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ANAX Developments Unveils ELLE Residences Dubai Islands at Grand Launch Event Marking a new Era of Luxury Branded Residences
ANAX Developments, one of Dubai’s most dynamic luxury developers, has unveiled ELLE Residences, its latest landmark project redefining branded living in the region. Slated for completion by Q3 2027, this stunning project marks a new era of branded residences in the heart of Dubai Islands. Following the success of its first residential tower in Miami, ELLE, owned by the Lagardère Group, has partnered with ANAX Developments to create its branded residences portfolio in the Middle East, for the very first time. This landmark collaboration combines ELLE’s global lifestyle ethos with ANAX’s deep understanding of Dubai’s evolving luxury market, creating a new flagship project that is set to become a cultural and architectural icon for the region.
The launch event delivered an unforgettable evening of world-class entertainment and glamour, featuring international celebrities and show-stopping performances. Renowned fashion designer Manish Malhotra unveiled his latest collection in a dazzling runway showcase. The star-studded evening included music icons Nancy Ajram, Nora Fatehi, Sidharth Malhotra and others, captivating guests late into the night.
Satish Sanpal, Founder and Chairman of ANAX Holding, commented: “Dubai is a city that thrives on creativity, ambition, and global appeal and this is exactly what ELLE Residences Dubai Islands represents. This partnership is about so much more than introducing an international icon to the region. It is about creating a development that reflects the essence of Dubai. We want to create homes that speak to the rhythm of life here – bold, connected and always evolving. ELLE is a celebrated brand that embodies individuality and style. We are building a destination that captures the same joy and possibility that defines Dubai. This project reflects a lifestyle that resonates with the city’s spirit; contemporary, vibrant and full of opportunity.”
Developed under a licensing agreement with Lagardère News (an entity of the Lagardère Group), ELLE Residences Dubai Islands will embody the brand’s forward-looking approach to lifestyle living. The project is designed around ELLE’s unique signature; a blend of contemporary style, self-expression and cultural sophistication, rooted in everyday style.
Constance Benqué, CEO of ELLE International and Lagardère News, commented:
“ELLE stands for innovation, style and cultural relevance. ELLE’s expansion into Dubai showcases the city’s position as one of the most exciting destinations for branded residences in the world. Dubai has become a global capital for luxury living and ELLE Residences Dubai Islands will set a new benchmark for what branded residences can deliver. This launch is a milestone in ELLE’s journey, and we are proud to bring ELLE lifestyle vision to such a dynamic and globally influential market. The goal is to create a destination that celebrates joy, individuality and the contemporary spirit that has always defined ELLE.”
“At ANAX Developments, we are proud to bring this landmark project to life on Dubai Islands, the city’s most coveted and ambitious new waterfront destination,” said Ravi Bhirani, Managing Director of ANAX Developments. “Our residences offer direct beachfront access, sweeping sea views, and unmatched proximity to retail, cultural, and world-class leisure amenities. We believe this project will redefine Dubai’s new era, where fashion, lifestyle, and real estate converge to create something truly extraordinary.”
Featuring a collection of 91 beautiful apartments and 7 stunning townhouses, each thoughtfully designed to combine privacy, space and spectacular views, the project will be an investor’s delight and a homeowner’s pride. Priced between AED 3,200 and AED 3,600 per square feet, the project will offer a range of intimate one-bedroom residences to expansive four-bedroom townhouses spanning up to 4,592 sq ft. Every home has been created to frame the sea and skyline through floor-to-ceiling glazing and wraparound terraces. Whether a seasonal retreat or a year-round address, the layouts balance open-plan living with private escapes – a rarity in Dubai’s luxury residential market.
The apartments and townhouses are being brought to life by internationally acclaimed design firms, The One Atelier and ARQUINAUT, the creative studio acting as a consultant for ELLE Residences concept.
Interiors draw on ELLE’s five pillars of fashion, beauty, culture, lifestyle and society to create spaces that feel curated and completely unique. Expect sculptural fireplaces, bespoke wallpapers, bronze accents and marble alongside soft, layered lighting and art that pays homage to the city’s vibrant and contemporary scene. ELLE Residences Dubai Islands is designed as a wellness-driven community where rooftop pools and sunlit terraces capture panoramic Gulf views and curated spaces. From private spas and yoga decks to landscaped gardens and social lounges offering sanctuary and connection. A 24-hour concierge, valet and security ensure seamless service, while the amenities are tailored for balance, beauty and belonging.
