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IN FULL SWING

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Updated : September 25, 2013 02:37  pm,Dubai
By Editor

7Mitsumi is not sleeping on its laurels as evidenced by a flurry of continent-wide activities in Q1.

Mitsumi continues in its quest to entrench its position as one of the biggest names in IT distribution in Africa. Towards this end, the company has been involved in a lot of initiatives in the last few months.

In February, Mitsumi and its partner WD, engaged in a series of partner roadshows in West Africa. The first of these events took place on February 19 in Lagos, Nigeria. The road trip was expected to reach key cities in the Central and West African market in the following months. The events were meant to introduce Mitsumi Distribution as WD’s focus distributor in the Central and West African region to resellers.

Last year, WD appointed Mitsumi as its distributor on the continent to cover the key markets of Nigeria, Kenya, Tanzania, Uganda, Ghana, Ethiopia, Congo and Algeria.

Commenting on the roadshows, Mitesh Shah, Managing Director at Mitsumi Distribution said: “We are very pleased to launch the WD product line in Nigeria. We have received tremendous interest from our customers. Nigeria is our home turf in West Africa and in the coming months Mitsumi plans to spruce up the Nigeria operations.”

Then in March, Mitsumi signed a partnership with Samsung to be an official distributor for all Samsung IT products across sub-Saharan Africa.

Through this partnership agreement, Mitsumi will deliver the full suite of Samsung IT consumer and business solutions to the market. Samsung was keen to leverage Mitsumi’s position as one of the leading African distributors; the company’s experience of the broader African continent and its expertise having been in operation for 17 years across 19 African countries. The agreement will enable Samsung to expend its logistical footprint on the back of an established African distributor and support network.

The partnership came into effect as of Friday, March 01, 2013 – where Mitsumi’s offices in 19 countries with in-country stock points will serve Samsung’s African distribution needs.

“We intricately understand how to cost-effectively support the technology needs of end users of all sizes, including small- and medium-sized businesses, large enterprises, educational institutions, government agencies, and consumers and certainly see this partnership with Samsung as an opportunity to continue our growth across the continent,” Mitesh said.

On April 20 Mitsumi was awarded the IT Distribution Company of the Year award at the 4th Beacon of ICT Awards (BoICT) Awards Nigeria. The BoICT Awards are an annual industry-wide celebration of talents, contributions and commitments to the growth of the ICT industry in Nigeria. A constellation of leading players in ICT and financial space were gathered for this year’s event.

The BoICT Awards is one of the biggest red carpet events in Nigeria and has hosted many of the leading lights in Nigeria’s ICT and public service, from Ernest Ndukwe, the father of modern Nigeria telecom to Eng. Yomi Bolarinwa, a renowned public servant, among others.

Ndukwe, former boss of the Nigerian Communication Commission (NCC), was the special guest of honour. Rajiv Patel – Country Manager at Mitsumi has received the award

Mitesh said: “We are delighted that Nigerians have recognized us and we are proud to receive this honour. Mitsumi has a long history in the Africa market and we always demonstrated our ability to diversify our business model and add value to partners.”

Mitsumi was formed in Nairobi, Kenya in the year 1996 with the aim of introducing appropriate and affordable technologies to Africa and now 17 years on, it’s one of Africa’s largest ICT distributors. The company is the authorized distributors for leading global IT brands with a growing brand portfolio that includes HP, Dell, Acer, Lenovo, Toshiba, Samsung, Microsoft, Sandisk, Western Digital, BenQ, Tripplite and Huawei.

Mitsumi has 15 warehouses and eight service centres in Africa. These capabilities helps the company reduce turnaround time in distributing products to the African markets. Mitsumi’s credit facilities to partners has also helped consolidate its leadership advantage in Africa.

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THIRD EDITION OF BENTLEY’S EXTRAORDINARY WOMEN INITIATIVE WELCOMES STUDENTS FROM THE UK AND QATAR TO CREWE

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Extraordinary Women

The third edition of Bentley Motors’ Extraordinary Women initiative has concluded with students from universities in the UK and Qatar spending a week at the luxury car brand’s headquarters in Crewe, England. As part of a specially designed schedule, they met with Bentley experts and executives, went behind the scenes of its manufacturing operations, and tackled individual tasks.

Designed to encourage and develop the next generation of young female leaders, the 2024 edition of the Extraordinary Women programme has seen the students receive one-on-one mentorship over the past three months from a selection of inspirational Pioneers from the fields of technology, engineering, design, and business.

The students, who passed through a structured selection process focused around these four specific fields, came from a variety of participating universities: including The University of Doha for Science and Technology in Qatar, and the Universities of Bath, Loughborough, and Manchester Metropolitan in the UK.

Noora Al-Hajri, University of Doha for Science & Technology student, commented, “This experience has been nothing short of life-changing. Through the programme, I have gained invaluable knowledge and skills that will significantly impact my personal and professional growth. The opportunity to learn from inspiring mentors in both Qatar and the UK has been particularly enriching. Their guidance has broadened my horizons, challenged me to think critically, and empowered me to pursue my dreams with renewed confidence. The opportunity to visit the Bentley headquarters at the end of the programme has also been truly awe-inspiring. Thank you, Bentley, for believing in us and for creating such a transformative programme.”

The Pioneers were equally carefully selected. In the UK, entrepreneur Sara Davies MBE, founder and owner of Crafter’s Companion and TV personality from BBC One show Dragons’ Den, provided business mentorship, with Cecilia Harvey, founder of Tech Woman Today, offering the same in the field of technology.

