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NATUZZI ITALIA @ Milano Design Week 2025

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Natuzzi Italia

Rooted in Harmony – Amama by Andrea Steidl

Natuzzi Italia presents at the Milan Design Week 2025 its new collection “Rooted in Harmony”, marking another step in the brand’s evolutionary journey. Starting from its roots—the symbolic identity and concept of the collection—through its values and DNA, the collection embodies a deep connection to the brand’s origins.

Rooted in Harmony is an invitation, visually represented by the symbol of the “root” to be presented during the week, to go back to the roots and find the essence of the brand: a constant search for beauty in its timeless forms. The root symbolizes the history of the brand and its deep connection to Puglia, where it all began 66 years ago.

The brand presents itself at this major event more mature in terms of style and merchandising strategy. The new 2025 collection reaffirms Natuzzi Italia’s position as a lifestyle and interior design brand. The showroom on Via Durini will provide the backdrop for the new chapter of The Circle of Harmony—Rooted in Harmony, the stylistic exploration project that began in 2020 with the aim of creating a physical and virtual community where artists, architects, and designers design and imagine the stylistic evolution of Natuzzi Italia, with its heritage as the cornerstone of this journey.

The new collection marks the return of successful collaborations with Andrea Steidl, Karim Rashid, Marcantonio, and Mauro Lipparini. Furthermore, thanks to the talent of the Natuzzi design center, a new project for the Comfortness collection will be presented, introducing innovative products designed for an evolved vision of comfort, a fundamental element of the brand’s DNA—one that extends to wellness, going beyond mere physical sensation toward the balance of body and mind. The collection will also be enriched with new proposals for tables, rugs, and lamps.

After the success of the Mirai project, designed by Andrea Steidl for Natuzzi Italia in 2024, which won prestigious design awards such as the European Product Design Award, Good Design Award, Elle Deco China – Best of 2024, and Archiproducts Design Award, Steidl is back with Amama. This is a modular sofa designed to redefine the concept of conviviality and versatility, offering island configurations with bifacial options for a modern and unusual living experience. Hence, the evocative palindromic name, Amama.

“I reflected not only on the formal value of the project but also on its use.” Said Andrea Steidl. “Through the dialogue between something soft and comfortable and contrasting solid and architectural elements, I imagined a space where you could read a book or have a drink comfortably seated, in a convivial moment. A solution that strengthens the characteristics of a 360-degree home, an open living space that develops in multiple directions, offering its inhabitants a freer and more versatile experience.”

From the analysis of architecture and ways of living comes a new approach to design, where armrests and backrests transform into multifunctional elements: support surfaces, shelves, tables, or containers. The idea is to expand space with cantilevered structures, creating a fluid dialogue between the softness of the seat and the solidity of a piece of furniture in perfect continuity. It is a balance between contrast and harmony, where aesthetics and functionality merge.

A dynamic project, then, where multiple elements of different consistencies and materials coexist in a play of superimpositions and geometries, opening up to multidirectionality and multifunctionality, combining the sense of comfort with the freedom of composition and use. A new approach to living that blends aesthetics, flexibility, and functionality, extending to living and dining elements of the same collection.

Amama is also a project designed for the Contract sector, on which Natuzzi Italia is focusing with extraordinary determination. A significant example is the recent launch of the Natuzzi Harmony Residences in Dubai, a 10,000 square meter complex with 50 units spread over 9 floors, where the brand took care of every aspect of architectural and creative design, from interiors to exteriors. This is an important milestone in Natuzzi’s journey, where it fully expressed its vision of lifestyle and harmonious living—a concept that will also be showcased at the flagship store in Milan on Via Durini during Milan Design Week.

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Al Huzaifa Properties Launch Soléva Beach Residences on Al Marjan Island, Ras Al Khaimah

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Al Huzaifa, a brand synonymous with craftsmanship, precision, and decades of excellence in furniture and interiors, announced its expansion into real estate with the launch of Al Huzaifa Properties last month.  Its first development, Soléva Beach Residences, on Al Marjan Island, Ras Al Khaimah, is now unveiled to the public. Valued at AED450M, the property will be fully furnished and ready for completion by Q4 2027.

