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RIVERBED IT TRENDS AND PREDICTIONS FOR 2014 IN THE MIDDLE EAST

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Updated : January 5, 2014 0:0  ,
By Taj El Khayat, General Manager for MENA at Riverbed Technology

Riverbed IT Trends and Predictions for 2014 in the Middle East

 In 2014 enterprise IT teams should seek to harness the power of change. Savvy IT organizations understand that the right technology can positively impact their business. These organizations are responding to the need for change by seeking to harness those technologies that can differentiate their business, provide a better customer experience and ultimately help them gain a competitive edge.

In order to help companies embrace change, deliver a positive user experience and focus on solving business performance challenges, Riverbed has put together a list of the Top 8 Trends that will impact IT organizations in 2014 in the Middle East.

Governments role in innovation increases (globally) – Governments will increasingly become involved in technology, investing in a broad range of applications – from home-grown innovation incubators to local manufacturing sites that create jobs and manage geopolitical risk. In 2014, expect other governments such as the UAE government to follow suite as this trend will drive economic growth and competitive technologies across the globe.

Software defined everything hits production – A software-defined infrastructure is about decoupling the hardware that executes the data transactions from the software layer that orchestrates them. Rather than individual elements (compute, storage, and networking), infrastructure will be treated as a set of resources required for specific workloads. The goal is about using software to create an underlying infrastructure that can be managed holistically as part of the business.  In this world, the application, end-user and the business are king.  In 2014 we will see organizations finally implement software-defined architectures to achieve continued flexibility and control. Expect individual terms like “software defined networking” and “software defined storage” – which are just means to an end – to give way to larger concepts around the software defined data center and software defined branch.

Big data drives public cloud storage – In 2014, Big Data gets even bigger with the additional information being created by the “Internet of Things”. In 2014, companies will have evolved their people, process, and technology enough to yield significant business value from Big Data investments. This rise of big data applications puts unprecedented pressure on storage strategies and technologies. In 2014 expect two things: 1) in house, companies need to find a combination of robust storage hardware and software that allow for quick access to relevant information; and 2) as data storage needs increase, more companies will turn to cheaper and more available public storage cloud services to offset spiraling costs.

Enterprises start monitoring Personal Clouds – Personal cloud allows users to have access to use whatever device they want all while having constant access to the content and services they want to use, whether community (Facebook, news sites, etc), personal (photos, hobbies, music) or professional data (work related applications). In 2014, personal cloud services will outpace the growth of enterprise cloud services due to the continued growth of mobile computing, the growing number of mobile applications, and the growth in number of devices owned and used for personal use (personal cloud can drive an average of up 3 devices per employee.) IT won’t “own” or regulate these clouds, but will start monitoring them in 2014 to ensure sensitive data is not at risk.

Consumerization forces IT to measure customer satisfaction – Consumerization shifts power from the IT organization to the users (whether employees or customers).  As the power of the individual continues to grow, IT organizations must adapt to their users – whether employees or customers.  User expectations are transforming the way IT organizations do business.  In 2014, IT organizations will respond by implementing metrics and measuring the satisfaction of their employee “customers.” Expect tried-and-true concepts like Net Promoter Score to become a mainstay in how IT evaluates its overall effectiveness.

DevOps teams become the norm, not the exception – DevOps started as an offshoot of Agile development, with a focus on achieving continuous delivery, will continue to catalyze change across IT departments in how teams from different IT domains will collaborate, which tools are employed to facilitate friction-less delivery, and the skill-sets that become increasingly desirable. Today, dedicated DevOps teams are found in hardware and software companies, as well as a fraction of progressive enterprise IT departments. In 2014, expect specific DevOps team to sprout up in all large enterprises.

Monolithic cloud strategies fade – Companies are moving towards automating the dynamic shifting of workloads from one cloud service to another for optimum performance, price and availability.  IT will gain experience and confidence in moving a workload out of the path of a mega-storm (like Sandy), or to a lower cost service provider, or to a service provider closer to the end-user so the latency is minimized. In 2014, companies will move beyond the “I have a cloud strategy” to “I have a multi-cloud strategy.”

Industrial Internet gets vertical (sometimes called the Internet of Things) – As more objects become embedded with sensors and gain the ability to communicate, the resulting information networks promise to create new business models, improve business processes and reduce costs and risks.  Many industries are gaining a competitive advantage from “connectedness” – among them:  fleet management (for tracking goods and vehicles), consumer electronics and retail (stock control). Manufacturing, oil and gas, automotive, security, transport and even environmental management (smart cities) are gaining in this area. In 2014, adoption increases as companies continue to search for competitive advantages that also drive cost savings.

