Hospitality

The State of Hotel Sales, Marketing, and Revenue Optimization Talent

Published

9 months ago

February 13, 2025

How do you meet the needs of multigenerational workforces? How is the rise of the gig economy and fractional staffing models changing talent sourcing? How do you retain tomorrow’s leaders? How do you unlock the full potential of AI in your organization?

These questions, and many more pieces of the hospitality industry’s talent puzzle, will be discussed at this year’s HSMAI Middle East & Africa Commercial Strategy Conference, taking place on 26-27 November at Conrad Dubai.

Jason Smith, Vice President Marketing Communications at HSMAI, will be decoding new talent dynamics with a deep dive into the HSMAI Foundation’s State of Talent Report 2024, authored by industry expert Dorothy Dowling, and reveal the biggest challenges facing the industry. The report will jumpstart one of the key content tracks at this year’s conference – human capital.

Structured around nine key trends, the annual report investigates issues such as the impact of the 65+ workforce, managing 4-generation talent pools, transforming employee engagement, leveraging AI for productivity, emotional wellness, cross functional teamwork, culture-defining leadership, and gig and fractional talent models.

“Significant developments and emerging shifts are impacting talent within hospitality. In this report, we shine a light on the implications for the industry’s recruitment and retention strategies. We dive into the trends influencing human capital, particularly in sales, marketing, and revenue optimization, and present actionable strategies for creating inclusive, dynamic and forward-thinking workplace environments”, said Jason Smith, Vice President Marketing Communications, HSMAI.

In the lead up to the conference we asked regional industry leaders about their human capital strategies and the opportunities and challenges they see when it comes to talent attraction and retention.

“In a business where people serve people, it is fundamental to lead with culture and understand what team members need to thrive,” said Marie-Louise Ek, Vice President Human Resources – Middle East & Africa, Hilton. “At Hilton, we are committed to building an inclusive workplace driven by purpose, that offers team members opportunities to grow and feel empowered. This requires curiosity, creativity, and the ability to connect every team member to our purpose. We know that every job makes the stay and happy and engaged team members drive our customer experience as well as benefit our owners and the communities where we operate.” Marie-Louise Ek will be hosting one of the Lightening Rounds at the conference titled: ‘Unlocking Successful Commercial Collaboration: The People-First Approach.’

“At Jumeirah we value our people as our greatest asset, fostering an inclusive and empowering workplace where every colleague feels valued and inspired. Committed to career growth, creativity and exceptional standards, we support team success, motivating our people to deliver outstanding service, contribute to communities, and grow as future leaders,” said Jaime Simpson, General Manager Jumeirah Mina Al Salam, who will be hosting a Lightening Round on ‘The Evolving Workplace’ at this year’s conference.

The comprehensive report concludes that the future of the hospitality industry will likely be a combination of advanced technology and the human touch, delivering exceptional experiences for customers and fostering a supportive work environment for employees.

“Now more than ever, sales professionals are looking for work/life balance, and culture is one of the most important deciding factors in choosing their next employer,” states Tammy Gillis, Sales Industry Expert in the report. “Many salespeople are tired of working on property and getting pulled into operations and want full-time remote or hybrid remote positions. They also value training, coaching, and support which the hotel industry does not consistently provide.”

Hospitality

Orange Hub Unveils Flagship Family Entertainment Center at WTC Mall, Abu Dhabi

Published

11 hours ago

November 7, 2025

Integrator Web-Editor

Orange Hub, the high-energy entertainment concept by IdeaCrate, proudly announces the grand opening of its fifth UAE center—and third in Abu Dhabi—at WTC Mall. This flagship venue cements Orange Hub’s position as a rising leader in the UAE’s family entertainment sector, bringing a new era of immersive fun, adrenaline-filled games, and elevated dining to the heart of downtown Abu Dhabi.

Located in a central, high-traffic hub, Orange Hub WTC Mall introduces next-generation attractions not seen in other branches, including a four-lane interactive bowling alley, a state-of-the-art Laser Tag Avenue, a motion-sensitive Pixel Floor Game, and a giant volcano slide in the expanded soft play area. Families, teens, and young adults can also enjoy an expansive arcade and carnival games with high-value redemption rewards.

For the first time, Orange Hub debuts a fully reimagined Orange Café, offering an elevated dining experience with a robust menu designed for comfort, variety, and style—perfect for families and youth looking for the ultimate hangout.

Signature weekly promotions return, including:

Hi5 Tuesday: AED 5 games (select games, excluding bowling and laser tag)
Half Price Thursday: 50% off blue reader games
Double Dirham Friday: Double credit on spend

Shifa Yusuffali, CEO of IdeaCrate said: “Our mission is to create a next-generation family entertainment center where thrill meets play and every visit feels like a win. With cutting-edge attractions, immersive games, and our signature ‘Play. Win. Feast. Repeat.’ experience, Orange Hub is designed for kids, teens, and families to come together, have fun, and make lasting memories—all under one vibrant roof.”

