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GELLIFY Welcomes Enrique Ortega as CEO, Paving the Way for Innovation and Expansion

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Enrique Ortega

GELLIFY Middle East proudly unveils a transformative chapter with the appointment of Enrique Ortega as its new CEO. This strategic move aligns with the launch of groundbreaking initiatives such as the ‘Innovators Guild’ and the ‘Purple Podcast’ series, elevating GELLIFY’s stature in innovation advisory, venture building, and data strategy and transformation.

With over 18 years of deep Strategy, Innovation, Digital, and Technology Consulting experience and insights, Enrique brings a wealth of expertise to steer GELLIFY’s journey towards becoming the region’s leading innovation powerhouse. Before assuming his role as CEO, Enrique helmed the Business Innovation Consulting Practice of GELLIFY in the Middle East, where he played a pivotal role in increasing the company’s market share and brand awareness. Prior to that, he was part of Accenture’s Technology Strategy Leadership team in the Middle East.

A significant part of Enrique’s objective is a renewed commitment to elevate venture building, innovation advisory, and data and analytics offerings to unprecedented levels, marking a new chapter in GELLIFY’s regional prominence.

As part of his appointment, Enrique has launched two strategic initiatives for GELLIFY to continue contributing to the region’s innovation ecosystem.

The new initiative, ‘Innovators Guild’ is an interactive platform meticulously crafted for innovators to delve into a myriad of diverse topics and experiences. This guild aims to foster a collaborative environment where creative minds can share insights, exchange ideas, and collectively shape the future of innovation.

Further enhancing GELLIFY’s commitment to knowledge exchange and thought leadership, the ‘Purple Podcast’ series, through engaging conversations, delves into the latest trends, disruptive technologies, and emerging opportunities that are reshaping the innovation landscape. This series is set to inspire, inform, and empower individuals across sectors to harness the transformative potential of innovation.

Commenting, Enrique Ortega said, “We have been preparing these two initiatives with care over the past couple of months, and I’m very excited to launch them now. They will bring together different ways of thinking, different ways of understanding and executing innovation, and hopefully spark new ideas in a continuous effort to contribute to the region’s innovation journey.”

On his appointment, he added, “I am thrilled to lead the exceptional team at GELLIFY Middle East. We will continue the path that we initiated some time back and that differentiates us from others: being close to our clients, always value-driven, with pragmatic and actionable advice, tailor-made solutions, and collaborative partnerships.”

Short and medium term priorities under Enrique’s leadership include bolstering client support, diversifying the brand portfolio, and doubling down on innovation advisory and data strategy services aligned to the needs expressed by clients.

Massimo Cannizzo, Co-Founder and Chairman of GELLIFY Middle East, expressing unwavering faith in Enrique’s leadership, stated, “Having collaborated closely with Enrique for almost a decade now, I am confident in his vision and prowess to guide GELLIFY Middle East into the next level of growth. His great expertise, combined with a profound understanding of the region, its dynamics, and the needs of corporations and governments, positions GELLIFY for even greater regional success.”

Amidst these transformative undertakings, GELLIFY’s performance remains strong. Strategic investments during Q1 and Q2 have propelled the expansion of innovation advisory and data strategy practices. GELLIFY’s pivotal advisory engagements with prominent private and government entities in the UAE reiterate its role as a committed transformation partner.

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THIRD EDITION OF BENTLEY’S EXTRAORDINARY WOMEN INITIATIVE WELCOMES STUDENTS FROM THE UK AND QATAR TO CREWE

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Extraordinary Women

The third edition of Bentley Motors’ Extraordinary Women initiative has concluded with students from universities in the UK and Qatar spending a week at the luxury car brand’s headquarters in Crewe, England. As part of a specially designed schedule, they met with Bentley experts and executives, went behind the scenes of its manufacturing operations, and tackled individual tasks.

Designed to encourage and develop the next generation of young female leaders, the 2024 edition of the Extraordinary Women programme has seen the students receive one-on-one mentorship over the past three months from a selection of inspirational Pioneers from the fields of technology, engineering, design, and business.

The students, who passed through a structured selection process focused around these four specific fields, came from a variety of participating universities: including The University of Doha for Science and Technology in Qatar, and the Universities of Bath, Loughborough, and Manchester Metropolitan in the UK.

Noora Al-Hajri, University of Doha for Science & Technology student, commented, “This experience has been nothing short of life-changing. Through the programme, I have gained invaluable knowledge and skills that will significantly impact my personal and professional growth. The opportunity to learn from inspiring mentors in both Qatar and the UK has been particularly enriching. Their guidance has broadened my horizons, challenged me to think critically, and empowered me to pursue my dreams with renewed confidence. The opportunity to visit the Bentley headquarters at the end of the programme has also been truly awe-inspiring. Thank you, Bentley, for believing in us and for creating such a transformative programme.”

The Pioneers were equally carefully selected. In the UK, entrepreneur Sara Davies MBE, founder and owner of Crafter’s Companion and TV personality from BBC One show Dragons’ Den, provided business mentorship, with Cecilia Harvey, founder of Tech Woman Today, offering the same in the field of technology.

Titi Oliyide CEng MIET, Senior Process Safety Engineer and winner of the 2023 Young Woman Engineer of the Year, mentored the engineering student, and renowned interior designer and Founder of Studioilse, Ilse Crawford provided design support.

