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The Balancing Act of Financial Organizations to Compete in a Technology-Driven World

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Written by: Ricardo Ferreira, EMEA Field CISO, Fortinet

Digital acceleration is impacting how we work, live, and consume services. In addition, the digital evolution of Financial Services Organizations (FSOs) raises essential questions about the future of banking. One looming concern is how FSOs will compete against fintechs, including addressing the need for innovation to improve customer experience.

Ricardo Ferreira, EMEA Field CISO at Fortinet

Adapt to changing times

The top three strategic areas outlined in the IDC Infobrief, sponsored by Fortinet, “Accelerating Transformation Through Cybersecurity in Financial Services,” highlight the core priorities for financial institutions: Trust, Security, and Resilience. So, the question is, how can FSOs lead and win through innovation while ensuring that risks do not overwhelm a traditionally risk-averse industry?

Many FSOs have begun adopting new digital business models to help them thrive in a digital-first economy. These include prioritizing investments in key areas such as data-driven security, legacy modernization, and personalized and contextual customer experiences. But for these business models to work, they will need to rely on data, analytics, and cloud platforms.

So, when we ask, “what does success look like for the future-ready bank?” we see three major themes:

  • Automation and cost reduction: Automation, managed services, and cloud platforms will enable FSOs to innovate faster. Automation allows business units to integrate with the rest of the organization, build self-service, and reduce manual labor costs, such as adopting Robotic Process Automation and artificial intelligence-powered chatbots to deal with insurance claims. In investment banking, robot advisors use machine learning-powered algorithms to help retail investors make better decisions. Thanks to cloud platforms and managed services, these new products and services are economically feasible because they shift traditional CapEx to activities that create more value.
  • Customer intelligence and centricity: New platforms provide data and analytics for anticipating customer needs and hyper-personalizing the customer journey. Customer data, such as investment patterns, can guide a robot advisor to recommend portfolio choices aligned to customer preference. Similarly, natural language processing can help an AI system quickly assess a customer’s issue to redirect them to the nearest branch or get the appropriate representative involved.
  • New value propositions: Open banking was a massive change for banks, helping them realize the power of APIs. Building Banking as a Service (BaaS) has allowed them to develop new services and create stronger partnerships.

But what about the customer experience?

Who is not irked when reminded of their first troubled mobile banking experience, with terrible UX and lack of integration? It’s why, when some fintechs launched their online mobile banking, it was a beacon of light in a dark room. A real-world security example that everyone might remember was the usage of biometrics for accessing online mobile banking. Big brands took a long time to adopt it, and while it might seem trivial from a UX perspective, it’s leaps and bounds towards progress.

Today, traditional brands regularly launch products that emulate offerings from nimbler fintech organizations. The lesson is clear: to gain a competitive advantage, banks must focus on creating a fast, intuitive, and seamless customer experience.

Are clouds grey in banking?

These business models require the accelerated consumption of new platforms, such as cloud computing. Financial organizations must understand they can create differentiated value and increase competitiveness by using the cloud to increase their speed of innovation and accelerate the go-to-market of new services and products.

Cloud platforms also serve as a bridge to modernize financial organization workloads. CIOs want to migrate workloads cohesively while ensuring the capabilities from their on-prem solutions are still available. Major Cloud Service Providers (CSPs) have jumped at the opportunity to integrate their environments into the same control plane.

Yes, but isn’t that risky?

Regulators have flagged the concentration risk. For example, the Bank of England has highlighted it in their stability reports. The latest Financial Conduct Authority (FCA) PS21/3 rules address third-party risk and operational resilience. And the European Union has gone a big step beyond with its Digital Operational Resilience Act (DORA).

All these activities and proposals are designed to address these concerns. The European Systemic Risk Board has flagged cyber as a systemic risk to the European financial system due to the increase in cyberattacks—especially in the financial industry, which is 300 times more likely to be the target of cyberattacks. The International Monetary Fund (IMF) emphasizes that cyber events propagate risk through the entire financial system via three broad transmission channels: risk concentration, risk contagion, and erosion of confidence.

