News
ABU DHABI SHOPPER TO FEATURE PARTICIPATION FROM LEADING RETAILERS
By Editor

The four-day event is set to leverage UAE’s mammoth consumer Electronics Market valued at Over AED 14 Billion in 2014
Abu Dhabi National Exhibition Centre (ADNEC) is set to host the second edition of the Abu Dhabi Electronics Shopper (ADES 2014) from 26 February to 1 March, offering a clutch of exclusive deals and bundled offers on the latest technology and consumer gadgets.
The largest consumer electronics exhibition in Abu Dhabi, ADES 2014 will take centre-stage over 10,000 sq metres of exhibition space to accommodate more than 100,000 visitors. Organised by DOME Exhibitions, the mega shopping event has received the confirmed participation of leading names in the retail sector that are looking to grab a share of the burgeoning UAE consumer electronics market that stood at AED14.32 billion in 2013. Similar trends are being witnessed in the global electronics consumer industry with RCNOS business research consultancy indicating CAGR of around seven per cent during 2012–2015.
Abu Dhabi Electronics Shopper 2014 is being staged at a time when the emirate is set to achieve a robust seven per cent annual growth between 2010 and 2015 and a six per cent year-on-year growth through to 2030 according to Abu Dhabi Economic Vision 2030. The UAE capital is one of the world’s wealthiest economies globally, with an estimated per capita GDP of US$109,000 in 2013.
Humaid Al Dhaheri, Chief Commercial Officer at Abu Dhabi National Exhibitions Company (ADNEC), said: “Through hosting exhibitions like ADES, we hope to consolidate ADNEC’s portfolio as a premier venue for leading consumer and trade events. The first edition of ADES was an unmitigated success both in terms of the footfall generated and in the number of participating exhibitors. The overwhelming response has led to our doubling the exhibition space this year and bringing in many more exhibitors to allow customers to benefit from the pick of the best deals right at their doorstep.”
Dony Cyril, Exhibition Director at DOME Exhibitions, said: “Smartphone demand is rising rapidly, and will be further boosted by the strong take-up of 4G LTE subscriptions. Computer Sales is expected to increase from AED 8 bn in 2013 to AED 9 bn in 2017. Leveraging this trend, the second edition of ADES is looking to extend the benefits of exclusive deals across a wider target segment – a significant reason behind our strategy to double the exhibition space and bring in more value-additions in terms of event agenda.”
According to a survey conducted during Abu Dhabi Electronics Shopper among visitors to the exhibition, 81 per cent of the respondents visited the event to buy the latest in technology – clear proof perhaps of the growing appeal ADES holds for bargain hunters wishing to secure the best deals. Meanwhile, 95 per cent of survey respondents described ADES shopper as a must-attend event for consumer electronics, 99 per cent said the event exceeded their expectations in terms of venue, products and retailer space, and 85 per cent said they saved money by shopping at ADES 2014.
Neelesh Bhatnagar, CEO of Emax Electronics, said: “We identified the potential of the Abu Dhabi market when we participated in ADES 2013. E-max is home to a wide range of brands in computers, gaming, home appliances, mobile phones, cameras and electronics that are available at competitive prices. We hope to add value to the growing retail electronics market in Abu Dhabi by offering the best in quality services and lucrative deals to visitors.”
Jehas Habison, Purchase Manager at Costless Electronics, said: “Consumer electronics is a sector that has witnessed prolific year-on-year growth. ADES is a trendsetter for the electronics industry in the Middle East, given its potential as a launch pad for a gamut of new technology products. Prime factors for the success of such electronics and consumer exhibitions are the bargain prices and irresistible discounts that electronics and computer companies offer to customers on their products.”
According to a research report from Business Monitor International conducted on the UAE Consumer Electronics Market, Windows 8 tablets and ultra books should provide growth, with consumers increasingly interested in services that can be used wirelessly. AV sales are expected to increase from AED 5 billion in 2013 to AED 6 billion in 2017, while flat-screen TV sets will remain the main growth driver. Handset Sales are expected to reach AED 1.9 billion in 2013 to AED 2.6 billion in 2017.
ADES debuted in Abu Dhabi in 2013 and provides exhibitors with an ideal platform to showcase products and services related to information technology, consumer electronics, mobile technology, lifestyle and leisure, gaming, home and office automation appliances, sports and medical equipment, security and control systems. ADES 2013 drew 35 exhibitors and close to 68,000 visitors.
DOME Exhibitions, organisers of ADES 2014, hosts consumer retail exhibitions in the emirate of Abu Dhabi to provide UAE-based businesses with visibility in the global marketplace.
News
The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector
The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.
Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.
The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.
Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”
A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.
Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”
Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”
Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.
Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

News
Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away
Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.
Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”
The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.
While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.
News
Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative
Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.
From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.
“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.
“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”
Stamp of UAE quality
All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.
Mission in a bottle
With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”
Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.
Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.
A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.
“Sustainability isn’t just about less waste, it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.
The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.
Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.
More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.
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