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Chic, cozy, and classy boutique accommodation

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Exclusive interview with Houssam Mansour, General Manager, FORM Hotel

What is the concept behind Design Hotels? Who is FORM Hotel?

Design Hotels is a hand-picked collection of boutique and design-driven luxury hotels across the globe.  FORM Hotel, a member of Marriott Bonvoy under the premium brand, boasts a remarkable portfolio of over 350 exquisitely designed hotels spanning the globe. More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an “Original,” someone with a passion for genuine hospitality, cultural authenticity, thought-provoking design, and architecture.

What are the policies that you have put in place that have made a big difference? What are the achievements you are most proud of?

Within a short period of time, FORM Hotel has succeeded in positioning and increasing visibility as a leading 4-star boutique hotel within Marriott in the Al Jaddaf area. FORM hotel has been carefully crafted as a design hotel and conceptualized as a boutique hotel, we have been able to increase the number of guests and retain customer retention through direct bookings at a high percentage.

Who is the General Manager of FORM Hotel, and can you share some insights you’re your background and contributions to the hotel’s success?

I am a seasoned 48-year-old Lebanese hotelier with over 25 years of experience in the Middle East and Africa. I began my career at 21 as a management trainee at Forte Grand in Abu Dhabi, now known as Le Royal Meridien Abu Dhabi.

Over the past two and a half decades, I have worked in diverse regions, including Bahrain, Tunisia, the Maldives, Egypt, Turkey, and the UAE, with major international chains like Le Royal Meridien, Hilton Hotels, and Marriott.

Last month, I marked the third anniversary of my journey with FORM Hotel, which has been a pinnacle of my career. I am deeply grateful for the support of the owners, whose commitment and care have been crucial to our success. Together with an exceptional, handpicked team, we have positioned FORM Hotel as the premier choice for chic, cozy, and classy boutique accommodations in the area. It has become a preferred destination for both Marriott members and VIP visitors. Here’s to many more years of continued successand excellence.

Why will guests choose to stay at FORM Hotel?

FORM Hotel Dubai offers a sublimely designed, boutique experience with seamless check-in and personalized touches to your stay. Guests enjoy personal parking spaces with direct, private access to rooms while all guest rooms feature acoustically sensitive windows offering stunning views over the Culture Village and the Creek.

This seamlessness extends through the boutique property with a carefully curated design experience by Paris-based Architecture Studio that is paired with a sense of continuousness and openness.  

A hop away from Dubai’s sights and sounds yet far enough to escape the bustle of urban life, guests can expect the best of two worlds at the property’s strategic location in Al Jaddaf.

How does Marriott Bonvoy’s affiliation and its focus on providing a premium brand experience within the luxury segment benefit its guests?

FORM Hotel, being part of Marriott Bonvoy under the premium brand, attracts many members throughout the year, particularly Elite Ambassadors and Elite Titanium members. These members earn 10 points for every $1 spent and enjoy numerous benefits, including late checkout, complimentary breakfast, and room upgrades. Additionally, we’ve observed that many Marriott Bonvoy members return to FORM Hotel for the personalized service, coziness, comfort, and enhanced privacy measures.

Can you tell us about the Al Jaddaf area? 

Al Jaddaf is still in its development phase, with numerous upcoming projects and ambitious plans aimed at further enhancing the area. It boasts an impressive array of hotels and residential buildings, making it a vibrant and bustling hub for accommodation and housing. This cultural village is well-connected to tourist attractions and entertainment venues such as Festival City and Old Dubai. Architectural practice URB has unveiled its plans to develop the world’s largest Urban Tech District along the Al Jaddaf Creekside in Dubai. Al Jaddaf’s vision of sustainable practices with the project’s plans to use a host of ‘green’ programs and practices to achieve net-zero carbon goals. 

The biggest development in the future of Al Jaddaf is the construction of UAE’s very first sustainable building and a fully solar-powered Dubai Electricity and Water Authority (DEWA) headquarters. Located in Al Jaddaf, you’ll find the renowned Al Jalila Children’s Specialty Hospital, the vibrant hub of visual arts at Al Jaddaf, and the prestigious Mohammed Bin Rashid Library, the largest library in Dubai. Al Jaddaf, a vibrant location in Dubai, offers a rich blend of cultural attractions such as Dubai Culture Village, Zabeel Stadium, Dubai Creek, the Floating Bridge, Dhow Wharfage, and Al Jaddaf Waterfront Sculpture Park, along with a range of luxurious hotels and resorts.

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Hospitality

JOE’S CAFÉ DUBAI ELEVATES THE RAMADAN EXPERIENCE WITH ICONIC BURJ KHALIFA VIEWS

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A table at JOE’S CAFÉ DUBAI set for Iftar, featuring assorted dishes including lentil soup, avocado quinoa salad, grilled skewers, a beetroot and greens starter, slow‑cooked lamb shank with rice, bread slices, and a mint drink, all arranged on a patterned red tablecloth with small lanterns and warm natural lighting.

This Ramadan, Joe’s Café Dubai invites guests to gather for a moment of togetherness in one of the city’s most elegant dining settings. Nestled within Fashion Avenue at Dubai Mall and overlooking the Burj Khalifa and Dubai Fountain, Joe’s Café presents a luxury Iftar experience that blends British heritage with the warmth and spirit of Ramadan.

Built around the theme of “A Moment of Togetherness”, the Ramadan experience at Joe’s Café is thoughtfully designed for families, friends, and corporate groups to break their fast at sunset. The specially curated Iftar menu reimagines British classics with Ramadan warmth, featuring a selection of premium and balanced flavours.

