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Hospitality

We are in the business of bringing happiness to our customers

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Brooklyn Creamery

Exclusive interview with Romil Ratra, The Brooklyn Creamery

Highlights of your journey in the hospitality industry and how it has shaped your leadership approach?

My journey in the hospitality industry began at the iconic Taj Mahal Palace Hotel in Mumbai, leading to a diverse career trajectory. Over the past 29 years, I’ve had the privilege of moving through the ranks from a corporate management trainee to managing established ventures. 

Hospitality, as an industry, is fast paced and keeps one on their toes, fostering out-of-the-box thinking and innovation by design and requirement.

My leadership approach is deeply influenced by my early experiences in luxury hospitality, where attention to detail, exceptional service, and a relentless focus on guest satisfaction were paramount. Today, the same translates into going above and beyond for a great customer experience, focusing on delivering the right product and making sure that service channels are exceptional and we are where our consumers are.

The Brooklyn Creamery offers a unique range of ice creams with health-conscious ingredients. How do you ensure these products stand out in a competitive market?

The Brooklyn Creamery stands out in a competitive market by prioritizing health without compromising on taste. We understand that consumers are increasingly looking for better-for-you options that align with their dietary preferences and lifestyle choices.

Our approach combines cutting-edge food science with an unwavering commitment to quality. We use natural ingredients, avoid added sugars, and focus on creating products that are not only delicious but also nutritious. By staying attuned to global health trends and continuously innovating, we ensure that our ice creams not only meet but exceed the expectations of health-conscious consumers.

What inspired your new product line of latest guilt-free protein ice cream bars?

We have been noticing the shift in consumer sentiment towards protein rich diets and snacks.

Protein has taken a center stage in health conversations and across age groups, our TG is focusing on understanding protein needs through different life stages – it is visible everywhere – in gyms, in health centers, in influencer communities, on social media. It is no surprise that the global growth in the protein ice cream market is predicted to grow at 11% per year to 2030.

The Brooklyn Creamery is driven by these mined insights and what our consumers tell us and thus, came in the protein ice cream bars. The format is stickless, as we understand that a big percentage of usage is post/pre-gym and/or as a snack and we wanted to keep it easy to consume. As a company, we focus on all touchpoints and not just the product or the health benefit.

Can you share an example of a recent innovation at The Brooklyn Creamery?

One of our recent innovations that I’m particularly proud of is the 99-calorie fudge sundae.

We launched it in February 2024, and it sold out within 25 days, which speaks volumes about its popularity and the market’s readiness for such innovative products. The UAE market in particular, is very receptive to trying new formats, and this motivates us to keep pushing the boundaries. The success of this product underscores the importance of understanding consumer preferences and delivering products that not only meet but exceed their expectations.

How do you ensure that your products bring happiness to your customers while aligning with their dietary goals?

We are in the business of bringing happiness to our customers. Ice cream is universally perceived as a product that brings joy, whether it’s part of a family gathering, a date night, or a quick treat to uplift your day. With The Brooklyn Creamery, we ensure that this happiness comes without any guilt but added health benefits. Our products are designed to align with dietary goals, being low in calories and free from added sugars, so our customers can indulge without worry. By offering delicious, healthier alternatives, we provide the best of both worlds—happiness and health.

As an avid gastronome, how do your personal culinary interests and experiences influence the product offerings at The Brooklyn Creamery?

My personal culinary interests and experiences impact the product offerings at The Brooklyn Creamery when it comes to new product development and flavors and to some extent, I’d also like to say global trends as I’m an avid traveler too.

I have a deep appreciation for fine foods and innovative culinary techniques, which inspires me to push the envelope in our product development. Whether it’s experimenting with new flavors, textures, or health-conscious ingredients, my passion for gastronomy drives our commitment to excellence. This personal touch ensures that our products are not only nutritious but also delightfully flavorful, offering a unique culinary experience to our customers. Having an experienced RnD team, food technologists to execute the vision or an idea is a blessing!

