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JUMBO REDEFINES OMNICHANNEL IN THE REGION WITH NEW ONLINE SHOPPING PORTAL

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Updated : November 25, 2014 09:30  am,Dubai
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img36Regional consumer electronics retail giant unveils www.jumbo.ae – the online extension of Jumbo’s brick-and-mortar network

Jumbo Electronics has launched its innovative online shopping portal that combines Jumbo’s definitive retail expertise in local markets with the capabilities of eCommerce and digital strategy specialists, including Build-a-Bazaar, RBBi, MENA360, and Google Inc., to offer a comprehensive OmniChannel experience to shoppers.
Jumbo’s new online store – www.jumbo.ae – promises to redefine the regional shopping experience for consumer electronics by offering a fully integrated platform that services customers online and offline, in a simple, convenient process. Besides offering genuine products from global brands, and access to Jumbo’s award-winning service centre and support, the online store also addresses the challenges faced by shoppers at pure play online stores — such as difficulty in processing returns or lack of access to customer support and human interaction.
Vishesh Bhatia, CEO at Jumbo Group, said: “For the last 40 years, Jumbo has consistently set the benchmark for consumer electronics retail in the region. We introduced organised retail into our sector here and today we are offering what is undoubtedly the first truly OmniChannel experience for consumer electronics shoppers in the region.  Our goal is to offer the same high level of products and customer service that we are known for in our stores, to our online customers as well. This move is one part of a deliberate strategy towards entering the digital space.”
Nadeem Khanzadah, Head – OmniChannel Retail, Jumbo Group, said: “We have attempted to leave no stone unturned with our integrated customer engagement strategy. Over the years, buying patterns and decision-making processes have evolved to include a mix of online and offline behaviours. There is a need to ensure that our online presence doesn’t just tick off boxes, but addresses today’s changing realities and customer expectation for an anytime, anywhere, seamless shopping experience.”
“With a little help from our friends”
Jumbo’s online shopping portal design has benefitted from state-of-the-art lab-testing facilities, such as eye-tracking for the most optimum content placement, by UI/UX performance marketing agency RBBi.
Khanzadah said: “The design team at RBBi have helped define and translate the user experience on Jumbo’s online shopping portal. This was verified and developed at first-of-its-kind user-testing labs that track eyeball movements to map the shopper journey.”
The website adopts fluid design strategy functionality, inspired by the ease of navigation at Jumbo’s retail outlets, so shoppers have a consistent experience whether they use a PC or a mobile device.
Jumbo.ae has been developed in collaboration with Build-a-Bazaar — a subsidiary of the well-known Indian eCommerce giant Infibeam, which was set up by a team of ex-Amazon employees.
Vishal Mehta, Founder & CEO of Infibeam, who worked at Amazon.com for 7 years, explained: “We have leveraged key learnings to optimise Jumbo’s portal, through our experience developing one of India’s leading online retail sites.”
Expert advice, on products and gifts
The Jumbo online shopping portal has incorporated thoughtful features such as a ‘Product Wizard’, which recommends or simply inspires shoppers to choose products for themselves or as gifts. The Wizard can be compared to an instore assistant that shows the best options across single or multiple product category preferences, based on budget, technology habits, shopper profile and interests. It also allows shoppers to compare the different products at a glance.
Delivery in a day, plus other conveniences 
Reducing the wait-time for online purchases drastically, customers on Jumbo’s online portal can receive their products the next day, for all orders made before 8pm. Currently delivering to any address in the UAE, Jumbo has partnered with MENA360, the only last mile delivery experts in the region specialising in eCommerce fulfilment.
Khanzadah added: “Through our partnership with MENA360, Jumbo will engage a dedicated delivery team that has been trained in customer-facing etiquette, to offer the most professional service for our customers. Women can also opt for deliveries by female personnel that are part of the team.”
Access to Jumbo, online and offline
Aligning its brick-and-mortar and online presence, Jumbo’s click-and-mortar network is built to facilitate the way people shop. Visitors to any Jumbo outlet can opt to purchase the product later through the online portal, saving them the trouble of returning to the store to buy the product. In cases where online shoppers cannot arrange to receive deliveries, they can use the ‘Click and Collect’ feature on www.jumbo.ae to arrange a collection from the nearest Jumbo store, where the product is made available.
Khanzadah explained: “Customer preferences can differ from one person to the other. Our aim is to make our brick-and-mortar and online services equally accessible to the customer. By integrating the delivery and collection process, we ensure that the two platforms work together and not as separate entities.”
In addition, all customers – online as well as in-store – have access to facilities such as exchanges and returns across Jumbo’s existing network of stores.
Easy payment options, including credit card on delivery
Jumbo has partnered with two of the region’s best global electronic payments facilitators, PayPal and Payfort, to offer easy and convenient payment options to customers that are particularly preferred among visitors and the floating expat population in the UAE. Not just limited to cash on delivery and online debit or credit card payments, www.jumbo.ae also offers the unique ‘credit card on delivery’ service, which is seldom offered by online retailers in this market. Jumbo has also chosen Mashreq Bank as its banking partner for the online shopping portal.
Khanzadah added: “The Jumbo delivery team for online purchases will be equipped with a mobile POS terminal provided by Mashreq bank. This makes it more convenient for customers who prefer card payments over cash, but do not wish to pay online. The payment infrastructure is all-inclusive and caters to varying shopper choices.”
Targeted engagement, through content and products
Jumbo has partnered with Google Inc. to implement search-engine optimisation, retargeting search campaigns, and to enhance display marketing and inventory management.
Khanzadah added: “We want to be able to give consumers access to products they want in a one-click approach. Our collaboration with Google will seek to help us effectively improve our cross-channel intelligence.
“The Middle East eCommerce market is expected to be valued at about US$15 billion by 2015, according to PayPal. And with consumer electronics purchases accounting for up to 23% to 28% of online shopping in the UAE across different categories, as reported by Nielsen, we believe customers will see the added value in our OmniChannel offering,” he concluded.
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Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away

