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Updated : April 5, 2015 0:0  ,
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4At the partner conference earlier this year, Sofocles Socratous, VP of Sales & Marketing for Seagate EMEA and Christian Assaf, Senior Sales Manager MEA, Seagate pursued the agenda of meeting with their partners and apprising them of the opportunities in specific areas including surveillance. They discuss trends that Seagate has adopted to as well the opportunities that lie ahead

Please elaborate on the rebranding?
Sofocles Socratous: The rebranding campaign includes our new corporate logo, which was revealed at the Consumer Electronics Show earlier this year. The rebrand of the company is to be seen as a trusted brand for all customer segments for their storage requirements. We want to be identified as a company delivering complete range of storage solutions. We offer hard drives, solid-state hybrid drives, SSDs, external storage products, recovery services, cloud services, and fully integrated cloud systems.

Do you see surveillance as a significant opportunity for Seagate?

Sofocles Socratous: Surveillance is an important segment and opportunity and the Middle East is in fact one of the largest markets for surveillance as far as Seagate is concerned. This is also due to the regulations that have come into place with the phenomenal growth in infrastructure. We have been working in this segment for a long time now and we are now offering the seventh generation drives. Seagate’s seventh-generation Surveillance HDD is also designed to ensure cost-effective and reliable performance and includes “idle 3” support to reduce power. We do have a full portfolio of surveillance products and solutions, also leveraging solutions from companies that we have purchased in the past couple of years.

There is a lot of data being created these days and as much as 50%, I believe is being recorded in accordance with surveillance regulations for longer periods. The content is also getting richer. So they require higher storage capabilities. I was talking to a couple of customers from Qatar and I believe they are installing surveillance cameras plus 4 TB of storage disk drive per ATM machine.

Christian Assaf: with the emergence of the 4k cameras now, the 1 TB drive is not enough now for surveillance, which is why 6 TB drives are in.  Further, Seagate surveillance drives are the only drives with RV sensors that prevents rotational vibration (RV) generating heat and movement from the stacked drives, thus prolonging the life of the drive and ensuring reliable performance.

Today you can’t jeopardize one sec of reporting. We therefore launched a dedicated surveillance hard disk drive featuring Seagate Rescue services. The Seagate Surveillance HDD offers data recovery services designed to restore lost data due to malice or accidental failure.

The significant development in 2014 was that people started understanding the need for appropriate drives for surveillance. Initially, people were using desktop drives for surveillance. Desktop drives are not designed for surveillance. Throughout 2014, we focused on educating the market. At the partner event, surveillance has been the key message.

How are you driving market awareness?

SS: We are partnering and doing roadshows with many of the key surveillance systems manufacturers across Europe. Many of these boxes sold are sold barebone without drives. We are educating the channel to include the right drives. We are also working with manufacturers with whom we partner such as Synology and QNAP across the regions to make sure customer are choosing the right drives that offer longevity and secure backup of data in their NAS solutions.

Seagate has been among the larger Technology manufacturers that have been bringing specific technologies and innovative products as the markets evolve. We have made huge R&D investments in this direction. Seagate spent approximately $1.303 billion dollars on product development in CY2014. We are now opening up the intelligence that we have gathered to our partners so that they can see where the market is heading. We would like to see them make the right investments so that they can continue to add value to the market segments they target. The key markets we see as of today are Surveillance, NAS, adoption of solid state drives and cloud storage.

CA: We are entering a world where everything is connecting to everything else and the resulting big data is anticipated to solve virtually all our problems. Data has evolved from static information stored and forgotten to a living entity that drives every day interactions. We are focused on Storage innovation bringing new systems and solutions which are faster, more reliable and expansive.

We are investing significantly in the region and Intersec was one example of the commitment that we are bringing in our approach to the region. We were present with all our premium partners at Intersec. We saw the surveillance Business taking off three years ago but are quite amazed to see how fast it is growing. We want to ensure our partners are ready to seize the opportunity and to be on top of it as it continues.

Discuss the NAS Business solutions focus?

CA: Seagate’s Enterprise NAS drive is available in capacities up to an industry-leading 6TB and can deliver up to 96TBs in one 16-bay rackmount or tower form factor. Seagate started offerings NAS boxes 5 years ago. We offer a range of high performance NAS solutions from rackmount to desktop for Business users. Our focus is clearly on the drive itself that goes into the box and we work with other NAS manufacturers as well in offering solutions.

