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Axis Communications to showcase cutting-edge security innovations at ISNR 2024 in Abu Dhabi

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Axis Communications, a leader in security and network surveillance solutions, will be participating in the 2024 edition of the International Exhibition for National Security and Resilience (ISNR). The event is scheduled to take place from 21 to 23 May at the Abu Dhabi National Exhibition Centre (ADNEC).

ISNR brings buyers, officials, experts, and all supply chain stakeholders together for the opportunity to do business, showcase the latest innovations and products, engage in high-impact discussions, and unpack the security trends that are shaping the world.

“In line with this year’s theme of accelerating transformation in the national ecosystem, Axis’s presence at ISNR 2024 is about showcasing the full value offering of our solutions to enhance security posture at an organisational and national level. ISNR provides an opportunity to explore and critically evaluate the current security landscape, as well as engage on important topics such as cybersecurity and the total cost of ownership of security products. We are excited to showcase everything Axis has to offer and be part of the solutions to problems the region currently faces,” said Ettiene van der Watt, Regional Director of Axis Communications MEA.

Axis will be participating in ISNR 2024 alongside two of its trusted industry partners, Milestone Systems and Dell Technologies.

A leading provider of open platform video management software (VMS), Milestone Systems’ solutions are leveraged across multiple different industries and enable organisations to monitor their premises and resources securely. Milestone’s VMS platform can be integrated into a wide range of third-party devices and is highly scalable, offering unparalleled network flexibility and efficiency.

As one of the world’s leading technology companies, Dell Technologies designs, develops, manufactures, and supports IT infrastructure that transforms companies and effectively protects data, their most important asset. Dell Technologies’ comprehensive portfolio ranges from client systems and storage solutions to software, security, and consulting.

Visitors at the Axis exhibition stand can engage with Axis representatives and co-exhibitors, experience the latest innovations in integrated security technologies, and unpack key focus areas of product research and development. Highlights of the Axis stand will include:

  • Body Worn Solutions: A valuable method of capturing evidence, Axis body worn devices can effectively deter bad behaviour and influence the actions of both wearers and members of the public. Body worn solutions can be connected to an Axis VMS platform and produce high-quality video and images that leave nothing to interpretation.
  • Axis Object Analytics: Using sophisticated video analytics platforms that provide actionable insights, organisations can leverage real-time intelligence and enhance their decision making across their organisational structures.
  • Axis Perimeter Defender: With Axis Perimeter Defender, organisations can optimise their physical access controls with automated detection and response capabilities.
  • End-to-End Access Control Solutions: Control access with Axis solutions that offer flexibility and scalability, built to suit and adapt to your changing security requirements.
  • The Lifecycle Approach to Cybersecurity: With so much at stake, Axis’s approach to cybersecurity mitigates risks and helps secure operations from the beginning to the end of the whole value chain.
  • Total Cost of Ownership (TCO): From installation to decommissioning, a TCO approach to security allows organisations to capture all costs associated with their systems, thus enabling them to optimise even further and improve overall system quality and performance.

In addition, Axis will be showcasing several physical security devices that push the boundaries of what’s possible with network surveillance. These include the following:

  • AXIS XC1311 Explosion-Protected Horn Speaker: Certified for use in Class 1/ Division 1 hazardous areas, the AXIS XC1311 enables live, scheduled, and event-triggered voice messages and enhances health and safety, security, and operational efficiency in hazardous environments.
  • AXIS W120 Body Worn Camera: With on-demand streaming and location tracking, the AXIS W120 Body Worn Camera enables operators to clearly see and hear what camera wearers see and hear. The AXIS W120 also connects to the operator’s VMS, letting them manage video and audio their way.
  • AXIS P1468-XLE Explosion-Protected Bullet Camera: The world’s first explosion-protected camera designed for Zone 2/Division 2 hazardous areas, the AXIS P1468-XLE is ideal for health and safety applications and supports deep-learning based analytics on the edge.
  • AXIS Q1656-DLE Radar-Video Fusion Camera: Offering wide-area intrusion protection and 24/7 detection, the AXIS Q1656-DLE combines two powerful technologies for precise localisation and object classification.

Visitors to the Axis stand will also have the opportunity to view and experience the Wiseled STARLING Q62, the latest PTZ network camera developed in collaboration with Axis. Capable of recognising and identifying targets in large open areas in low or poor lighting conditions, the STARLING Q62 offers military-grade multispectral illumination thanks to its long-range searchlight and infrared module. The camera is ideal for comprehensive network security deployments in various application areas, including border protection, critical infrastructure, and production and logistics.