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EAD’s Bottle Return Scheme Drives Record Recycling Success with Sparklo

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The Environment Agency

The Environment Agency – Abu Dhabi (EAD) has made remarkable strides in its commitment to sustainability through the Abu Dhabi Single-Use Plastic Policy. As part of this initiative, the EAD-led Bottle Return Scheme, launched in 2023, has seen unprecedented success in recovering more than 2,000 tonnes of bottles. The scheme has significantly advanced recycling efforts across the Emirate, empowering residents to adopt responsible waste disposal habits.

The Agency has collaborated with several partners from the retail industry, waste operators and cleantech providers and, with EAD’s strategic oversight, Sparklo, a cleantech leader, has deployed more than 100 Reverse Vending Machines (RVMs), known as Sparklomats, across Abu Dhabi offering convenient return access points for plastic bottles and aluminium cans.

As a direct result of this initiative, an impressive 23 million recyclables were collected in 2024 alone, including over 544,000 kilograms of plastic and 18,000 kilograms of aluminium. The cumulative impact of this initiative has prevented over 3.5 million kilograms of CO₂ emissions, aligning with Abu Dhabi’s ambitious goal of a 22 per cent carbon emissions reduction by 2027. In a single-day milestone, one Sparklomat processed more than 8,500 items, setting a record for individual unit performance.

Commenting on these results, Sheikha Mohamed Al Mazrouei, Executive Director of the Integrated Environmental Planning and Policy Sector at EAD, said: “We seek to integrate sustainability practices into daily life in the Emirate. The EAD-led Bottle Return Scheme, held in collaboration with private sector organisations, including Sparklo, embodies the importance of partnerships, technology, and community engagement in creating a sustainable environmental impact. This initiative, with its objectives, represents a strategic investment that consolidates the concept of environmental responsibility. By supporting the principles of the circular economy, we seek to strengthen Abu Dhabi’s leading position in the global transformation towards building a sustainable future.”

Maxim Kaplevich, Founder and CEO of Sparklo, commented: “The partnership with EAD exemplifies the success of government-private sector collaboration. With EAD’s unwavering support, we have expanded the RVM network, contributing directly to Abu Dhabi’s sustainability agenda. The results speak for themselves – when recycling is made simple and engaging, communities embrace the change, reinforcing the role of practical solutions in environmental progress.”

As EAD and Sparklo continue to scale the initiative, efforts will focus on expanding the RVM network and deepening community engagement, further solidifying Abu Dhabi’s leadership in sustainable innovation.

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Sport Impact Summit: Rewriting the Rules of Sport and Sustainability

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Exclusive Interview with Michael Gietzen, Co-Founder, Sport Impact Summit (SIS)

Michael Gietzen, Co-Founder, Sport Impact Summit (SIS)

What inspired you to create the Sport Impact Summit, and how has its mission evolved since the first edition?

Sport is a bit of a superpower. It transcends borders, beliefs, and language – it unites in a way few things can. We launched the Summit to channel that force into solving big global issues. What began as a space to share good ideas has evolved into a full-blown catalyst for action – part movement, part think tank, part matchmaking service for people who want to change the world through sport.

The 2024 edition drew major global players. What were your biggest takeaways?

Collaboration is the new competition – SailGP, McLaren, Laureus all showed how working together unlocks scale. Athletes like Lucy Shuker are more than role models – they’re accelerators of impact. And innovation? Just look at REFLO’s circular economy kit. My personal highlight? The Money Ball panel – Dureka Carrasquillo on commercial sustainability was sheer gold.

How did the UAE Ministry of Sports help shape the summit?

Sheikh Suhail’s support was game-changing. He’s a genuine sustainability advocate and helped us turn ambition into action. His backing brought global momentum – and the Sport Impact Declaration was born from that partnership. It’s not just paper. It’s a living pledge – uniting athletes, federations and brands to drive real, measurable change. And yes, we even got our hands dirty planting mangroves with Goumbook. That’s how we do legacy.

What’s on the horizon for SIS 2025?

We’re levelling up – new partnerships in the pipeline (some I can mention, some I really can’t…yet). Think ATP, REFLO, SailGP. Think immersive experiences that make sustainability impossible to ignore. We’re not just talking the talk – we’re building a sport-for-good ecosystem.

How will the Sport World Sustainability Awards shape global dialogue?

Awards make the invisible visible. They turn good practice into gold standard. We’re not just handing out trophies – we’re setting benchmarks and creating a platform where athletes, brands and fans get to rewrite the rules together. The real win? Inspiring the next wave of bold, sustainable ideas – and making them go viral.

Why is the UAE perfectly placed to lead sport and sustainability?

Few places combine ambition, agility and audience like the UAE. It’s a sandbox for big ideas – with mega-events like F1, tennis and golf acting as global loudspeakers. Add visionary leadership and a future-obsessed mindset? You’ve got the perfect storm for sustainable innovation.

How does the UAE’s sporting calendar support SIS?