Titi Oliyide CEng MIET, Senior Process Safety Engineer and winner of the 2023 Young Woman Engineer of the Year, mentored the engineering student, and renowned interior designer and Founder of Studioilse, Ilse Crawford provided design support.

The four Qatari Pioneers included Qatar’s UNESCO art ambassador, Muna Al-Bader, in the field of design. Dr Noora Fetais Al Marri, honoured by the Arab Women of the Year 2024 awards for her contributions to cyber security. Education and founding President of the Arab Association for Cyber Security, offered technology mentorship.

Covering the field of engineering was Dr. Hanan Farhat, founder of the Qatar Association for Women Engineers, and Dr. Buthaina Al Ansari in the field of business, who is a senior advisor at the organisation that established Tamkeen Training and Consulting Solutions.

Member of the Board for Human Resources at Bentley Motors, Dr. Karen Lange, commented, “With every year, the Extraordinary Women programme grows stronger, as exemplified by the quality of this year’s Pioneers, all who have generously given their time in the spirit of collaboration as we seek to build a legacy for young women. It has been a great honour to meet and engage with such talented young women during their visit – witnessing their energy and ability fills me with great optimism for the future.”

Launched in the UK and Middle East in 2022, the Extraordinary Women initiative has previously engaged students and Pioneers from the United Arab Emirates, Saudi Arabia, and the United Kingdom. It forms part of Bentley’s wider commitment to diversity, equity, and inclusion under its Beyond100 strategy, and was created to encourage women to explore a variety of career paths in the STEM and automotive sectors.

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Reem Finance signs with Network International to accelerate digital transformation

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Network International (Network) has announced the signing of a strategic partnership with Reem Finance, the leading financial services provider in the UAE. The strategic alliance aims to leverage Network’s expertise to provide a fully-fledged payment processing solution to support the digital transition.

The partnership with Network complements Reem Finance’s focus on offering customers with a unique banking experience in tune with the digital age. The scope of services includes a comprehensive range of products and services from transaction processing, card hosting and management, as well as value-added services. As the region’s largest payment solutions company, Network is committed to supporting the UAE financial services sector by providing innovative solutions to customers and enhancing the experience of consumers.

Navneet Dave, Managing Director & Co-Head of Processing – Middle East at Network International, commented, “We are thrilled to partner with Reem Finance as we jointly deliver innovative digital payment solutions that offer an effortless and secure experience for customers. Our collaboration builds on Network’s three decades of experience and expertise in creating world-class digital payments infrastructure and services for clients. It underscores Network’s commitment to empowering our partners with cutting-edge processing services and value-added solutions and driving growth in the UAE financial services industry.”

Mr. Seraj Faidi, CEO of Reem Finance,said: “As part of our ongoing commitment to enhancing the quality of our products and services for our esteemed clients, and in light of our recent collaborations with prominent service providers and partners, we are delighted to partner with Network International to explore innovative paths to accelerate digitizing our services to better serve our customers. This engagement is an important step for Reem Finance in expanding our capabilities to provide top tier, friendly and easy to use services to our customers. We are confident that with Network International, the processing of card transactions related to both consumer and commercial sectors will be state-of-the-art and seamless. We are committed to playing a vital role in elevating the financial system in the UAE, delivering value to our shareholders, and prioritizing the needs of our clients.”

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Wio Bank Redefines SME Banking with New Embedded Finance

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Wio Bank PJSC is introducing a new embedded finance service designed especially for the UAE’s small and medium-sized enterprises (SMEs). This initiative includes strategic partnerships with leading accounting software platforms Zoho Books, Fiskl and Wafeq, aiming to embed banking services into daily business operations and simplify financial management.

Wio Business, the bank’s first digital banking application, caters to micro, small, and medium enterprises (MSMEs), as well as freelancers and entrepreneurs. By directly integrating with accounting and financial management systems through APIs, Wio Business facilitates seamless financial workflows, enhancing management and eliminating the need for third-party intermediaries. This integration automates bookkeeping, significantly reducing manual labor and allowing businesses to concentrate on their core activities.

Jayesh Patel, Chief Executive Officer of Wio Bank PJSC, shares his vision for the new service: “By adopting Embedded Finance, we are transforming how businesses manage their finances. Our direct integration initiative simplifies how financial services are delivered and managed, making it easier and more transparent for SMEs.”

With over 94% of UAE businesses categorized as SMEs and significant contributors to employment, Wio Bank’s new service is tailored to meet a vital market need. This initiative, along with its strategic partners, is designed to simplify business operations, allowing them to thrive by focusing on growth rather than administrative financial tasks.

A New Era of Financial Management

Through Wio Business, companies can now link their accounts with selected software platforms such as Zoho Books, Fiskl, and Wafeq, offering a holistic view of their financial health. This integration eliminates the dependency on third-party intermediaries, simplifies financial workflows, ensures real-time financial insights with automatic updates, and streamlines accounting tasks with features like auto-reconciliation of bank statement. Additionally, integrating Wio Business APIs into Corporate ERPs and payment platforms facilitates automated account payables and instant transaction reconciliation, thus reducing manual labor and errors, and enhancing cost efficiency and operational gains.

Wio Bank was established to redefine banking in the UAE for both businesses and consumers. Its second digital offering, Wio Personal, is a day-to-day banking platform that changes how individuals see, manage, and grow their money. It provides users with unprecedented financial visibility and flexibility, serving as a foundation for achieving personal financial goals with an engaging experience that includes smart cards and exciting rewards.

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