Living at ELLE Residences Dubai Islands is about embracing a lifestyle as iconic as the brand itself. It’s a world where every detail is designed to inspire confidence, connection and joy. It’s an invitation to live your own cover story. The result is a collection of homes that feel as though they belong on the pages of a magazine.
With sales officially opening 26 September 2025, ELLE Residences Dubai Islands signals the start of a bold new chapter in the region’s property market: a project that is dynamic, culturally attuned and distinctly Dubai.
Home Integrator
Anthropologie Celebrates the Season with a New Festive Homeware Collection
As the season turns and the air fills with the promise of celebration, Anthropologie brings its signature charm to the art of festive living. This year’s homeware collection captures everything we love about the holidays – a little nostalgia, a touch of whimsy and plenty of warmth.
Think mugs that feel as indulgent as the drinks they hold, delicately embossed with lace-like detail, topped with clouds of cream and a hint of cinnamon. They are the kind of pieces that turn a quiet winter morning into a small ritual of comfort.
Elsewhere, ornaments glimmer with storybook allure. Tiny glass globes reveal miniature worlds with soft trees, golden light and festive scenes frozen in time. Hung from candy-striped ribbons, they bring a sense of playfulness to the tree, a reminder that beauty lies in the details.
For those who love to personalise their holiday decor, pearl-dotted letters tied with satin ribbons offer a timeless touch. Whether adorning a place setting, gift wrap, or the branches of a tree, they lend an understated luxury with equal parts thoughtful and chic.
Finally, no Anthropologie celebration would be complete without a little wordplay. Stacked mugs spelling JOY set the tone for the season: classic, cheerful and beautifully made.
This is festive living, the Anthropologie way – where craftsmanship meets creativity and every cup, ornament and ribboned letter turns the everyday into something worth savouring.
Home Integrator
KIMA IZAKAYA JOINS THE ALFRESCO CLUB
Kima Izakaya is answering the call of Dubai’s winter with the official opening of its outdoor terrace. The intimate izakaya that has quietly captured hearts in Jumeirah Lake Towers now extends its warmth beyond four walls, creating an alfresco haven where Japan’s backstreet energy thrives under Dubai’s perfect evening skies.
More than an outdoor seating area, this terrace is where Kima’s soul extends beyond four walls. Low seating, soft lighting, and those vintage touches from inside, now under the stars. And here’s the thing: the communal tables are designed to spark conversation and build that neighbourhood vibe Kima’s all about. Sharing is caring, after all.
The menu? Still the same. Tataki that melts on the tongue, crispy kara-age, delicate sashimi, steaming gyoza, and yakisoba that hits every comfort note. Chef Pawel brings the same heart and precision to every dish, using premium Japanese ingredients without the pretension or the typical Dubai price tag.
Fair prices, real vibes, honest hospitality. Whether diners are Dubai veterans or just discovering the city, Kima feels like home. The terrace is open, the weather’s perfect, and the izakaya spirit is alive.
Home Integrator
FAKHRUDDIN PROPERTIES TO DELIVER NEXT-GENERATION WELLNESS TO DUBAI ISLANDS WITH LAUNCH OF TREPPAN SERENIQUE RESIDENCES
Leading sustainability and low carbon footprint lifestyle developer Fakhruddin Properties officially launched its flagship Dubai Islands project – Treppan Serenique Residences – at a gala VIP event held at Mandarin Oriental Jumeira, Dubai on 13th November.
The dual tower Treppan Living branded project will occupy prime waterfront real estate on Island A of the sought-after five-island community and offers a premium resort lifestyle with a curated collection of 164 exquisite two- and three-bedroom apartments, ranging from 980 to 1,902 square feet, and offering panoramic sea, golf course, or island views.
A total of 12 residential floors and two podium floors will be complemented by over 50 specially selected amenities, including an oxygen-rich bamboo park and biohacking lab featuring a hyperbaric oxygen chamber, cryotherapy, red light therapy, and sensory deprivation pods. Residents also have access to a rooftop infinity pool, indoor and outdoor gyms, rock climbing walk, state-of-the-art meditation pods, koi pond, dedicated kids’ leisure facilities, and are a mere 90 seconds walk from the island’s white sand beaches.
