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Experience Future Urbanism at GITEX this week
Dubai will be the epicentre of the creative digital world once again next week when GITEX Technology Week and GITEX Future Stars – the region’s premier technology and startup events – get underway.
Serving a Middle East and North African IT market set to be worth $230billion-a-year by the end of 2018, the twin tech expos – one of the biggest tech events in the world, held at Dubai World Trade Centre, October 14th-18th – will feature more than 4,000 innovative exhibitors from 100+ countries and 290 hours of expert keynote and panel discussion, offering the ultimate hands-on experience of the world of tomorrow.
GITEX Technology Week’s 38th edition will present the region’s biggest ever AI event, its most illustrious investor-startup gathering, and the launch-pad for tens of thousands of game-changing technologies including 5G, robotics, virtual and augmented reality, all celebrated under the tagline ‘Experience Future Urbanism’.
Huge global names like Amazon, Google, Microsoft, HPE, SAP, Alibaba Cloud and Huawei are just some of the tech juggernauts firms unveiling their latest revolutionary tech at GITEX Technology Week – concepts that range from car windows that double-up as entertainment packed touchscreen video platforms to X-ray scanning mirrors. GITEX Future Stars is ready to take “mind-blowing” to the next level: from sit-in pods that provide a full health check-up and diagnosis quicker than it takes to call a doctor (BodyO), to the world’s smallest and most lightweight robotic lunar rovers and lunar landers (ispace).
These concepts and thousands more will be showcased live in the company of 100,000+ tech experts and across 1.4million square feet and 21 halls divided into sectors including Global Smart Cities, IoT (the Internet of Things), Smart Workplaces, Cloud, Cyber Security and Future Tech.
Trixie LohMirmand, Senior Vice President, Events Management, Dubai World Trade Centre, organisers of GITEX, said: “Technologies, no matter how revolutionary they may be, offer no value to us unless they can create experiences to augment the well-being of the individuals and larger society. We are proud that GITEX enterprises, startups and government entities come together, striving to transform intricate tech talk into meaningful manifestations of happiness that are relatable, accessible and in reach of a truly inquisitive and intelligent audience.”
Artificial Intelligence (AI) is projected to have a $3.9 trillion business value by 2022 – and that boom will be reflected across GITEX. Hundreds of internationally renowned companies will be demonstrating live how robots and AI will help businesses grow and change, while startups will exhibit their most unconventional takes on the future tech. Together, they will make GITEX the Middle East’s biggest AI gathering to date. Standouts include:
- UBTECH Robotics – recently announced as the World’s Most Valuable AI Startup – will be unveiling their Cruzr robot; a cloud-based intelligent humanoid with some of the most flexible robotic limbs ever seen
- GIS International’s ‘Sanbot’ will be on show, complete with its matrix design that incorporates 360-degree Wrap-Around technology, utilising over 60 sensors to give Sanbot perfect awareness of its surroundings
- SparkCognition – named ninth on the Wall Street Journal’s Tech Companies to Watch 2018 list, and who have just announced a collaboration with Boeing – will also feature their latest AI-led robot
- Amro Kamel will introduce the ‘Promobot V.4’, a robot equipped with two printers and an in-built PIN pad
- Dubai Police will officially welcome virtual police officer AMNA to the force at GITEX: a robot that uses Artificial Intelligence to help members of the public report crimes and file important documentation
- Bluephin’s self-swimming waste collecting robot will be making waves as it demonstrates its capabilities in collecting up to 350kg of trash every two hours
The big names, the big AI
Huawei will unveil AI that they predict will revolutionise how governments, businesses, and consumers interact with the world, presenting a new AI Chipset with machine learning algorithm and a number of Enterprise Intelligence applications based on AI technologies.
