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Cisco Unveils Digital Network Architecture
Digitization is transforming businesses in every industry, opening up a $2.1 trillion global market opportunity by 2019, according to IDC. The path to digitization requires a digital network that evolves beyond just connectivity. This new network will enable business innovation, generate insights and create customer experiences. It will reduce cost and complexity with new orchestration and automation capabilities, while protecting the business with an architecture designed for security.
Cisco recently unveiled its Digital Network Architecture (DNA), an open, extensible and software driven architecture for digital business. Cisco DNA complements Cisco’s market leading, data center based Application Centric Infrastructure (ACI) technology by extending the policy driven approach and software strategy throughout the entire network: from campus to branch, wired to wireless, core to edge. Cisco DNA is delivered within the Cisco ONE Software family, enabling simplified software-based licensing, investment protection and flexibility.
“In the IoT era, enterprises are addressing how to move to digitization with tremendous innovation in networking, including software defined networking (SDN), network function virtualization (NFV), open API’s, cloud management, analytics and more. Though these innovations offer great promise to improve operational efficiency and enable digital applications, adoption has been slow due to the difficulty in consuming these many new technologies. The market needs a solution that integrates the critical innovations in networking software into an architecture that can achieve these promises in an integrated and easy to consume manner. Cisco DNA does just that,” said Mike Weston, Vice President, Cisco Middle East.
Cisco DNA is built on five guiding principles. The first is about virtualizing everything to give organizations freedom of choice to run any service anywhere, independent of the underlying platform – physical or virtual, on premise or in the cloud. The second principle is about fundamentally changing the approach to network management, with the design focusing on automation to make networks and services on those networks easy to deploy, manage and maintain. The third is pervasive analytics to provide insights on the operation of the network, IT infrastructure and the business – information that only the network can provide. The fourth, service management is delivered from the cloud to unify policy and orchestration across the network – enabling the agility of cloud with the security and control of on premises solutions. The fifth is about an open, extensible and programmable at every layer – Integrating Cisco and 3rd party technology, open API’s and a developer platform, to support a rich ecosystem of network-enabled applications.
“The digital network is the platform for digital business,” said Rob Soderbery, SVP for Enterprise Products and Solutions, Cisco. “Cisco DNA brings together virtualization, automation, analytics, cloud and programmability to build that platform. The acronym for the Digital Networking Architecture – DNA – isn’t an accident. We’re fundamentally changing the DNA of networking technology.”
Cisco recently announced automation, virtualization and cloud management capabilities in support of the DNA architecture, including APIC-Enterprise Module (APIC EM) Platform and Automation Services, Evolved IOS-XE and Enterprise NFV and CMX Cloud.
To support Cisco customers and partners on this network transformation journey, the Learning at Cisco and Cisco DevNet developer programs are committed to educating and enabling networking professionals transitioning to a software-driven networking model. Network Programmability Specialist Certification is available built on top of Industry award winning CCIE and CCNP programs. As developers and engineers build on DNA, Cisco is making available training, hands on exercises and certifications to enable the workforce of the future.
Cisco Capital Easy Pay is a new global offer is specifically created for DNA. It allows a three-year fair market value 0% lease for all products as part of Cisco DNA. Customers pay 90% of the cost, over the three-year term, providing predictable monthly payments and cash flow management. At the end of the three-year term the customer has three options: keep, return and refresh or purchase the assets for 10% of the original purchase price
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The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector
The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.
Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.
The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.
Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”
A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.
Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”
Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”
Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.
Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

News
Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away
Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.
Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”
The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.
While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.
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Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative
Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.
From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.
“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.
“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”
Stamp of UAE quality
All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.
Mission in a bottle
With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”
Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.
Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.
A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.
“Sustainability isn’t just about less waste, it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.
The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.
Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.
More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.
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