Orange Hub at WTC Mall is now open and ready to welcome families, youth, and anyone seeking the best in urban leisure culture. Whether it’s a birthday celebration, a casual outing, or a new spot to feast and play, Orange Hub promises a rewarding experience for all.

Hospitality

RIVA BEACH CLUB WELCOMES THE FESTIVE SEASON WITH UNFORGETTABLE BEACHFRONT EVENTS AND EXCLUSIVE OFFERS

Published

11 hours ago

November 7, 2025

Integrator Web-Editor

Infinity pool overlooking beach and Dubai skyline with palm trees and sun loungers at beachfront resort

The festive season in Dubai is here, and there’s no better place to embrace the celebrations than Riva Beach Club on Palm Jumeirah. Blending golden sands, turquoise waters, and a relaxed spirit, Riva is turning up the fun with a sparkling lineup of events, from weekly experiences to Christmas and New Year’s Eve celebrations. Early bird offers are available until 10 November 2025 – because who doesn’t love a good discount?

Christmas Day Brunch – Celebrate in True Riva Style

Gather your loved ones for a spectacular Christmas feast that blends beachside charm with festive cheer. Indulge in an unlimited buffet of holiday classics and sweet treats, all paired with free-flowing drinks and live entertainment. Little ones will be thrilled with the dedicated kids’ fun zone and crafts, while adults can toast the day with complimentary wine on arrival.

For those looking to welcome 2026 in style, the New Year’s Eve Celebration promises a vibrant beachfront evening with panoramic skyline views, live music, festive décor, and free-flowing drinks under the stars. It’s the ultimate way to ring in the New Year with friends and family right on the sand!

In addition to its festive offerings, Riva Beach Club continues to host a variety of weekly experiences designed for every guest.

UAE Resident Offer (Every Monday): Start the week with sunshine and flavour. Residents enjoy 50% off the à la carte menu, perfect for a midweek pause with Mediterranean favourites and waterfront vibes.

Mankind Tuesdays (Every Tuesday): Turn a regular Tuesday into an adventure. Men get full beach and pool access, curated dining, up to 50% off water sports rentals with Ignite Water Sports, and 30% off at Kalm Grooming Salon – all for AED 99 per person. Paddleboards, kayaks, and e-foils bring adrenaline and fun, making it the ultimate weekday escape.

The Great Family Weekend (Saturday & Sunday): Weekends just got better. Families can enjoy pool and beach access, curated dining, and kids’ entertainment. The package is AED 399 for two adults and AED 99 per child, with night swim access until 10 PM, because the fun shouldn’t stop when the sun goes down.

Located along Palm Jumeirah’s scenic coastline, Riva Beach Club continues to define the city’s beach lifestyle. With Mediterranean-inspired cuisine, relaxed energy, and stunning views, it remains a favourite destination to celebrate, dine, and unwind for all ages.

Hospitality

CELEBRATE THE MAGIC OF THE SEASON AT VOCO BONNINGTON DUBAI

Published

11 hours ago

November 7, 2025

Integrator Web-Editor

Chef cooking marinated meat and vegetables on a flat-top grill at a teppanyaki restaurant

‘Tis the season to sparkle and voco Bonnington Dubai is wrapping up the year with a line-up of festive feasts and celebrations that promise to make this holiday season your most memorable yet. From lavish brunches and glittering gala dinners to gourmet takeaways that bring the magic home, every moment at voco Bonnington is designed to be merry, bright and full of flavour!

Festive Takeaways – A Feast to Remember (with a 20% Early Bird Offer!)

Why cook when you can celebrate? This year, voco Bonnington Dubai is serving up the ultimate festive feast to enjoy in the comfort of your own home. Choose between a succulent roast turkey with all the trimmings (AED 849) or a perfectly cooked roast beef with Yorkshire pudding and rich gravy (AED 549) – both crafted by the hotel’s culinary team to perfection.
Make it extra jolly with the Early Bird 20% discount on all takeaway orders placed before 10th December – the perfect excuse to start celebrating early!

Christmas Day Brunch at The Cavendish Restaurant

Unwrap joy this Christmas Day with a spectacular international buffet spread, live entertainment, and a festive atmosphere that feels like home – only better. Whether you’re toasting with bubbles or keeping it family-style, The Cavendish sets the scene for a day of good food, great company and endless cheer.

New Year’s Eve Gala Dinner – Countdown in Style

Say goodbye to 2025 and welcome 2026 with an evening to remember at The Cavendish. Enjoy a decadent international buffet, live entertainment, and the perfect setting to toast to new beginnings as the clock strikes midnight.

Festive Group Bookings – Gather, Feast, and Celebrate Together

Whether it’s an office party or a year-end get-together with friends, The Cavendish Restaurant is the perfect spot for festive group celebrations. Enjoy a specially curated menu starting from AED 149 per person (minimum 20 guests) and raise a glass to togetherness in true voco style.

This season, let voco Bonnington Dubai take care of the details so you can focus on what really matters — celebrating with the people you love, in a place where every moment feels special.