Hospitality

Halal-Certified Excellence: How Australian Red Meat Dominates the MENA Market

Published

7 months ago

February 17, 2025

An exclusive interview with Andrew Cox, General Manager of International Markets, Meat & Livestock Australia (MLA)

Can you elaborate on the importance of the Australian Government Authorised Halal Program and how it ensures that 100% of Australian red meat exported to the MENA region is Halal-certified?

The Australian Government Authorised Halal Program (AGAHP) is a world-class system that guarantees all Australian red meat exported to the MENA region is genuinely Halal-certified. It’s a government-backed program that works hand-in-hand with accredited Islamic organisations to ensure every step of the process is fully compliant with Halal requirements.

What sets Australia apart is the level of oversight and integrity in the system. Every aspect, from animal welfare to meat labeling, adheres to strict Islamic dietary laws and international food safety standards. This high level of assurance is crucial for consumers and businesses in the MENA region and is one of the reasons Australian red meat is so highly regarded in the region.

What role does Halal certification play in building trust with consumers and businesses in the MENA region, and how has it impacted Australian meat exports to this market?

Halal certification is more than just a label—it’s a commitment to authenticity, superior quality, and trust. In the MENA region, where Halal compliance is non-negotiable for many consumers, having that certification means businesses and individuals can buy Aussie Beef and Lamb with absolute confidence knowing that 100% of our exported red meat is Halal, regardless of which market it is going to.

Aussie Beef and Lamb has built a solid reputation over the years by consistently delivering premium, fully Halal-certified red meat. This trust has driven incredible export growth— for example, boxed and carcass red meat now make up 98% of our trade to MENA, hitting a massive $2 billion in 2023. Compare that to two decades ago when it was just 42%, and you can see how much the market has evolved.

Beyond numbers, it’s about meeting the needs of a diverse and dynamic food culture. Whether it’s high-end restaurants, supermarkets, or traditional butcher shops, Australian Halal-certified beef and lamb have become staples in the region’s local culinary scene.

Australia is the largest exporter of lamb and the 4th largest exporter of beef globally. What do you think makes Australian beef and lamb stand out in such a competitive international market?

It really comes down to three things—quality, consistency, and sustainability. Aussie Beef and Lamb are renowned for their exceptional taste and tenderness, thanks to the country’s ideal grazing conditions and strict grading system. Whether it’s pasture-raising lamb, premium Wagyu, or grain-fed or grass-fed beef, every cut is produced to the highest standards, making it a go-to choice for chefs, retailers, and consumers worldwide.

What also gives Australia an edge is its world-class traceability system. From farm to fork, every animal is tracked, ensuring top-tier food safety and transparency—something that’s becoming increasingly important in today’s health-conscious market. This ties in with sustainability, and the Australian red meat industry is on track to be carbon neutral by 2030, which is a game-changer for environmentally conscious buyers. Consumers are looking for responsibly farmed, high-quality meat, and Aussie Beef and Lamb is leading the way in meeting those expectations.

What factors contribute to the growing popularity of Australian Wagyu beef in the UAE, both in fine dining establishments and casual dining spots like gourmet burger joints?

Australian Wagyu has taken the UAE by storm, and it’s easy to see why—it’s all about that incredible marbling, buttery texture, and rich, umami-packed flavour. Top chefs are always looking for ingredients that can elevate their menus, and Australian Wagyu delivers a melt-in-your-mouth experience that’s second to none. It’s the kind of meat that turns a good dish into something extraordinary.

And it’s not just high-end steakhouses—gourmet burger spots have also embraced Australian Wagyu with diners now willing to pay for top-quality beef, and Wagyu’s unmatched juiciness and flavour provide just that.

Another key factor that makes Australian Wagyu particularly appealing to industry professionals is its consistency. Thanks to advanced breeding programs and carefully controlled feeding regimens, chefs and restaurants know they’re getting top-notch quality every time. With the UAE’s booming hospitality industry, it’s no surprise that demand for Australian Wagyu keeps growing across all dining segments.

Australia is the largest exporter of Wagyu beef in the world. In your view, what sets Australian Wagyu apart?

Australian Wagyu is a perfect balance of tradition and innovation. It starts with elite genetics—Australia has successfully blended traditional Japanese Wagyu bloodlines with modern, sustainable farming techniques to create beef that delivers exceptional marbling and flavour.

