Hospitality
Every moment spent is nothing short of extraordinary
Integrator Media had an exclusive interview with Hany Ahmed, General Manager, DoubleTree by Hilton – Business Bay
Quote: “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” -Jack Welch.
How do Hilton’s global initiatives and values reflect in the day-to-day operations and culture at DoubleTree Dubai – Business Bay?
At DoubleTree by Hilton, we epitomize the essence of warm hospitality and exceptional service, seamlessly integrating Hilton’s global initiatives and values into our day-to-day operations and culture at DoubleTree Dubai – Business Bay.
From the instant guests arrive, they are welcomed with our signature warm DoubleTree chocolate chip cookie, a delightful gesture that symbolizes our dedication to providing a heartfelt welcome and creating memorable experiences. This simple yet heartfelt gesture brings a smile to guests’ faces, offering comfort and nostalgia akin to cherished childhood memories of homemade treats.
Hilton’s global initiatives, including Travel with Purpose, the Hilton Honors loyalty program, and our Commitment to Sustainability through Hilton’s Environmental, Social, and Governance (ESG) program, are seamlessly integrated into our operations at DoubleTree Dubai – Business Bay. For instance, pioneering initiatives such as installing solar panels and eliminating plastic and bottled water demonstrate our commitment to environmental stewardship and responsible hospitality, in line with our pledge to reduce carbon emissions by 50% by 2025.
In essence, at DoubleTree by Hilton, we endeavor to create an atmosphere of genuine care and connection, where every guest is welcomed with open arms, and every interaction leaves a lasting impression.
In light of the global shifts in travel and hospitality, what adaptations have you found most crucial in maintaining high standards of service?
In response to the evolving landscape of travel and hospitality, DoubleTree by Hilton Business Bay in Dubai has implemented several crucial adaptations to uphold our commitment to exceptional service while prioritizing guest safety and satisfaction.
We’ve invested in upgrading our hotel facilities with the renovation of our gym with state-of-the-art equipment, and to provide diverse and memorable experiences for our guests. With the diverse guests we receive, we have introduced new F&B offerings including a modern Indian resto-bar launched in 2022 and thematic nights like Malaysian Nights, Fresh Catch Night in My Square, and Sunday Brunch, Sip n Paint in Republic.
We’ve also introduced contactless check-in and checkout options, as well as digital key technology, to enhance convenience and efficiency while prioritizing guest well-being. For business travelers, and official meetings, we offer advanced audio/visual setup with our hybrid meeting setups.
In essence, at DoubleTree by Hilton Business Bay, we remain dedicated to providing unparalleled service and memorable experiences for our guests, adapting to global shifts in travel and hospitality while upholding the values that define our brand.
How does DoubleTree blend Dubai’s rich culture with modern hospitality?
At DoubleTree by Hilton Business Bay in Dubai, we ingeniously blend the city’s rich cultural tapestry with modern hospitality, creating an unforgettable experience for our guests. Dubai’s vibrant culture is a fusion of tradition and innovation, a concept we wholeheartedly embrace. As the sole hotel within Bay Square, our exterior architecture seamlessly integrates with the area’s distinctive design, reflecting Dubai’s dynamic essence.
Our design concept draws inspiration from the Oud, a traditional Arabic musical instrument. This motif echoes throughout the hotel, from the lobby to the rooms and meeting spaces, with elements such as colors and architectural details evoking the essence of this cherished instrument. Upon arrival, guests are greeted with authentic Arabic hospitality, symbolized by our traditional offering of dates and Arabic coffee. This gesture serves as a heartfelt welcome, immersing guests in the cultural fabric of Dubai from the moment they step foot in our hotel. The aroma of Arabic perfume further enhances the sensory experience, evoking the ambiance of traditional Arabian homes.
How does DoubleTree make a big hotel feel personal for each guest?
At DoubleTree by Hilton Business Bay, we cater to a diverse array of guests, including business travelers, meeting planners, leisure travelers, and families seeking to explore Dubai’s attractions. Situated at a prime location in the heart of Dubai’s bustling hub, we anticipate and meet the unique needs of each guest, offering seamless experiences such as paperless check-in and engaging interactions to ensure their stay is exactly what they desire. Despite being a medium-sized hotel with 238 rooms, our commitment to personalized service is unwavering. We prioritize making every guest feel personally cared for, valued, and respected through various tailored strategies.
Feedback is crucial to us; we actively seek input during their stay to continually enhance our services. Whether guests seek control over their schedule, assistance with event planning, or simply want to enjoy family moments, we tailor our offerings accordingly. Our dedicated team collaborates closely to curate personalized experiences, including excursions and family-friendly amenities, ensuring every stay is unforgettable.
Above all, we embrace empathy and understanding in hospitality. Our team members are trained to attentively listen to guests’ needs and concerns, responding with genuine care and compassion. By fostering a culture of empathy, we ensure that every guest feels seen, heard, and valued throughout their stay, leaving them with meaningful and memorable experiences that resonate long after they depart.
What’s the one word you hope guests use to describe their stay at DoubleTree, and why?
Best. Why? Because it encapsulates everything we aim to achieve during their stay. From the moment they step through our doors, our team, driven by Hilton values and professionalism, works tirelessly to ensure each guest’s experience surpasses expectations.
Our dedication to providing the best experience means that every interaction is infused with warmth and genuine care, making our guests feel like part of the Hilton family. This sense of belonging extends to every aspect of their stay, from the comfort of their rooms to the delightful culinary offerings at our restaurants.
At DoubleTree Business Bay, we believe that the true measure of a successful stay lies in the memories it leaves behind. We want our guests to depart with a sense of fulfillment, eager to return and share their unforgettable experiences with others. “Best Stay. Best Team. Best Food. Best Service. Best Trip. Best People. Best Experience. Best Hotel. ” This captures the essence of our commitment to excellence, ensuring that every stay with us is truly exceptional.
Hospitality
99 Sushi Bar & Restaurant Is Moving to Dubai Creek Harbour This Q4

