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RISING TO THE OCCASION

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Updated : September 8, 2013 0:0  ,Dubai
By Editor

img53Describe Gemalto’s operations in the regionWithout even knowing it, almost all of use Gemalto services on a daily basis, the company being a global leader in secure access solutions. Hsin Hau Hanna, VP, Global Marketing Communications discusses how Gemalto is helping secure our increasingly mobile future 

We are a leader in digital security solutions; a lot of that has to do with solutions that run over the servers and that in turn leverage secure personal devices that are there to protect the accessees. It’s different from the usual anti-virus where you are protecting the perimeter of the network. Our solutions are creating the right authenticated access for communications, payment, data access or for physical access of some kind. Basically, our solutions are for creating some kind of authenticated user access. For instance in the region we are doing Electronic Identity Cards, and the systems behind it to manage e-Government services to make sure that people can be properly authenticated and they can maintain their privacy to protect them as well. We also work with mobile service providers that cover 75% of consumers in the region. We also worked with about 30 banks in the region when they migrated to chip cards and now we work with some of the biggest banks in the region including Emirates NBD, Barclays, Standard Chartered and many more.

Discuss some of your solutions in banking and card payments

For banks, we provide them various server services and payment cards so their end customers can have peace of mind as they enjoy the payment services or e-banking and make sure that all the back-end services are well taken care as well. We have many types of solutions in mobile communication; from helping mobile providers send out marketing campaigns to telephones; to setting up mobile payments or for people to use their mobile payments; to enabling people use their smartphones to pay for transport.

We are working with Emirates NBD for their Go4it card, a multi-application card that allows customers to use in in Dubai’s metro system as we all as traditional shopping thus creating more convenience for users in having a single card to use for several different functions. For banks the key is “Top-of-Wallet”, in that whatever you can do, be it an innovative service or marketing; you do what you can do to help consumers have an affiliation with your products that help you push your products better.

What in your opinion sets Gemalto apart from the competition?

What we strive to do is provide a range of security solutions that are convenient to use. Many times security and convenience may seem incompatible with each other. Security applications sometimes means adding layers on top of one another making it very difficult for customers. So we always think of how to make things easy the end result being solutions such as Near Field Communication (NFC). It’s very easy to create consumer friction with people deciding to stop using your services. In the workplace, if you make life too difficult for employees to access the emails or the company account, they may not use it or try for ways around it.

Discuss your solutions for mobile payments and the security protocols around it

People are concerned with the security implications of putting a bank account in a smart phone that is as safe as your own bank card. Gemalto can take your bank credentials and put them in a phone, store it in a tamper-proof place, in this case a sim card and the leverage your payment account and enable you activate it, deactivate it, download it and so on. Within those secure devices, there’s not only secure OS that enable you to run the application, but the one thing that Gemalto has been doing very well is that we have been miniaturizing applications to allow access over smartphones as many of us do not have the luxury to desktops and laptops. The embedded software sitting on those devices is the one doing the authentication.

How can an organization that takes Gemalto as a vendor be able to protect itself from the rising cases of hacking and other security breaches

All organizations need to be able to protect their IT assets; make sure that the right people with the right access have the right credentials. For banks, the database that holds customer information is the most sensitive of all. So you have to be sure that you have all the right security policies and the technology framework around it. The best way is to have a multi-channel and holistic way of looking at all these aspects. It does not take just one breakthrough to compromise the whole system. There are many ways this can be done-you can protect consumers from the back end to make sure their data is not leaked; you can upgrade technology to make sure you are using the latest technology whether they are making card payments, online payments and so on.

If you have high value customers like enterprise customers like company CEOs, make sure you give them two-factor authentication for them whenever they do e-banking so that they are not just logging using their passwords which are inherently insecure.  A bank should offer them a secondary factor such as a one-time password or a secure token to verify who they are. For people who are high value risk, it’s not too much of a hassle to have them have extra security. And that is one thing Gemalto has always advocated with our customers for them to take a layered approach to security. Consider who’s a high value risk and then take a segmented approach to security-basic level of security, increased levels of security, or two-factored authentication because if you put the same level of security for everyone, either you are not addressing everyone sufficiently, you are not investing adequately or you are over-investing as some people do not want to use excessive technology.