Walid Gomaa, VP, Data Center & Cloud Solutions, Enterprise Business, Huawei Middle East, said: “AI technologies will be a game-changer for people and organisations in the Middle East. The world is overwhelmed by the adoption of many AI applications. At GITEX, Huawei will show how people and organisation can make use of AI’s full potential. AI will open new venues for economic growth, unlock new opportunities, and underpin the next leap forward into an intelligent world, where businesses, people, vehicles, homes and devices are fully connected. We are excited to meet with our customers and partners at GITEX to discuss how the region can best capitalise on AI adoption to reach its full potential.”
AI will be at the heart of SAP’s ‘The Intelligent Enterprise’ exhibiting theme, itself aimed at showcasing how the future of Smart Cities can reimagine our daily lives. The firm will also use GITEX for the Middle East debut of one of the world’s smartest concept cars.
Gergi Abboud, SVP & MD, Middle East South, SAP, said: “Dubai, the UAE, and the Middle East have the vision and appetite to become the world’s smartest regions. Aligned with GITEX’s theme of ‘Future Urbanism,’ SAP will exchange global best practices in smart cities development to unlock unprecedented economic value and transform society and the environment. Building on our live cloud data centres in the Kingdom of Saudi Arabia and the UAE, we will also showcase how Intelligent Enterprises can leverage artificial intelligence, machine learning, blockchain, and the Internet of Things to drive new levels of competitiveness and digital citizen and customer experiences.”
HPE will allow businesses to experience their latest solutions to ramp up, optimize and scale AI across varied industry sectors. Lorenzo Gonzales, HPE’s Chief of Digital Innovation and Global Presales Strategist, will also be leading the AI-led “Intelligent City: HPE digital (r)evolution of a Smart City” discussion at GITEX.
Fabio Fontana, VP & Managing Director of Middle East at Hewlett Packard Enterprise, said: “This is a world where everything computes and creates massive amounts of data; Memory-Driven Computing and AI enable customers to capture and process their data, and turn it into insight, action and value.
“We are excited to be at GITEX this year and discuss how organisations can harness the power of data to provide a competitive edge and enhance new experiences.”
Learn from the award-winning tech geniuses who have changed the world
GITEX’s eight conference verticals will provide more than 290 hours of unmissable expert led seminars. Hugely influential speakers include:
- Wanli Min, Chief Machine Intelligence Scientist at Alibaba, who will exclusively share how his game-changing City Brain software made Hangzhou, China, the world’s first city to manage the entirety of its road and services network through AI
- Brian McBride – the e-commerce giant charged with helping lead both Amazon and ASOS to becoming two of the world’s biggest brands – will divulge his secrets on e-retail success, outlining the brave online decisions that can turn an entire industry on its head
- Google’s Chief Decision Scientist Cassie Kozyrkov brought the practice of Decision Intelligence to Google and single-handedly advises leadership teams on decision process, AI strategy, and building data-driven organisations. She will make a keynote at GITEX Future Stars
- Joe Federer of Reddit, whose ad campaigns for the website’s clients and partners have performed among the top 95% in Facebook advertiser studies, will explain exactly how he did just that
- Amazon’s Vice President for Global Innovation Policy and Communications Paul Misener will illustrate how the company has sustained customer-focused innovation, and will offer advice on how other organisations can adopt Amazon’s methods for innovation
- Rami Sarieddine, Senior Technology Evangelist at Microsoft, will teach the benefits of infusing AI capabilities into applications and solutions, letting attendees experience how to add AI capabilities to existing or new solutions
- Neal Cross, Chief Innovation Officer at DBS Bank, Singapore – and recently declared the most disruptive CIO globally – will give a keynote on the incredible innovation that earned him that tag
The best investors and mentors from a global perspective
GITEX Future Stars will see a growth of more than 80% in startup participation this year. At the show, 700+ tech startups will draw the attention of 1,500 of the elitist VCs, corporate buyers and incubators found anywhere in the world. Google Ventures, the Amazon Venture Fund, IFC-World Bank Group, IDG Ventures, Draper Associates and the European Business Angel Network have all chosen the show to find the next world-changing tech to invest their money into.