99 Sushi Bar & Restaurant is set to enter a new chapter this Q4, with the award-winning Japanese dining destination relocating to Dubai Creek Harbour. Opening in Q4 2026, the new venue will bring a premium fine-dining offering to the growing waterfront community, with a larger bar and lounge, a lifestyle-led terrace and views that will form part of the experience. While the new destination will introduce a fresh energy and more elevated approach, it will remain rooted in the contemporary Japanese cuisine and signature dishes that have defined 99 Sushi.
Founded in Madrid in 2005, 99 Sushi Bar & Restaurant is renowned for its precision-led Japanese craftsmanship, ultra-premium ingredients and refined dining experience, with its Abu Dhabi flagship awarded a MICHELIN Star for three consecutive years. The brand has grown into an international dining name across Spain, the UAE, Monaco, Rabat and Budapest, with further global expansion underway. In Dubai, 99 Sushi was previously located in Downtown before embarking on this next chapter at Dubai Creek Harbour, alongside the launch of its highly anticipated London restaurant.
Hospitality
Turn Saudi National Day into a Private Island Escape with Sun Siyam



This year’s Saudi National Day offers more than a long weekend. With direct flights connecting Riyadh and Jeddah with the Maldives, Saudi travellers can exchange city life for spacious private villas, world-class dining and some of the Indian Ocean’s most memorable experiences in under a day. Across its Maldivian resorts, Sun Siyam brings together many of the things Saudi travellers look for in an island holiday – space, privacy, family-friendly experiences, premium all-inclusive halal dining and plenty to experience without leaving the island.
Across the Maldives, Sun Siyam’s three collections offer a different experience for every kind of National Day escape. The Luxury Collection, includes Sun Siyam Iru Fushi, focuses on elevated island living, privacy and spacious accommodation; the Lifestyle Collection, featuring Siyam World and Sun Siyam Olhuveli, brings together entertainment, experiences and family fun; while the Privé Collection’s Sun Siyam Iru Veli, Sun Siyam Vilu Reef and Sun Siyam Pasikudah (in Sri Lanka) offers a more intimate barefoot island escape.