That is why cybersecurity is a priority as part of the EU’s “Europe fit for the digital decade” policy program. Programs such as EU-HYBNET, ACCORDION, and DORA for financial services ensure Europe works as a single entity by harmonizing requirements to increase resilience and protect citizens.

What can financial organizations do about it?

To start, security needs to be woven into transformation efforts to ensure that innovation and transformation are conducted securely. For this to work, security must be included from a project’s inception, not as a bolt-on after a project and its services are launched.

What about protecting financial assets?

55% of European financial organizations already use some form of zero-trust strategy for their authorization and authentication. Zero-trust shifts the traditional paradigm from the implicit trust for users and resources inside a static, network-based perimeter to an authentication model that focuses on users, assets, and resources. Zero-trust requires authentication and authorization to be performed every time access is granted to a specific resource.

How do we address the ‘weakest link’ problem?

While people are an organization’s most critical asset, they are also the primary source of data breaches and network compromise. Organizations must be prepared for a loss of control if their workforce is not educated on cyber awareness. Some large financial organizations have created partnerships with e-learning portals and vendors to provide tailored courses using nudges and financial instruments to reskill the workforce with new technologies. Similarly, financial organizations must plan to mitigate the rampant cybersecurity skills shortage, which will impact 90% of organizations by 2025, resulting in delays in the transformational journey.

What can we do?

Digital acceleration is essential for competing in today’s financial marketplace. However, it doesn’t come without risk. First, ensure employees are trained and reskilled in the organization’s technologies. Second, share data with industry peers to learn best practices and identify potential issues. Transaction Monitoring Netherlands (TMNL) is an excellent example of transaction data sharing to mitigate Anti-Money Laundering (AML).

Finally, work with vendors and partners committed to cross-vendor openness and integration. When vendors work together across the threat landscape, the sum of their products is greater than the individual parts, deepening your level of cyber protection.

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Long-term wealth investing: first paycheck to million

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By Raaed Sheibani, UAE Country Manager, StashAway

Long-term wealth investing is how you turn a first paycheck into lasting freedom in the UAE. With long-term investing, you build a safety net, automate contributions, and let compounding do the heavy lifting—so today’s income becomes tomorrow’s options.

Long-term wealth investing basics: start here

Before your first trade, set a safety net. Build an emergency fund covering 3–6 months of expenses. Keep it liquid and low risk. Then, park it in a cash management solution rather than an idle current account. Inflation erodes purchasing power; a sensible yield helps you sleep at night and stay invested during shocks.

Two engines of long-term wealth investing: DCA & compounding

Dollar-cost averaging (DCA). Invest a fixed amount on a schedule—regardless of headlines. Sometimes you buy high; often you buy low. Over time, your average cost smooths out, emotions calm down, and you capture the market’s trend. Historically, many of the market’s best days cluster near the worst; therefore, timing often backfires, while DCA keeps you in the game.

Compound growth. Returns earn returns. Start earlier, and compounding does more of the work. For example, with a 6% annual return, investing about $490 per month from age 25 can reach $1 million by age 65. Wait until 35 and you’ll need roughly $952; at 45, it’s about $2,023. Time in the market beats perfect timing.

Build your core portfolio for long-term wealth

Your core is the engine. Aim for a globally diversified, long-only mix across equities, bonds, and real assets. Avoid “home bias”; spread exposure across regions and sectors. Moreover, automate contributions so the plan runs while you work.

Consider risk in layers. Equities drive growth. Bonds dampen drawdowns and fund rebalancing. Real assets, including gold, add diversification. Rebalance periodically to lock in discipline: trim winners, top up laggards, and keep risk aligned to your goals.

Make the math work for you

Consistency compounds. Invest $1,000 monthly for 20 years at 6% and $240,000 in contributions can grow to over $440,000. The gap is compounding plus habit. Likewise, fees matter. Lower costs leave more return in your pocket, and tax-aware choices improve after-fee, after-tax outcomes.