One of the biggest advantages is Australia’s grain-feeding programs. These carefully designed diets, fed over extended periods, enhance the signature rich texture and deep flavour that makes Wagyu so popular. Combine that with Australia’s ideal environment, strong biosecurity measures, and rigorous processing standards, and you get a consistently premium product that can be supplied 12 months of the year to the highest global standards.

Whether it’s destined for a high-end steakhouse or a top-tier supermarket like Spinneys, Australian Wagyu is known for its quality, making it a favourite among chefs and consumers in the UAE.

What are some of the key trends you’ve observed in the MENA region regarding red meat consumption?

The way people in the MENA region consume red meat has changed a lot over the years. In 2024, Australian beef exports to the region jumped by 27% compared to the previous year, with the biggest increases going to Saudi Arabia, the UAE, Oman, and Qatar.

There’s also been a noticeable shift toward convenience, with more people opting for pre-portioned, vacuum-packed meats that last longer—up to 120 days in the case of Aussie Beef and Lamb. These options are perfect for busy lifestyles, making it easier for home cooks to enjoy high-quality meals with minimal prep time.

Health-conscious consumers are also shaping the market, driving demand for leaner, naturally raised meats. Grass-fed and free-range options are gaining traction, aligning with the growing focus on wellness. At the same time, sustainability is becoming a key concern, with more buyers looking for responsibly farmed and eco-friendly products.

With Australia’s strong commitment to carbon neutrality by 2030 and its dominant 70% share of MENA’s sheep meat imports, the country continues to be a trusted supplier—meeting both traditional and modern culinary needs across the region.

Hospitality

Dave’s Hot Chicken Lands in Abu Dhabi!

Published

1 week ago

September 19, 2025

Integrator Web-Admin

Dave’s Hot Chicken, the cult-favorite LA-born brand known for its Nashville-style hot chicken, has officially landed in Abu Dhabi with the grand opening of its newest branch at Marina Mall. This highly anticipated launch marks the brand’s debut in the capital, bringing its bold flavors and signature heat to one of the UAE’s most vibrant culinary hubs.

Walid Hajj, CEO of Lavoya Group, stated: “We’re incredibly excited to open our doors in Abu Dhabi, especially in a landmark location like Marina Mall. This marks our first location in the capital, and it’s a significant milestone for the brand’s journey in the UAE. The response to Dave’s Hot Chicken across the UAE has been overwhelming, and expanding into the capital is a natural next step in regional growth. We’re here to bring fans our crave-worthy menu, while also introducing new audiences to the bold experience that defines Dave’s Hot Chicken.”

The Abu Dhabi launch reinforces Lavoya Group’s commitment to catering to its growing fan base across the UAE and expanding its presence in key markets. With a continued focus on accessibility and innovation, the new Marina Mall branch is strategically positioned to serve both residents and tourists in the heart of the city.

Known for its Hot Chicken Sliders, Tenders and Dave’s Bites, the brand offers a build-your-own-heat experience with seven spice levels, from No Spice to the infamous Reaper, a fiery challenge that even comes with a signed waiver. Sides like creamy Mac & Cheese, fresh Kale Slaw, Top-Loaded Fries, and loaded milkshakes round out the menu, making it a destination for flavor seekers of all kinds!

The Marina Mall branch delivers the unmistakable Dave’s Hot Chicken vibe. Designed to welcome both groups and solo diners, the space offers energetic indoor seating alongside a relaxed outdoor area, perfect for everything from weekend hangouts to mid-shopping fuel-ups. This opening marks another milestone in the brand’s UAE journey, with more exciting expansions on the horizon, including a second Abu Dhabi location set to open soon in Yas Mall.

Hospitality

Moscow Travel GCC: Why UAE & Gulf Tourists Are Choosing Moscow

Published

3 weeks ago

September 3, 2025

Integrator Web-Editor

Regina Gleim, Head of the International Сooperation Division of the Moscow City Tourism Committee

Moscow travel GCC is growing rapidly, as more tourists from the UAE and Gulf countries discover the city’s unique blend of history, culture, and modern attractions. In this exclusive Q&A, Regina Gleim, Head of the International Cooperation Division of the Moscow City Tourism Committee, shares insights with Hospitality Integrator on why Moscow is becoming a top destination for Middle Eastern travelers.

1. Growth in GCC Tourism to Moscow

Q: How has Moscow experienced growth in tourist inflow from the UAE and GCC in recent years?
Over the past few years, Moscow has seen consistent growth in inbound tourism from the Gulf region. In fact, in 2024 alone, the city welcomed 337,400 visitors from the Middle East — a 1.4-fold increase compared to the previous year. Notably, the UAE is among our fastest-growing markets, with arrivals rising from 18,200 in 2019 to over 62,100 in 2024.