Joe’s Café’s specially curated Ramadan Iftar menu is priced at AED 320 per person and showcases a refined selection of signature dishes designed for both comfort and indulgence.

Guests can begin with warming lentil soup, followed by starters such as Calamari Fritti or a fresh Avocado Quinoa Salad. The main course highlights include the slow-baked Lamb Shank served with aromatic lamb rice and yoghurt, perfectly grilled salmon with pea purée and ratatouille, garlic-flavoured grilled chicken with steak fries, and the much-loved Risotto Al Mare featuring calamari, prawns, and hammour in Joe’s signature pink sauce. Traditional Ramadan beverages including Jallab, tamarind, mixed dates and dry apricot drinks complement the experience.

As the call to prayer marks the end of the day, guests are welcomed into an atmosphere of refined comfort, attentive service, and understated luxury, where Iftar feels both elevated and familiar. With its fashion-heritage roots, skyline views, and lifestyle-led dining philosophy, Joe’s Café Dubai stands out as a must-visit Ramadan destination for those seeking an Iftar that is both culturally resonant and luxuriously composed.

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Hospitality

Love Is on the Menu at Luciano’s

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This Valentine’s Day, be transported to the heart of the Mediterranean at Luciano’s, where romance meets vibrant coastal flavors in an atmosphere brimming with charm and warmth. Celebrate love with an unforgettable dining experience that captures the true essence of Mediterranean cuisine, thoughtfully crafted to delight the senses and set the mood for a magical evening.

Guests will enjoy a specially curated sharing-style Valentine’s menu, starting with an amuse-bouche of Pescado Rojo salsa with tuna, spicy salsa, and avocado purée, followed by ricotta ravioli with pumpkin, feta, hazelnut, and crispy leek. The main course features slow-cooked ribs with beetroot, parsnip, and wild mushroom jus, while dessert showcases Valrhona raspberry chocolate with hazelnut cake, fleur de sel, feuillantine, and mignardises.

Adding a romantic touch to the evening, each lady will be presented with a rose and chocolate, making the occasion even more special. Whether raising a glass of bubbly or soaking in the lively ambiance, Luciano’s offers the perfect setting to celebrate love in style.

The Valentine’s Day experience is priced at AED 595 per couple, inclusive of soft beverages, or AED 695 per couple, including a glass of bubbly upon arrival.

Date: Valentine’s Day
Location: Luciano’s, Al Habtoor Grand Resort, Autograph Collection.

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Hospitality

FOUR POINTS BY SHERATON – VALENTINE’S DAY

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Skyline Symphony: A Love Story in 360° at Level 43

Celebrate Valentine’s Day high above the city at Level 43, where romance unfolds against breathtaking 360° panoramic skyline views. Designed for romance and exclusivity, the evening pairs elevated cuisine with premium sparkling selections, offering couples a choice of three thoughtfully curated packages, each crafted to create unforgettable moments as the city lights come alive.

Valentine’s Night Dining | Skyline Symphony Packages

  • The Horizon Classic: Four-course fusion menu with a bottle of house sparkling wine | AED 1,100 per couple

Venue: Level 43 Sky Lounge, Dubai

For more information, please contact +971 56 414 2213

Candlelight & Strings: Valentine’s Day at Publiq

Set the mood this Valentine’s Day with Candlelight & Strings at Publiq. Enjoy an intimate evening featuring a specially curated three-course Valentine’s set menu, complemented by live string music and a bottle of sparkling wine. A perfect setting for couples to celebrate love in a warm, romantic ambiance.

Details:

  • Date: 6:30 PM – 10:30 PM
  • Venue: Publiq European Bistro, Four Points by Sheraton Sheikh Zayed Road, Dubai

A Playful Valentine’s Night at Purani Dilli, SZR

Celebrate Valentine’s Day with a vibrant and quirky twist at Purani Dilli, SZR. Known for its lively atmosphere and gimmicky, Instagrammable food and beverage experiences, the venue sets the stage for a fun-filled evening that’s perfect for couples who love bold flavours and share-worthy moments. The special Valentine’s dinner features a four-course set menu, complemented by a glass of bubbly, served in an energetic and colourful setting that blends nostalgia with modern flair.

Details:

  • Time: 6:00 PM – 11:00 PM
  • Price: AED 279 per couple (including a glass of bubbly)
  • Venue: Purani Dilli, SZR

Valentine’s Night with 90s Romance at Purani Dilli, Bur Dubai

Step back in time this Valentine’s Day with a nostalgic twist at Purani Dilli, Bur Dubai. Enjoy a live 90s romantic song performance while indulging in a specially curated Valentine’s buffet made with premium ingredients. Each couple will also receive two glasses of bubbly, making it the perfect way to celebrate love in a lively yet intimate setting.

Details:

  • Time: 7:00 PM – 11:30 PM
  • Venue: Purani Dilli, Bur Dubai

DJ Valentine Bash at Tipsy Tikka

Turn up the energy this Valentine’s Day at Tipsy Tikka with a high-octane DJ Valentine Bash. DJ Pepz will spin a mix of romantic, Bollywood, and commercial hits, creating the perfect soundtrack for couples and friends alike. Open to singles and groups, the night comes with unlimited alcoholic beverages and cocktails, promising a fun-filled, lively celebration.

Details:

  • Time: 9:00 PM – 11:00 PM
  • Venue: Tipsy Tikka, Four Points by Sheraton, Bur Dubai
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