Hospitality
We are in the business of bringing happiness to our customers
Exclusive interview with Romil Ratra, The Brooklyn Creamery
Highlights of your journey in the hospitality industry and how it has shaped your leadership approach?
My journey in the hospitality industry began at the iconic Taj Mahal Palace Hotel in Mumbai, leading to a diverse career trajectory. Over the past 29 years, I’ve had the privilege of moving through the ranks from a corporate management trainee to managing established ventures.
Hospitality, as an industry, is fast paced and keeps one on their toes, fostering out-of-the-box thinking and innovation by design and requirement.
My leadership approach is deeply influenced by my early experiences in luxury hospitality, where attention to detail, exceptional service, and a relentless focus on guest satisfaction were paramount. Today, the same translates into going above and beyond for a great customer experience, focusing on delivering the right product and making sure that service channels are exceptional and we are where our consumers are.
The Brooklyn Creamery offers a unique range of ice creams with health-conscious ingredients. How do you ensure these products stand out in a competitive market?
The Brooklyn Creamery stands out in a competitive market by prioritizing health without compromising on taste. We understand that consumers are increasingly looking for better-for-you options that align with their dietary preferences and lifestyle choices.
Our approach combines cutting-edge food science with an unwavering commitment to quality. We use natural ingredients, avoid added sugars, and focus on creating products that are not only delicious but also nutritious. By staying attuned to global health trends and continuously innovating, we ensure that our ice creams not only meet but exceed the expectations of health-conscious consumers.
What inspired your new product line of latest guilt-free protein ice cream bars?
We have been noticing the shift in consumer sentiment towards protein rich diets and snacks.
Protein has taken a center stage in health conversations and across age groups, our TG is focusing on understanding protein needs through different life stages – it is visible everywhere – in gyms, in health centers, in influencer communities, on social media. It is no surprise that the global growth in the protein ice cream market is predicted to grow at 11% per year to 2030.
The Brooklyn Creamery is driven by these mined insights and what our consumers tell us and thus, came in the protein ice cream bars. The format is stickless, as we understand that a big percentage of usage is post/pre-gym and/or as a snack and we wanted to keep it easy to consume. As a company, we focus on all touchpoints and not just the product or the health benefit.
Can you share an example of a recent innovation at The Brooklyn Creamery?
One of our recent innovations that I’m particularly proud of is the 99-calorie fudge sundae.
We launched it in February 2024, and it sold out within 25 days, which speaks volumes about its popularity and the market’s readiness for such innovative products. The UAE market in particular, is very receptive to trying new formats, and this motivates us to keep pushing the boundaries. The success of this product underscores the importance of understanding consumer preferences and delivering products that not only meet but exceed their expectations.
How do you ensure that your products bring happiness to your customers while aligning with their dietary goals?
We are in the business of bringing happiness to our customers. Ice cream is universally perceived as a product that brings joy, whether it’s part of a family gathering, a date night, or a quick treat to uplift your day. With The Brooklyn Creamery, we ensure that this happiness comes without any guilt but added health benefits. Our products are designed to align with dietary goals, being low in calories and free from added sugars, so our customers can indulge without worry. By offering delicious, healthier alternatives, we provide the best of both worlds—happiness and health.
As an avid gastronome, how do your personal culinary interests and experiences influence the product offerings at The Brooklyn Creamery?
My personal culinary interests and experiences impact the product offerings at The Brooklyn Creamery when it comes to new product development and flavors and to some extent, I’d also like to say global trends as I’m an avid traveler too.
I have a deep appreciation for fine foods and innovative culinary techniques, which inspires me to push the envelope in our product development. Whether it’s experimenting with new flavors, textures, or health-conscious ingredients, my passion for gastronomy drives our commitment to excellence. This personal touch ensures that our products are not only nutritious but also delightfully flavorful, offering a unique culinary experience to our customers. Having an experienced RnD team, food technologists to execute the vision or an idea is a blessing!
Hospitality
MI AMOR: ORILLA INTRODUCES A NEW WEEKLY LADIES’ NIGHT IN JVT
Orilla is turning Wednesday nights into an occasion with the launch of Mi Amor, a new weekly ladies’ night bringing together free-flowing drinks, live entertainment and an elevated late-night atmosphere at the restaurant’s rooftop setting in Jumeirah Village Triangle.
Launching on Wednesday, 7 October from 7:00pm onwards, Mi Amor invites ladies to dress up, gather their favorite people and settle into an evening designed around good energy, flowing drinks and memorable moments.
Set on the 27th floor of Hotel Local, Orilla provides the backdrop for the new weekly ritual, combining panoramic surroundings with the restaurant’s lively Latin-inspired atmosphere. For the launch evening, guests can expect free-flowing drinks for ladies, sensational entertainment throughout the night and a room dressed for the occasion.