Hospitality

A RELAXING POOLSIDE RETREAT AT PALACE DOWNTOWN

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Enjoy a relaxing day under the Dubai sun with the Pool Pass at Palace Downtown, available on food and beverages. Perfect for a leisurely daytime escape, the offer allows guests to indulge in refreshing drinks and light bites while unwinding in a serene poolside setting in the heart of Downtown Dubai.

Surrounded by palm trees and the hotel’s elegant Arabian-inspired architecture, the pool at Palace Downtown offers a tranquil oasis with breathtaking views of the iconic Burj Khalifa. With its peaceful atmosphere, comfortable loungers, and attentive service, the pool creates the perfect setting for a sun-soaked retreat blending relaxation with refined hospitality.

Date & time: Monday & Sunday | 7am – 7pm
Price: AED 250 (fully redeemable on F&B credit) | Location: Ground Floor, Palace Downtown

Sun-Soaked Poolside Escape at Address Downtown

Enjoy a refreshing day in the heart of the city with the Pool Pass at Address Downtown, available daily at AED 350 per person, fully redeemable on food and beverages. Perfect for a leisurely daytime retreat, the offer allows guests to indulge in poolside dining while relaxing in a sophisticated setting overlooking Downtown Dubai.

Surrounded by elegant design and breathtaking views of the iconic Burj Khalifa skyline, the pool at Address Downtown offers a serene urban oasis. With its tranquil atmosphere, comfortable loungers, and attentive service, it provides the perfect setting to unwind, soak up the sunshine, and experience a relaxed yet refined poolside escape.

Date & time: Monday & Sunday | 7am – 7pm
Price: AED 350 (fully redeemable on F&B credit) | Location: LobbyLevel, Address Downtown

Contemporary Mediterranean Flavours at Solara, Address Dubai Mall

Set against the vibrant backdrop of Downtown Dubai, Solara at Address Dubai Mall invites guests to discover a contemporary Mediterranean dining experience infused with Middle Eastern flair. The stylish restaurant offers a relaxed yet sophisticated atmosphere with stunning views of the Burj Khalifa and Dubai Fountain, creating the perfect setting for an elegant evening.

Guests can enjoy a specially curated two-course set menu for AED 199 per person or a three-course set menu, available for dinner from 6:30 PM to 11:30 PM. Designed to highlight Solara’s vibrant flavours and refined culinary style, the experience promises a memorable night of exceptional cuisine in one of Downtown Dubai’s most scenic dining destinations.

Experience: The Luncheon

2 course set menu at AED 199 | 3 course set menu at AED 249 | Timing: From 6:30 PM – 11:30 PM | Location: Solara, Address Dubai Mall

Discover a Renewed Haven of Calm at The Spa at Address Dubai Mall

The Spa at Address Dubai Mall unveils a refined wellness experience designed to restore balance and elevate relaxation. Nestled within the iconic hotel, the serene setting enhanced by soft lighting, soothing textures, and graceful interiors offers a peaceful retreat from the energy of the city, inviting guests to unwind and reconnect in a tranquil atmosphere.

Guests can indulge in expertly delivered treatments tailored for deep rejuvenation, including the Signature Wellness Rebalance Massage, a 60-minute experience available at AED 450. Thoughtfully designed to restore harmony, the treatment provides the perfect opportunity to pause, recharge, and embrace a moment of calm within one of Downtown Dubai’s most elegant wellness destinations

Experience: 60-Minute selected Spa Treatment

Price: AED 450 | Timing: From 12:00 PM – 9:00 PM | Location: The Spa, Address Dubai Mall

Cool Off in Style with Pool Access & Dining Credit at Address Dubai Mall

Immerse yourself in pure indulgence at Address Dubai Mall’s breathtaking infinity pool, where shimmering waters meet the glamour of Downtown Dubai. Bask in the golden sun as you take in the spellbinding views of the iconic Burj Khalifa, creating picture-perfect moments of serenity and sophistication. Enhance your experience with an exclusive pool access pass that comes with a delightful dining credit to tantalize your taste buds.