Saudi Arabia’s non-profit Prince Mohammed bin Salman bin Abdulaziz Foundation (MiSK) is devoted to cultivating learning and leadership in youth. At GITEX MiSK will be launching their own innovation department, bringing 20 startups from KSA to showcase their creative tech. The Kingdom has committed $45 billion to investing in tech, and regional startups are relishing all the attention – the next step of which will be GITEX Future Stars’ Saudi Acceleration Day. Sponsored by TAQNIA – the KSA incubator investing in technologies and startups that contribute towards Saudi’s economic diversification – the mentoring programme will allow young firms to receive expert mentoring on site. The Saudi Telecom Company’s (STC) InspireU initiative will bring its fourth batch of ten startups to the show too.
International influence: the biggest names in tech and investment
The inaugural GITEX Global Investors Summit (G2i) will be the show’s first ever gathering of distinguished investors, hosting more than 400 prolific global, regional and local venture funds, LPs, family offices, and institutional and private investors from 30 countries to assess and access local and regional investment opportunities. Notable speakers include Vani Kola, Founder and Managing Director of Kalaari Capital, one of India’s most powerful early stage VC firm and Anthony Herman, Venture Fund Lead of Amazon and a founding member of the $1.39bn fund Formation 8.
GITEX will feature the strongest Middle East and North African Government involvement of any exhibition, with nearly 250 government arms set to offer live demonstrations across the show’s Global Smart Cities platform. Dubai Legislation Committee is the first interactive legislative platform in the world to enable the trade, business and finance sector to participate in the formulation of commercial, economic, and financial legislation. They will be showcasing their smart services for the first time. Smart Dubai is inviting visitors to experience first-hand how emerging technologies will be implemented to help Dubai achieve its goal of becoming a truly paperless city by 2021.
In what will be the UAE’s most visual demonstration yet of the life-altering capabilities of 5G – a tech that Middle East mobile operators are predicted to invest up to $50billion in by 2021 – both Etisalat and du will reveal their unique visions of the unlimited possibilities of the super-speed network that will run 100x faster than 4G, live trialling 5G in demonstrations covering healthcare, remote robotic surgery, AR/VR, IoT, autonomous technologies, cloud computing and more.
Prizes that will take startups to the moon – via Silicon Valley
Pushing even further into the future, and GITEX Future Stars’ inaugural Mohammed Bin Rashid Space Centre (MBRSC) Space Innovation Challenge – one of four innovation competitions running at GITEX Future Stars – will reward the world’s best space travel startup a $60,000 top prize, incubation with MBRSC and an agreement for potential future work with both the MBRSC and the UAE Space Agency. Entries so far include lunar exploration rovers through satellites capable of locating plastic pollution dumped at the foot of the ocean.
“Our participation at GITEX is a testament of our success and reinforces our commitment to contribute to the future of mankind,” said Adnan Al Rais, Project Manager Mars 2117, Mohammed Bin Rashid Space Centre (MBRSC). “We have been on a transformative journey and we are delighted to support young space entrepreneurs that will be the success stories of tomorrow.”
The event will also offer the opportunity to startups to win investment. The GITEX Supernova Challenge returns, with a total of $180,000 up for grabs across its four prize categories – the Best Global Startup of which will take home a cool $100,000, the largest prize of its kind in the MENA region. The Accenture Innovation Awards will also grant one winning startup an all-expenses paid trip to Silicon Valley
“With the constant evolution we are facing in the digital world, now more than ever companies need to understand how they can best leverage innovative technologies to support their teams and organisations,” said Alexis Lecanuet, regional managing director for Accenture in the Middle East and Turkey. “Being the digital transformation partner, we are proud to share this opportunity with both GITEX and the Dubai World Trade Centre. This event is an important occasion for leaders and industry specialists to gather crucial information about the upcoming trends and keep up with digital movements that are happening both locally and globally.”
News
Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away

Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.
Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”
The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.
While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.
News
Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.
From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.
“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.
“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”
Stamp of UAE quality
All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.