With a lot other services being offered on the cloud, is this an area you are focusing on?

We are offering a lot of services over the cloud by using our data centres for things like activating payment for mobile phones from our secure data centres. A lot of our services do not need to be heavily installed in the company’s servers. Mobile payment is a very good example with TSM (Trusted Service Management) where we can for instance take a metro ticket and put it in a smartphone. We can do the same for authentication. If a company wants to authenticate the credentials of their employees, the traditional way was to put a big server on the back-end but now we have customers asking us to help do the authentication on their behalf through our servers and then give their employees the access.

Discuss a specific solution for clients over the cloud

A lot of the small service providers do not have the means to install their own servers especially so they rely on hosted services. SensorLogic, now part of Gemalto is a SaaS, runs over the cloud which customers can use to monitor several applications. An example would be small scale healthcare provider. Healthcare provision is typically much localised and niche and the providers do not have the scale to go global sometimes for regulatory reasons. In that situation, it’s very compelling for them to have a cloud service where they can monitor without the expense of putting up a server. They can use our cloud services to run their M2M monitoring and track their patients. This is a very important area because most of the time you are dealing with very sensitive data in healthcare, not just in the personal health records themselves, but also the billing aspect of it. We have to ensure that this health data is well protected. This is where Gemalto excels bringing services that are not only easy to use but they’ve also got the Gemalto security features as well.

What’s the future of secure access in the region from Gemalto’s perspective?

It’s only the beginning for digital security; this is only the beginning. Millions of people still do not have electronic IDs or passports. eGovernment services are just starting while cell phones are only becoming powerful now. The world is only moving in one direction-more digital interaction.  And when you go digital, not only do you have to authenticate people well, you got to be able to protect transactions well and you also have to protect their privacy well. Security is the functional mirror image of what’s really at stake. What’s at stake is that people trust your service a lot-consumers are fickle, if they don’t trust your service, they won’t use it.

Describe Gemalto’s operations in the region

We are a leader in digital security solutions; a lot of that has to do with solutions that run over the servers and that in turn leverage secure personal devices that are there to protect the accessees. It’s different from the usual anti-virus where you are protecting the perimeter of the network. Our solutions are creating the right authenticated access for communications, payment, data access or for physical access of some kind. Basically, our solutions are for creating some kind of authenticated user access. For instance in the region we are doing Electronic Identity Cards, and the systems behind it to manage e-Government services to make sure that people can be properly authenticated and they can maintain their privacy to protect them as well. We also work with mobile service providers that cover 75% of consumers in the region. We also worked with about 30 banks in the region when they migrated to chip cards and now we work with some of the biggest banks in the region including Emirates NBD, Barclays, Standard Chartered and many more.

Discuss some of your solutions in banking and card payments

For banks, we provide them various server services and payment cards so their end customers can have peace of mind as they enjoy the payment services or e-banking and make sure that all the back-end services are well taken care as well. We have many types of solutions in mobile communication; from helping mobile providers send out marketing campaigns to telephones; to setting up mobile payments or for people to use their mobile payments; to enabling people use their smartphones to pay for transport.

We are working with Emirates NBD for their Go4it card, a multi-application card that allows customers to use in in Dubai’s metro system as we all as traditional shopping thus creating more convenience for users in having a single card to use for several different functions. For banks the key is “Top-of-Wallet”, in that whatever you can do, be it an innovative service or marketing; you do what you can do to help consumers have an affiliation with your products that help you push your products better.

What in your opinion sets Gemalto apart from the competition?

What we strive to do is provide a range of security solutions that are convenient to use. Many times security and convenience may seem incompatible with each other. Security applications sometimes means adding layers on top of one another making it very difficult for customers. So we always think of how to make things easy the end result being solutions such as Near Field Communication (NFC). It’s very easy to create consumer friction with people deciding to stop using your services. In the workplace, if you make life too difficult for employees to access the emails or the company account, they may not use it or try for ways around it.

