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BENQ LAUNCHES NEW EYE-CARE MONITORS

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Updated : March 27, 2014 0:0  ,
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New range of monitors feature low blue light and flicker-free technology to safeguard optical health of users

BenQ has introduced its new generation series of Eyegonomic flicker-free monitors in the UAE, helping to reduce eyestrain through the use of flicker-free and low blue light technology.

The new range of Eye-Care monitors come with different viewing modes with adjusted levels that create an ideal viewing experience for users. Created to reduce harmful blue light emission, these low blue LED light modes are designed to stimulate a comfortable reading experience.

Various light sources like sunlight and fluorescent lamps are harmful to eyes causing macular degeneration or sleep disorders, noted Manish Bakshi, BenQ Managing Director for Middle East and Africa. With BenQ’s matte-finished screen, the monitors are designed to avoid straining of the eyes by reducing unnecessary reflection on the screen.

The ultra slim monitors also adopt a unique de-flickering backlight circuit controller that adjusts brightness levels, effectively relieving eye fatigue and headaches. In addition, with BenQ’s mobile-to-big-screen mobile high definition link (MHL) connectivity feature, users can connect their smartphones to the monitors to flawlessly stream a wide range of mobile content from documents, photos to Full HD videos.

The range of Eye-Care monitors includes EW2440L, GW2460HM and VL2040AZ for home and entertainment experience. The monitors feature different low blue LED light modes namely Multimedia Mode, Web Surfing Mode, Office Mode, Reading Mode and Anti-glare Display. The Reading Mode and Anti-glare Display are crafted for seamless experience of reading actual books by adjusting the monitor’s colour temperature and brightness levels, as well as balancing its contrast ratio and sharpness.

“No other company in the world has monitors like the Eye-Care solution range and people should be happy with this technology in that their eye fatigue will be minimised,” said Manish.

In line with the launch, BenQ also highlighted the new XL Series gaming monitor. The XL270Z also incorporates the new Low Blue Light feature – offering gamers the flexibility of various adjustable low blue light levels, which can better protect eyes from eyestrain, eye damage, headaches and sleeping disorders. In addition, the monitor also features flicker-free technology at all brightness levels, effectively reducing eye fatigue and elevates gaming performance with a high level of visual comfort for even the most hard-core gamers using their monitors over long periods of time.

Gaming is an especially crucial, if unique, segment one for BenQ in the region, according to Manish.

“For gaming, there’s no gaming market per-se,” said Manish adding, “You need to develop the gaming market for monitors by basically creating the awareness and significant marketing investment to penetrate the market.”

A few years back, Manish explains, much of BenQ’s current gaming customer base was using competitors’ conventional models without the specialized functionalities of gaming monitors. After an awareness campaign, many have started changing. Today, Golden Hall, Last Resort, Giga Planet and other popular gaming cafes in the UAE are all using BenQ monitors. “This is a very unique segment in which we have been very successful and we hope to capitalize on this momentum,” Manish said.

The channel strategy for BenQ is facing continued realignment due to emerging segments. For example the CAD/CAM and colour management call for totally different channel partners because they usually target specific and niche industries such as design, automobile industry and real estate, explained Manish. That said, the traditional channel still exists with continued promotional activities and rebates from BenQ.

For BenQ, providing a distinctive value proposition is key to survive in a cut-throat market. BenQ, Manish explains, is in the enviable position of covering a whole range of segments and preferences few other competitors can. From white colour to border-less, CAD/CAM to gaming monitors, the company has almost all angles covered.  “We are very unique in the way we are conducting our vertical business versus the competition,” said Manish. “This is because R&D in our company is very focused on distinguishing our technology. For example we were among the first to develop a gaming monitor, a custom-build CAD/CAM monitor and one of the few companies to come up with a colour management monitor,” Manish added.