Add satellites—without losing the plot

Once the foundation is solid, consider a core–satellite approach. Keep 70–80% in the core. Then, use 20–30% for targeted themes: clean energy, AI, healthcare innovation, or specific regions. Thematic ETFs can express these views efficiently. Because satellites carry a higher risk, cap their size and set clear review dates. If a theme drifts off the thesis, rotate back to the core.

Look beyond public markets as wealth grows

For qualified, higher-net-worth investors, private markets can broaden opportunities. Many large, fast-growing companies stay private longer. Select exposure to private equity, private credit, or venture—sized prudently—may enhance diversification and long-run returns. However, consider liquidity, fees, and manager quality. Align commitments with your time horizon so you never become a forced seller.

Guardrails that keep you on track

Write an Investment Policy Statement (IPS). Define risk level, contribution cadence, rebalancing rules, and when you’ll make changes. Then, automate to reduce decision fatigue. Additionally, track a few metrics: savings rate, fee drag, drawdown tolerance, and progress to goals. Celebrate streaks—months contributed, quarters rebalanced—to reinforce behavior.

A simple roadmap to your first million

  1. Fund 3–6 months of expenses.
  2. Automate DCA into a diversified core.
  3. Rebalance on a set schedule.
  4. Add satellites thoughtfully, 20–30% max.
  5. Review fees, taxes, and liquidity.
  6. Increase contributions as income rises.

Long-term wealth investing is not a secret. It’s a system: foundations first, habits next, scale last. Start small if needed, start now if possible, and let time do its quiet work.

Check Out Our Previous Post on UAE depreciation rules: real estate’s tax edge

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UAE depreciation rules: real estate’s tax edge

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By Shabbir Moonim, CFO, The Continental Group

UAE depreciation rules just gave real estate a quiet but valuable upgrade. For owners who elect the realisation basis—deferring tax until sale—the guidance now allows a capped annual deduction up to 4% on original cost or written-down tax value even when properties sit at fair value. That tweak won’t change the reasons to own property; it will change how the asset performs inside a tax-aware portfolio.

UAE depreciation rules: what changed

Historically, businesses faced a trade-off. If you valued property at fair value, you gained market-reflective reporting but lost depreciation. If you used historical cost, you kept depreciation but sacrificed market alignment. The new guidance removes that friction. Consequently, you can keep fair-value reporting and recognise year-on-year tax relief—while still taxing gains on realisation.

How UAE depreciation rules lift internal returns

Property isn’t judged only by appreciation. Cash flow, tax outcomes, and reinvestment capacity matter just as much. Here, the annual deduction acts like an efficiency dividend: it offsets taxable income, raises post-tax returns, and frees cash for debt reduction, maintenance capex, or growth. Even at 4%, the effect compounds across multi-year holds and multi-asset portfolios, especially where liquidity needs are modest.

Fair value plus depreciation: a cleaner model for allocators

With depreciation now available under fair value, asset allocators can compare real estate more cleanly with private equity, listed securities, and insurance portfolios. Assumptions for tax and cash flow become clearer. Moreover, fair-value carrying amounts keep balance sheets aligned with market conditions, while the deduction provides recurring relief that supports stable planning.

CFO checklist: capturing the UAE depreciation benefit

1) Confirm the realisation basis. Ensure the election is in place and tied to the relevant entities.
2) Map the cap. Model the 4% limit by asset; prioritise where cash-flow uplift is most material.
3) Align books and tax. Keep fair-value for reporting; maintain disciplined tax bases and schedules.
4) Optimise structure. Revisit SPVs, intercompany leases, and financing so deductions land against income.
5) Pre-commit reinvestment. Direct freed cash to deleveraging, resilience capex, or higher-yield opportunities.
6) Document governance. Evidence valuations, elections, and controls to reduce audit friction.