Al Huzaifa is rooted in a culture of craft and backed by five decades of consistent delivery. From furniture and interiors to development, the brand upholds a standard defined by skill, material expertise, and premium design. This legacy continues as the World of Huzaifa now expands to shape the beginnings of Al Huzaifa Properties.

“We are proud to bring Al Huzaifa’s legacy of craftsmanship, precision, and refined design into real estate with the launch of Soléva Beach Residences. The process from concept to detailing to the finish has been brought to life under one roof, allowing us full control of our vision and prioritising quality in every stage of execution. This project embodies our commitment to creating residences that combine luxury, comfort, and a deep connection to nature, while fostering a sense of community. Soléva represents a new benchmark for holistic living, where architecture, interiors, and amenities come together to set the standard for premium lifestyle experiences in the UAE,” said Saif Nensey, CEO of Al Huzaifa Furniture and CEO & Founder of Al Huzaifa Properties.

Set against the iconic Al Marjan Island, Soléva Beach Residences will be a signature project that truly represents the iconic brand’s signature style shaped by skill, luxuriant materials and premium design. An architectural form inspired by the natural curves of the island, Soléva will blend material sophistication with functionality to create spaces that flow seamlessly with their surroundings. Soléva Beach Residences will feature 2 basements, a ground floor, and 8 upper floors. The 232 residences and one retail unit comprise 111 studios (380–560 sq. ft.), 101 one-bedroom apartments (800–1,370 sq. ft.), and 20 two-bedroom apartments (1,500–2,500 sq. ft.), all with private pools. The payment plan is 50% during construction and 50% on handover, with prices starting from AED 1.19M.

“Our venture into real estate at Marjan Island is the proud culmination of decades of design excellence. This project is entirely conceived, designed, and delivered in-house, giving us unparalleled control over quality, speed, and customization. It is an offering that will be hard to match—bringing together timeless design, faster delivery, and bespoke detailing. More than just a development, it represents a new dimension to the UAE’s landscape and lifestyle, while ensuring exceptional value and strong ROI for our buyers and investors,” said Zaheer Rattonsey, Managing Partner at Al Huzaifa Properties.

The development is designed to maximize sea, beach, or park views through floor-to-ceiling glass, private balconies, and elegantly crafted interiors. All two-bedroom units include private pools, while each residence reflects Al Huzaifa’s design philosophy of light, calm, and material continuity. The apartments are fully furnished to create premium living environments with bespoke fixtures that are crafted to reflect smart architecture, luxurious materials of world-class quality and custom design. The interiors feature integrated joinery with concealed storage, natural stone and wood accents with warm finishes, custom furniture in neutral palettes enhanced by accent lighting, and premium bathrooms with rainfall showers and stone vanities.

Soléva offers 50 curated resort-style amenities blending wellness, fitness, leisure, and hospitality services. Highlights include a dedicated wellness level with cryo cabins, thermal suites, massage rooms, saunas, steam rooms, jacuzzi, and a tranquil lounge; a state-of-the-art fitness studio with cardio, strength, and multipurpose zones complemented by outdoor yoga decks and a Zen Garden. In addition, it includes a rooftop escape with infinity pools, floating daybeds, cabanas, fire pit lounges, and dining courtyards with panoramic Gulf views.

It also features hospitality-inspired services such as valet, AI-powered concierge, luggage management, coworking lounges, a water sports pavilion, and seamless park and beach access. The ground floor also features a 9,000 sq. ft. F&B destination and a calming lobby with water features and fireplace, seamlessly integrating hospitality, workspace, and leisure.

Soléva is the UAE’s first residential project to integrate an Owner’s SuperApp, providing residents with instant access to services, amenities, and vacation rental management, redefining convenience and elevating community living.

The project is realized in collaboration with leading design firms: architecture by VELA, specialists in climate-conscious, human-centric design; the landscaping will be undertaken by Square M Design, experts in adaptive, hospitality-focused outdoor experiences; lighting by Studio Lumen, global leaders in architectural lighting solutions; and interiors by MWM Studio, an award-winning Dubai boutique renowned for tailored, distinctive design.