This launch ties to the short to medium term goal for BenQ in the region. In the next one year, BenQ expects to launch more gaming monitors for which the company is developing the appropriate technologies ready for launch in Q3 and Q4. “On the Professional Series, we will be launching bigger sizes adding 32inches to the 27” range we already have,” Manish said.  In terms of resolutions, BenQ will add to the FullHD available having recently launched WQHD (Wide Quad High Definition) before moving to Ultra High Definition (UHD). Some of the monitors now integrate MHL (Mobile High-Definition Link), allowing to connect with mobile devices, Manish added.

 

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Financial

Corporate Group and PwC sign MoU to build pathways, connecting academic excellence with corporate success

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Corporate Group and PwC

Corporate Group and PwC Academy Middle East have officially signed a Memorandum of Understanding (MoU), launching a strategic collaboration aimed at empowering the next generation of young professionals by bridging the gap between academic learning and real-world corporate experience. This initiative seeks to provide ambitious students with a clear pathway into the corporate world, equipping them with the skills and hands-on experience necessary to thrive in today’s competitive marketplace.

Mohamed Osman, Chairman and Co-Founder of Corporate Group, said: “Our partnership with PwC marks a pivotal step in shaping the future of our industry by equipping the next generation with practical experience, essential skills, and deep knowledge. Together, we’re committed to fostering talent in the UAE, and we look forward to making a lasting impact on the emerging workforce.”

This partnership leverages Corporate Group’s deep industry expertise and PwC Academy’s exceptional educational platform, allowing students to apply theoretical knowledge in a practical, dynamic setting.

Taimur Ali Mir, PwC Partner and Professional Qualifications lead at PwC Academy, added: “This collaboration further reinforces our commitment to enabling the workforce of the future with the right knowledge, skills, and mindset required to thrive in today’s dynamic financial landscape. We look forward to working with Corporate Group to deliver impactful and meaningful experiences that support the region’s talent development needs.”

Participants will gain firsthand exposure to real corporate challenges, deepening their understanding of business operations and developing the mindset, confidence, and problem-solving skills required to drive meaningful change.

Unlike traditional academic programs, this collaboration emphasises real-world readiness. Graduates will be fully equipped to enter the workforce as active contributors, ready to make an immediate and impactful difference within their organisations. They will be empowered to tackle complex problems, make informed decisions, and lead with purpose from day one—ultimately contributing to the sustained growth of the region’s business ecosystem.

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PNY Announces Strategic Partnership with METRA

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PNY

PNY is pleased to announce the establishment of a strategic partnership with METRA, recognized as the region’s fastest-growing IT Value Added Distributor.

With a dynamic team of over 500 regional employees, METRA collaborates with a network of over 30 distinguished vendors, as well as 6500 partners and resellers. Their focus on delivering exceptional value-added services and regional expertise has propelled their rapid growth and positioned them as a trusted leader in the industry.

PNY is proud of this new collaboration. The company will bring its extensive expertise and the power of NVIDIA AI solutions, from AI workstations to data centers, to this partnership.

Providing cutting-edge solutions such as NVIDIA Professional Visualization, NVIDIA TESLA, and NVIDIA DGX solutions, PNY helps improve the creativity, productivity, and performance of users. PNY’s technology partnerships are constantly evolving to stay up to date with the latest innovations. PNY proposes a full spectrum of high value-added solutions in HPC and Artificial Intelligence environments.

Through this collaboration, PNY and METRA aim to leverage their combined strengths to offer advanced technology solutions that meet the growing demands of the IT and AI sectors. This partnership marks a significant step forward in delivering unparalleled value and expertise to customers across the region.

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The Malware That Must Not Be Named: Suspected Espionage Campaign Delivers “Voldemort”

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Voldemort malware

In August 2024, Proofpoint researchers identified an unusual campaign using a novel attack chain to deliver custom malware. The threat actor named the malware “Voldemort” based on internal filenames and strings used in the malware. 

The attack chain comprises multiple techniques currently popular within the threat landscape as well as uncommon methods for command and control (C2), like the use of Google Sheets. Its combination of tactics, techniques, and procedures (TTPs), lure themes impersonating government agencies of various countries, and odd file naming and passwords like “test” are notable. Researchers initially suspected the activity may be a red team. However, the large volume of messages and analysis of the malware very quickly indicated it was a threat actor.  

