Financial
The StashAway Story and the Future of Digital Investing
By Srijith KN, Senior Editor
Financial Integrator

StashAway’s journey began when Co-founder and CEO Michele Ferrario found himself frustrated and dissatisfied with the investment landscape marked by high fees and a lack of transparency. By age 35, his corporate career had provided him with substantial savings — yet when he approached his banks to invest in a portfolio of ETFs, he was sold expensive products that didn’t fit his needs.
This frustration inspired him to create a platform that would simplify investing while providing access to sophisticated financial products. In July 2016, he, along with the other two co-founders, came together, and by July 2017, after navigating regulatory requirements, StashAway was launched in Singapore.
“Stash,” as the word suggests—meaning to store something safely for future use—perfectly reflected what he wanted to achieve for himself. Over the past nine years, that personal need has grown into a company of more than 200 professionals, operating across five regions through a single, centralized technology platform.
Today, StashAway stands out as a pioneer in digital wealth management. The company leverages technology and deep investment expertise to offer accessible, low-cost alternatives to traditional wealth management, with a particular focus on private markets. Its approach has resonated with clients and positions the firm to benefit from regional economic growth and an increasingly digitally savvy population.
In the UAE, StashAway operates from the DIFC and has extended its presence to Malaysia, Thailand, and Hong Kong, with a chief investment officer based in Hong Kong overseeing investment strategies.
Democratizing Access to Investments
The company’s core strategy revolves around democratizing access to sophisticated investments. Private markets, which historically deliver higher returns at lower volatility, are central to this approach. By making private market products for a fraction of traditional minimums, StashAway removes the barriers that have long prevented high-net-worth individuals from participating in this fast-growing asset class. The platform also emphasizes transparency, with fees typically 50–75% lower than competitors, avoiding the hidden charges common in conventional wealth management products.
In public markets, StashAway offers an ETF-based, globally diversified portfolio called General Investing. The General Investing portfolio uses a proprietary investment strategy called ERAA (Economic Regime Asset Allocation). They have recently launched Sharia Global Portfolios, offering the same approach in a Sharia-compliant format. These Flexible Portfolios allow customers full control to create their own allocations using ETFs—either by using an existing template or building a portfolio entirely from scratch.
Capitalizing on the UAE Market
The UAE market presents a unique opportunity for StashAway. The region is home to a digitally engaged population with significant underinvested wealth. While 81% of financial wealth in the UAE is investable, nearly half remains in cash, losing value to inflation. StashAway’s platform appeals to a diverse range of clients, from seasoned executives to younger retail investors, aligning perfectly with regional growth initiatives like Dubai 2033, which targets strong GDP growth and population expansion.

A Comprehensive, Client-Focused Approach
What sets StashAway apart is its comprehensive, client-focused approach. Its offerings include globally diversified portfolios, flexible build-your-own options, Sharia-compliant solutions, thematic strategies, and access to private equity, infrastructure, and private credit for accredited investors. The platform’s investment philosophy is long-term, balancing risk and reward according to individual goals, while its high service standards ensure responsive client engagement. And thus far I have been having a frictionless digital experience and went through a quick onboarding process. Client acquisition is primarily driven online, with dedicated advisors for high-net-worth clients under StashAway Reserve. Other users can engage through the app and are supported by StashAway’s responsive client experience team through email, phone call, or WhatsApp.
Shaping the Future of Digital Investing
As the UAE continues to attract global wealth, its wealth management landscape is becoming increasingly digital, with affluent investors seeking alternative investment opportunities. In an industry often criticized for opacity and complexity, StashAway is redefining investing by making it more transparent, accessible, and tailored to the modern investor. By combining advanced technology, strategic insight, and personalized solutions, the company is not just managing wealth—it is shaping the future of digital investing in the UAE and across the region.

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The Brief:
StashAway is a digital investment platform that was launched in 2017 to empower people to build and protect wealth in the long term. Offering simple, intelligent, and cost-effective investment and cash management solutions, StashAway has led the way in transforming the way people invest and grow wealth. Today, StashAway operates in five markets, Singapore, Malaysia, Hong Kong, the UAE, and Thailand, with billions of dollars in assets under management. The company was recognised by The World Economic Forum as a Technology Pioneer in 2020 and ranked among CNBC’s World’s Top Fintech Companies in 2023, 2024, and 2025.
Financial
UAE’S R&D TAX CREDITS COULD UNLOCK SIGNIFICANT VALUE FOR CONSTRUCTION SECTOR