“ISNR 2024 poses a unique opportunity to demonstrate the full potential of partnering with Axis to meet all your security and surveillance needs. We’re looking forward to hosting stimulating discussions and forging new relationships, while strengthening those we already have,” said Mohammed Hoteit, Regional Sales Manager at Axis Communications MEA.

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PNY and Do IT Now Form Strategic Partnership at NVIDIA GTC Paris and ISC

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PNY x Doitnow Collab - announcement poster

PNY Technologies, a global leader in cutting-edge hardware solutions (GPUs, storage, networking and software), and Do IT Now, a specialized expert in High Performance Computing (HPC) and Artificial Intelligence (AI) integration and services, are proud to announce a strategic partnership to jointly develop, deploy, and support turnkey HPC and AI cluster solutions for enterprise and research customers.

This collaboration brings together the best of both worlds:

  • PNY’s renowned hardware portfolio, including powerful NVIDIA GPUs, high-performance storage, advanced networking components, and optimized software stack.
  • Do IT Now’s deep expertise in system integration, configuration, deployment, and ongoing HPC and AI operational support.

Together, the two companies will deliver complete, ready-to-use cluster solutions that accelerate innovation, simplify deployment, and ensure optimal performance for organizations looking to harness the power of artificial intelligence, machine learning, and high-performance computing.

A Joint Vision for Scalable, Ready-to-Deploy Solutions

In today’s fast-evolving AI and HPC landscape, organizations face increasing pressure to deploy scalable, efficient, and cost-effective infrastructure, but many lack the internal resources or expertise to integrate complex hardware and software environments.

By combining PNY’s technical excellence in hardware with Do IT Now’s proven operational and integration know-how, this partnership aims to provide HPC and AI clusters that are fully tailored to customer needs, covering everything from the hardware to the software stack. It also offers expert consulting and support services to ensure smooth deployment, precise configuration, and reliable long-term operations. Together, PNY and Do IT Now deliver scalable, future-proof solutions designed to grow and evolve alongside customers’ workloads and changing business requirements.

Statements from Leadership

“We are thrilled to partner with Do IT Now to bring the next generation of HPC and AI cluster solutions to market,” said Jérôme Bélan, CEO at PNY EMEA. “Their outstanding expertise in system integration and operations perfectly complements our high-performance hardware and software portfolio, allowing us to offer clients complete, ready-to-deploy solutions that accelerate their innovation journey.”

“This partnership is a natural fit,” added Roberto Strano, CCO and co-founder of Do IT Now. “Together with PNY, we can deliver unmatched value to our clients by combining world-class hardware with expert services, ensuring they achieve maximum performance, reliability, and scalability in their HPC and AI projects.”

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AVEVA Awarded 2025 Databricks Manufacturing ISV Partner of the Year at Data + AI Summit

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A group shot of of AVEVA team being recognized as the 2025 Databricks Manufacturing ISV Partner of the Year

AVEVA, a global leader in industrial software driving innovation and sustainability, is honored to announce it has been named as the 2025 Databricks Manufacturing ISV Partner of the Year. Presented at the annual Data + AI Summit, the award highlights AVEVA’s exceptional contributions to innovations in data-powered manufacturing.

Over the past year, AVEVA, in strategic partnership with Databricks, the data and AI company, launched a ground-breaking integrative solution through its CONNECT industrial intelligence platform that redefines how industrial and enterprise data can be unified, analyzed, and operationalized.

This collaboration addresses one of the most pressing challenges in modern industry: turning vast amounts of siloed operational technology (OT) and information technology (IT) data into meaningful insights, while ensuring data integrity, minimizing the development and maintenance costs, and significantly shortening time-to-value.

By using the Databricks Data Intelligence Platform alongside CONNECT, customers can securely unify industrial data with enterprise business systems in an open, governed, and scalable manner via Delta Sharing, Databricks’ open source approach that enables customers to share live data across platforms, clouds, and regions. This enables AI, machine learning, and real-time analytics to be applied to data sets that were historically isolated or underutilized. Manufacturers can now leverage Databricks with CONNECT for smarter decision making, predictive maintenance, demand forecasting, sustainability tracking, safety monitoring and boosted operational efficiency.

“At AVEVA, we’re proud to have established Databricks and Delta Sharing as key foundation-stones of our strategy for our industrial intelligence platform, CONNECT,” said Bry Dillon, SVP of Partners and Commercial Strategy at AVEVA. “Together, we’re enabling our joint customers to access real-time insights, accelerate AI, and deliver tangible outcomes across the industrial landscape. Our partnership with Databricks marks a pivotal moment in the advancement of industrial AI. This collaboration presents a powerful opportunity to accelerate the deployment of AI-driven solutions and drive greater industry-wide collaboration — capabilities that are needed for companies across the industrial sector to stay relevant, remain competitive, and build efficient, sustainable businesses of the future.

