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Every moment spent is nothing short of extraordinary

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Integrator Media had an exclusive interview with Hany Ahmed, General Manager, DoubleTree by Hilton – Business Bay

Quote: “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” -Jack Welch.

How do Hilton’s global initiatives and values reflect in the day-to-day operations and culture at DoubleTree Dubai – Business Bay?

At DoubleTree by Hilton, we epitomize the essence of warm hospitality and exceptional service, seamlessly integrating Hilton’s global initiatives and values into our day-to-day operations and culture at DoubleTree Dubai – Business Bay.

From the instant guests arrive, they are welcomed with our signature warm DoubleTree chocolate chip cookie, a delightful gesture that symbolizes our dedication to providing a heartfelt welcome and creating memorable experiences. This simple yet heartfelt gesture brings a smile to guests’ faces, offering comfort and nostalgia akin to cherished childhood memories of homemade treats.

Hilton’s global initiatives, including Travel with Purpose, the Hilton Honors loyalty program, and our Commitment to Sustainability through Hilton’s Environmental, Social, and Governance (ESG) program, are seamlessly integrated into our operations at DoubleTree Dubai – Business Bay. For instance, pioneering initiatives such as installing solar panels and eliminating plastic and bottled water demonstrate our commitment to environmental stewardship and responsible hospitality, in line with our pledge to reduce carbon emissions by 50% by 2025.

In essence, at DoubleTree by Hilton, we endeavor to create an atmosphere of genuine care and connection, where every guest is welcomed with open arms, and every interaction leaves a lasting impression.

In light of the global shifts in travel and hospitality, what adaptations have you found most crucial in maintaining high standards of service?

In response to the evolving landscape of travel and hospitality, DoubleTree by Hilton Business Bay in Dubai has implemented several crucial adaptations to uphold our commitment to exceptional service while prioritizing guest safety and satisfaction.

We’ve invested in upgrading our hotel facilities with the renovation of our gym with state-of-the-art equipment, and to provide diverse and memorable experiences for our guests. With the diverse guests we receive, we have introduced new F&B offerings including a modern Indian resto-bar launched in 2022 and thematic nights like Malaysian Nights, Fresh Catch Night in My Square, and Sunday Brunch, Sip n Paint in Republic.

We’ve also introduced contactless check-in and checkout options, as well as digital key technology, to enhance convenience and efficiency while prioritizing guest well-being. For business travelers, and official meetings, we offer advanced audio/visual setup with our hybrid meeting setups.

In essence, at DoubleTree by Hilton Business Bay, we remain dedicated to providing unparalleled service and memorable experiences for our guests, adapting to global shifts in travel and hospitality while upholding the values that define our brand.

How does DoubleTree blend Dubai’s rich culture with modern hospitality?

At DoubleTree by Hilton Business Bay in Dubai, we ingeniously blend the city’s rich cultural tapestry with modern hospitality, creating an unforgettable experience for our guests. Dubai’s vibrant culture is a fusion of tradition and innovation, a concept we wholeheartedly embrace. As the sole hotel within Bay Square, our exterior architecture seamlessly integrates with the area’s distinctive design, reflecting Dubai’s dynamic essence.

Our design concept draws inspiration from the Oud, a traditional Arabic musical instrument. This motif echoes throughout the hotel, from the lobby to the rooms and meeting spaces, with elements such as colors and architectural details evoking the essence of this cherished instrument. Upon arrival, guests are greeted with authentic Arabic hospitality, symbolized by our traditional offering of dates and Arabic coffee. This gesture serves as a heartfelt welcome, immersing guests in the cultural fabric of Dubai from the moment they step foot in our hotel. The aroma of Arabic perfume further enhances the sensory experience, evoking the ambiance of traditional Arabian homes.

How does DoubleTree make a big hotel feel personal for each guest?

At DoubleTree by Hilton Business Bay, we cater to a diverse array of guests, including business travelers, meeting planners, leisure travelers, and families seeking to explore Dubai’s attractions. Situated at a prime location in the heart of Dubai’s bustling hub, we anticipate and meet the unique needs of each guest, offering seamless experiences such as paperless check-in and engaging interactions to ensure their stay is exactly what they desire. Despite being a medium-sized hotel with 238 rooms, our commitment to personalized service is unwavering. We prioritize making every guest feel personally cared for, valued, and respected through various tailored strategies.

Feedback is crucial to us; we actively seek input during their stay to continually enhance our services. Whether guests seek control over their schedule, assistance with event planning, or simply want to enjoy family moments, we tailor our offerings accordingly. Our dedicated team collaborates closely to curate personalized experiences, including excursions and family-friendly amenities, ensuring every stay is unforgettable.

Above all, we embrace empathy and understanding in hospitality. Our team members are trained to attentively listen to guests’ needs and concerns, responding with genuine care and compassion. By fostering a culture of empathy, we ensure that every guest feels seen, heard, and valued throughout their stay, leaving them with meaningful and memorable experiences that resonate long after they depart.