For Families Who Want Space, Privacy and More Choice
Sun Siyam Iru Fushi combines luxurious beach and overwater villas, including private-pool options, with plenty for every generation to enjoy. Families can spend their days between the beach, pools, water sports and kids’ activities, while parents can retreat to the award-winning Spa by Thalgo for a quieter side of island life.
Dining is also a major part of the experience, with 15 dining and drink venues offering plenty of choice throughout the stay. Premium all-inclusive options, halal food and in-villa dining and floating breakfasts make it easy to dine on your own schedule, while multilingual butler service, including Arabic-speaking assistance, adds another layer of convenience for Saudi guests. With kids staying free on selected offers, Iru Fushi is particularly suited to larger families looking to spend the their holiday together without compromising on privacy.
For Adventure from Morning to Night
Few resorts in the Maldives can promise horse riding in the morning, shipwreck diving in the afternoon and an evening of go-kart racing. Siyam World was designed for travellers who believe one holiday should contain many adventures, bringing an unexpected sense of energy to the traditional Maldives experience.
Families and groups can move from the island’s horse ranch and go-kart track to its floating water park, dive beneath the surface to discover its shipwreck, or simply spend the day enjoying the beach and their private pool. Spacious villas and multi-bedroom residences give larger families and groups room to stay together, while an extensive choice of restaurants and bars means there is always somwhere different to dine.
The resort’s 24-hour WOW! Premium All-Inclusive concept brings dining, drinks and a wide range of experiences together, making Siyam World particularly well suited to Saudi families and groups looking for a holiday where almost everything is taken care of from the moment they arrive.

For Couples Who Want the Island to Themselves
For couples looking to turn the National Day break into a romantic escape, Sun Siyam Iru Veli, offers a more intimate side of the Maldives. Spacious beach and overwater suites, private pools and a strong sense of seclusion give couples the space and privacy to enjoy the island at their own pace.
With its honeymoon appeal, romantic dining experiences and premium all-inclusive offering, Iru Veli is particularly suited to couples looking for a few uninterrupted days together, combining privacy and understated island luxury in an intimate Maldivian setting.
With the Maldives within easy reach of Saudi Arabia, National Day is a chance to make the long weekend feel considerably longer. So why wait? Pack your bags and turn this year’s celebration into an island escape with Sun Siyam. For the latest Sun Siyam packages, benefits and offers, visit sunsiyam.com/offers or book@sunsiyam.com
Hospitality
Sana Dubai Launches “Hashhhhhhhhh Brunch,” a Sunday Ritual Rooted in Uzbek Comfort Food
Sana Dubai, the Uzbek dining destination at Jumeirah Mina Al Salam, announced the launch of its new weekly Sunday Brunch, “Hashhhhhhhhh Brunch,” beginning September 13, 2026. Running every Sunday from 12:00 PM to 4:00 PM, the brunch reimagines the day after Saturday night as a ritual of recovery, “the Uzbek way.”
Guests will gather around a table designed for sharing, opening with fresh Uzbek vegetables before moving into Sana’s signature Hash: a steaming bowl finished with baked bone marrow and garlic, a dish generations swear by the morning after. From there, diners choose their “cure” — slow-cooked wagyu beef cheek with silky potato purée, carved tableside by the chef, or a whole river-caught Sazan fish in garlic ajika sauce. The feast closes with a plate of traditional Uzbek sweets.

“Hash has always held a special place in Uzbek cuisine — a dish generations have gathered around, made slowly and with care. We wanted to give it the spotlight it deserves, so we built our Sunday Brunch around it: a truly authentic Uzbek feast, unhurried and generous, the way it’s meant to be shared.” — Leonid Litvin, General Manager, Sana Dubai
Hashhhhhhhhh Brunch is offered across three packages to suit every table:
- Non-Alcoholic — AED 350 per person
- House — AED 450 per person
- Premium — AED 650 per person
The brunch is unhurried and indulgent by design, built for guests who want to slow down, gather with family and friends, and let a proper feast do the recovering.
Hashhhhhhhhh Brunch Every Sunday, 12:00 PM – 4:00 PM, starting September 13, 2026 Sana Restaurant, Jumeirah Mina Al Salam, Dubai Reservations:https://www.sevenrooms.com/experiences/sanarestaurant/sunday-brunch-5109127899627520?tracking=marketing
- Location: SANA Restaurant – Jumeirah Mina Al Salam – Dubai
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