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Changing Customer Behaviour Redefining Age-old Real Estate Sector Practices

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Francis Alfred

The dynamic real estate market is undergoing a tremendous shift, which is being driven primarily by changing customer behaviour and preferences. In the modern era of new-age customers, the industry that has been infamous for its traditional practices is now seeking convenience, personalization, and sustainability while purchasing and selling property. The real estate industry participants have been ensuring restructuring of their strategies to meet customers’ needs and offer properties that satisfy the expectation of every segment of the populace.

Presently, there has been an increase in the number of knowledgeable and experienced clients seeking value, not just in monetary terms but also in regards to the amount of time spent traveling and the quality of life associated with their property transactions. The evolving market conditions have resulted in a scenario where property developers are compelled to elevate their performance and devise strategic resolutions to meet customer requirements.  From leveraging technology to enhancing customer engagement in every phase of a project, the industry players are now reshaping their strategies to maintain a competitive edge in this competitive sector with significant emphasis on customer centricity.

With the relentless efforts of the industry players to stay agile in the market, the industry has been witnessing the emergence of several new trends such as increased investment in customer relationship management (CRM) systems. In the past few years, the real estate industry players have enhanced their efforts to deliver exceptional customer experiences. Since the new-age customers prefer bespoke and engaging experiences, industry players are adopting more customer-centric approaches and CRM systems that help gain detailed customer insights and offer personalised services. The current real estate market trends indicate that fostering prompt communication, transparency and responsiveness is essential to satisfy modern customers. Consequently, CRM technologies and platforms have improved their capabilities to enable organizations to adapt their customer journey processes to the requirements as well as expectations and inclinations of the contemporary customer segments. New-generation customers are tech-savvy and frequently favour online interactions over face-to-face meetings.  Organisations naturally need to modify their strategy to sufficiently focus on the online spaces where these customers prefer to engage in, rather than trying to draw them to a channel of the organisation’s choice. Besides advanced CRM systems, real estate companies are investing more time and money in incorporating digital technologies designed to listen, comprehend, and interact more effectively with their customers.

Another notable trend in the industry is the growing inclination towards sustainability and eco-friendly projects. Driven by the evident shift to environmentally conscious practices, real estate companies are integrating sustainability into their projects, by opting for energy-efficient and eco-friendly features in every stage of the development of the project. By following sustainable modes of construction, developers are not only catering to customer needs but also contributing to long-term cost savings and sustainability.

In addition, real estate companies are increasingly integrating technology into their operations to provide seamless buying and selling processes. Market trends indicate that industry players are increasing their investments in advanced technologies like virtual reality (VR), augmented reality (AR), artificial intelligence, payment technologies, document management, digital signatures etc. to transform customer engagement with real estate companies. With technological advancements, the real estate industry has evolved to a great extent and now online platforms and mobile apps are being developed to further popularise and boost trust over online property search, digital documentation, and online transactions.

The influence of technology is also clearly apparent in building construction. With evolving customer demands, real estate developers are enabling their projects with state-of-the-art home automation such as Mobile Video Door Phones, Internet of Things (IoT), and appliances and security systems controlled by sensors, etc. The concept of smart homes has gained immense popularity in the real estate and construction sector worldwide.  To stay agile in this highly competitive market, companies are actively integrating cutting-edge technologies at different stages of their projects.

Similarly, technology enhances the community living experience of homeowners and tenants. Real estate enterprises are also empowering their customers with technology that caters to their everyday necessities within the community. Mobile applications enable proprietors to reserve community facilities, handle visitors, submit and monitor grievances, service requests, and so on.

In essence, digitally advanced real estate organizations are striving to transform the entire customer journey into a unified, effortless, and fulfilling experience for the customer.

The new era of property firms has vast potential to revolutionize traditional methods and bring innovation to the industry, while also prospering in a market influenced by customer preferences.

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Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

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Ourwatr

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.

From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.

“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.

“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”

Stamp of UAE quality

All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.

Mission in a bottle

With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”

Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.

Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.

A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.

“Sustainability isn’t just about less waste,  it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.

The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.

Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.

More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.

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Ardee Developments Announces Sales Launch for Fairmont Residences Al Marjan Island

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Ardee Al Marjan

Ardee Developments has announced the launch of sales for Fairmont Residences Al Marjan Island, its highly anticipated branded residential offering in partnership with Fairmont Hotels & Resorts.

Official sales will commence on 1 June 2025 with expression of interest starting 15 May 2025, marking a major milestone in the evolution of Ardee Al Marjan Island, the company’s flagship, multi-billion-dirham development set to redefine coastal living in Ras Al Khaimah.

Fairmont Residences Al Marjan Island will comprise 523 upscale residences — including apartments, townhouses, and sea villas — ranging from one to six bedrooms and spanning 86 m² to over 300 m². Every home is thoughtfully designed to embody refined beachfront living, with uninterrupted sea views and elegant interiors that reflect timeless sophistication.

Bringing together the prestige of the Fairmont brand with the ease of resort-style living, residents will enjoy exclusive access to a private beach, the Fairmont Fit Fitness Centre and Studio, family & kids pool, adults sky pool & terrace & bar, dedicated boardroom and private dining room, resident’s owners lounge as well as wellness facilities including treatment rooms, screening room, games room, kids club and seamless connectivity to the adjacent Fairmont resort.