Discuss your solutions for mobile payments and the security protocols around it

People are concerned with the security implications of putting a bank account in a smart phone that is as safe as your own bank card. Gemalto can take your bank credentials and put them in a phone, store it in a tamper-proof place, in this case a sim card and the leverage your payment account and enable you activate it, deactivate it, download it and so on. Within those secure devices, there’s not only secure OS that enable you to run the application, but the one thing that Gemalto has been doing very well is that we have been miniaturizing applications to allow access over smartphones as many of us do not have the luxury to desktops and laptops. The embedded software sitting on those devices is the one doing the authentication.

How can an organization that takes Gemalto as a vendor be able to protect itself from the rising cases of hacking and other security breaches

All organizations need to be able to protect their IT assets; make sure that the right people with the right access have the right credentials. For banks, the database that holds customer information is the most sensitive of all. So you have to be sure that you have all the right security policies and the technology framework around it. The best way is to have a multi-channel and holistic way of looking at all these aspects. It does not take just one breakthrough to compromise the whole system. There are many ways this can be done-you can protect consumers from the back end to make sure their data is not leaked; you can upgrade technology to make sure you are using the latest technology whether they are making card payments, online payments and so on.

If you have high value customers like enterprise customers like company CEOs, make sure you give them two-factor authentication for them whenever they do e-banking so that they are not just logging using their passwords which are inherently insecure.  A bank should offer them a secondary factor such as a one-time password or a secure token to verify who they are. For people who are high value risk, it’s not too much of a hassle to have them have extra security. And that is one thing Gemalto has always advocated with our customers for them to take a layered approach to security. Consider who’s a high value risk and then take a segmented approach to security-basic level of security, increased levels of security, or two-factored authentication because if you put the same level of security for everyone, either you are not addressing everyone sufficiently, you are not investing adequately or you are over-investing as some people do not want to use excessive technology.

With a lot other services being offered on the cloud, is this an area you are focusing on?

We are offering a lot of services over the cloud by using our data centres for things like activating payment for mobile phones from our secure data centres. A lot of our services do not need to be heavily installed in the company’s servers. Mobile payment is a very good example with TSM (Trusted Service Management) where we can for instance take a metro ticket and put it in a smartphone. We can do the same for authentication. If a company wants to authenticate the credentials of their employees, the traditional way was to put a big server on the back-end but now we have customers asking us to help do the authentication on their behalf through our servers and then give their employees the access.

Discuss a specific solution for clients over the cloud

A lot of the small service providers do not have the means to install their own servers especially so they rely on hosted services. SensorLogic, now part of Gemalto is a SaaS, runs over the cloud which customers can use to monitor several applications. An example would be small scale healthcare provider. Healthcare provision is typically much localised and niche and the providers do not have the scale to go global sometimes for regulatory reasons. In that situation, it’s very compelling for them to have a cloud service where they can monitor without the expense of putting up a server. They can use our cloud services to run their M2M monitoring and track their patients. This is a very important area because most of the time you are dealing with very sensitive data in healthcare, not just in the personal health records themselves, but also the billing aspect of it. We have to ensure that this health data is well protected. This is where Gemalto excels bringing services that are not only easy to use but they’ve also got the Gemalto security features as well.

What’s the future of secure access in the region from Gemalto’s perspective?

It’s only the beginning for digital security; this is only the beginning. Millions of people still do not have electronic IDs or passports. eGovernment services are just starting while cell phones are only becoming powerful now. The world is only moving in one direction-more digital interaction.  And when you go digital, not only do you have to authenticate people well, you got to be able to protect transactions well and you also have to protect their privacy well. Security is the functional mirror image of what’s really at stake. What’s at stake is that people trust your service a lot-consumers are fickle, if they don’t trust your service, they won’t use it.