“We are thrilled to name AVEVA the 2025 Databricks Manufacturing ISV Partner of the Year,” said Shiv Trisal, Global Manufacturing, Transportation & Energy GTM Leader at Databricks. “As more enterprises leverage data intelligence to solve challenges across the manufacturing and energy industries, AVEVA’s partnership with Databricks is essential to helping organizations everywhere harness the full potential of their data.”

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FUJIFILM seeks to extend role in region’s economic and technological development with new offices at Expo City Dubai

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FUJIFILM

FUJIFILM Middle East and Africa recently announced the inauguration of its new offices at Expo City Dubai, – an innovation-driven, people-centric community designed as a blueprint for sustainable urban living and the new centre of Dubai’s future. The site will also host the FUJIFILM Technology Center (FTC) to support the training of employees, business partners, and end-users in the Middle East, Africa, Europe, and Asia.

FUJIFILM brings world-renowned expertise and innovations to some of the region’s vital sectors. As a global leader in healthcare, imaging and printing technologies, the firm supplies cutting-edge solutions in the UAE such as innovative diagnostic imaging systems helping raise the standard of care in the country and contributing to its development goals. The company is also preparing to launch AI-driven screening centers (NURA) in the region, reflecting its commitment to early detection and better health outcomes.

Over the past five years, FUJIFILM has more than doubled its number of staff across its offices in the UAE, Saudi Arabia, Qatar, Egypt, Morocco, and South Africa. The establishment of its new offices in the UAE is part of the company’s future-facing mindset, as well as efforts to increase proximity to end-consumers and key partners. The company also recorded impressive annual performance in 2024 and is looking to repeat the feat this year with an expected double-digit growth.

H.E. Ken Okaniwa, Ambassador of Japan to the UAE, said: “We welcome the inauguration of FUJIFILM’s new offices and Technology Center in Expo City Dubai. This new investment by Japan’s top company in healthcare, imaging and printing reflects the excellent relations between Japan and the UAE as well as the strategic position of the UAE as a global hub for business. I look forward to FUJIFILM’s technologies contributing to better healthcare, promotion of industries and human capacity development.”

Manal AlBayat, Chief Engagement Officer, Expo City Dubai, said: “With its technologies used in vital sectors and its commitment to knowledge-sharing, FUJIFILM’s choice of Expo City Dubai for its new offices and Technology Center reinforces the city’s position as a hub for global businesses driving innovative solutions in the UAE and beyond. We are proud to welcome FUJIFILM to our innovation- and sustainability-focused community – an ecosystem where like-minded entities collaborate to drive meaningful progress.”

The FUJIFILM Technology Center (FTC) is equipped with a comprehensive range of FUJIFILM solutions for live demonstrations, allowing visitors to try and test multiple products and services.

Underscoring the global importance of the center for the company, Masataka Akiyama, President and CEO of FUJIFILM Europe, also stated: “Our investment in the new offices  and FUJIFILM Technology Center is a powerful enabler for product showcases, including a full-fledged center with hands-on training and lectures delivered by professionals in the UAE, Egypt, and Morocco. We are now also inviting imaging and printing experts to our new Dubai office space to facilitate the exchange of ideas and support the delivery of unrivaled solutions to our customers. The FUJIFILM Technology Center will be invaluable asset in the efforts to leverage our rich heritage of innovation and continue to serve as a benchmark for progress in the region.”

Michio Kondo, Managing Director of FUJIFILM Middle East and Africa, commented: “With the opening of our new offices at Dubai Expo City, FUJIFILM is starting the next exciting chapter of our success story in the Middle East. As we look to deepen our contribution to the region’s prosperity and the wellbeing of its people by providing value through innovation and purpose-driven growth, our new space will be a focal point for co-creation, training, new partnerships, and the development of high-tech solutions to help enhance lives and economies.”

At the end of last year, FUJIFILM signed six Memorandums of Understanding (MoUs) with prominent healthcare and medical institutions in Saudi Arabia. These partnerships aim to enhance healthcare solutions by promoting digitalization, improving efficiency, and delivering better patient outcomes, underscoring FUJIFILM’s enduring collaboration with regional and Saudi organizations. FUJIFILM Middle East and Africa will also extend its commitment to the development of the region’s talent, with plans to introduce new hires to support FTC operations and cement the company’s leading role in knowledge sharing.

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