Commenting on the launch, Yousuf Fakhruddin, CEO and Managing Partner of Fakhruddin Properties, said: “Treppan Serenique Residences is an exclusive wellness-forward sanctuary where luxury resort inspiration is fused with pioneering smart home and AI technologies, underpinned by our proven track record of sustainability-driven residential real estate design, development and delivery.
“Treppan Serenique Residences will be the first – and only – premium residential destination to provide complimentary biohacking amenities as standard. In a June 2025 report, the Global Wellness Institute noted that real estate has long been the fastest-growing sector in the wellness economy, with an estimated FY 2024 market value of US$548.4 billion. This represents approximately 3.3% of global annual construction output, with a CAGR of 19.5% for the period 2019-2024, and the market is forecasted to grow exponentially, to hit US$1,114 billion by 2029.”
“Residents will be able to seamlessly integrate transformative clinically proven therapies into their daily routine with treatments designed to enhance recovery, boost energy, and improve sleep quality.Together, with the full raft of complementary on-property amenities, this is the resort lifestyle experience elevated to a standard not seen before in the UAE,” he added.
Fakhruddin Properties continues to lead the market in groundbreaking sustainability initiatives, with its latest Treppan Living project delivering on multiple fronts, including waste management, with 90% of all property waste recycled using the company’s proprietary waste segregation system.
In addition, Treppan Serenique residents will have hydrogenated, ionised, organically mineralised alkaline drinking water on tap, which removes the need for plastic bottled water, drastically reducing plastic waste and emissions tied to bottled water logistics as part of the group’s commitment to eliminating single-use plastics. The residences will also house a Refill Station where everyday household products such as detergents, hand wash, and body wash will be available at a subsidised cost.
Meanwhile, NASA-grade technology will deliver clean air via an Airocide air purifier, supported by Smart Air Handling Unit (SAHU) technology that guarantees the purest indoor air quality while consuming less energy.
As in all Fakhruddin projects, energy efficiency is a key focus with a targeted 30% reduction in energy consumption achievable thanks to AI-enabled smart home technology, energy efficient electronic applications, and SAHU implementation, which reduces the load on the overall HVAC system by cutting humidity and dust congestion in the ducts.
Community residents will also be able to meet, relax and socialise in the Greenhouse Café, a radiant cooling system-controlled dining destination that will be home to an on-site hydroponics system ensuring a supply of fresh leafy greens. The radiant cooling system is designed to regulate room temperature while simultaneously reducing energy consumption by 10-15% and supporting opportunity for efficient water recycling.
“Treppan Living is a lifestyle infrastructure ecosystem that anchors Fakhruddin Properties’ growing portfolio of high-profile, sustainable, wellness-focused lifestyle projects. Since inception in 2023, Treppan Living has been integral to our commitment to create low carbon communities that meet the increasingly exacting demands of a global client base of health and eco-conscious investors. Treppan Serenique Residences marks our second Dubai Islands community, with other projects located in Jumeirah Village Circle and Jumeirah Village Triangle. Our first Dubai Islands project, Hatimi Residences by Treppan Living has seen a per-square-foot price appreciation of approximately 103% since its launch three years ago,” said CEO, Yousuf Fakhruddin.
To encourage community-wide engagement, residents are invited to join the Treppan Living rewards programme – asimple, practical points-based initiative that rewards sustainable involvement, whether it’s recycling of household waste and other items, using the refill stations, or signing up for eco-friendly services, as well as addressing personal wellness by taking yoga classes, using hydroponics-produced vegetables, attending community events, etc.
Points are translated into tier status, which allow priority access to certain amenities, community recognition, and other value-led benefits. Treppan Coins, meanwhile, can be earned and redeemed for various community, health and sustainability benefits via the Treppan Living app.
A highly decorated pioneer in the sustainability development space in the UAE, with 11 awards recognising eco-friendly innovations implemented across various projects, and a total of 18 accolades spanning sustainability, innovation, technology, brand, leadership and design, Fakhruddin Properties continues to ‘walk the talk’ for each new project – from drawing board to physical reality – with the delivery of liveable, environmentally-conscious developments that align with Dubai and the UAE Government’s long-term sustainability vision.
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