Ultimately, the project comes to life in the heart of Ras Al Khaimah’s Marjan Island, which has emerged as one of the UAE’s fastest-growing investment and lifestyle destinations. In 2024, the emirate welcomed 1.28 million visitors, achieving a 12% increase in tourism revenue, with a vision to triple visitor numbers by 2030. Supported by a GDP of USD 14 billion and thriving industries including tourism, real estate, and logistics, Ras Al Khaimah’s natural landmarks, including Jebel Jais and the world’s longest zipline, provide a compelling backdrop for Al Huzaifa Properties as they debut Soléva Beach Residences.

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Marjan announces completion of infrastructure works on RAK Central in Ras Al Khaimah

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Marjan, the master developer of freehold properties in Ras Al Khaimah, has announced the completion of infrastructure works at RAK Central, its upcoming mixed-use commercial development in the northern emirate. Along with the appointment of leading Middle East Construction Group, ALEC, as the main contractor for RAK Central HQ Office Complex, it marks a major milestone in the development of Ras Al Khaimah’s upcoming business hub, a vibrant ‘Work-Live-Play’ destination in alignment with RAK Vision 2030.

Spanning 3.1 million sq.ft of prime land with 8.37 million sq. ft. of gross floor area, the progressive integrated destination for living and business is now ready for activation by investors and sub-developers. Comprehensive wet and dry services, including stormwater, sewerage, firefighting, irrigation, potable water, electrical networks and street lighting, are fully operational. Additionally, roads, cycle tracks, landscaping and green spaces with hundreds of trees have been completed. With this foundation in place, sub-developers are scheduled to commence commercial, residential, retail and hospitality projects with RAK Central HQ set for completion in Q1 2027.

Commenting on the progress, Arch. Abdulla Al Abdouli, Chief Executive Officer, Marjan, said: “With the completion of infrastructure works and onboarding of global contractors, RAK Central has progressed into a new activation phase. The involvement of leading developers reinforces our vision to create a world-class hub that brings together business, lifestyle and tourism, enhancing Ras Al Khaimah’s reputation as a compelling destination for international investors and families alike.”

RAK Central is a meticulously planned business district designed to be the commercial nucleus of Ras Al Khaimah, offering rare investment fundamentals: 100% foreign ownership, low taxation and high yield potential. RAK Central’s strategic location and smart design make it one of the most compelling investment zones in the region.

Located on Sheikh Mohammed bin Salem Al Qasimi Street, with spectacular views of Al Hamra Golf Club and the Arabian Gulf, RAK Central offers easy access to the E-11 highway, with ongoing expansions enhancing connectivity. Designed as a future-ready, work-live-play district, RAK Central features Grade A offices, residences, hotels, retail and a vibrant Town Square with premium amenities. The LEED Gold certified office buildings offer dual licensing and investor-friendly frameworks and will be managed under a hospitality-driven model to ensure an exceptional quality of life for residents, businesses and visitors.

Since its announcement in January 2024, RAK Central plots have completely sold out. The masterplan offers three million square feet of rentable office space, more than 4,000 residential apartments, four hotels with a capacity surpassing 1,000 keys, multiple parks and green spaces, various retail and entertainment facilities and several interconnected buildings with over 1,000 parking spaces for visitors.

RAK Central is officially open to welcome international investors, corporations and residents to Ras Al Khaimah’s most dynamic and vibrant new address.

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Inclusive Design Thinking in Commercial Interiors

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By Charalampos Sarafopoulos, Executive Director, πRism Interiors.

Commercial spaces such as offices, co-working hubs, retail outlets, restaurants and hotels are not just functional – they set the scene for daily human interactions. As an interior designer, I take this into account when working on a project, defining success by aesthetics and efficiency, but also on whether the space makes every individual feel included and valued. This is what we mean by ‘inclusive design thinking’, and it is a powerful and transformative approach.

Beyond Aesthetics

For decades, commercial interiors were designed with a narrow user in mind; the ‘standard’ employee. But in today’s world, there is no such thing as standard. Workplaces are multigenerational environments that welcome people with different abilities, cultural backgrounds, and expectations.

