Tech News
This Ramadan: Snap Inc. is giving businesses the chance to Snap like a Snapchatter
This Ramadan, Snap is allowing brands to Snap like a Snapchatter, by tapping into the platform’s most beloved features, from the camera and chat to the creativity of its community of creators. In the GCC, Ramadan is a celebration of community, and Snapchat is deeply embedded in the heart of Ramadan celebrations, with Snapchatters planning, shopping, and connecting with loved ones.
Engagement on Snapchat is massive during Ramadan. In KSA, GCC audiences open the app over 45 times a day. This importance of personal connections is why Snapchat has become the go-to platform for communal shopping during Ramadan. The GCC audience is highly active, constantly searching for their next Ramadan must-have across all categories. Shopping becomes a social event during Ramadan and brands have the opportunity to raise awareness, gain consideration and drive conversion on a platform where during Ramadan in markets like KSA, an average of 10 billion stories are viewed each day, and Snapchatters play with AR lenses over 220 million times daily.
This Ramadan, Snapchat is giving brands the chance to Snap like a Snapchatter, with the launch of Sponsored Snaps, a game changing new ad placement tool which has been designed to empower businesses to connect with the Snapchat community in more innovative ways. Strategically being scaled first globally in KSA and the UAE during Ramadan—a season defined by reflection, togetherness, and meaningful connections—the initiative reinforces Snapchat’s role as a digital extension of these cherished moments. Sponsored Snaps offer an opportunity to engage audiences in ways that are both authentic and impactful, by seamlessly integrating brands into the cultural and social fabric of Ramadan.
In a natural extension of the way Snapchatters already engage with businesses on the platform, Sponsored Snaps will allow brands to deliver full-screen vertical video messages directly into Snapchatters’ Chat inboxes, enabling deeper engagement with audiences. Maintaining the user-first design philosophy for which Snapchat has long been known, Sponsored Snaps are visually distinct messages from brands, ensuring a clear separation from personal messages. They are also opt-in, so Snapchatters can choose to view the Snap, respond directly to the advertiser, or use the embedded call-to-action to visit a predetermined link.
The holy month will also see the return of the Snap AR Ramadan Mall, following an impressive 16M shoppers visiting in 2024. The new edition has been reimagined to embody the essence of GCC old towns and modern day shopping districts making for the ultimate retail experience.
Further empowering brands to connect authentically with audiences this Ramadan, a third experience will also be introduced onto the platform that seamlessly blends tradition with innovation – HAZAR FAZAR, an AR experience that spotlights stories deeply rooted into GCC culture, brought to life through a series of branded lenses that are opened by riddles and showcase unique characters.
Snapchatters in the GCC have a very strong and personal relationship with the Creators they follow and during moments like Ramadan audiences are tuned in to the Creators they follow. Brands will have the opportunity to leverage Creators’ credibility on Snapchat to reach new audiences by collaborating with their favorite Snap Stars and utilizing programs such as Creator Midrolls, the Creator Collab Studio or through sponsoring or promoting Creator content.
Hala Zgeib, Head of Luxury MENA at Snap Inc. said; “Innovation, while staying true to the essence of the platform, has always been at the heart of Snapchat. We empower businesses to connect with our community’s inner circle, both online and offline, fostering authentic relationships and driving success across the region. This Ramadan marks an exciting chapter for Snap, as we enable brands to engage more meaningfully with their audience through Snaps, deepen resonance, and celebrate culture with initiatives like the Snap AR Ramadan Mall and HAZAR FAZAR, while also making it easier to collaborate with our creators.”
Snapchat is empowering brands to create authentic connections with audiences, driving deeper engagement and accelerating ROI across the full funnel this Ramadan, making the platform more interactive and communal than ever before.
Tech News
VERTIV INTRODUCES NEW MODULAR LIQUID COOLING INFRASTRUCTURE SOLUTION TO SUPPORT HIGH-DENSITY COMPUTE REQUIREMENTS IN NORTH AMERICA AND EMEA
Vertiv (NYSE: VRT), a global leader in critical digital infrastructure, today announced new configurations of the Vertiv™ MegaMod™ HDX, a prefabricated power and liquid cooling infrastructure solution engineered for high-density computing environments, including artificial intelligence (AI) and high-performance computing (HPC) deployments. The new configurations give operators flexibility to support rapidly increasing power and cooling requirements while optimizing space and deployment speed. The models are available globally.