This upward trend is no coincidence. It is supported by improved air connectivity, simplified entry procedures, and tailored travel experiences. Moreover, satisfaction levels are high, with Middle Eastern visitors giving Moscow an average rating of 8.2 out of 10, according to our research. Clearly, we are moving in the right direction when it comes to accessibility, comfort, and hospitality.

2. Why GCC Travelers Should Visit Moscow

Q: Why should travellers from the UAE and GCC consider Moscow as their next holiday destination?
Moscow offers a compelling mix of centuries-old landmarks and modern flair. For example, Red Square, the Kremlin, the Bolshoi Theatre, and the Tretyakov Gallery are iconic sites that continue to attract Emirati and GCC visitors.

In addition, families enjoy attractions such as Dream Island Park, the Moscow Zoo, and the Central Children’s Store. Meanwhile, art lovers are increasingly drawn to the GES-2 House of Culture and the Museum of Russian Impressionism. Furthermore, Moscow City, with its skyscrapers and luxury shopping, provides a distinctly contemporary experience. Additionally, green urban spaces like Zaryadye Park and VDNH showcase ecological design and interactive museums.

Ultimately, the diversity of experiences — whether it’s exploring historic estates, cruising along the Moskva River, or enjoying panoramic views from Europe’s tallest Ferris wheel — makes Moscow a destination that appeals to all ages and travel styles.

3. Initiatives for Middle Eastern Tourists

Q: What initiatives has Moscow introduced to cater to Middle Eastern tourists?
To better serve Middle Eastern visitors, we’ve launched several targeted initiatives. These include regional marketing campaigns, strategic partnerships with tour operators, and active participation in key travel industry events.

For instance, in 2024, we hosted UAE Culture Days in Moscow, which welcomed more than 300,000 attendees and celebrated cultural exchange. Additionally, we developed the Muslim-Friendly Guide to Moscow, offering information on halal restaurants, prayer facilities, and cultural points of interest.

Moreover, five major tourist centres across the city now assist in Arabic and English. Over 100 certified guides are available in multiple languages. We also introduced a Welcome Pack for Middle Eastern guests, featuring discounts on accommodation, wellness, restaurants, and local experiences.

Thanks to the Discover Moscow portal and our official Snapchat account, visitors can easily access up-to-date tips and recommendations in both English and Arabic. As a result, planning a trip to Moscow has never been more convenient for GCC travelers.

4. Family-Friendly Experiences in Moscow

Q: How does Moscow cater to family experiences?
Moscow is increasingly recognized as a family-oriented destination. The city offers a wide variety of experiences for all ages — from nature-filled eco-parks and green boulevards to aquaparks, interactive museums, and amusement parks like Dream Island.

One of the highlights is the ‘Summer in Moscow’ festival. Designed with families in mind, it includes open-air theatre, live music, creative workshops, and cultural markets. These events are held in parks, estates, and central boulevards, encouraging families to explore the city together in a festive atmosphere. Best of all, most events are free and open to everyone — from Muscovites to international guests.

Consequently, with its safe infrastructure, welcoming hospitality, and child-friendly programming, Moscow continues to position itself as a top choice for families from the UAE and the broader GCC.

5. New Attractions in Moscow This Summe

Q: What are the newest attractions or experiences that Moscow is offering this summer season?
Summer is the perfect time to visit Moscow. From June to August, the city hosts the annual ‘Summer in Moscow’ festival, featuring over 1,000 outdoor events across parks, cultural venues, and heritage sites. Key highlights include:

Moscow Estates Festival – Over 40 historic estates host theatrical performances and immersive heritage activities.
Theatre Boulevard – A 92-day cultural season with more than 600 live shows across 14 open-air stages and over 3,000 performers.
Gardens and Flowers Festival – Rare botanical installations and vibrant floral displays transform city parks and public spaces.
Music in the Parks – Live jazz, rock, electronic, and acoustic music in iconic venues like Gorky Park and VDNH.
Forum Moscow 2030 – A citywide forum-festival designed to immerse youth and families in the technologies, culture, and lifestyles of tomorrow’s world.