Construction companies across the UAE may be overlooking one of the most valuable outcomes of the country’s new R&D Tax Credit regime. Introduced under Ministerial Decision No. 24 of 2026 and effective from 1 January 2026, the framework offers credits of 15% to 50% on qualifying R&D expenditure. Yet, according to Dhruva, a Ryan Affiliate, many construction businesses have yet to identify the full extent of qualifying activity or put in place the processes required to claim these benefits.
As one of the UAE’s most economically significant sectors, construction is uniquely positioned to benefit from the regime. Innovation in this sector is continuous, spanning materials, construction methods, digital tools and safety systems but much of it has historically not been classified or documented as R&D.
“The construction sector innovates constantly, in materials, in methods, in software, in safety. The challenge is that much of this activity has never been labelled R&D, and therefore never documented as such. That is precisely where value is being left on the table. Companies that begin mapping their qualifying activities now, and build the evidence trail the regime demands, will be the ones positioned to capture this benefit when it matters most,” said Nimish Goel, Leader Middle East, Dhruva, Ryan LLC Affiliate.
To qualify under the regime, R&D activities must meet five criteria aligned with the OECD Frascati Manual: they must be novel, creative, uncertain in outcome, systematic, and transferable or reproducible. For construction businesses that approach innovation with defined objectives, structured experimentation and documented results, a wide range of activity meets this threshold.
In practice, qualifying activity in the construction sector can include the development of advanced materials such as low-carbon concrete and smart composites, experimentation with modular construction techniques and prefabrication systems, and proprietary software development for Building Information Modelling (BIM), digital twins and AI-driven project management. Sustainability innovation also qualifies, including net-zero building systems and passive cooling technologies suited to UAE conditions, as does the adoption of robotics and drone-based construction and inspection methods.
The critical distinction lies between routine construction activity and genuine R&D. Applying an established methodology to a new project does not qualify. Systematically resolving technical uncertainty through experimentation and documenting that process does.
A distinguishing feature of the UAE regime is its dual-threshold structure. Each credit tier requires businesses to meet both a minimum level of qualifying expenditure and a minimum average R&D headcount. The first AED 1 million of qualifying spend attracts a 15% credit with at least two R&D staff; spend between AED 1 million and AED 2 million qualifies for 35% with at least six staff; and spend between AED 2 million and AED 5 million attracts 50% with at least fourteen. Where headcount thresholds are not met, the applicable credit rate is reduced accordingly.
For construction companies, this makes workforce planning integral to tax strategy. Specialist roles including materials scientists, structural engineers working on novel challenges, proptech developers and robotics engineers not only drive innovation but also determine access to higher credit tiers. Staff costs additionally benefit from a 30% uplift in qualifying expenditure, further strengthening the case for building dedicated R&D capability.
“This is not just a tax incentive; it represents a structural shift in how innovation is recognised within the construction sector. Businesses that act early will not only benefit financially but also strengthen their long-term technical capabilities,” added Nimish.
The regime places significant emphasis on contemporaneous documentation and structured processes. Pre-approval from the relevant authority is mandatory, and businesses must maintain detailed technical records of R&D objectives, methodologies, experiments and outcomes for a period of seven years. For construction companies, this requires embedding R&D tracking into project workflows from the outset, rather than attempting to reconstruct evidence retrospectively.
Construction groups operating centralised engineering or shared technology platforms should also review their structures carefully. Intra-group transactions are excluded from qualifying expenditure, making it critical to ensure that R&D costs are appropriately allocated at the entity level.
“The UAE’s construction sector is building the physical infrastructure of a knowledge economy. It is fitting that those who innovate within it now have access to the same calibre of R&D incentive as their counterparts in technology or manufacturing. The question is not whether to engage, but how quickly companies can build the processes to do so effectively,” concluded Nimish.
Financial
HOW GLOBAL SECURITY AND VALUABLES LOGISTICS PROVIDERS ARE ADAPTING OPERATIONS AMID RISING GEOPOLITICAL TENSIONS