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Riverbed Launches AI-Powered Intelligent Network Observability Solutions

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Riverbed

By Riverbed Communications Team

Riverbed, a global leader in AIOps for observability, has launched its latest AI-driven network observability tools. These new solutions help IT teams proactively detect and resolve issues faster. As a result, organizations gain improved visibility, quicker remediation, and lower operational costs across hybrid environments.

Why Riverbed Network Observability Stands Out

Modern enterprise networks are becoming more complex. To meet this challenge, Riverbed’s latest tools provide real-time, AI-powered insights. The release includes the xx90 appliance series for AppResponse, NetProfiler, and Flow Gateway. These systems offer up to 3x more performance than previous models.

In addition, Riverbed now offers these tools through Flex Subscription. This flexible model supports deployments across physical, virtual, and cloud infrastructure. It also improves cost predictability and maximizes IT value.

Riverbed IQ Essentials: Remediation at Speed

As part of this launch, Riverbed is introducing the Intelligent Network Observability Essentials bundle — a curated set of tools designed to surface root causes faster and enable proactive remediation.

Included in the bundle:

  • Riverbed IQ: A SaaS-based AI engine that pinpoints network issues without additional infrastructure.
  • Role-Based Workspaces: Unified dashboards that deliver context-rich packet, flow, and endpoint visibility.
  • Grafana Plug-In: Integration for users who want to visualize Riverbed metrics directly within existing Grafana dashboards.
  • Topology Viewer: A dynamic visual map that correlates network topologies with application and user performance.

This bundle supports faster triage and deeper insight across distributed and hybrid networks, making it easier for IT teams to operate efficiently at scale.

Flexibility Meets Simplicity with Riverbed Flex

Today’s enterprises require technology investments that adapt to evolving business needs. Riverbed Flex delivers that flexibility with:

  • -License portability across hardware, virtual, and cloud deployments
  • -Predictable operating costs through OPEX-based pricing
  • -Future-ready architecture that eliminates the need to re-purchase software during transitions

By decoupling software from infrastructure, Flex allows businesses to realign observability investments with growth, resilience, and innovation goals — without compromising on value.

High-Performance Architecture, Built to Scale

To match the performance requirements of modern networks, Riverbed has engineered its new xx90 series appliances to support uncompromised throughput for both packet and flow-based observability. Whether deployed for AppResponse or NetProfiler, these appliances deliver high-volume capture and analysis — with sustained packet capture at over 50 Gbps and modular storage scaling beyond 2.4 PB.

New updates also include:

  • -Real-time triage of encrypted IPSec ESP traffic
  • -Support for cipher hygiene and globally distributed environments
  • -3x faster reporting and 2x greater flow throughput
  • -Dynamic flow load balancing and full support for SD-WAN environments

Together, these capabilities give organizations full-fidelity data visibility — essential for delivering seamless digital experiences.

Delivering Value and Efficiency at Every Layer

Dave Donatelli, CEO of Riverbed, highlighted the strategic vision behind this major release:

Dave Donatelli photo

This sentiment reflects Riverbed’s ongoing commitment to reducing tool sprawl, simplifying network management, and empowering IT teams with AI-enhanced capabilities that drive efficiency at scale.

A Foundation for the Future of Observability

As digital demands continue to rise, Riverbed’s intelligent network observability solutions are positioned to help organizations adapt, scale, and thrive. By integrating hardware innovation with AIOps automation, and offering a modern licensing model, Riverbed delivers a platform that meets enterprise needs today — and evolves with them tomorrow.

Whether it’s accelerating incident response, maintaining user experience, or optimizing hybrid cloud performance, Riverbed’s latest release proves that observability isn’t just about monitoring — it’s about enabling smarter business decisions.

Make sure to check out the recent edition Digital Magazine Technology – The Integrator

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Local by Design: The Untold Advantage Behind the Middle East’s Most Trusted Platforms

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Arab tech executive presenting ride-hailing data in a Dubai office

By Khaled Nuseibeh, CEO of Hala

In today’s digital world, global platforms often dominate headlines. Yet in the Middle East, a different success story is unfolding—one led by home-grown innovation. Local platforms in the Middle East aren’t trying to catch up. They’re rewriting the playbook.

