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Noise Nuisance in the Workspace

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Noise has become one of the greatest modern challenges, impacting concentration, productivity, employee and customer experience

Poly’s “Evolution of the Workplace” report in 2021 provides an analysis of the findings of a survey of 7,261 hybrid workers from the UK, France, Germany, Spain, Sweden, Poland, and the UAE.

The report suggests 37.2% of UAE employees are more concerned about noisy phone calls and meetings while 31.6% are worried about their noisy colleagues. 36% of the employees polled across the UAE also indicated that they will most likely get fed up if their noisy colleagues break their concentration with those in the healthcare sector at 53% expressing their concerns.

The following are the key findings of the study:

Office distractions are everywhere: phones ringing, calls, loud conversations, text alerts, pens clicking, and everything in between. Home offices or co-working spaces, coffee shops, your car, or airports have their share of distractions too. The nature of the noise may vary, but the challenge is the same: concentration and productivity suffer.

“We have collectively adapted to different work locations – remote, onsite, or a mix of the two but one challenge remains wherever we work from: unwanted background noise. It’s everywhere and it’s a problem,” said Bob Aoun, Regional Sales Director at Poly.

Noise doesn’t have to be a nuisance: Background noise rapidly becomes public enemy number one when you need to get your head down and focus. We have all been interrupted or distracted by washing machines, kitchen appliances, barking dogs, children, music, or the TV in neighboring rooms. The disruption negatively impacts our work. As a result, we have moved from coping mode, using any headset device to hand, to wanting the best tech possible. Lower quality, older technology, and devices create disparity, and they can undo all your hard work.

Don’t leave people to their own devices: Equip employees with the right devices and they’ll stay motivated and productive. Left to their own devices, you risk frustration and isolation. In today’s hybrid reality, it’s all about the experience, whenever or wherever you work. Clear, positive, uninterrupted conversations make lasting, positive impressions. Consistent, equal meeting experiences benefit workers your customers.

“Voice is such a powerful medium that hearing others properly and being understood brings satisfaction and meaning. Both of which are essential to successful communication and collaboration,” adds Aoun.

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Reports

The Role of Generative AI in Cyber Security

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AI cybersecurity

GenAI and cyber security

AI is the hottest topic in the universe. Pairing AI with cybersecurity opens up vast possibilities and challenges. Many security professionals believe that integrating intelligence into cybersecurity can enhance defenses against sophisticated cyberattacks. However, cybercriminals are also leveraging AI to weaponize their assaults. Check Point partnered with market researchers at Vanson Bourne to examine how security professionals are incorporating Generative AI (GenAI) into their practices. Several key findings from their research are outlined below.

Skills gap

Despite over 70 percent of respondents feeling confident about their organization’s defenses, eighty-nine percent countered their optimism by acknowledging that employing qualified people was challenging. The cyber security skills gap puts a serious damper on how effective organizations can assemble the right defenses against AI-infused cybercrime.

“An overwhelming 89% of IT and security professionals report a significant skills gap, underscoring the urgent need for innovative solutions.”

Surveyed professionals said the skills gap significantly hampers an organization’s ability to conduct efficient security operations. A substantial 98 percent of those affected reported an “impact” on their security operations, with 40 percent citing a “strong impact.”

Enter GenAI

No organization, large or small. can ignore the potential impact of a major cyberattack. As a result, surveyed organizations said they have turned to AI-powered tools to boost cyber security, including incident response, malware protection, and data loss protection. Clearly, AI is etching its role in providing better protection of the digital landscape.

“97-99% of organizations utilize AI-powered tools, with a significant shift towards GenAI for a comprehensive security strategy.”

GenAI benefits

Organizations have embraced GenAI for strategic purposes, with many using it for over a year to bolster cybersecurity against sophisticated threats and improve incident response rates. Across all regions, GenAI tools are recognized for better understanding user behavior and anomalies. However, European respondents showed less agreement on AI’s potential for enhancing efficiency compared to APAC professionals, who indicated GenAI’s role in streamlining security operations and resource allocation.