How have the past several acquisitions changed Seagate’s go to market positioning?

SS: In the last couple of years, Seagate has gone through several transitions, in terms of growth as well as acquisitions. These include EVault, which provides cloud storage technology as well as Xyratex, which makes storage test equipment and systems. As we acquired several different companies offering different solutions, we have been successful in integrating these to offer a range of complete solutions to the market, right from the device down to the integration of the infrastructure. It has allowed us to understand better from a device level why it requires to better deliver the optimum result inside the solution. We have been able to do that. It is now about helping customers from a security perspective, scalability perspective, in terms of finding the right cloud solutions etc.

With the different acquisitions we have made, we are not only a storage drives manufacturer but a storage solutions provider for different segments.

Discuss the Solid state drives opportunity?

SS: In the client market, they have enabled speed and performance. However higher capacity and price positioning has been a challenge.

Last year, we had acquired LSI’s Accelerated Solutions Division (ASD) and Flash Components Division (FCD). We now have great enterprise solutions in the high performance segment.

What we have seen is that as a viable alternative, the Solid state hybrid drive (SSHD) delivers high capacity, economic value and almost equal performance in terms of boot-up time in comparison to SSDs. We have seen some adoption in the corporate segment with several customers taking the SSHD route for upgrades to achieve faster boot up times and also have the facility to store locally from a security perspective.

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THIRD EDITION OF BENTLEY’S EXTRAORDINARY WOMEN INITIATIVE WELCOMES STUDENTS FROM THE UK AND QATAR TO CREWE

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Extraordinary Women

The third edition of Bentley Motors’ Extraordinary Women initiative has concluded with students from universities in the UK and Qatar spending a week at the luxury car brand’s headquarters in Crewe, England. As part of a specially designed schedule, they met with Bentley experts and executives, went behind the scenes of its manufacturing operations, and tackled individual tasks.

Designed to encourage and develop the next generation of young female leaders, the 2024 edition of the Extraordinary Women programme has seen the students receive one-on-one mentorship over the past three months from a selection of inspirational Pioneers from the fields of technology, engineering, design, and business.

The students, who passed through a structured selection process focused around these four specific fields, came from a variety of participating universities: including The University of Doha for Science and Technology in Qatar, and the Universities of Bath, Loughborough, and Manchester Metropolitan in the UK.

Noora Al-Hajri, University of Doha for Science & Technology student, commented, “This experience has been nothing short of life-changing. Through the programme, I have gained invaluable knowledge and skills that will significantly impact my personal and professional growth. The opportunity to learn from inspiring mentors in both Qatar and the UK has been particularly enriching. Their guidance has broadened my horizons, challenged me to think critically, and empowered me to pursue my dreams with renewed confidence. The opportunity to visit the Bentley headquarters at the end of the programme has also been truly awe-inspiring. Thank you, Bentley, for believing in us and for creating such a transformative programme.”

The Pioneers were equally carefully selected. In the UK, entrepreneur Sara Davies MBE, founder and owner of Crafter’s Companion and TV personality from BBC One show Dragons’ Den, provided business mentorship, with Cecilia Harvey, founder of Tech Woman Today, offering the same in the field of technology.

Titi Oliyide CEng MIET, Senior Process Safety Engineer and winner of the 2023 Young Woman Engineer of the Year, mentored the engineering student, and renowned interior designer and Founder of Studioilse, Ilse Crawford provided design support.

The four Qatari Pioneers included Qatar’s UNESCO art ambassador, Muna Al-Bader, in the field of design. Dr Noora Fetais Al Marri, honoured by the Arab Women of the Year 2024 awards for her contributions to cyber security. Education and founding President of the Arab Association for Cyber Security, offered technology mentorship.

Covering the field of engineering was Dr. Hanan Farhat, founder of the Qatar Association for Women Engineers, and Dr. Buthaina Al Ansari in the field of business, who is a senior advisor at the organisation that established Tamkeen Training and Consulting Solutions.

Member of the Board for Human Resources at Bentley Motors, Dr. Karen Lange, commented, “With every year, the Extraordinary Women programme grows stronger, as exemplified by the quality of this year’s Pioneers, all who have generously given their time in the spirit of collaboration as we seek to build a legacy for young women. It has been a great honour to meet and engage with such talented young women during their visit – witnessing their energy and ability fills me with great optimism for the future.”