Vertiv MegaMod HDX integrates direct-to-chip liquid cooling with air-cooled architectures to meet the intense thermal demands of AI workloads, supporting pod-style AI environments and advanced GPU clusters. The new compact solution has a standard module height and a maximum of 13 racks and power capacity up to 1.25 MW; the combo solution has an extended-height design with a maximum of 144 racks, supporting power capacities up to 10 MW. Both can support rack densities from 50 kW up to more than 100 kW per rack. The hybrid cooling architectures integrate direct-to-chip liquid cooling with air cooling for efficient, high-density thermal management, while the prefabricated modular designs enable accelerated deployment and allow customers to scale their data centers as demand grows.
“Today’s AI workloads demand cooling solutions that go beyond traditional approaches. With the Vertiv MegaMod HDX available in both compact and combo solution configurations, organizations can match their facility requirements while supporting high-density, liquid-cooled environments at scale. Our designs deliver what data centers need most—reliable performance, operational efficiency, and the ability to scale their AI infrastructure with confidence,” said Viktor Petik, senior vice president, infrastructure solutions at Vertiv.
The Vertiv MegaMod HDX models feature innovative hybrid cooling architecture, combining direct-to-chip liquid cooling with adaptable air systems in a fully integrated, prefabricated pod. The solutions feature distributed redundant power architecture enabling continuous operation even if one module goes offline. Additionally, the buffer-tank thermal backup system allows GPU clusters to maintain stable operations during maintenance or load transitions. This factory-integrated design enables repeatable precision in deployment while providing cost certainty for planning and scaling AI infrastructure.
This prefabricated design, combined with factory integrated and fully tested components and Vertiv’s global service network, provide dependable end-to-end support.
Vertiv’s extensive portfolio of power, thermal, and IT management solutions supports a wide range of data center architectures, enabling customers to meet rising density demands with scalable, high-performance infrastructure. Both configurations draw on this broader portfolio, including the Vertiv™ Liebert® APM2 uninterruptible power supply (UPS), Vertiv™ CoolChip CDU cooling distribution unit, Vertiv™ PowerBar busway system, and Vertiv™ Unify infrastructure monitoring.
Vertiv also offers IT rack infrastructure designed to seamlessly accommodate and support IT systems, including Vertiv™ racks and Vertiv™ OCP- compliant racks, Vertiv™ CoolLoop RDHx rear door heat exchanger, Vertiv™ CoolChip in-rack CDU, Vertiv™ rack power distribution units, Vertiv™ PowerDirect in-rack DC power system, and Vertiv™ CoolChip Fluid Network Rack Manifolds.
Tech News
HOLCIM UAE JOINS IRENA’S ALLIANCE FOR INDUSTRY DECARBONIZATION (AFID)
Holcim has joined the Alliance for Industry Decarbonization (AFID) under the International Renewable Energy Agency (IRENA), reinforcing its commitment to play an active role in shaping the future of low-carbon construction in the UAE and beyond.
Formalized during Abu Dhabi Sustainability Week in January 2026, the membership marks a strategic milestone in Holcim UAE’s evolution from operational decarbonization to sector-wide leadership. Through AFID, Holcim is partnering with a government-led alliance, bringing its established expertise and operational leadership in sustainable building materials and solutions to policy and industry dialogues shaping the future of industrial activity in the UAE.
AFID brings together governments, international organizations, and leading industrial players to accelerate the implementation of technologies and practices across hard-to-abate sectors. Holcim’s participation reflects a deliberate focus on collaboration with policymakers and industry peers, ensuring that regulatory frameworks, investment signals, and technology pathways are informed by real-world industrial experience.
“Industry decarbonization requires practical action at scale, supported by the right policy direction. Joining AFID allows Holcim to engage at that intersection, bringing perspective shaped by practical experience to conversations that matter for the UAE’s low-carbon future,” said Ali Said, CEO of Holcim UAE and Oman.
AFID’s work spans priority areas such as Renewables, Carbon Capture, Utilization, and Storage, Circularity, Green Hydrogen, Human Capital, and Climate-aligned Finance. These focus areas closely align with Holcim’s long-term strategy where sustainability underpins how the business operates, invests, and works with partners across its value chain.
By joining AFID, Holcim reinforces its positioning as a partner focused on contributing to the broader systems and collaborations that will define the future of sustainable construction in the United Arab Emirates and the wider region.
Tech News
BELKIN ELEVATES EVERYDAY DEVICE PROTECTION WITH A NEW LINEUP OF SCREEN PROTECTORS AND A WEAR & TEAR PROGRAM
a leading consumer electronics brand for over 40 years, today announces a new class of screen protection solutions, a strategic partnership, and an all-new wear-and-tear program; advancing its commitment to keeping devices protected and consumers confident. The launch includes seven new screen protectors, a customisation partnership with ScreenSkinz, and a screen protection replacement program designed to give users lasting peace of mind and ensure the products they love stay safe, secure, and in the best shape.