Nader Antar, EVP & President – APAC, IMEA & Brink’s Global Services
Much like a stable internet connection or accessibility to clean water, when we consider global finance we tend to take continuity for granted – until it is tested. Capital moves, liquidity flows, and billions in high-value assets cross borders each day, all with an expectation of certainty. Yet courtesy of the ongoing conflicts across the region, that certainty is being challenged in real time.
The Iran war is both reshaping geopolitical dynamics and disrupting the very corridors through which global trade and financial flows depend. Volatile energy markets, heightened concerns about broader economic spillovers, and early signs of how critical trade arteries such as the Strait of Hormuz can suddenly turn stability to systemic risk have sharpened the focus on resilience across the Gulf.
Of course, even amid these heightened tensions, the region continues to project stability, with governments advancing long-term infrastructure and supply chain strategies. Saudi Arabia’s new Logistics Corridors Initiative – which among its objectives aims to establish Red Sea routes capable of bypassing Hormuz entirely – reflects a deliberate approach to ensure the movement of goods, and especially the movement of value, remains uninterrupted.
Within this environment, the transport of high-value assets – banknotes, precious metals, and other commodities – has come under increased scrutiny. These flows are deeply embedded in the functioning of financial systems, linking central banks, commercial institutions, and global markets. When disruption occurs, the consequences extend beyond delayed shipments and can impact everything from liquidity to market confidence to operational continuity.
The question then, during a period of geopolitical conflict, is not whether disruption will occur, but how quickly and smoothly systems can adapt when it does. At Brink’s, our approach to this particular challenge is anchored in three core principles: Infrastructure, diversification, and visibility.
Infrastructure is the foundation of resilience. A globally distributed network of high-security facilities across major trade hubs ensures continuity by allowing rapid shifts when disruptions occur. Whether that is in the UAE, Switzerland, Singapore, or the United States, these facilities enable valuable commodities to be securely stored, repositioned, and mobilised as conditions evolve. In an unpredictable environment, the ability to absorb shocks and shift assets quickly without compromising security or compliance is crucial.
Diversification ensures flow flexibility. Traditional logistics models, often optimised for efficiency along fixed corridors, are no longer sufficient. Today’s operating environment demands multi-route, multi-modal strategies that allow shipments to be rerouted rapidly when disruptions occur. By integrating storage and transport into a single, coordinated system, it becomes possible to maintain continuity even as specific routes or markets face constraints.
Visibility, however, is what brings resilience into focus. Real-time monitoring across operations provides the situational awareness needed to anticipate risks and respond proactively. Through centralised platforms, our teams maintain continuous oversight of shipments, facilities, and transport networks. This level of transparency goes far deeper than simply tracking assets; it is about enabling faster, more informed decision-making in moments where timing is critical.
The UAE offers a compelling example of how these principles come together in practice. As one of the most stable and strategically positioned logistics hubs in the world, the Emirates has built an ecosystem defined by advanced infrastructure, strong regulatory frameworks, and deep connectivity across global trade corridors. In many respects, operations remained business as usual throughout these past couple of months. Yet this continuity is not accidental; it is the result of deliberate investment in systems designed to withstand disruption — even when the country found itself pulled into what might yet be one of the most consequential conflicts in recent history.
Beyond transport, the scope of secure logistics continues to expand. From safeguarding high-value assets at major international exhibitions to ensuring the uninterrupted availability of cash through extensive ATM networks, resilience must be embedded across the entire financial ecosystem. In markets such as India, innovation is also reshaping how cash and digital systems interact, creating new models that enhance both security and accessibility.
None of this happens in isolation. Secure logistics operates within a broader framework that depends on close coordination with regulators, customs authorities, and law enforcement agencies. These partnerships are essential to maintaining compliant, uninterrupted cross-border flows, particularly during periods of heightened geopolitical tension.
What we are witnessing today is a broader transformation in how the logistics sector approaches risk. The emphasis is moving from efficiency to adaptability, from linear supply chains to dynamic, interconnected networks. Resilience, flexibility, and visibility are now considered non-negotiables.
Global trade will continue to evolve, shaped by shifting geopolitical dynamics and emerging economic corridors. But one constant will remain: The need for trust. It is only with this that assets will move securely, that systems will hold under pressure, and that continuity will be maintained.
In the end, the true measure of a network — be it global finance, logistics, or indeed telecommunications — is not how it performs when conditions are stable, but how effectively it responds when they are not.
Financial
ROSTRO GROUP POSITIONS THE UAE AS A STRATEGIC HUB FOR INSTITUTIONAL MARKET INFRASTRUCTURE

Exclusive interview with Michael Ayres, Group CEO & Partner at Rostro Group
What strategic factors made the UAE the next major market for Rostro?
The UAE represents a very deliberate choice for us, rather than just a natural expansion step. What sets it apart is the alignment between ambition, regulation, and execution. You have a government that is actively shaping the future of financial services, a regulatory environment that is evolving at pace, and a private sector that is willing to innovate and adopt new models. That combination is rare.
From a strategic standpoint, the UAE sits at the intersection of global capital flows. It connects East and West, and increasingly serves as a base for institutional participants looking to access both developed and emerging markets. We’re seeing a growing presence of hedge funds, family offices, and proprietary trading firms establishing themselves here, which naturally increases demand for more sophisticated infrastructure around liquidity, execution, and risk management.
For Rostro, that is exactly where we operate. We’re not just building products; we’re building infrastructure that supports how modern markets function. The UAE gives us the platform to do that at scale, while remaining close to clients who are actively shaping the next phase of the industry. It’s a market that is not only growing, but evolving, and that makes it an ideal environment for long-term investment.
How is Rostro managing liquidity sourcing in the UAE given the current market environment?
The current market environment has made one thing very clear: liquidity is no longer just about access; it’s about resilience. Periods of volatility, geopolitical uncertainty, and concentrated positioning expose the limitations of traditional liquidity models, particularly those that rely heavily on internalisation or a narrow set of counterparties.
Our approach is to move away from that dependency and towards a more diversified, structured model. We combine OTC liquidity with direct access to exchange-traded markets, allowing us to provide clients with both flexibility and transparency. This is particularly important in volatile conditions, where pricing integrity and execution certainty become critical.
We’re also seeing a clear shift in client behaviour. Institutional participants are becoming more conscious of execution quality, counterparty exposure, and the underlying mechanics of how liquidity is sourced. That is driving increased interest in exchange-traded products, as well as institutional-grade crypto liquidity, where market fragmentation has historically created inefficiencies.
By building infrastructure that brings these elements together – across OTC, exchange-traded derivatives, and digital assets – we’re able to offer a more stable and consistent execution environment. The objective is not just to perform in favourable conditions, but to remain reliable when markets are under pressure.
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