1. How is Red Hat aligning its technology strategy with Saudi Arabia’s Vision 2030 and the country’s push toward large-scale digital transformation?

Red Hat’s approach enables businesses to innovate freely, operate securely, and accelerate their digital transformation, all of which align with Saudi Arabia’s Vision 2030. Our emphasis on open-source technologies, hybrid cloud, and AI-driven automation directly advances the Kingdom’s goal of shaping a technologically driven, diversified, and knowledge-based economy. By working with partners in the public and private sectors, we help them modernize IT infrastructure, enhance digital skills, and develop sovereign cloud capabilities that meet local regulatory and data-residency requirements. Red Hat offers Saudi businesses an open, flexible, and scalable platform that enables them to drive innovation while maintaining control, transparency, and compliance, all of which are essential components of Vision 2030’s digital agenda. Our ultimate objective is to become a trusted technology partner that helps Saudi companies adopt sustainable innovation models, develop local capabilities, and compete confidently in the global digital economy. 

• In what ways does Red Hat’s open-source model help drive cross-industry collaboration and spark faster innovation across the region?

Red Hat’s open-source model is founded on the principle that innovation accelerates when individuals work together. Businesses, developers, and governments must work together to tackle common challenges through open technology development rather than working in isolation. This strategy dismantles conventional barriers to innovation, enabling organizations to jointly create, test, and refine solutions on open, secure platforms. Open source not only accelerates innovation but also promotes trust, flexibility, and interoperability, as the code remains transparent and accessible for everyone. At Red Hat, our mission is to transform community-driven innovations into enterprise-ready versions so that organizations can confidently deploy them at scale while benefiting from a global ecosystem of ideas, partners, and expertise. Our open-source model thereby turns innovation into a shared journey, allowing industries to advance jointly rather than separately.

• How are you helping enterprises achieve efficiency and modernization through automation and virtualization?

At Red Hat, we help enterprises maximize efficiency and drive modernization by simplifying how they deploy, automate, and manage IT across hybrid and multi-cloud environments. When it comes to efficiency, our latest innovations make operations faster and smarter, whether it’s RHEL 10, which introduces image mode, or RHEL Lightspeed AI assistant, which simplifies deployments and guides users through complex tasks. The Ansible Automation Platform, now integrated with Terraform and powered by Lightspeed, allows organizations to automate at scale by reducing manual work and improving consistency across environments. With Managed OpenShift available across all major cloud providers, businesses can simplify operations and scale seamlessly through OpenShift Lightspeed. For modernization, Red Hat offers a proven pathway for enterprise evolution through our four-phase virtualization strategy (validated by large-scale success stories like Emirates NBD’s 9,000+ VM migration) that helps organizations modernize without disrupting workflows. Tools like Event-Driven Ansible enable policy enforcement as code, ensuring standardized, secure, and compliant IT operations. Lastly, the Red Hat Advanced Developer Suite further enhances productivity by reducing complexity and accelerating deployments. Together, these solutions empower enterprises to modernize their cloud infrastructure, improve operational efficiency, and unlock resources for future AI-driven innovation, all while maintaining flexibility, security, and control.

• With data sovereignty becoming increasingly important in the Middle East, how is Red Hat helping organizations in Saudi Arabia maintain compliance and control over their data while adopting hybrid and AI-driven solutions?

In markets like Saudi Arabia, where technology and regulatory frameworks are constantly evolving, data sovereignty stands as a central pillar of national digital strategies. Organizations are required to maintain a balance between innovation and responsibility, enabling agile growth while safeguarding security, privacy, and compliance. In line with this, our Open Hybrid Cloud is designed to help enterprises ensure complete control over their data while leveraging the scalability of cloud technologies. Similarly, our solutions such as Enterprise Linux (RHEL) and OpenShift equip enterprises with secure, standardized infrastructure to manage workloads across private, public, and sovereign clouds, while ensuring sensitive data remains compliant with local regulations. With transparency and interoperability at its core, Red Hat’s technologies enhance trust and accountability. In the Saudi Arabian market, we closely collaborate with partners and customers to build localized cloud and AI ecosystems that meet national requirements. Our key goal is to enable enterprises to innovate confidently within regulated environments.

• How do you plan to expand Red Hat’s role in the Saudi and MENA markets in the coming years?

Red Hat is actively working towards expanding its presence and impact across Saudi Arabia and the broader MENA region. Over the next few years, we intend to strengthen local partnerships, invest in talent development, and extend collaboration with government and enterprise customers to accelerate digital transformation, in accordance with Vision 2030. We will continue to enable organizations to build AI-ready, hybrid cloud environments that are secure, scalable, and compliant with local data-sovereignty requirements. This requires expanding our network of local partners and system integrators to bring Red Hat’s technologies closer to our clients. Additionally, we are supporting certification and skills-enabling initiatives to equip the Kingdom’s emerging IT workforce with the resources and knowledge necessary to drive innovation using open-source technologies. As the region moves towards a diversified, knowledge-driven, and digitally sovereign economy, Red Hat hopes to remain a long-term technology partner in this progress.

Vertiv, a global leader in critical digital infrastructure, and Caterpillar Inc. (NYSE: CAT), a global leader in power systems, today announced the signing of a strategic undertaking to collaborate on advanced energy optimization solutions for data centers. This initiative will integrate Vertiv’s power distribution and cooling portfolio with Caterpillar’s, and its subsidiary Solar Turbines’, product and expertise in power generation and CCHP (Combined Cooling, Heat and Power) to deliver pre-designed architectures that simplify deployment, accelerate time-to-power and optimize performance for data center operations.

A Powerful Collaboration:

This collaboration directly addresses the growing demand for on-site energy solutions that deliver reliable power and cooling. Together, the companies are able to offer a fully integrated solution with validated interfaces and performance, enabling customers to accelerate design, installation and deployment.