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Deep Dive Dubai

Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

Deep Dive Dubai

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.

Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”

The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.

While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.

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Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

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Ourwatr

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.

From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.

“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.

“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”

Stamp of UAE quality

All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.

Mission in a bottle

With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”

Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.

Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.

A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.

“Sustainability isn’t just about less waste,  it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.

The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.

Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.

More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.

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Ardee Developments Announces Sales Launch for Fairmont Residences Al Marjan Island

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Ardee Al Marjan

Ardee Developments has announced the launch of sales for Fairmont Residences Al Marjan Island, its highly anticipated branded residential offering in partnership with Fairmont Hotels & Resorts.

Official sales will commence on 1 June 2025 with expression of interest starting 15 May 2025, marking a major milestone in the evolution of Ardee Al Marjan Island, the company’s flagship, multi-billion-dirham development set to redefine coastal living in Ras Al Khaimah.

Fairmont Residences Al Marjan Island will comprise 523 upscale residences — including apartments, townhouses, and sea villas — ranging from one to six bedrooms and spanning 86 m² to over 300 m². Every home is thoughtfully designed to embody refined beachfront living, with uninterrupted sea views and elegant interiors that reflect timeless sophistication.

Bringing together the prestige of the Fairmont brand with the ease of resort-style living, residents will enjoy exclusive access to a private beach, the Fairmont Fit Fitness Centre and Studio, family & kids pool, adults sky pool & terrace & bar, dedicated boardroom and private dining room, resident’s owners lounge as well as wellness facilities including treatment rooms, screening room, games room, kids club and seamless connectivity to the adjacent Fairmont resort.

Further enriching the offering is a tailored suite of à la carte services. From in-home catering and private chef experiences to childcare, dog walking, housekeeping, personal concierge support, and a home maintenance program while residents are away, every element is designed to simplify and enhance everyday living. In addition, residents will enjoy exclusive access to the Accor Owner Benefits Program. This includes Diamond status in the Accor Live Limitless (ALL) programme, the ability to gift Gold status to family and friends, and VIP privileges at over 5,700 hotels and resorts around the world.

With prices starting from AED 2.49 Million, Fairmont Residences Al Marjan Island offers an exclusive opportunity for discerning buyers seeking long-term value, effortless luxury, and a lifestyle defined by exceptional quality in one of the region’s most iconic coastal destinations.

Beyond the residences, guests were given an exclusive look at the next phase of the Ardee Al Marjan Island masterplan. The development is progressing into a fully integrated coastal destination that blends residences, hospitality, leisure, retail, and entertainment on an unprecedented scale.

Key components of the masterplan include branded and serviced residences, private villas, townhouses, a flagship luxury hotel, and a vibrant retail and F&B promenade. The destination will also feature a variety of curated lifestyle offerings — from wellness hubs and gaming lounges to family entertainment zones and waterfront experiences — all designed to create a future-ready, immersive community.

Prioritizing walkability, nature access, and sea connectivity, the project will boast expansive green spaces, direct beach access, and panoramic views, setting a new standard for contemporary island living in Ras Al Khaimah.

Vishal Mehta, CEO of Ardee Developments, added: “As we prepare to open sales of Fairmont Residences Al Marjan Island this June, we are proud to invite buyers into a community that reflects excellence at every level. In partnership with Al Marjan Island, Fairmont Hotels, and Christie’s International Real Estate, we are shaping a new era of luxury coastal living in Ras Al Khaimah — one defined by world-class design, hospitality, and lifestyle, brought together in a truly integrated destination.”

To support global sales efforts, Ardee Developments has appointed Christie’s International Real Estate Ras Al Khaimah as the exclusive master agency. Christie’s will lead GCC and international outreach and client servicing, ensuring a seamless buyer journey.

“This is a vibrant and integrated coastal lifestyle community that combines natural beauty, unparalleled hospitality and leisure not seen in the area before,” said Jackie Johns and Dinesh Chhatwani, Managing Partners at Christie’s International Real Estate Ras Al Khaimah. “Ras Al Khaimah’s momentum as a global hospitality and investment hub, and its rapidly growing real estate market, makes it the ideal launchpad for Ardee Developments to execute its grand vision.”

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