Mission in a bottle
With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”
Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.
Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.
A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.
“Sustainability isn’t just about less waste, it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.
The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.
Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.
More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.
Home Integrator
Ardee Developments Announces Sales Launch for Fairmont Residences Al Marjan Island

Ardee Developments has announced the launch of sales for Fairmont Residences Al Marjan Island, its highly anticipated branded residential offering in partnership with Fairmont Hotels & Resorts.
Official sales will commence on 1 June 2025 with expression of interest starting 15 May 2025, marking a major milestone in the evolution of Ardee Al Marjan Island, the company’s flagship, multi-billion-dirham development set to redefine coastal living in Ras Al Khaimah.
Fairmont Residences Al Marjan Island will comprise 523 upscale residences — including apartments, townhouses, and sea villas — ranging from one to six bedrooms and spanning 86 m² to over 300 m². Every home is thoughtfully designed to embody refined beachfront living, with uninterrupted sea views and elegant interiors that reflect timeless sophistication.
Bringing together the prestige of the Fairmont brand with the ease of resort-style living, residents will enjoy exclusive access to a private beach, the Fairmont Fit Fitness Centre and Studio, family & kids pool, adults sky pool & terrace & bar, dedicated boardroom and private dining room, resident’s owners lounge as well as wellness facilities including treatment rooms, screening room, games room, kids club and seamless connectivity to the adjacent Fairmont resort.
Further enriching the offering is a tailored suite of à la carte services. From in-home catering and private chef experiences to childcare, dog walking, housekeeping, personal concierge support, and a home maintenance program while residents are away, every element is designed to simplify and enhance everyday living. In addition, residents will enjoy exclusive access to the Accor Owner Benefits Program. This includes Diamond status in the Accor Live Limitless (ALL) programme, the ability to gift Gold status to family and friends, and VIP privileges at over 5,700 hotels and resorts around the world.
With prices starting from AED 2.49 Million, Fairmont Residences Al Marjan Island offers an exclusive opportunity for discerning buyers seeking long-term value, effortless luxury, and a lifestyle defined by exceptional quality in one of the region’s most iconic coastal destinations.
Beyond the residences, guests were given an exclusive look at the next phase of the Ardee Al Marjan Island masterplan. The development is progressing into a fully integrated coastal destination that blends residences, hospitality, leisure, retail, and entertainment on an unprecedented scale.
Key components of the masterplan include branded and serviced residences, private villas, townhouses, a flagship luxury hotel, and a vibrant retail and F&B promenade. The destination will also feature a variety of curated lifestyle offerings — from wellness hubs and gaming lounges to family entertainment zones and waterfront experiences — all designed to create a future-ready, immersive community.
Prioritizing walkability, nature access, and sea connectivity, the project will boast expansive green spaces, direct beach access, and panoramic views, setting a new standard for contemporary island living in Ras Al Khaimah.
Vishal Mehta, CEO of Ardee Developments, added: “As we prepare to open sales of Fairmont Residences Al Marjan Island this June, we are proud to invite buyers into a community that reflects excellence at every level. In partnership with Al Marjan Island, Fairmont Hotels, and Christie’s International Real Estate, we are shaping a new era of luxury coastal living in Ras Al Khaimah — one defined by world-class design, hospitality, and lifestyle, brought together in a truly integrated destination.”
To support global sales efforts, Ardee Developments has appointed Christie’s International Real Estate Ras Al Khaimah as the exclusive master agency. Christie’s will lead GCC and international outreach and client servicing, ensuring a seamless buyer journey.
“This is a vibrant and integrated coastal lifestyle community that combines natural beauty, unparalleled hospitality and leisure not seen in the area before,” said Jackie Johns and Dinesh Chhatwani, Managing Partners at Christie’s International Real Estate Ras Al Khaimah. “Ras Al Khaimah’s momentum as a global hospitality and investment hub, and its rapidly growing real estate market, makes it the ideal launchpad for Ardee Developments to execute its grand vision.”
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