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Premier Inn MENA Plans KSA Venture Under Middle East Expansion

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Premier Inn MENA plans to take Britain’s biggest hotel brand to the Kingdom of Saudi Arabia in 2023 as part of its Middle East expansion, with discussions with several investors and potential business partners under way.

Premier Inn, which currently has 11 hotels across the UAE and Qatar, is also planning further expansion in its existing markets and elsewhere in the region as part of its long-term Middle East growth strategy.

Simon Leigh, Managing Director, Premier Inn MENA, said: “Premier Inn’s focus for 2023 is to further evolve our brand and footprint in the region – on our existing ‘home grounds’ of the UAE and Qatar, elsewhere in the GCC and in other markets in the wider Middle East.

“With its huge investment in tourism under Vision 2030, a bid to host EXPO 2030 and world-class developments in full swing across the country, Saudi Arabia offers excellent opportunities for Premier Inn.  We would be immensely proud to bring our much-loved brand to the Kingdom and be part of its ever-growing tourism and hospitality sector. Fruitful discussions are continuing, and we are confident that Premier Inn will make its KSA debut this year.”

Premier Inn also plans to launch a new, higher-grade room category in the Middle East, as well as more enhancements at its existing properties this year, reinforcing its commitment to the region and to maintaining its position as MENA’s hotel brand of choice for high-quality, high-value accommodation.

“2022 was a record year for Premier Inn MENA in terms of trading and growth, fueled by large-scale events such as Expo 2020 and the World Cup, the continued post-pandemic bounce-back, and the opening of our 11th property, Premier Inn Barsha Heights. With the peak travel season in full swing and a surge of visitors from China since borders reopened, it’s been an equally superb start to 2023 – a year in which we plan to continue to trade brilliantly, invest in our business, harness new technology and attract – and retain – great talent,” said Simon Leigh.

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LADURÉE CROWNED BEST CAFÉ AT THE BBC GOOD FOOD MIDDLE EAST AWARDS 202

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Ladurée team receiving the Best Café award on stage at the BBC Good Food Middle East Awards 2025, holding the trophy beside the official winner backdrop

The iconic Parisian tea room is recognised for culinary excellence and refined dining across the UAE

Ladurée, the iconic Parisian maison celebrated for its French pâtisserie and refined dining, has been awarded Best Café at the BBC Good Food Middle East Awards 2025. One of its Dubai Mall locations has been recognized as a standout destination among the city’s finest dining experiences.

Founded in 1862 on Rue Royale in Paris, Ladurée brings over 160 years of French culinary heritage to the UAE. From its beginnings as an intimate Parisian tea room to its evolution into a globally renowned maison, the brand has remained synonymous with elegance, craftsmanship, and classic French flavours—both sweet and savoury.

Ladurée has firmly established itself as a restaurant-led concept, offering far more than a traditional café experience. With a strong presence across the UAE, including its flagship restaurant at Dubai Mall Fashion Avenue and its elegant tea room at Mall of the Emirates, each venue offers guests an immersive and refined dining experience through a carefully curated expression of French indulgence. Iconic macarons are complemented by refined savoury classics, all executed with the meticulous attention to detail that defines the maison.

Globally recognised for its signature macarons, Ladurée continues to honour recipes perfected over generations. The menu also features beloved classics such as the iconic French toast, the Ladurée club sandwich, and comforting French dishes that reflect the brand’s culinary depth and savoir-faire.

The Best Café title for 2025 builds on Ladurée’s continued recognition by the BBC Good Food Middle East Awards, following its nominations for Best Café and Best Casual Dining Restaurant in 2024, reinforcing its consistent excellence in the region’s competitive dining landscape.

“This recognition reflects the hard work and discipline of our restaurant teams in the UAE, who bring Parisian heritage to life in every detail. From impeccable consistency to an unwavering commitment to quality, their efforts ensure that every guest experience upholds the maison’s standard of excellence,” said Kieran Mallon, CEO of the F&B Division at Scope Investment.

As of January 2026, Ladurée proudly holds the title of Best Café, reinforcing its status as a leading destination for authentic French cuisine and sophisticated café culture in the UAE.

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LADURÉE TURNS VALENTINE’S GIFTING INTO A WINNING AFFAIR WITH PARIS FLIGHTS HIDDEN INSIDE EVERY MACARON BOX

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Ladurée Valentine’s macaron gift boxes displayed on a pink background, featuring heart-shaped pink macarons, branded pastel boxes, and delicate floral ribbon accents.

Ladurée elevates Valentine’s Day gifting with a luxury-led campaign where every macaron box from its Valentine’s collection includes a Love Ticket with a guaranteed prize. Available across three curated box options, each purchase unlocks an instant reward ranging from exclusive Ladurée in-store experiences such as afternoon tea or signature treats, to luxury prizes, including return flight tickets to Paris for two, redeemable anytime in 2026.

Love is in the details, and this year, Ladurée celebrates it where it beats strongest: Paris, the city of love. Bold, sweet, and unapologetically luxurious, the limited-edition Valentine’s collection, illustrated by Guillaume Sardin, invites you to savor life and macarons with audacity.

What’s on the menu for love:

  • Heart-Shaped Macaron Caramel Ginger Black Tea | 15 AED
  • Macaron Gift Boxes:
    • 8 Macarons | 158 AED15 Macarons | 289 AED
  • Valentine French Toast | 72 AED Brioche, raspberry lychee jam, rose Chantilly, chocolate hearts, and macaron powder
  • Valentine Gift hamper | Starting from 599 AED, Macarons, chocolates, and marshmallow teddy bears tailored for your beloved
  • Valentine cake for 2 | Priced 119 AED, A romantic, heart-shaped creation featuring a delicate rose macaron shell, layered with rose buttercream, fresh lychee and raspberry. Finished with a handwritten chocolate love note, this elegant dessert is perfectly sized for two ideal for Valentine’s Day gifting or sharing.

Whether gifting, indulging, or simply celebrating life’s sweetest moments, Ladurée Dubai turns Valentine’s Day into an unforgettable luxury experience. Because love, like a perfect macaron, is meant to be bold, beautiful, and utterly irresistible. Available exclusively in the UAE and KSA.

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Hospitality

IFTAR AT PURANI DILLI – SHEIKH ZAYED ROAD, FOUR POINTS BY SHERATON

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Ramadan Iftar dessert display at PURANI DILLI featuring dates, dried fruits, traditional sweets, brass bowls, crescent moon décor, palm plants and mosque-inspired centrepiece.

Celebrate the holy month with an indulgent Ramadan Iftar at Purani Dilli, Sheikh Zayed Road, featuring a thoughtfully curated buffet that brings together authentic North Indian flavours with Arabic and Moroccan inspirations. The menu highlights include traditional Ramadan juices and dates, comforting soups, flavourful kebabs, signature curries, slow-cooked meats, freshly baked breads, and an extensive selection of classic and Middle Eastern desserts.

Crafted by Head Chef Mohammad Afzal Qureshi, the Iftar experience reflects culinary authenticity, balance, and festive generosity, making it ideal for family gatherings and corporate Iftars.

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