Proofpoint assesses with moderate confidence this is likely an advanced persistent threat (APT) actor with the objective of intelligence gathering. However, Proofpoint does not have enough data to attribute with high confidence to a specific named threat actor (TA). Despite the widespread targeting and characteristics more typically aligned with cybercriminal activity, the nature of the activity and capabilities of the malware show more interest in espionage rather than financial gain at this time. 

Voldemort is a custom backdoor written in C. It has capabilities for information gathering and to drop additional payloads. Proofpoint observed Cobalt Strike hosted on the actor’s infrastructure, and it is likely that is one of the payloads that would be delivered.  

Beginning on 5 August 2024, the malicious activity included over 20,000 messages impacting over 70 organizations globally. The first wave of messages included a few hundred daily but then spiked on 17 August with nearly 6,000 total messages.  

Messages purported to be from various tax authorities notifying recipients about changes to their tax filings. Throughout the campaign, the actor impersonated tax agencies in the U.S. (Internal Revenue Service), the UK (HM Revenue & Customs), France (Direction Générale des Finances Publiques), Germany (Bundeszentralamt für Steuern), Italy (Agenzia delle Entrate), and from August 19, also India (Income Tax Department), and Japan (National Tax Agency). Each lure was customized and written in the language of the authority being impersonated. 

Proofpoint analysts correlated the language of the email with public information available on a select number of targets, finding that the threat actor targeted the intended victims with their country of residence rather than the country that the targeted organization operates in or country or language that could be extracted from the email address. For example, certain targets in a multi-national European organization received emails impersonating the IRS because their publicly available information linked them to the US. In some cases, it appears that the threat actor mixed up the country of residence for some victims when the target had the same (but uncommon) name as a more well-known person with a more public presence. Emails were sent from suspected compromised domains, with the actor including the agency’s real domain in the email address.

The threat actor targeted 18 different verticals, but nearly a quarter of the organizations targeted were insurance companies. Aerospace, transportation, and university entities made up the rest of the top 50% of organizations targeted by the threat actor.  

Proofpoint does not attribute this activity to a tracked threat actor. Based on the functionality of the malware and collected data observed when examining the Sheet, information gathering was one objective of this campaign. While many of the campaign characteristics align with cybercriminal threat activity, we assess this is likely espionage activity conducted to support as yet unknown final objectives.  

The Frankensteinian amalgamation of clever and sophisticated capabilities, paired with very basic techniques and functionality, makes it difficult to assess the level of the threat actor’s capability and determine with high confidence the ultimate goals of the campaign. It is possible that large numbers of emails could be used to obscure a smaller set of actual targets, but it’s equally possible the actors wanted to genuinely infect dozens of organizations. It is also possible that multiple threat actors with varying levels of experience in developing tooling and initial access worked on this activity. Overall, it stands out as an unusual campaign.   

The behavior combines a variety of recently popular techniques observed in several disparate campaigns from multiple cybercriminal threat actors that have used similar techniques as part of ongoing experimentation across the initial access ecosystem. Many of the techniques used in the campaign are observed more frequently in the cybercriminal landscape, demonstrating that actors engaging in suspected espionage activity often use the same TTPs as financially motivated threat actors. 

While the activity appears to align with espionage activity, it is possible that future activities associated with this threat cluster may change this assessment. In that case, it would indicate cybercriminal actors, while demonstrating some typical e-crime delivery characteristics, used customized malware with unusual features currently only available to the operators and not abused in widespread campaigns, as well as very specific targeting not normally seen in financially motivated campaigns. 

Defense against observed behaviors includes restricting access to external file sharing services to only known, safelisted servers; blocking network connections to TryCloudflare if it is not required for business purposes; and monitoring and alerting on use of search-ms in scripts and suspicious follow-on activity such as LNK and PowerShell execution. 

Proofpoint reached out to our industry colleagues about the activities in this report abusing their services, and their collaboration is appreciated. 

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