Relax in the comfort of elegant poolside lounges, sip on refreshing beverages, and savor gourmet delights while basking in the most coveted views in the city. Float effortlessly in the infinity waters or unwind in breezy, sun-kissed lounges, where every moment is a scene of pure bliss waiting to be savored. No reservations required; simply stroll in and surrender to luxury. Pool access passes are available at the Pool Counter on Level 12.

Date & time: Daily | 10am – 7pm | Price: All 7 Days of the week- AED 200, fully redeemable on F&B credit | Location: Level 12, Address Dubai Mall

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Hospitality

A SUNDAY BRUNCH FOR KIDS: BAMBINI BRUNCH AT FALCONE

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FALCONE invites Dubai families to join with their little ones for a special kids’ brunch afternoon 1pm – 4pm at FALCONE: “Bambini Brunch”. An afternoon dedicated for kids to have fun away in the heart of Italian cuisine featuring children’s all-time favourite: pizza.

Now that Dubai kids are studying from home due to the current challenging situation, they are more than ever spending time on screens. Bambini Brunch is the perfect weekend activity for kids to get them off screens and engage in fun, hands-on interactive activities that stimulate their creativity while they’re making unforgettable memories. 

Activities include a pizza masterclass for kids (that adults would love too), showcasing the original Neapolitan pizza recipe and techniques, as taught by FALCONE’s world-ranked pizza chef, Chef Roberta, the talent behind FALCONE’s pizza that was named Dubai’s Best Pizza, Highly Commended for Best Pizzeria at the Time Out Dubai Restaurant Awards 2026. Kids will get to learn directly from the chefs and make their own pizzas.

In addition to the pizza masterclass, children can enjoy DIY kids’ stations, all set within a lively and engaging atmosphere, with their favourite tunes playing throughout the afternoon.

While their kids are enjoying the kids’ activities, parents can relax and enjoy FALCONE’s comforting Italian favourites.

Bambini Brunch is happening this Sunday 29 March, 1pm – 4pm. All ages are welcome.

Details: 

  • Where: FALCONE, Galleria Mall, Ground Floor, Al Barsha, Dubai
  • When: Sunday 29 March, 1pm – 4pm
  • Offer: Bambini brunch for kids featuring:
    • Pizza masterclass for kids 
    • Magician show
    • DIY kids’ stations 
    • Balloon bending
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Hospitality

WELLBEINGS HOLISTIC HEALING AT EDITION DUBAI PRESENTS A “WELLNESS ESCAPE”

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In a moment where the world calls for greater stillness and intention, Wellbeings Holistic Healing at Edition Dubai introduces Wellness Escape, an elevated experience designed to restore balance through refined simplicity and thoughtful care.

Set against the iconic backdrop of Burj Khalifa, this exclusive offering by Wellbeings Holistic Healing invites guests into a serene sanctuary where time slows and wellbeing takes precedence. The experience includes pool access with sweeping skyline views, a 90-minute signature massage or rejuvenating facial, an oxygen therapy session designed to refresh and restore, AED 150 redeemable on food and beverage, and full access to the spa’s sauna and steam facilities, each element curated to deliver a seamless sense of indulgence and calm.

Rooted in a philosophy that blends holistic therapies with contemporary luxury, Wellbeings Holistic Healing continues to define elevated wellness experiences, creating spaces that nurture both body and mind in an atmosphere of quiet sophistication.

Christian Kiefer, CEO and Founder of Spa Wellness Project Management, commented: “In times of uncertainty, true luxury lies in the ability to pause, recalibrate, and reconnect. Wellness today is about creating meaningful moments of restoration that resonate long after the experience itself.”

The Wellness Escape presents a refined expression of modern wellbeing for those seeking both escape and renewal in the heart of Dubai.

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