What’s the one word you hope guests use to describe their stay at DoubleTree, and why?

Best. Why? Because it encapsulates everything we aim to achieve during their stay. From the moment they step through our doors, our team, driven by Hilton values and professionalism, works tirelessly to ensure each guest’s experience surpasses expectations.

Our dedication to providing the best experience means that every interaction is infused with warmth and genuine care, making our guests feel like part of the Hilton family. This sense of belonging extends to every aspect of their stay, from the comfort of their rooms to the delightful culinary offerings at our restaurants.

At DoubleTree Business Bay, we believe that the true measure of a successful stay lies in the memories it leaves behind. We want our guests to depart with a sense of fulfillment, eager to return and share their unforgettable experiences with others. “Best Stay. Best Team. Best Food. Best Service. Best Trip. Best People. Best Experience. Best Hotel. ” This captures the essence of our commitment to excellence, ensuring that every stay with us is truly exceptional.

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Hospitality

Grab a Spoon: Mama Crumble Arrives at Ripe Market for the Season

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Some desserts are simply memories you can eat. A warm crumble, golden on top, with custard poured generously over it, is one of them. It is this feeling that sits at the heart of Mama Crumble, the mother-and-daughter dessert brand now making itself at home at Ripe Market, Academy Park. From 10 October, its outlet will serve every day of the week for an eight-month residency, bringing a little comfort to Dubai’s cooler months. Alongside the residency, the brand is extending delivery across most of Dubai from 1 October, adding matcha and coffee to its menu and preparing to unveil a series of exclusive new crumble flavours.

Made the Way Mum Makes It

Founded by Yasmin and Zoya Kidwai, Mama Crumble began at the family table. Crumble was the dessert of birthdays, rainy weekends and long, unhurried lunches, always made to Mum’s recipe and never in need of changing. Since launching at Taste of Dubai in February 2026, the pair have been sharing that same recipe, and that same feeling, with the city as Dubai’s first homegrown British Crumble Bakehouse.

The approach is simple: traditional crumble, done properly. Apples are gently cooked with cinnamon into a soft compote, topped with a buttery shortbread crumble and finished with silky vanilla bean custard. Quality ingredients and authentic, comforting flavours come first, with no over-the-top toppings or sauces competing for attention. At Mama Crumble, the crumble is the hero, though each pot can still be made your own, whether with a crackling custard brûlée or a crunch of homemade granola.

“Crumble has always been home in a bowl for us,” says Zoya Kidwai, Co-Founder of Mama Crumble. “It’s the dessert that brought everyone together to the table. We wanted to share that comfort with Dubai, made exactly the way Mum has always made it.”

 Crumble at the Market and at Your Door

Beyond the market, Mama Crumble now delivers across most of Dubai via Deliveroo, Talabat, Careem and Noon, with the team delivering directly wherever the apps don’t reach. On the menu, matcha and coffee now sit alongside the classic apple crumble. At Ripe crumble lovers will have an additional flavour which is the mixed berry crumble, in addition to new flavours that will be revealed over the coming months, each rooted in tradition. This season, the brand will also pop up at Taste of Dubai, Taste of Abu Dhabi, the 1 Billion Followers Summit and e& Beach Canteen.

“Cravings don’t keep to a schedule, so neither do we,” says Zoya. “With the truck at Academy Park every day and delivery across most of Dubai, that sudden urge for something warm, buttery and sweet can be answered whenever it strikes. There’s nothing quite like the moment a craving meets comfort, and that’s exactly what every pot is made for. And we have a few new flavours up our sleeve that we can’t wait for people to try.”

Mama Crumble is a welcome addition to Dubai’s dessert scene, a place where tradition, quality, and a genuine sense of home sit side by side.

Mama Crumble is open daily at Ripe Market, Academy Park, Umm Suqeim, from 10 October. Visit mamacrumble.com or follow @mamacrumble.ae on Instagram to stay updated with all the news. For delivery, you can place your order through the delivery platforms directly or contact the Mama Crumble team on 050 682 1741.

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Hospitality

Meet Form Room: JVC’s All-Day Café Bringing Playful Dishes, Specialty Coffee and Good Vibes 

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Form Room is an Aussie café in Jumeirah Village Circle, bringing together creative all-day dining, specialty coffee and a relaxed indoor-outdoor setting at Binghatti Jasmine. Casual, playful and a little nostalgic, the café takes inspiration from the feeling of gathering around a school lunch table, where good food, good company and plenty of conversation come together.

Located in Al Barsha South 4, Form Room has been created with the JVC community in mind, offering an easy neighbourhood spot for everything from an early morning coffee and breakfast to a post-workout bite, casual lunch or afternoon catch-up. The café is also pet-friendly, welcoming four-legged companions into its relaxed indoor and outdoor space and making it a natural meeting point for the local community.