Inclusive design thinking pushes us, as designers, to move beyond surface-level beauty and function. It challenges us to ask: Does this space empower people of all abilities, ages, and identities to feel comfortable, safe, and valued?

Why Inclusivity Matters

Commercial interiors must serve a wide spectrum of people at once, each with unique needs and expectations. In workplaces, this might mean creating spaces where younger employees can thrive in collaborative zones while older staff benefit from ergonomic, quiet areas.

Cultural inclusivity is equally important. Thoughtful features like prayer rooms, gender-neutral restrooms, or clear multilingual signage show respect and sensitivity, making diverse users feel valued.

At its core, inclusivity in commercial interiors is about more than accessibility. It is about dignity, equity, and belonging. When spaces are designed to accommodate a range of people and tasks, they become not just functional environments, but human-centered ones that foster comfort, loyalty, and connection.

Inclusive Design in Practice

When we began the process of designing our new offices, we wanted to take a truly inclusive approach, and so we asked each team to nominate a member to work with us on the “office re-design team”. Seven team members were tasked with speaking with the rest of their teams to gather and compile their feedback. Through this process, we were able to get all kinds of information that we might otherwise have missed: storage space requirements; whether phones and PABX systems were helpful or not; where people eat; chair comfort… The list goes on; my point is that in bringing all this information to bear on our design brief, we were able to create a space that responded to the team’s needs as much as possible. Inclusive design thinking enriched the design process for us, allowing us to:

  • Empathize: Spend time understanding the diverse needs of the people who will use the space. For an office, this may include younger staff who prefer collaborative zones, older employees who need ergonomic seating, and neurodiverse individuals who benefit from quiet pods.

  • Define: Frame challenges in terms of barriers. For example: How might we design a reception area that feels welcoming for both guests/visitors and team members?

  • Ideate: Bring multidisciplinary perspectives, for example consult architects, furniture designers, facility managers, HR teams, and even end-users for ideas.
  • Prototype: Create mock-ups of installations such as workstations, retail displays, or check-in counters that can be tested with different user groups.

  • Test: Measure success by evaluating aesthetics, operational efficiency and inclusivity.

Benefits and Challenges

Office interiors profoundly shape how employees feel and perform. From my experience, inclusive workplaces foster loyalty and morale. Employees who feel supported by their environment, whether through ergonomic furniture, flexible work zones or accessible meeting rooms, are more engaged, productive, and motivated to remain at a company.

However, designing inclusively is not without challenges. Budgets can be tight, timelines demanding, and clients sometimes prioritize aesthetics or branding over inclusivity. But as designers, we hold the responsibility to advocate. We are not just decorators; we are shapers of human experience.

In the many projects that I’ve worked on, I’ve learned that inclusivity often leads to creative breakthroughs. The no-man’s land at the top of the stairs was a real challenge for us during the design process. It had served as a barren waiting area for guests, and an informal divider between two divisions within Al Shirawi. It was a suggestion from a team member that led us to turn that dead space into a coffee bar and breakout area for everyone, including guests. These days, some of the team’s best ideas and concepts come to life in the coffee bar. A design decision made for inclusivity can spark a change in culture. What may seem like an additional cost often pays off in long-term usability and satisfaction.

Looking Ahead

The future of commercial interiors is fluid and dynamic. Hybrid work, smart buildings, and globalized commerce demand spaces that are not only functional and stylish but also adaptable to diverse users. Technologies like voice-activated systems, adjustable lighting apps, and AI-driven spatial analytics can further enhance inclusivity. Yet technology cannot replace empathy.

As designers, our role is to weave inclusivity into every layer of the interior, from circulation planning to furniture details, so that commercial spaces become not just places to transact or work, but places where everyone belongs.

Inclusive design thinking in commercial interiors allows us to create environments that are accessible, flexible, culturally sensitive, and emotionally resonant. By embracing inclusivity, we elevate commercial interiors from functional workplaces or retail destinations to human-centered spaces that empower all who enter.

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