More than simply a midweek drinks offer, Mi Amor is designed as an opportunity to make Wednesday feel like the start of the weekend. From the first cocktail to the final song, the evening brings together music, entertainment and an upbeat social atmosphere for groups of friends looking to make the most of their night.
The launch will set the tone for what guests can expect from Mi Amor as it becomes a regular fixture at Orilla — a night built around celebration, connection and a little indulgence.
Mi Amor Ladies’ Night launches on Wednesday, 7 October, from 7:00pm onwards, with free-flowing drinks available for ladies and entertainment throughout the evening.
Event Details
- What: Mi Amor Ladies’ Night | When: Every Wednesday, launching 7 October 2026 | Time: From 7:00pm onwards | Where: Orilla, 27th Floor, Hotel Local, Jumeirah Village Triangle, Dubai | Ladies’ Offer: Free-flowing drinks | Entertainment: Throughout the evening | Reservations: +971 4 575 2986 / +971 55 104 7521 | Email: reservation@orillarestaurant.com
- Limited tables are available. Guests are encouraged to reserve in advance and join Orilla for the first taste of Mi Amor.
Hospitality
From AMAYA to MYA: Dubai Mall Dining Destination Refines Its Global Identity
AMAYA is now MYA. As the brand expands its regional and international presence, a unified name gives every location one voice and every guest one clear promise. MYA supports consistency across its growing portfolio of destinations while preserving the energy, hospitality and attention to detail established in Dubai.


The Dubai-born dining and lifestyle brand has refined its name as part of its continued growth: one concise name that can be recognized, remembered and expressed with equal confidence in every market. MYA is shorter by design, creating greater clarity across destinations, partnerships, communications and digital platforms.
The refinement is precise. MYA carries forward the same founder and leadership, the same team, the same concept, the same culinary direction, the same standards and the same distinctive guest experience. Everything that earned the trust of AMAYA’s guests remains at the heart of MYA.

“Strong brands grow through clarity, consistency and trust. MYA gives the name we have built a sharper global expression. Our people, standards and guest experience remain exactly the same. One name. One vision. One uncompromising standard, built in Dubai and continuing forward as MYA.”
– Murat Tutuncu and Moe Ezzat | Founders & CEO, MYA
MYA’s purpose is clear – to give the established Dubai-born hospitality brand a shorter and more consistent name as it grows across destinations. The shorter name increases recognition, the unified name strengthens consistency, and the same standards give the brand the foundation to grow confidently across cultures and geographies.
Hospitality
The New Rules of Natural-Looking Rejuvenation
Exclsuive interview with Dr. Dragana Spica, Specialist Plastic, Reconstructive & Aesthetic Surgeon, Aesthetics by King’s College Hospital London – Dubai
When patients talk about wanting to look more refreshed or rejuvenated, how important is skin quality and tightening alongside changes to facial volume and shape?
Looking refreshed is about much more than restoring volume or enhancing facial contours. Skin quality plays a central role in how youthful and healthy a person appears. Even when volume loss is addressed with fillers or fat transfer, poor skin texture, laxity, pigmentation, or reduced collagen can still contribute to a tired appearance.

A comprehensive rejuvenation approach combines attention to facial structure with treatments that improve skin quality and firmness. Technologies that stimulate collagen production, skin tightening procedures, and regenerative treatments can significantly enhance results. When healthy, firm skin is combined with balanced facial proportions, patients tend to achieve a more natural and refreshed appearance rather than an over-treated look.

When it comes to body transformation, what are the most common concerns patients are looking to address through contouring and sculpting?
Most patients are not necessarily looking for dramatic weight loss. Instead, they want to improve body proportions and address stubborn areas that do not respond to diet and exercise. Common concerns include excess fat deposits, loose skin following weight loss or pregnancy, and a lack of definition in certain areas of the body.
Many patients seek contouring to create a smoother silhouette, improve waist definition, refine body balance, or restore confidence in their appearance. Increasingly, body contouring is viewed as a way to enhance overall shape and harmony rather than simply reduce body size.

What are some of the most common concerns patients come to you with when it comes to skin laxity, body contouring and overall body shape?
Skin laxity is one of the most frequent concerns, particularly after significant weight loss, pregnancy, or as part of the natural ageing process. Patients often report loose skin around the abdomen, upper arms, thighs, neck, or lower face. In terms of body contouring, many individuals are concerned about localized fat deposits that persist despite maintaining a healthy lifestyle. Others are seeking improved body proportions, whether through waist contouring, abdominal refinement, thigh reshaping, or enhancement of areas that have lost volume over time. Ultimately, most patients want results that look natural and complement their unique body structure rather than conforming to a single aesthetic ideal.

Body contouring has become an increasingly important part of aesthetic care. Which areas of the body are patients most interested in sculpting and refining?
The abdomen remains one of the most commonly requested areas for contouring and sculpting, followed closely by the waist and flanks. Patients are also frequently interested in refining the thighs, upper arms, back, and under-chin area.
There has also been growing interest in body-shaping procedures that enhance overall proportions, such as creating a more defined waistline or improving the contour of the hips and buttocks. What is particularly notable today is that patients increasingly view the body as a whole, seeking balanced and harmonious results rather than focusing on a single area in isolation.

How has the conversation around targeted fat reduction evolved, particularly among patients who are looking for definition rather than significant weight loss?
The conversation has shifted considerably over the past few years. Patients are now much more informed and understand that body contouring is not a substitute for weight loss. Instead, they are seeking targeted refinement and improved definition.
Many patients are already close to their ideal weight and simply want to address stubborn pockets of fat that obscure muscle definition or affect body proportions. The focus has moved toward precision, customization, and natural-looking outcomes. Today’s patients often ask how they can achieve a more sculpted appearance while maintaining a healthy, authentic look, and treatment plans are increasingly tailored to support those goals.
In modern aesthetic practice, body contouring is less about reducing size and more about enhancing shape, proportion, and confidence through personalized treatment strategies.
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