Risks and realities: keep perspective

This is a tailwind, not a thesis. Real estate remains a long-horizon asset with rate, liquidity, and operating-cost sensitivities. Tenancy quality, interest cover, and capex discipline still drive outcomes. Cross-border groups should coordinate transfer pricing and substance to avoid leakage. In short, use the rule to improve performance; don’t rely on it to create performance.

Strategic takeaway: predictability that compounds

Small, rules-based changes can meaningfully enhance strategy. The updated UAE depreciation rules convert property from a passive store of value into an active contributor to tax planning and capital management. Just as importantly, they signal policy predictability—guidance that supports investment without favouring any single structure. For owners building across decades, that predictability underpins steadier decisions, clearer reporting, and healthier reinvestment cycles.

Bottom line: Real estate still stores capital, diversifies risk, and stabilises wealth. Now, with fair-value depreciation in play, it also works harder inside the portfolio.

Check out our previous post, Wio Xero integration simplifies UAE SME accounting

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Wio Xero integration simplifies UAE SME accounting

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Wio Bank PJSC has taken a practical step that many UAE founders have been waiting for. With the new Wio Xero integration, Wio Business customers can connect their accounts to Xero in a few clicks, turn on direct bank feeds, and reconcile transactions automatically. As a result, owners and accountants gain real-time visibility on cash flow, while manual entry and end-of-month chaos finally recede.

Why the Wio Xero integration matters

SMEs run on time and trust. Therefore, every minute spent chasing statements or keying in data is a minute not spent on sales, service, or product. By piping transactions straight from Wio into Xero, teams eliminate repetitive work, reduce errors, and shorten the month-end close. Moreover, automatic invoice matching and smart suggestions help users spot issues early—before they become a cash-flow surprise.

What customers get on day one

Once connected, bank feeds flow directly into Xero several times a day. Consequently, reconciliations move from hours to minutes. Owners can check live balances, compare inflows and outflows, and track payables and receivables without exporting spreadsheets. Meanwhile, accountants gain cleaner audit trails, clearer narratives for management reports, and fewer back-and-forth emails asking for “the latest statement.”

Designed for UAE workflows

Local context matters. Wio Business already streamlines onboarding, payments, and expense management for entrepreneurs. Now, with Xero in the loop, daily finance operations feel cohesive. Card transactions and transfers appear in Xero quickly; rules and bank-reconciliation suggestions accelerate matching; and dashboards surface the metrics that matter. Additionally, because the integration is direct, there’s no third-party connector to maintain, which means fewer points of failure and greater data control.

Leaders’ view: smarter banking, better decisions

Wio’s Chief Commercial Officer, Prateek Vahie, frames the move simply: make business banking smarter, faster, and more efficient so owners can focus on growth. Likewise, Colin Timmis, Regional Director EMEA at Xero, highlights the benefit for UAE businesses that want better visibility with less admin. In practice, both sides are pushing toward the same outcome—time back, clarity up.

Automation that compounds

Automated reconciliation is more than convenience. It compounds into stronger decision-making because the books stay current. With fresher data, founders can approve hires with confidence, negotiate supplier terms, and plan inventory with fewer assumptions. Furthermore, advisors can deliver forward-looking guidance instead of spending billable hours cleaning transactions.

Independence and control

Because the connection is direct, businesses keep ownership of their data pathways. There’s no rekeying, no CSV juggling, and no waiting for middleware to sync. Therefore, finance teams can standardize processes, document controls, and scale with fewer manual touchpoints. That discipline pays off during funding rounds, audits, and rapid growth phases.

Getting started

Setup takes minutes. In Wio Business, navigate to integrations, select Xero, and authorize the secure connection. Then map your accounts, confirm the start date for feeds, and turn on reconciliation rules inside Xero. From there, keep an eye on unmatched items, refine rules weekly, and enjoy the calm that comes with clean, current books.

Ultimately, the Wio Xero integration gives UAE SMEs what they need most: time and visibility. With direct bank feeds, automated reconciliation, and real-time insight in one workflow, teams spend less energy on admin and more on the work that moves the business forward.

Check out our previous post on Whish Money Mastercard Move: seamless Lebanon remittances

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