered drink with a distinctive, slightly smoky finish.

Each beverage is priced at AED 32 and is available across all James Café locations in Abu Dhabi. Designed to reflect the lighter, brighter mood of the season, the menu blends delicate florals, fruity notes, and bold coffee profiles, offering something for every palate, whether you’re looking for something refreshing, indulgent, or quietly comforting.

Highlights from the seasonal menu:

  • Hibiscus Matcha — a bright, lightly tart blend of green tea and hibiscus
  • Lavender Matcha — a delicate floral infusion with a smooth, creamy finish
  • Berry Matcha — a fruity, vibrant take on ceremonial matcha
  • Vanilla Matcha — soft, comforting, and subtly sweet
  • Crème Espresso — rich espresso topped with silky foam and vanilla notes
  • Volcano Espresso — bold espresso with ginger ale and a smoky finish

Locations:
James Café, Al Qana, Abu Dhabi
James Café, Shams Boutik, Reem Island, Abu Dhabi

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