Meet the ScreenForce Titan Lineup: The Ultimate in Full-Screen Protection
Titan SmartShield
Titan SmartShield serves as the premium rigid protector in the lineup, delivering aerospace-grade impact resistance and up to 18x the strength of traditional glass*. Engineered with a 9H surface hardness and rated for up to 6.5 ft / 2 m of drop protection**, Titan SmartShield offers exceptional durability without compromising clarity. An advanced anti-reflective coating preserves vivid colour and brightness in any lighting environment, while the anti-dust adhesive helps push away particles during installation for a flawless finish. The glass is manufactured with up to 60% recycled materials and is fully compatible with fingerprint sensors. A privacy version will also be available. Titan SmartShield launches in February 2026.
Titan LiquidGuard
Titan LiquidGuard is an innovative liquid screen protector that uses Nano-Titan Technology+, a proprietary fusion of a water-based German SiO₂, Graphene, and Nano-Titan Technology, to reinforce device displays at the molecular level, delivering 9H scratch protection without adding bulk. The oleophobic coating creates a smooth, smudge-resistant surface that maintains the device’s original look and touch sensitivity. Applied in minutes and backed by up to a $300 screen repair guarantee, Titan LiquidGuard offers a discreet, no-fuss approach to everyday screen protection. Titan LiquidGuard launches in February 2026.
Titan EcoGuard
Titan EcoGuard is made using advanced polymer materials infused with Nano-Titan Technology, a proprietary structure featuring high-density nano-reinforcement that delivers up to 5.9 ft / 1.8 m of drop protection. These materials are collected from post-consumer sources and certified by the Global Recycled Standard (GRS). Built to flex under pressure instead of cracking, Titan EcoGuard offers industry-leading 7H rated scratch and impact resistance with ultra-thin construction, while an anti-reflective coating preserves the device’s natural look and precision touch response. The flexible, shock-dispersing surface is ideal for curved screens and high-use devices.
The Titan EcoGuard Collection Includes:
Titan EcoGuard Anti-Reflective Screen Protector
- – The foundational model is designed for full-screen, anti-reflective protection while preserving vibrant colour and crystal-clear clarity – even under direct sunlight. It is made with 97% pre-consumer recycled materials. Includes anti-dust installation adhesive and a tray-based alignment system made with recycled plastics.
- Titan EcoGuard Privacy Filter Screen Protector
- – Incorporates vertical-view privacy filtration to protect sensitive information from side-angle viewing. Ideal for use in public settings, during travel, or for confidential work.
- Titan EcoGuard Red Light Screen Protector
- – Utilises a light-conversion layer that converts harmful blue light into soothing, skin- and eye-friendly red light, supporting everyday wellness for users sensitive to blue light or those who frequently use devices at night. This invisible, colourless protection delivers 2x the red-light exposure vs. industry standards**** while maintaining a natural viewing experience.
All Titan EcoGuard screen protectors arrive in 100% recyclable packaging using FSC-certified paper. Each kit includes a microfiber cloth, dust removal sheet, and eco-friendly alignment tray for precise, frustration-free application. Titan EcoGuard is compatible with ultrasonic fingerprint sensors and engineered for next-generation device displays.
If It’s Broken, Fix It. Quickly, Easily, and Hassle-Free.
Doubling down on its commitment to delivering the highest quality product experience, Belkin introduces a new Wear and Tear replacement program in addition to its established product warranty. Launching this month, consumers can easily replace screen protection products compromised by everyday use and/or life’s inevitable accidents, directly on Belkin.com. The new process is straightforward, transparent, and most importantly, hassle-free.
Products will continue to be replaced at no cost, with a flat shipping and handling fee applied.
The program will be available in Australia, Canada, Germany, the UK and the US, for now, with plans to expand to other countries in the future.
Custom Screen Protection with Screen Skinz
Belkin is partnering with Screen Skinz to bring a new level of personalisation to screen protection. Coming soon to Belkin.com, customers will have the ability to create a custom design or choose from a curated collection of pre-made options, which will be etched directly onto their screen protector. The result is protection that is uniquely customised. Utilising Screen Skinz’ patented etching technology, designs are visible only when the phone display is off. When the screen is on, the design disappears to ensure a smooth, uninterrupted viewing experience while delivering trusted durability and peace of mind.
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