In conclusion, these seasonal events allow visitors to enjoy Moscow’s artistic and cultural energy in a refreshing and engaging environment. For those looking beyond the summer months, Moscow in winter is equally enchanting — with snow-covered streets, sparkling decorations, festive markets, and traditional seasonal events. Therefore, whether in summer or winter, Moscow is a year-round destination offering unforgettable experiences.

Hospitality

Coop House weekly offers: your new go-to in Mirdif

Published

1 month ago

August 21, 2025

Integrator Web-Editor

The Coop House is turning weekdays and weekends into mini occasions. With the Coop House weekly offers, the Mediterranean-meets-Italian favourite at Mirdif City Centre now pairs comfort dishes with sharp value and a touch of theatre. Moreover, the space mixes rustic textures and modern lines, so families, foodies, and casual diners feel instantly at home. Meanwhile, the menu still delivers its signatures—wood-fired pizzas, rich pastas, coastal seafood, and playful crossovers like the Risotto Biryani—yet the new line-up adds a rhythm to every day.

Coop House weekly offers: Pizza & Pasta Night (Thursdays)

Every Thursday from 6 PM, dinner shifts into comfort mode. Guests choose from creamy Penne Alfredo, bubbling Lasagna al Forno, classic Spaghetti Bolognese, or aromatic Truffle Mushroom Risotto. For pizza lovers, options include a blistered Margherita, smoky Pepperoni, and earthy Spinach & Mushroom Bianca. Even better, the Live Pasta Station brings flair as the chef finishes dishes to order—steam, sizzle, and all. Each main comes with a soft drink for AED 69, so you can wind down the week with flavour and fun.

Coop House weekly offers: Seafood Nights (Fridays)

Fridays from 3 PM, the kitchen leans into seaside comfort. The Seafood Linguine is generously tossed with prawns, calamari, and mussels in a light cherry-tomato sauce. Meanwhile, the Pan-Seared Salmon with herbed roast vegetables keeps things wholesome. For bolder palates, Chargrilled Prawns with lemon butter or Grilled Calamari with spicy salsa deliver a satisfying kick. Naturally, each seafood dish with a soft drink is AED 79, turning Friday into your coastal reset.

Business Lunch that feels special (Mon–Thu)

Weekdays from 12 PM to 3 PM, the Business Lunch brings a three-course menu that’s anything but routine. Start with Figs & Walnut Salad or creamy Tomato Burrata, then move to Rotisserie Chicken with velvety hummus and freshly baked fuchsia bread, or Basil Pesto Linguine. To finish, pick a rich Chocolate Fondant or a light Tiramisu. Thoughtfully portioned and swiftly served, the set menu lands at AED 79—perfect for colleagues, client catch-ups, or a solo upgrade to your workday.

Happy Hours, happier afternoons (Mon–Wed)

From Monday to Wednesday, 4 PM to 6 PM, take a well-earned pause. With 40% off the total bill, you can graze on crispy Dynamite Prawns, Feta & Beetroot Salad, golden Fried Calamari, or indulgent Truffle Fries topped with cheese and herbs. Pair your picks with an iced tea, a classic mocktail, or a freshly brewed coffee. Because the window sits before dinner, it’s an easy meet-up slot for friends and families alike.

Breakfast Tray for Two (daily)

From 9 AM to 1 PM, mornings start strong. The Breakfast Tray for Two blends Mediterranean and Arabic favourites: fluffy scrambled eggs, warm shakshouka, creamy labneh, hummus, foul medames, mini croissants, soft breads, jams, and marinated olives. It arrives with freshly brewed coffee or signature iced tea—all for AED 99. It’s abundant, shareable, and perfect for a relaxed start.

Spin the Wheel surprises (select days)

On quieter days, spending AED 75 or more earns a spin at The Coop House prize wheel. You might land exclusive discounts, complimentary bites, or a sweet treat to take home. It’s a simple touch, yet it keeps the experience playful and rewarding.

Plan your visit

You’ll find The Coop House at Mirdif City Centre, an easy stop for families and after-work diners. Because the venue is equally suited to quick lunches and long catch-ups, it works for almost any plan. And since the Coop House weekly offers run across multiple dayparts, you can pick the moment that fits—Thursday pasta theatre, Friday seafood, a weekday power lunch, or a leisurely breakfast.

Ultimately, the new offers are about more than price points. They’re about rhythm—adding dependable moments of flavour to your week. Come for the pizzas and pastas; stay for the seafood and sweets; return for the service and the way the room feels when the plates hit the table. That’s how regulars are made.

Check out our previous post, DoubleTree Nathiagali Pakistan: Hilton’s first hotel