• Caterpillar and Solar Turbines will supply power generation solutions, such as natural gas turbines and reciprocating engines, to deliver dependable, scalable electric power and thermal energy for CCHP.
• Vertiv will provide a complete portfolio of power and cooling solutions and services, packaged as modular, pre-designed blocks, to shorten design cycles and standardize deployment.

The Customer Advantages:

• Accelerates Time-to-Power – by utilizing predesigned, modular reference architectures to speed up deployment time.
• Lowers PUE (Power Usage Effectiveness) – enables improved energy efficiency and carbon footprint because the system is optimized end-to-end: power, cooling, distribution and dynamic load management, compared to traditional design.
• Global lifecycle support – the offering is backed by the trusted, global service and support networks of both Vertiv and Caterpillar.

“This collaboration with Caterpillar and Solar Turbines is a cornerstone of our Bring Your Own Power & Cooling (BYOP&C) strategy and aligns seamlessly with our grid-to-chip framework by offering resilient, on-site power generation solutions. This is optimal for customers looking to reduce or eliminate grid dependence,” said Gio Albertazzi, CEO, at Vertiv. “By combining our complementary technologies, portfolios and expertise, we are enabling coordinated integration. Our pre-engineered, interoperability-tested building blocks let customers execute design, build and deploy concurrently, with predictable system performance.”

“As AI-driven workloads continue to accelerate, the demand for robust and scalable power infrastructure and cooling is becoming increasingly critical,” said Jason Kaiser, group president of Caterpillar Power & Energy. “Our collaboration with Vertiv will enable us to deliver integrated, on-site energy solutions that lower PUE and meet customers’ evolving needs.”

This initiative directly addresses the growing demand for on-site energy solutions and offers a coordinated, customer-first approach to solution design and implementation. The Vertiv and Caterpillar Memorandum of Understanding (MOU) represents a pivotal step in further refining this ecosystem, enabling customers to overcome energy constraints and deploy optimized AI centers.

ASUS has opened the doors to its most immersive exhibition yet, Design You Can Feel, at Dubai Design Week 2025 — where emotion, functionality, and innovation collide to shape the future of personal technology. Featuring the exclusive Zenbook Ceraluminum™ Signature Edition and the world’s lightest Copilot+ PC, the Zenbook A14, the showcase invites visitors to experience how ASUS is transforming everyday devices into objects of desire — built to be felt, owned, and adored.

Held at Atrium Building 5 in Dubai Design District (d3), the interactive exhibit replaces the traditional tech display with a sensory journey — spotlighting not just what ASUS builds, but how it makes people feel. It is a rare chance for consumers to get up close, try the devices, and even purchase them at exclusive Design Week prices.

“Zenbook has always been about design that connects emotionally. With the Copilot+ PC lineup, we’ve reached a new era — one where your device responds to you, understands you, and becomes a seamless part of your creative and personal life,” said Coraline Lin, Marketing Director of, ASUS.

WHAT VISITORS EXPERIENCED INSIDE “DESIGN YOU CAN FEEL”
Zenbook Ceraluminum™ Signature Edition

The centerpiece of the exhibit, crafted from ASUS’s proprietary Ceraluminum™ — a material that blends the durability of ceramics with the weightlessness of aluminum. Available in four finishes inspired by nature, this ultra-premium collectible edition laptop was built to redefine what luxury tech feels like. The tactile experience is unforgettable — and so is the fact that visitors can purchase it on-site.

Visitors can also explore the AL-FORM Furniture Range — a collection of sculptural chairs that explore the materiality of Ceraluminum™. One chair in the collection is made entirely from Ceraluminum™ — and visitors are encouraged to touch, guess, and interact. It’s design that tells a story — and acts as the perfect lead-in to a purchase moment.

To complement the experience, a bespoke Ceraluminum™ Bukhoor burner adds a UAE-inspired sensory layer to the space — signaling ASUS’s deep respect for local culture while showcasing just how far the material can go.

 INTERACTIVE HIGHLIGHTS

“Thincredible Table”

A hands-on disassembly experience where visitors can explore what makes ASUS laptops ultra-thin, ultra-durable, and ultra-desirable — from board design to external finishes. The more visitors understand what’s inside, the more they’ll want to own one.

SUSA by Future Facility

A conceptual piece redefining device interaction — made from oxidized Ceraluminum™ and powered by AI. It challenges everything we know — and want — from modern devices.

Tech-Art Installation by Dr. Ahmad AlAttar

A brainchild of Emirati roboticist and artist Dr. AlAttar, this immersive artwork transforms touch into sound — a symbolic bridge between human emotion and machine response. It embodies ASUS’s message: the future of tech is alive, reactive, and emotional.

EXCLUSIVE DESIGN WEEK OFFERS — AVAILABLE ON-SITE AND ONLINE

For the first time ever, ASUS is uniting a design exhibition with a purchase campaign. Visitors can shop exclusive deals of up to AED 2,000 off on select Zenbook and ProArt laptops — both in-person and through the ASUS eShop.

Featured devices include:

• Zenbook S16 (UM5606) – 16” Copilot+ powerhouse
• Zenbook DUO (UX8406CA) – Dual-screen innovation
• Zenbook A14 (UX3407) – The world’s lightest Copilot+ PC
• ProArt P16 (H7606) – Creator-grade performance
• ProArt PZ13 (HT5306) – Versatile 2-in-1 detachable
• ProArt PX13 (HN7306) – Convertible creator experience

Whether you’re a creative professional, a student, or a tech enthusiast — this is the moment to own the most advanced ASUS laptop at the best price of the year.

Visit ASUS at Atrium 5, d3 — feel the design, fall in love, and take it home.