The Rise of Local Digital Platforms in the Middle East

Platforms rooted in their own communities see what others miss. They understand the silent signals of everyday life—the way people move, pray, celebrate, and adapt to seasons.

Taxi demand, for instance, spikes after Friday prayers, not just during morning rush. Families shift their travel patterns during Ramadan. During the scorching summer, shaded areas and malls become primary destinations. You won’t find these insights on a global dashboard—they come from living them.

Built-In Context: Why Localisation Wins

Being close to the ground gives local platforms a major edge. In a city like Dubai, it makes a difference whether you’re navigating Deira’s tight alleys or Downtown’s wide streets.

At Hala, we designed our model around this insight. Our “location snapping” project improved over 60,000 pickup and drop-off points—faster routing, fewer errors, and better experiences for both riders and captains.

Operational Excellence Through Cultural Intelligence

We don’t wait for problems to escalate. Our team spotted supply gaps caused by standardised captain shift times. So, we adjusted schedules to better match demand during peak periods—without compromising captain wellbeing.

Because we operate locally, we can act quickly. We don’t need to wait for head office approvals across time zones. We just fix what needs fixing.

Aligning with UAE Policies and National Vision

The value of localisation goes far beyond convenience. Increasingly, it aligns with national priorities. The UAE’s commitment to smart cities, sustainability, and economic diversification offers a clear framework for innovation—and regional players are best positioned to deliver on that.

For instance, just last month, Dubai launched a new initiative to award more government contracts to domestic manufacturers. The Ministry of Industry and Advanced Technology also partnered with major retailers to boost visibility for locally produced goods.

These policies reflect a deeper truth: sustainable progress must be built from within. At Hala, founded as a public-private partnership between the RTA and Careem, this philosophy isn’t just a talking point—it’s how we operate.

Community-First Tech: A Blueprint for Scalable Growth

Trust is earned in the street—through consistency, reliability, and cultural relevance. That’s why both Hala and Careem Plus have kept support operations in-country, tailored our features to reflect the needs of UAE residents, and continually invested in tech that reflects local behaviours.

When localisation is built into your business model—not added as an afterthought—you can adapt faster, deliver more impact, and align seamlessly with both policy and community expectations.

Whether it’s refining geo-location accuracy, rethinking shift schedules, or rolling out financial services that matter to users here, local digital platforms in the Middle East are shaping a new era of tech leadership.

The Path Forward: Growth Built on Relevance

This region is young, mobile-first, and ambitious. People here aren’t just looking for functionality—they want platforms that reflect their identity, speak their language, and understand their context.

And increasingly, localisation isn’t a limitation on scale—it’s the blueprint for sustainable growth. The Middle East is not a monolith, and its cities are not interchangeable. Platforms that understand this will not only serve their markets better—they will lead them.

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Why TWO99 is Rethinking Cloud Marketing with Compliance, Data, and Agility

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TWO99

How does TWO 99 ensure its Cloud Security Solution remain compliant with evolving international data privacy laws like GDPR and HIPAA?

Two99’s cloud-native security solutions—including CNAPP, CWPP, and CSPM—are engineered to align with evolving international data privacy regulations such as GDPR and HIPAA through a proactive, multi-layered compliance framework. Our platforms integrate automated policy enforcement and real-time security posture monitoring to enable rapid detection and remediation of compliance deviations.

As an ISO 27001:2022 certified organization, we maintain a robust Information Security Management System (ISMS) that embeds data protection, risk assessments, and regular audits into our core operations. In parallel, our ISO 9001:2015 certification underscores our commitment to rigorous quality management processes, allowing agile adaptation to global regulatory shifts.

Our compliance team continuously monitors international privacy standards, translating insights into operational controls and product enhancements. We enforce stringent data storage protocols, including encryption of data at rest and in transit using advanced cryptographic methods, along with secure key management and policy-driven data retention and deletion.