The skills gap paradox and GenAI

Bridging the Gap: GenAI can be an ally in addressing the skills gap. It offers a way to augment existing capabilities and improve efficiency, especially in sectors with a high demand for cyber security proficiency.

“Gen-AI is instrumental in closing the cyber security skills gap, with 98% of affected organizations recognizing its impact on operational efficiency.”

Industry-specific insights

The impact of GenAI varies across sectors, with particular benefits observed in healthcare and finance. These sectors recognize Gen-AI’s potential to significantly reduce manual work and increase the efficiency of incident response.

To this survey question, “Thinking about GenAI / AI/ML Deep-Learning, to what extent do you agree or disagree with the following statements,” most respondents agreed that AI tools will improve their efficiency, increase their incident response rates, and help close skills gaps in their organizations.

Here are other results:

• GenAI has/can significantly reduce manual work for our security team: Healthcare (32% lower)
• AI/ML Deep Learning has/can greatly increase our efficiency with incident response: Energy, oil/gas, and utilities (36% higher)
• Gen AI has/can significantly increase our catch rate: Finance/banking/investments (35% higher)
• AL/ML Deep Learning has/can help to substantially bridge the cyber security skills gap in my organization (for those experiencing skills gap in cyber security operations): Finance/banking/investments (28% improvement)

Investment and Implementation

The commitment to integrating GenAI into cyber security is strong, with 90 percent of organizations planning to prioritize AI/ML and GenAI tools. This is accompanied by an anticipated increase in budget allocations for GenAI tools.

“90% of organizations prioritize investments in GenAI tools, reflecting a strategic shift towards innovative cyber security solutions.”

GenAI Transformation

While the outlook is optimistic, concerns and challenges do remain. Organizations highlight the importance of keeping AI models updated while being cognizant of the challenges, such as ensuring compliance with data regulations.

The journey towards a GenAI-integrated security landscape will offer security leaders both rewards and challenges. However, it’s clear, GenAI will help transform organizations as cyber security providers incorporate greater intelligence. Embracing GenAI with strategic foresight will pave the way for a more secure and resilient digital future.

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Are UAE’s SMEs Confident To Navigate These Challenges And Embrace Opportunities?

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rak bank

Among the headline findings of the report is that the Small & Medium Enterprise (SME) sector in the United Arab Emirates has successfully moved from a stage of resilience to prosperity after the Covid-19 pandemic, with two in three SMEs expressing a positive view of the future business environment in the country. The report found an overall confidence index score of 61 among UAE SMEs – a number based on RFI Global’s analysis of macroeconomic indicators in the UAE, as well as survey responses from over 1,000 SMEs in the country collected between November-December 2023, all of which contributed to the final Index.

IMPORTANT FINDINGS

The report refers to a strong economic forecast for the UAE, with non-oil GDP expected to grow by over 4% in 2024, and overall GDP projected to grow by 5.70% this year. The RAKBANK SME Confidence Index also highlight steady recovery in factors such as hotel occupancy rates close to pre-pandemic levels, which signals a rebound in the tourism sector that is contributing to the general positive outlook among SMEs about their future revenue prospects and the business landscape in the next 12 months. However, the report also talks about the challenges faced by SMEs, including rising labour, operational and other business costs; the impending introduction of corporate tax; and the cost of capital/credit. To navigate these challenges, SMEs need continued support and attention from financial institutions, in addition to the initiatives we are already seeing from government entities, particularly the UAE.

“Small and Medium Enterprises are the backbone of every healthy economy, and this is especially true in the UAE, where SMEs make up 94% of companies and contribute over 50% to the country’s GDP.” – Raheel Ahmed, Chief Executive Officer, RAKBANK

Drawing from a wealth of macroeconomic data and business sentiment analysis, the report suggests that the issuance of new business licenses in Dubai also reflects a strong business environment. Despite challenges posed by fluctuations in Brent oil futures, the overall macroeconomic indicators suggest fertile ground for SME growth and development. While SMEs are proactively embracing innovation and expansion, showing a strong trend towards launching new products/services and bullishness towards customer demand and pricing of products/services, they also displayed one common thread – the critical role of banking support. The need for tailored financial solutions and advisory services is evident in the SME sector. In fact, one of the report’s standout findings is the high level of satisfaction with banking support among almost all the SME sectors.

