Hospitality
Chic, cozy, and classy boutique accommodation
Exclusive interview with Houssam Mansour, General Manager, FORM Hotel
What is the concept behind Design Hotels? Who is FORM Hotel?
Design Hotels is a hand-picked collection of boutique and design-driven luxury hotels across the globe. FORM Hotel, a member of Marriott Bonvoy under the premium brand, boasts a remarkable portfolio of over 350 exquisitely designed hotels spanning the globe. More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an “Original,” someone with a passion for genuine hospitality, cultural authenticity, thought-provoking design, and architecture.
What are the policies that you have put in place that have made a big difference? What are the achievements you are most proud of?
Within a short period of time, FORM Hotel has succeeded in positioning and increasing visibility as a leading 4-star boutique hotel within Marriott in the Al Jaddaf area. FORM hotel has been carefully crafted as a design hotel and conceptualized as a boutique hotel, we have been able to increase the number of guests and retain customer retention through direct bookings at a high percentage.
Who is the General Manager of FORM Hotel, and can you share some insights you’re your background and contributions to the hotel’s success?
I am a seasoned 48-year-old Lebanese hotelier with over 25 years of experience in the Middle East and Africa. I began my career at 21 as a management trainee at Forte Grand in Abu Dhabi, now known as Le Royal Meridien Abu Dhabi.
Over the past two and a half decades, I have worked in diverse regions, including Bahrain, Tunisia, the Maldives, Egypt, Turkey, and the UAE, with major international chains like Le Royal Meridien, Hilton Hotels, and Marriott.
Last month, I marked the third anniversary of my journey with FORM Hotel, which has been a pinnacle of my career. I am deeply grateful for the support of the owners, whose commitment and care have been crucial to our success. Together with an exceptional, handpicked team, we have positioned FORM Hotel as the premier choice for chic, cozy, and classy boutique accommodations in the area. It has become a preferred destination for both Marriott members and VIP visitors. Here’s to many more years of continued successand excellence.
Why will guests choose to stay at FORM Hotel?
FORM Hotel Dubai offers a sublimely designed, boutique experience with seamless check-in and personalized touches to your stay. Guests enjoy personal parking spaces with direct, private access to rooms while all guest rooms feature acoustically sensitive windows offering stunning views over the Culture Village and the Creek.
This seamlessness extends through the boutique property with a carefully curated design experience by Paris-based Architecture Studio that is paired with a sense of continuousness and openness.
A hop away from Dubai’s sights and sounds yet far enough to escape the bustle of urban life, guests can expect the best of two worlds at the property’s strategic location in Al Jaddaf.
How does Marriott Bonvoy’s affiliation and its focus on providing a premium brand experience within the luxury segment benefit its guests?
FORM Hotel, being part of Marriott Bonvoy under the premium brand, attracts many members throughout the year, particularly Elite Ambassadors and Elite Titanium members. These members earn 10 points for every $1 spent and enjoy numerous benefits, including late checkout, complimentary breakfast, and room upgrades. Additionally, we’ve observed that many Marriott Bonvoy members return to FORM Hotel for the personalized service, coziness, comfort, and enhanced privacy measures.
Can you tell us about the Al Jaddaf area?
Al Jaddaf is still in its development phase, with numerous upcoming projects and ambitious plans aimed at further enhancing the area. It boasts an impressive array of hotels and residential buildings, making it a vibrant and bustling hub for accommodation and housing. This cultural village is well-connected to tourist attractions and entertainment venues such as Festival City and Old Dubai. Architectural practice URB has unveiled its plans to develop the world’s largest Urban Tech District along the Al Jaddaf Creekside in Dubai. Al Jaddaf’s vision of sustainable practices with the project’s plans to use a host of ‘green’ programs and practices to achieve net-zero carbon goals.
The biggest development in the future of Al Jaddaf is the construction of UAE’s very first sustainable building and a fully solar-powered Dubai Electricity and Water Authority (DEWA) headquarters. Located in Al Jaddaf, you’ll find the renowned Al Jalila Children’s Specialty Hospital, the vibrant hub of visual arts at Al Jaddaf, and the prestigious Mohammed Bin Rashid Library, the largest library in Dubai. Al Jaddaf, a vibrant location in Dubai, offers a rich blend of cultural attractions such as Dubai Culture Village, Zabeel Stadium, Dubai Creek, the Floating Bridge, Dhow Wharfage, and Al Jaddaf Waterfront Sculpture Park, along with a range of luxurious hotels and resorts.
Hospitality
HOP INTO EASTER AT MCGETTIGAN’S WITH FAMILY ROASTS, EGG HUNTS AND CLASSIC SUNDAY FAVOURITES