The menu follows the same uncomplicated, playful approach, with familiar comfort food given a creative Form Room twist. The sandwich selection offers hearty, grab-and-go options with fillings ranging from loaded egg and crumbed chicken to slow-cooked beef, all made with quality ingredients.

The menu also includes choices such as the Açaí Business Bowl, topped with granola, coconut yoghurt, fresh fruit and chia, alongside fresh juices and other options for those craving something lighter without compromising on flavour.

Adding to the café’s offerings are The Heavy Hitters, two new protein shakes created with the active crowd in mind. Antioxidant Muscle Fuel and Strawberry Surge bring a more functional element to the drinks menu, providing convenient options for those looking to refuel before or after their daily routine.

Coffee remains at the heart of the Form Room experience, with a specialty coffee menu spanning classic espresso-based favourites and signature drinks such as the Spanish Latte, Spanish Cortado, Affogato and Mocha. For those looking beyond coffee, the menu includes matcha, fresh juices, iced teas, lemonades, giving guests plenty of reasons to drop by throughout the day.

The café’s personality extends to its sweet selection, with playful takes on familiar favourites including the Lotus Lamington, Crème Brûlée Cheesecake, Coconut Basbousa and Açaí Business Bowl. The result is a menu that balances indulgence with everyday options, reflecting the easy-going spirit of the space itself.

Form Room also caters to families, with a selection of junior drinks including Babyccino and Kid’s Chocolate, making the café an accessible option for casual neighbourhood visits.

For added convenience, Form Room is available for delivery through Deliveroo, Noon and Talabat, bringing its breakfast, sandwiches, mains, coffee and drinks to customers across the area.

With ample parking available directly outside, Form Room is designed to be both convenient and inviting. 

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Hospitality

IHG Hotels & Resorts to bring its midscale brand, Garner Hotels to the Middle East with a dual signing in the UAE

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IHG Hotels & Resorts, one of the world’s leading hotel companies, is bringing its conversion brand, Garner Hotels, to the Middle East through the signing of two hotels in the UAE with Nooa Holdings. Expected to open in 2026, Garner Hotel Dubai Al Jaddaf and Garner Hotel Ras Al Khaimah Downtown will add a combined 285 keys to IHG’s portfolio in the country. The milestone marks the regional debut of IHG’s fastest-scaling global brand and supports IHG’s continued growth in the UAE.

The 204-key Garner Hotel Ras Al Khaimah Downtown will bring the brand to the growing northern emirate. The converted hotel will be located by the creek in Al Nakheel, close to Al Naeem Mall and approximately 15 minutes from Ras Al Khaimah International Airport, positioning it to serve both business and leisure travellers.

The 81-key Garner Hotel Dubai Al Jaddaf will occupy a well-connected location near Al Jaddaf Waterfront, between Downtown Dubai and Dubai International Airport. Featuring a rooftop pool overlooking Dubai Creek, the hotel will be within easy reach of the city’s business, leisure and cultural hotspots.

Garner Hotels brings a distinctive proposition to the region’s growing mainstream segment – quality stays at an affordable price point, designed for guests who are in love with life, not luxury. With a highly adaptable, conversion-friendly model, the brand enables owners to unlock value with efficient and practical solutions, while delivering the relaxed, flexible and purposefully different experience travellers value most: a convenient location, a sound night’s sleep and a great breakfast. The brand offers easy-going stays that get guests on their way — and it gives owners access to IHG’s quality standards, enterprise systems and global loyalty platform, IHG One Rewards.

Haitham Mattar, Managing Director, India, Middle East & Africa, IHG Hotels & Resorts, said: “Bringing Garner Hotels to the Middle East is an important step in strengthening IHG’s midscale offer in the region. The UAE is a natural launch market for the brand, with strong demand from travellers seeking high-quality stays at an accessible price point and from owners looking for a compelling model backed by IHG’s systems, scale and global platforms. We are pleased to mark this milestone with Nooa Holdings as we continue to bring the right brands to the right locations across the UAE.”

Amit Basnet, Founder & CEO, Nooa Holdings, added: “We are pleased to partner with IHG through Garner Hotel Dubai Al Jaddaf and Garner Hotel Ras Al Khaimah Downtown. Garner Hotels’ flexible model and focus on high-quality, affordable stays make it a strong fit for these two destinations. We look forward to opening both hotels and exploring further opportunities to grow our portfolio with IHG.”

The signings respond to growing demand for high-quality, branded midscale accommodation in the UAE. Serving transient, business and leisure travellers, the two hotels will broaden guest choice in Al Jaddaf and Ras Al Khaimah while advancing IHG’s strategy to grow in high-potential destinations across the Emirates.

IHG® currently has 39 hotels operating across eight brands in UAE, including InterContinental Hotels and Resorts®, Vignette Collection, Hotel Indigo, Crowne Plaza®, voco™ Hotels, Holiday Inn Resort® , Holiday Inn Express® and Staybridge Suites, and a strong pipeline of 110 hotels due to open in the next 3-5 years.

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