“RAKBANK has a rich legacy of supporting SMEs, and the launch of our Index in partnership with RFI Global builds upon this legacy, as the UAE’s first SME-specific confidence survey.” – Dhiraj Kunwar, Managing Director, Business Banking, RAKBANK

The RAKBANK SME Confidence Index also offers an in-depth analysis of business sentiment across various industries, with a special focus on Construction & Manufacturing, Transport, Trading, Public Services, Professional Services, and Consumer & Retail Services, with all the sectors again demonstrating strong confidence

The report refers a strong economic forecast for the UAE, with non-oil GDP expected to grow by over 4% in 2024, and overall GDP projected to grow by 5.70% this year.

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Reports

2024 State of Security Report from HID: Mobile IDs, MFA and Sustainability Emerge as Top Trends

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security

HID announces its 2024 State of the Security Industry Report, which gathered responses from 2,600 partners, end users, and security and IT personnel worldwide, across a range of job titles and organization sizes representing over 11 industries.

The 2024 State of Security Report delves into the underlying concerns driving upcoming innovations and the technologies that underpin them, helping security leaders to be proactive in adapting to evolving challenges. Conducted in the fall of 2023, this year’s survey reveals six themes, as follows:

  1. Mobile identity is expected to be ubiquitous in the next five years

Given the widespread use of mobile devices, momentum continues to build around their use in support of identity. Within the next five years, surveyed end users state that nearly 80% of organizations will deploy mobile IDs. Industry partners are even more optimistic in their outlook, stating that 94% of their customers will have deployed mobile IDs.

  • Multi-Factor Authentication is widespread, despite slow but growing implementation of Zero Trust

More than 83% of end users respondents said their organization currently uses Multi-Factor Authentication (MFA), mainly due to the vulnerabilities of passwords. For many, this represents the first step on the longer journey toward Zero Trust, an approach to security that calls for organizations to maintain strict access controls and to never trust, always verify anyone – internal or external – by default. Zero Trust has been implemented in 16% of organizations with over 100,000 employees and 14% in those with up to 10,000 employees, according to the survey.

With MFA being widespread, the eventual end of passwords is imminent. The creation of new standards such as FIDO (Fast Identity Online), which uses “standard public key cryptography techniques to provide phishing-resistant authentication,” will pave the path to new and more secure authentication options that will be part of a more robust Zero Trust architecture.

  • Sustainability becomes a growing driver in business decisions

Among HID’s survey respondents, sustainability continues to rank high as a business priority, with both end users and partners rating its importance at a “4” on a 1-to-5 scale. Additionally, 74% of end users indicate the importance of sustainability has grown over the past year, and 80% of partners reported the trend growing in importance among their customers.

As such, there will likely be a continued emphasis on solutions that minimize energy use, reduce waste, and optimize resource usage. A shift to cloud-based solutions and increased use of mobile devices are two clear strategies to reach these sustainability goals.

  • Biometrics continues its impressive momentum

In this year’s survey, 39% of installers and integrators said their customers are using fingerprint or palm print, and 30% said they’re using facial recognition. The momentum continues to build as 8% plan to test or implement some form of biometrics in the next year and 12% plan to do so in the next three to five years.

  • Identity management points up to the cloud

Nearly half of end users are moving to cloud-based identity management, with 24% already using it and another 24% in the process of implementing such systems. Industry partners say their customers face several hurdles here, including existing reliance on legacy/on-prem equipment (28%), lack of budget (24%), and cloud-based identities simply not being a business priority (21%).

  • The rise of artificial intelligence for analytics use cases

Conversations about AI have come to dominate the business landscape, and many security professionals see AI’s analytic capabilities as the low-hanging fruit to enhance identity management. Rather than looking to AI to inform the entirety of the security system, it’s possible to leverage data analytics as a way to operationalize AI in support of immediate outcomes. In this scenario, 35% of end users reported they will be testing or implementing some AI capability in the next three to five years, with 15% already using AI-enabled biometrics.

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