Further enriching the offering is a tailored suite of à la carte services. From in-home catering and private chef experiences to childcare, dog walking, housekeeping, personal concierge support, and a home maintenance program while residents are away, every element is designed to simplify and enhance everyday living. In addition, residents will enjoy exclusive access to the Accor Owner Benefits Program. This includes Diamond status in the Accor Live Limitless (ALL) programme, the ability to gift Gold status to family and friends, and VIP privileges at over 5,700 hotels and resorts around the world.

With prices starting from AED 2.49 Million, Fairmont Residences Al Marjan Island offers an exclusive opportunity for discerning buyers seeking long-term value, effortless luxury, and a lifestyle defined by exceptional quality in one of the region’s most iconic coastal destinations.

Beyond the residences, guests were given an exclusive look at the next phase of the Ardee Al Marjan Island masterplan. The development is progressing into a fully integrated coastal destination that blends residences, hospitality, leisure, retail, and entertainment on an unprecedented scale.

Key components of the masterplan include branded and serviced residences, private villas, townhouses, a flagship luxury hotel, and a vibrant retail and F&B promenade. The destination will also feature a variety of curated lifestyle offerings — from wellness hubs and gaming lounges to family entertainment zones and waterfront experiences — all designed to create a future-ready, immersive community.

Prioritizing walkability, nature access, and sea connectivity, the project will boast expansive green spaces, direct beach access, and panoramic views, setting a new standard for contemporary island living in Ras Al Khaimah.

Vishal Mehta, CEO of Ardee Developments, added: “As we prepare to open sales of Fairmont Residences Al Marjan Island this June, we are proud to invite buyers into a community that reflects excellence at every level. In partnership with Al Marjan Island, Fairmont Hotels, and Christie’s International Real Estate, we are shaping a new era of luxury coastal living in Ras Al Khaimah — one defined by world-class design, hospitality, and lifestyle, brought together in a truly integrated destination.”

To support global sales efforts, Ardee Developments has appointed Christie’s International Real Estate Ras Al Khaimah as the exclusive master agency. Christie’s will lead GCC and international outreach and client servicing, ensuring a seamless buyer journey.

“This is a vibrant and integrated coastal lifestyle community that combines natural beauty, unparalleled hospitality and leisure not seen in the area before,” said Jackie Johns and Dinesh Chhatwani, Managing Partners at Christie’s International Real Estate Ras Al Khaimah. “Ras Al Khaimah’s momentum as a global hospitality and investment hub, and its rapidly growing real estate market, makes it the ideal launchpad for Ardee Developments to execute its grand vision.”

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MERED Unveils Strategic Vision for Saudi Arabia at Saudi Giga Projects 2025

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MERED

MERED outlined its long-term investment plans and strategic vision for Saudi Arabia at Saudi Giga Projects 2025 in Riyadh. The event, a key platform aligned with Vision 2030, brought together government bodies, giga project leaders, and private sector executives to discuss development, contracting, and talent-building opportunities within the Kingdom’s fast-growing construction and real estate sectors. As part of MERED’s participation, CEO Michael Belton joined a fireside chat where he shared insights into the company’s market entry approach and growth plans for the Saudi market.

“The Kingdom’s rapid urban and infrastructure growth is reshaping residential demand and creating new opportunities for long-term development,” said Michael Belton, CEO of MERED. “Vision 2030 and ongoing economic diversification are driving strong demand across residential, retail, commercial, and hospitality sectors, supported by investor-friendly reforms. In major cities like Riyadh and Jeddah, we’re seeing increased interest in premium and luxury living, as well as growing demand for Class A office spaces that reflect the ambitions of a modern business environment. MERED is well-positioned to meet these changing market needs through high-quality, innovative developments that offer lasting value.”

Yazan Al-Khalidi, Chief Commercial Director at MERED, joined a panel alongside leading developers, consultants, and contractors to discuss workforce capabilities and the skills required to deliver Saudi Arabia’s giga projects efficiently and at scale. The Kingdom’s real estate sector is projected to contribute 10% to GDP by 2030, while non-oil economic activity now accounts for over 50% of national GDP. Knight Frank’s Saudi Report 2025 reveals that 93% of high-income Saudi nationals are actively seeking to buy property, reinforcing the country’s ambition to build a competitive luxury real estate market.

Alongside its growth plans in Saudi Arabia, MERED is supporting the development of future architectural talent in line with the region’s broader goal of equipping young people with in-demand skills. As part of this effort, the company is sponsoring a select group of students to attend the Pininfarina Architecture Summer School in Turin this July, through its partnership with the prestigious Pininfarina Academy, founded by the renowned Italian design house. The program offers hands-on training and exposure to international design practices, giving participants valuable experience they can apply to architectural projects across the region.

MERED’s participation underscores its broader commitment to supporting the Kingdom’s real estate ambitions through innovation, sustainability, and knowledge transfer. With a pipeline of projects already launched in Dubai and Abu Dhabi, including the 290-meter ICONIC Residences designed by Pininfarina, the brand is well-positioned to introduce high-end, future-ready developments to the Saudi market.

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