This Easter, McGettigan’s is bringing together hearty roasts, family-friendly activities, and laid-back celebrations across its venues in Dubai. From lively family days with quizzes and egg hunts to traditional Sunday roasts for a relaxed gathering, there is something for everyone this Easter Sunday.
Easter Family Roast & Quiz at McGettigan’s Ibn Battuta Gate
Expect a lively Easter Sunday packed with family-friendly entertainment, including a quiz and activities for all ages, alongside McGettigan’s signature roast. Younger guests can also enjoy an Easter egg hunt, adding to the festive atmosphere and making it a perfect day out for families.
- Who – Families and groups
- What – Easter Sunday Roast with family quiz, entertainment, and egg hunt
- Where – McGettigan’s Ibn Battuta Gate
Easter Sunday Roast with Egg Hunt at Souk Madinat Jumeirah and Expo City
For a more relaxed Easter celebration, McGettigan’s at Souk Madinat Jumeirah and Expo City will host a laid-back family roast with a light touch of festive fun, including an Easter egg hunt for younger guests. Ideal for those looking to enjoy quality time with family in a more casual setting.
- Who – Families and casual diners
- What – Easter Sunday Roast with egg hunt
- Where – McGettigan’s Souk Madinat Jumeirah and McGettigan’s Expo City
Traditional Easter Roast at McGettigan’s JLT and DWTC
For those who prefer to keep it classic, McGettigan’s JLT and DWTC will be serving up their traditional Easter Sunday roast, complete with all the hearty favourites and signature dishes the brand is known for. A perfect option for a relaxed gathering with friends or family.
- Who – Friends, couples, and groups
- What – Traditional Easter Sunday Roast
- Where – McGettigan’s JLT and McGettigan’s DWTC
Hospitality
CELEBRATE EASTER WITH A FAMILY-FRIENDLY BRUNCH AT LA PISCINE,AL RAHA BEACH RESORT & SPA

Al Raha Beach Resort & Spa invites guests to celebrate Easter with a lively beachfront brunch at La Piscine. Taking place from 1:00 PM to 4:00 PM on April 5, the Easter Brunch brings together great food, feel-good music and a vibrant, family-friendly atmosphere by the sea.
Set against La Piscine’s relaxed poolside and beachfront backdrop, the afternoon’s culinary offering features an international buffet with live stations, brought to life with a DJ and saxophonist spinning upbeat sets throughout the day. For younger guests, the experience leans into the spirit of Easter with great kids’ activities, including egg hunting, glitter face painting, and a dedicated kids’ corner.
Guests can also make the most of the long afternoon with complimentary access to the resort’s pool and beach, along with a Spa voucher, making it more than just brunch, but a full day out in the sun.
Easter Brunch Details
Location: La Piscine, Al Raha Beach Resort & Spa, Abu Dhabi
Time: 1:00 PM – 4:00 PM, April 5th
Kids Policy
Ages 5–12: 50% discount
Below 5: Complimentary
Hospitality
THE IMPACT OF AI IN THE F&B INDUSTRY: LEADING RESTAURANT TECH COMPANY HELPS RESTAURANTS STAY AHEAD WITH ITS AI-POWERED TOOLS

AI has been steadily transforming the F&B industry across production, distribution, food safety, supply chain and restaurant operations. Now as more restaurants are increasingly adopting AI-powered systems, these tools are becoming an active element in streamlining day-to-day operations, bringing a transformative shift within the industry. Supporting this shift is Foodics, a leading cloud-based restaurant operations and payment tech company in the MENA region through its AI-powered business intelligence solution, Foodics BI.
Numerous opportunities and challenges have been brought by AI across different sectors, particularly in the F&B and hospitality industry. Today, restaurateurs can leverage AI in various ways whether it’s improving overall operational efficiency, assisting customer-related services in front office, streamlining back-end operations, tackling food waste, forecasting demands and trends, enhancing guest journeys through personalized experiences, optimizing menus, improving marketing efforts, performance tracking and more.
By using AI, restaurant owners can operate their business with a data-driven approach. One of the significant advantages of AI-powered tools tailored for restaurants is its ability to analyze large volumes of real-time data, allowing restaurateurs to make sense of the information and transform it into insights that will help them make the right decisions. In an industry shaped by constantly evolving customer behaviour, rising operational costs, increased demand for efficiency, these tools are becoming more essential for restaurants looking to thrive and stay profitable.
At the forefront of this shift in the industry is Foodics. The Saudi-born restaurant operations and payment tech company is helping restaurateurs stay ahead in the industry by supporting them in navigating this evolving landscape through Foodics BI – their advanced AI-powered business intelligence tool that provides restaurants with real-time, data-driven insights for seamless restaurant operations and smarter decision making.
Over the past year, Foodics BI has been a gamechanger for restaurants in the region, enabling them to harness the power of their own business data to make smarter, faster and more strategic decisions that will drive operational efficiency, enhance guest experiences, increase profitability and unlock new revenue opportunities for growth.
Some of Foodics BI’s key features include revealing in-depth and real-time operational insights including sales performances and customers’ buying behaviour, AI-powered forecasting for smarter inventory planning to reduce food wastage, automated reporting and historical data analysis to identify seasonal changes and trends, all using predictive analytics. Additionally, Foodics BI enables seamless remote management, allowing operators to conveniently access and monitor restaurant data anytime and from any location.
By transforming data into meaningful and actionable insights, Foodics BI is empowering restaurants to operate efficiently, adapt to market changes and customer demands, and scale sustainably in a competitive industry.
Beyond restaurants, AI-powered systems are also transforming the wider F&B industry, such as supporting quality control and safety in food processing facilities by detecting defective and contaminated products, monitoring food production processes and ensuring product consistency, optimizing distribution routes throughout supply chains to reduce food spoilage, identifying functional ingredients, improving shelf-life predictions and more.
AI-powered tools are undeniably reshaping the food and beverage industry by offering solutions that help businesses streamline their operations efficiently, bring accuracy and innovation. As AI technologies evolve, their integration will continue to redefine and shape the F&B landscape.
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