Regular internal evaluations and third-party audits further validate our security posture, ensuring that Two99’s offerings not only meet but consistently exceed global data protection standards.

Given your background with WPP and GroupM, how has your approach to digital transformation changed since founding TWO 99?

My experience with WPP and GroupM provided invaluable insights into how large-scale organizations operate—especially in terms of process, structure, and scalability. However, founding TWO99 marked a deliberate shift toward a more agile, innovation-driven approach to digital transformation. At TWO99, we focus on vertical-agnostic scalability, bringing together technology, creativity, and performance under a unified, adaptable framework.

Unlike traditional holding companies that often operate within rigid silos, our model emphasizes speed, flexibility, and integration. We’ve built an ecosystem that allows us to pivot quickly, test rapidly, and deploy solutions that are customized to the dynamic needs of each client. This is especially critical in emerging markets like India, where consumer behaviors and platform trends evolve at breakneck speed.

Our approach moves away from isolated service offerings and instead delivers end-to-end growth strategies—from brand storytelling to performance marketing—under one roof. This integrated engine not only accelerates ROI but also empowers clients to scale more efficiently across diverse industries and geographies.

Ultimately, digital transformation at TWO99 is not about adopting new tools; it’s about building a mindset of experimentation, collaboration, and continual evolution—something that’s only possible when tech, creative, and media are not just coexisting, but co-creating.

You speak a lot about growth marketing—what’s one underused strategy or tool you believe more startups should adopt?

One of the most underutilized yet high-impact strategies in growth marketing today is predictive audience modeling—specifically using first-party data to anticipate user behavior before a customer even shows active intent. In the rush to acquire users, many startups focus heavily on performance spend and surface-level targeting, often missing the opportunity to build smarter, more efficient pipelines through data-driven foresight.

By leveraging tools like AI-powered lookalike modeling or Google’s AutoML, companies can identify emerging patterns and preemptively segment high-intent audiences. These platforms analyze behavioral signals—ranging from product interactions and website heatmaps to backend signals like GitHub commits or CRM workflows—to spot trends that traditional analytics would miss.

At TWO99, we’ve seen transformative results with this approach. For instance, by layering multiple intent signals (e.g., developer activity, trial-to-paid movement, sales pipeline stages) and combining them with Dynamic Creative Optimization (DCO), we helped a SaaS client reduce their Customer Acquisition Cost (CAC) by over 30%. This wasn’t just about targeting more people—it was about targeting the right people, at the right time, with the right message.

Startups that embrace predictive modeling early in their growth journey can shift from reactive marketing to proactive growth engineering, ultimately driving better ROI, faster time to conversion, and more sustainable customer relationships.

At TWO 99, how do you balance creative innovation with data-driven performance when leading campaigns for tech and cloud-based clients?

At TWO99, we treat data as the creative brief—a philosophy that helps us seamlessly bridge creative storytelling with performance marketing, especially for tech and cloud-based clients. Rather than starting with assumptions or generic messaging, we begin with behavioral analytics and first-party data to uncover real pain points, usage patterns, and moments of friction within the user journey.

This insight-driven approach allows us to craft narratives that aren’t just imaginative, but deeply relevant and conversion-focused. For example, if product analytics show a drop-off at the integration stage, our creative strategy might revolve around simplifying technical complexity or highlighting seamless onboarding. In this way, the campaign’s message is directly informed by what users are experiencing, not just what the brand wants to say.

We also continuously A/B test creative iterations—from copy to visual formats—to fine-tune performance in real time. For tech and cloud clients, where the buyer journey is often complex and multi-touch, this balance of data and creativity ensures that each piece of content not only captures attention but drives measurable outcomes like engagement, sign-ups, or qualified leads.

In short, we don’t see data and creativity as separate tracks. At TWO99, one fuels the other—creating high-performance campaigns that are not only intelligent but emotionally resonant.

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