These events aren’t just spectacles – they’re platforms. They give SIS scale, visibility and momentum. Our partners – DET, DSC, the UAE Ministry of Sport – are aligned on one mission: making sport a force for good. Whether it’s policy change or inspiring public health – the UAE gets that sport is about legacy, not just medals.

How do you balance creativity, sustainability and scale at a global level?

You don’t balance them – you blend them. Sustainability isn’t a constraint; it’s a creative brief. The best ideas come from tough questions like: “How do we eliminate waste and wow people?” And scale? It makes good ideas stick. Get this right and sustainability becomes the showstopper, not the sideshow.

What role do collaborations play in delivering real outcomes?

Collaboration is the cheat code. Governments bring policy. NGOs bring people. Brands bring innovation. When you get them all playing to their strengths – with SIS as the orchestrator – you move from chat to change. That’s the real win: actionable alliances, not just panel sessions and platitudes.

Why should brands and institutions invest in platforms like SIS?

Because it’s where purpose meets performance. It’s not CSR fluff – it’s brand equity, talent attraction, investor interest. Sport Impact turns abstract ambitions into practical results. And it connects you to the people actually shaping the future of sport. In short: if you care about impact, SIS is the fastest route to relevance.

In your view, how can sport be more effectively used as a tool for systemic change, particularly around climate action and wellbeing?

Sport has the rare power to reach hearts and headlines at scale. It connects emotionally, builds community, and holds the attention of billions, that’s a perfect recipe for systemic change.

When athletes speak up on climate, fans listen. When venues go zero-waste, it becomes a visible proof of what’s possible. And when sport prioritises wellbeing, such as the physical, mental, and emotional, it normalises healthier lives.

We’ve seen sparks: carbon-neutral tournaments, mental health initiatives, athlete-led campaigns. Now the challenge is scale. That means innovation, incentives, and storytelling that makes sustainability feel like a core part of the game, not an optional extra. Sport isn’t just a mirror to society. It can be the lever that moves it.

What advice would you give to young professionals or changemakers who want to work at the intersection of sport, sustainability, and innovation?

Learn to speak both languages; the commercial reality of sport and the systems thinking of sustainability. That’s where the real impact happens.

Be a storyteller. Show how sustainability enhances performance, legacy, and fan loyalty. Start small, measure everything, and scale what works. Find your crew, because this space thrives on cross-sector collaboration. Be the bridge between ambition and action.

And remember: this field is wide open. Sport needs fresh thinking. Sustainability needs scale. Innovation needs a stage. You’ve picked the right arena, now go play.

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DHG Properties Partners with Two | 88 by Rina Rankova to Redefine Elevated Living in Dubai

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DHG properties

As Dubai continues to outpace global markets in luxury home sales, Swiss real estate developer DHG Properties has partnered with the internationally acclaimed interior architecture and design studio Two | 88 by Rina Rankova for its latest residential development in Meydan Bukadra.

This collaboration blends DHG’s commitment to real estate excellence and Swiss-quality construction with Two | 88’s mastery of world-class design and high-end interiors, setting new benchmarks for elevated living in Dubai.

Founded by Rina Rankova, Two | 88 operates globally with studios in Dubai, London, and Marbella. With extensive experience in super-prime residential and commercial design, the studio is renowned for sophisticated interior solutions and global perspective.

Milos Antic, Vice Chairman of DHG and Founder of DHG Properties, commented: “We are confident that our collaboration with Two | 88 by Rina Rankova will significantly enhance the value and appeal of our new project in Meydan Bukadra. This development is designed for the most sophisticated and discerning buyers—those who seek only the very best. Two | 88’s design philosophy aligns perfectly with our vision: timeless, elegant properties crafted with meticulous attention to detail. At DHG, we continue to raise the bar by delivering added value across every dimension—from construction quality and Swiss precision to exceptional interior design.”

Rina Rankova, Founder of Two | 88, added: “From the very beginning, we felt a strong connection with the essence of Helvetia—the premium real estate brand created by DHG. It was a pleasure to explore the vision behind their inaugural project, Helvetia Residences in JVC, and we are now proud to be entrusted with designing the interiors of their second development in Dubai. Our work reflects a commitment to elevated living, blending contemporary architectural elements with refined functionality and everyday comfort.”

The upcoming development in Meydan Bukadra will feature meticulously curated interiors, including custom finishes, premium materials, and layouts revealing a deep understanding of contemporary lifestyles.

This partnership comes as Dubai reaffirms its reputation as one of the world’s top cities for real estate investment and exceptional quality of life. This trend is reflected in Dubai’s residential market, which saw a 47% year-on-year increase in transactions in 2024. The surge in volume was accompanied by a 19.1% rise in property values over the past year, according to the Dubai Residential Market Q4 2024 report by Knight Frank.

By partnering with an industry leader to deliver superior interior design, DHG Properties ensures the sustained value of its developments and strengthens its strategic positioning to meet the growing demand for properties that prioritise excellence and exclusivity.

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