HONOR, unveils its latest campaign film, “Everyday Heroes” – a cinematic tribute to resilience, courage, and the human spirit. The short film marks the launch of the HONOR X9d – the Unbreakable AI Smartphone – a device designed to endure challenges and keep people connected even in the most demanding conditions.

Through this campaign, HONOR continues its mission to merge innovation with emotion, celebrating individuals who reflect the brand’s belief in human-centric technology and everyday strength. The film tells the story of a high-altitude window cleaner — an unsung hero whose daily work symbolizes perseverance and optimism.

A Tribute to Everyday Strength

“Everyday Heroes” is part of HONOR’s broader storytelling approach, showcasing authentic human experiences that reflect the values of perseverance and hope. The campaign positions HONOR not merely as a technology brand, but as a partner in the human journey — recognizing that the greatest innovations are those that serve people.

From the sunrise that marks the beginning of the worker’s day to the emotional final shot of connection and relief, every frame of the film reflects HONOR’s message: strength, empathy, and innovation belong together. The campaign also honors the invisible heroes of modern cities — those whose contributions often go unnoticed but whose dedication keeps the world running smoothly.

Technology Inspired by Real Life

The HONOR X9d combines robust engineering with thoughtful innovation. Its durable structure and water-resistant design are matched by AI-powered features that make communication seamless and secure. This new device represents HONOR’s continuous efforts to build technology that complements human resilience — technology that keep up with life.

By focusing on real stories and relatable moments, HONOR reaffirms its commitment to creating devices that connect people emotionally, not just digitally. The “Everyday Heroes” campaign builds on the brand’s growing reputation for blending empathy with engineering — bringing to life a message that resonates deeply with consumers across the GCC region.

The campaign film “Everyday Heroes” is available to watch on HONOR Arabia’s official social media channel, accompanied by behind-the-scenes content showcasing the production process and the real-life inspirations behind the story.

Kingston Digital Europe Co LLP, the flash memory affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, today announced it has rounded out the Kingston FURY Renegade G5 line with an 8192GB full capacity option for high-power uses from video editing, 3D rendering, to gaming and more. 

Optimized for those who need a system that can keep up with their workflow or gaming needs, Kingston FURY™ Renegade G5 PCIe 5.0 NVMe M.2 2280 SSDutilises the latest PCIe Gen5 x 4 controller and 3D TLC NAND to reach speeds up to 14,800/14,000MB/s read/write¹ and over 2M IOPS to provide extreme performance and endurance, and now with over 8TB to store more of your favorite games and media without losing system responsiveness.

“Whether for work or play, users need more power and space,” said Liny Cheliyan, Business Manager – Prosumer Flash and SSD Kingston EMEA. “We’re happy this 8TB addition to Kingston FURY Renegade G5 SSD can provide high-power users and hardware enthusiasts both.”

Kingston FURY Renegade G5 is available in full capacities² from 1024GB to 8192GB and is backed by a limited five-year warranty³, free technical support, and legendary Kingston reliability.

AI agents represent the biggest opportunity and the biggest threat to organizations everywhere. Rubrik, Inc., the Security and AI Operations Company, today announced the launch of the Rubrik Agent Cloud to accelerate enterprise AI agent adoption while managing risk of AI deployments.

AI transformation is now mandatory for most organizations. However, IT leaders are constrained because Agentic AI has significant risks including hallucination as well as compromise by threat actors. Rubrik Agent Cloud is designed to monitor and audit agentic actions, enforce real-time guardrails for agentic changes, fine-tune agents for accuracy and, finally, undo agent mistakes. Built on the Rubrik Platform that uniquely combines data, identity and application contexts, Rubrik Agent Cloud gives customers security, accuracy, and efficiency as they transform their organizations into AI enterprises.

“IT and security leaders often don’t know what their AI agents are doing or how to undo their mistakes. Rubrik wants to help them answer: ‘What agents do I have?’ ‘What are they capable of doing?’ ‘How are they performing?’ ‘What did they do?’ and ‘Can I undo that when they screw up?’ said Bipul Sinha, CEO, Chairman, and Co-Founder of Rubrik. “AI agents have the potential to cause 10x the damage in 1/10 of the time. With Rubrik Agent Cloud, we uniquely address this challenge by leveraging our leadership in data, identity, and resilience to help our customers deploy AI agents with peace of mind.”

Accelerate Enterprise AI Deployment and Resilience 

Rubrik Agent Cloud will offer comprehensive agent management capabilities that encompass the entire AI agent lifecycle – from observability and control to performance management and simulation. 

• Agent Monitor:
  • Auto-discovers both infrastructure-as-a-service (Azure/AWS) agents as well as platform-as-a-service (M365/AgentForce) agents. 

○ Automatically discovers and maps active agents across popular agent builders such as OpenAI, Microsoft Copilot Studio, Amazon Bedrock and other popular agent building tools. 

○ Continuously monitors agent activity and data access, and maintains immutable audit trails capturing context from data, identity, and applications. 

• Agent Govern:
  • Tracks agent usage, evaluates performance against prompts, and gives teams the tools to control destructive/undesired actions.

○ Defines and enforces agent behavior, access, and action policies in real-time. 

○ A centralized tool to provide integration with enterprise identity systems—helping ensure secure, compliant, and controlled innovation.

• Agent Remediate:
  • Announced in August 2025, Agent Rewind integrates with Rubrik Security Cloud to provide the industry’s only solution for precise time and blast radius rollback of undesirable or destructive actions.

○ Goes beyond observability to allow organizations to instantly undo unwanted or destructive actions, without any downtime or data loss. 

○ Selective rollback of agent-driven changes ensures continuous protection for critical data and systems, and immutable recovery.