Launched in the UK and Middle East in 2022, the Extraordinary Women initiative has previously engaged students and Pioneers from the United Arab Emirates, Saudi Arabia, and the United Kingdom. It forms part of Bentley’s wider commitment to diversity, equity, and inclusion under its Beyond100 strategy, and was created to encourage women to explore a variety of career paths in the STEM and automotive sectors.

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Financial

Reem Finance signs with Network International to accelerate digital transformation

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Network International (Network) has announced the signing of a strategic partnership with Reem Finance, the leading financial services provider in the UAE. The strategic alliance aims to leverage Network’s expertise to provide a fully-fledged payment processing solution to support the digital transition.

The partnership with Network complements Reem Finance’s focus on offering customers with a unique banking experience in tune with the digital age. The scope of services includes a comprehensive range of products and services from transaction processing, card hosting and management, as well as value-added services. As the region’s largest payment solutions company, Network is committed to supporting the UAE financial services sector by providing innovative solutions to customers and enhancing the experience of consumers.

Navneet Dave, Managing Director & Co-Head of Processing – Middle East at Network International, commented, “We are thrilled to partner with Reem Finance as we jointly deliver innovative digital payment solutions that offer an effortless and secure experience for customers. Our collaboration builds on Network’s three decades of experience and expertise in creating world-class digital payments infrastructure and services for clients. It underscores Network’s commitment to empowering our partners with cutting-edge processing services and value-added solutions and driving growth in the UAE financial services industry.”

Mr. Seraj Faidi, CEO of Reem Finance,said: “As part of our ongoing commitment to enhancing the quality of our products and services for our esteemed clients, and in light of our recent collaborations with prominent service providers and partners, we are delighted to partner with Network International to explore innovative paths to accelerate digitizing our services to better serve our customers. This engagement is an important step for Reem Finance in expanding our capabilities to provide top tier, friendly and easy to use services to our customers. We are confident that with Network International, the processing of card transactions related to both consumer and commercial sectors will be state-of-the-art and seamless. We are committed to playing a vital role in elevating the financial system in the UAE, delivering value to our shareholders, and prioritizing the needs of our clients.”

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Financial

Wio Bank Redefines SME Banking with New Embedded Finance

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Wio Bank PJSC is introducing a new embedded finance service designed especially for the UAE’s small and medium-sized enterprises (SMEs). This initiative includes strategic partnerships with leading accounting software platforms Zoho Books, Fiskl and Wafeq, aiming to embed banking services into daily business operations and simplify financial management.

Wio Business, the bank’s first digital banking application, caters to micro, small, and medium enterprises (MSMEs), as well as freelancers and entrepreneurs. By directly integrating with accounting and financial management systems through APIs, Wio Business facilitates seamless financial workflows, enhancing management and eliminating the need for third-party intermediaries. This integration automates bookkeeping, significantly reducing manual labor and allowing businesses to concentrate on their core activities.

Jayesh Patel, Chief Executive Officer of Wio Bank PJSC, shares his vision for the new service: “By adopting Embedded Finance, we are transforming how businesses manage their finances. Our direct integration initiative simplifies how financial services are delivered and managed, making it easier and more transparent for SMEs.”

With over 94% of UAE businesses categorized as SMEs and significant contributors to employment, Wio Bank’s new service is tailored to meet a vital market need. This initiative, along with its strategic partners, is designed to simplify business operations, allowing them to thrive by focusing on growth rather than administrative financial tasks.

A New Era of Financial Management

Through Wio Business, companies can now link their accounts with selected software platforms such as Zoho Books, Fiskl, and Wafeq, offering a holistic view of their financial health. This integration eliminates the dependency on third-party intermediaries, simplifies financial workflows, ensures real-time financial insights with automatic updates, and streamlines accounting tasks with features like auto-reconciliation of bank statement. Additionally, integrating Wio Business APIs into Corporate ERPs and payment platforms facilitates automated account payables and instant transaction reconciliation, thus reducing manual labor and errors, and enhancing cost efficiency and operational gains.

Wio Bank was established to redefine banking in the UAE for both businesses and consumers. Its second digital offering, Wio Personal, is a day-to-day banking platform that changes how individuals see, manage, and grow their money. It provides users with unprecedented financial visibility and flexibility, serving as a foundation for achieving personal financial goals with an engaging experience that includes smart cards and exciting rewards.

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