The four Qatari Pioneers included Qatar’s UNESCO art ambassador, Muna Al-Bader, in the field of design. Dr Noora Fetais Al Marri, honoured by the Arab Women of the Year 2024 awards for her contributions to cyber security. Education and founding President of the Arab Association for Cyber Security, offered technology mentorship.

Covering the field of engineering was Dr. Hanan Farhat, founder of the Qatar Association for Women Engineers, and Dr. Buthaina Al Ansari in the field of business, who is a senior advisor at the organisation that established Tamkeen Training and Consulting Solutions.

Member of the Board for Human Resources at Bentley Motors, Dr. Karen Lange, commented, “With every year, the Extraordinary Women programme grows stronger, as exemplified by the quality of this year’s Pioneers, all who have generously given their time in the spirit of collaboration as we seek to build a legacy for young women. It has been a great honour to meet and engage with such talented young women during their visit – witnessing their energy and ability fills me with great optimism for the future.”

Launched in the UK and Middle East in 2022, the Extraordinary Women initiative has previously engaged students and Pioneers from the United Arab Emirates, Saudi Arabia, and the United Kingdom. It forms part of Bentley’s wider commitment to diversity, equity, and inclusion under its Beyond100 strategy, and was created to encourage women to explore a variety of career paths in the STEM and automotive sectors.

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Financial

Reem Finance signs with Network International to accelerate digital transformation

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Network International (Network) has announced the signing of a strategic partnership with Reem Finance, the leading financial services provider in the UAE. The strategic alliance aims to leverage Network’s expertise to provide a fully-fledged payment processing solution to support the digital transition.

The partnership with Network complements Reem Finance’s focus on offering customers with a unique banking experience in tune with the digital age. The scope of services includes a comprehensive range of products and services from transaction processing, card hosting and management, as well as value-added services. As the region’s largest payment solutions company, Network is committed to supporting the UAE financial services sector by providing innovative solutions to customers and enhancing the experience of consumers.

Navneet Dave, Managing Director & Co-Head of Processing – Middle East at Network International, commented, “We are thrilled to partner with Reem Finance as we jointly deliver innovative digital payment solutions that offer an effortless and secure experience for customers. Our collaboration builds on Network’s three decades of experience and expertise in creating world-class digital payments infrastructure and services for clients. It underscores Network’s commitment to empowering our partners with cutting-edge processing services and value-added solutions and driving growth in the UAE financial services industry.”

Mr. Seraj Faidi, CEO of Reem Finance,said: “As part of our ongoing commitment to enhancing the quality of our products and services for our esteemed clients, and in light of our recent collaborations with prominent service providers and partners, we are delighted to partner with Network International to explore innovative paths to accelerate digitizing our services to better serve our customers. This engagement is an important step for Reem Finance in expanding our capabilities to provide top tier, friendly and easy to use services to our customers. We are confident that with Network International, the processing of card transactions related to both consumer and commercial sectors will be state-of-the-art and seamless. We are committed to playing a vital role in elevating the financial system in the UAE, delivering value to our shareholders, and prioritizing the needs of our clients.”

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Wio Bank Redefines SME Banking with New Embedded Finance

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Wio Bank PJSC is introducing a new embedded finance service designed especially for the UAE’s small and medium-sized enterprises (SMEs). This initiative includes strategic partnerships with leading accounting software platforms Zoho Books, Fiskl and Wafeq, aiming to embed banking services into daily business operations and simplify financial management.

Wio Business, the bank’s first digital banking application, caters to micro, small, and medium enterprises (MSMEs), as well as freelancers and entrepreneurs. By directly integrating with accounting and financial management systems through APIs, Wio Business facilitates seamless financial workflows, enhancing management and eliminating the need for third-party intermediaries. This integration automates bookkeeping, significantly reducing manual labor and allowing businesses to concentrate on their core activities.

Jayesh Patel, Chief Executive Officer of Wio Bank PJSC, shares his vision for the new service: “By adopting Embedded Finance, we are transforming how businesses manage their finances. Our direct integration initiative simplifies how financial services are delivered and managed, making it easier and more transparent for SMEs.”

With over 94% of UAE businesses categorized as SMEs and significant contributors to employment, Wio Bank’s new service is tailored to meet a vital market need. This initiative, along with its strategic partners, is designed to simplify business operations, allowing them to thrive by focusing on growth rather than administrative financial tasks.

A New Era of Financial Management

Through Wio Business, companies can now link their accounts with selected software platforms such as Zoho Books, Fiskl, and Wafeq, offering a holistic view of their financial health. This integration eliminates the dependency on third-party intermediaries, simplifies financial workflows, ensures real-time financial insights with automatic updates, and streamlines accounting tasks with features like auto-reconciliation of bank statement. Additionally, integrating Wio Business APIs into Corporate ERPs and payment platforms facilitates automated account payables and instant transaction reconciliation, thus reducing manual labor and errors, and enhancing cost efficiency and operational gains.

Wio Bank was established to redefine banking in the UAE for both businesses and consumers. Its second digital offering, Wio Personal, is a day-to-day banking platform that changes how individuals see, manage, and grow their money. It provides users with unprecedented financial visibility and flexibility, serving as a foundation for achieving personal financial goals with an engaging experience that includes smart cards and exciting rewards.

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