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HP Transforms the Future of Work

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HP announced its newest innovations, including next-gen AI PCs, AI-enabled video conferencing solutions, and a scalable GPU performance sharing solution for AI developers – all designed to transform the future of work.

“HP is deeply ambitious in its commitment to reshape the way people work, fostering growth, nurturing creativity, and unleashing limitless innovation,” said Alex Cho, President of Personal Systems at HP Inc. “We’re bringing AI to life and delivering powerful new experiences through our next-gen AI PCs, advanced audio and video solutions, and innovative AI development platform.”

Transforming the Way People Work and Play

AI is transforming the way people feel about work. According to the 2024 HP Work Relationship Index, 68% of knowledge workers believe AI creates new opportunities to enjoy work, and 73% believe AI makes their job easier. Those who use AI are 11-points happier with their relationship with work than their colleagues who don’t. The future of work requires high-performing, AI-powered PCs and solutions that push the limits of what’s possible while freeing up time to focus on what matters.

Flexible Style and Performance Without Compromise: The OmniBook Ultra Flip

Designed for freelancers and creators, the HP OmniBook Ultra Flip 14-inch Next-Gen AI PC is HP’s first next-gen AI PC 2-in-1 laptop, offering uncompromising style, performance, and flexibility for those seeking the perfect AI creation experience. The device delivers:

  • Designed to inspire: Create, edit, and sketch on an ultra-thin form factor that easily switches between laptop, tablet, and tent modes. A stunning 3K OLED display offers an immersive visual experience to draw or review creative designs. Personalize content generation on the world’s first next-gen AI convertible PC with inking and a haptic touchpad. Collaborate with others clearly and crisply with the device’s 9 MP AI camera and Poly Audio.
  • Balanced power and performance: On-the-go creators can confidently create on a device engineered to be cool and quiet – yet performant. The OmniBook Ultra Flip leverages the Intel Core Ultra processor (Series 2) with a dedicated AI engine, delivering up to 20 hours of battery life (local video playback) for a seamless creation experience.
  • Trusted security powered by AI: HP Wolf Security for consumers includes a unique security chip and self-healing PC core for professional-level security, keeping data secure and protecting against cyber-threats. McAfee Smart AI Deepfake Detector detects AI-generated audio to warn users of potential fraud or misinformation.
  • Sustainability for today and tomorrow: HP remains committed to reducing environmental impact and optimizing energy efficiency. The OmniBook Ultra Flip is built with 90% recycled metals, 50% post-consumer recycled plastics, and an EPEAT Gold with Climate+ and ENERGY STAR certified design.

Pushing the Envelope for Tech-Forward Leaders: The HP EliteBook X

Empowering tech experts and business consultants to tackle intense workflows locally and in the cloud, the HP EliteBook X 14-inch Next-Gen AI PC delivers ultimate power, performance, and security so workers can prioritize what they love while AI takes care of the rest. As the first EliteBook X in HP’s Commercial PC lineup, this device unlocks:

  • Turbocharged productivity: For power users requiring high-performance computing for content creation, data analysis, and AI-driven applications, HP developed a memory architecture with an impressive 8000 Mbps on 64 GB of LPDDR5x RAM for high-speed AI processing. The PC also harnesses a next-generation AMD Ryzen PRO processor enabling up to an industry-leading 55 TOPS of NPU performance for demanding workloads. HP Smart Sense paired with 40W Thermal Design Power (TDP) and dual turbo high density fans drive fast responsiveness with cool and quiet performance.
  • Intuitive collaboration: Conduct meetings from anywhere and show up authentically with the device’s new AI-enhanced webcam sensor for more accurate presence detection and adaptive dimming. Audio tuning by Poly Studio provides crystal-clear conferencing experiences with AI noise reduction and HP Dynamic Voice Leveling to optimize voice clarity.
  • Industry-leading protection enhanced by AI: The world’s most secure next-gen AI PC and the first next-gen AI PC with quantum hack protection protects the most sensitive data without sacrificing performance. Wolf Security offloads processor-intensive security tasks to the NPU to preserve the CPU for all-day productivity. HP’s Endpoint Security Controller future-proofs the device against evolving threats, and intentional features are built into the device, including onlooker detection, which utilizes an AI-powered webcam sensor to alert users when prying eyes are detected and automatically blur the screen if needed.
  • Sustainable innovations protecting our planet: As part of the world’s most sustainable PC portfolio, the device is responsibly crafted with a heat plate made with at least 50% recycled copper and bezels containing at least 20% recycled cooking oil.

Personalization Built-In: HP AI Companion & Poly Camera Pro

HP’s next-gen AI PCs are equipped with AI Companion and Poly Camera Pro, which personalize and optimize a user’s experience for greater productivity and collaboration.

  • Interact intuitively: AI Companion uses generative AI to help people analyze private files and discover information to refine and create content or respond quickly and accurately to key tasks. The Perform assistant helps users optimize PC performance, customize settings, and troubleshoot HP products.
  • Collaborate clearly: Poly Camera Pro utilizes the NPU to power webcam features like Spotlight and Background Blur & Replace to maintain CPU performance more efficiently while preserving battery life.

Enabling Companies to Build AI

GPU access is often a scarce resource for a company’s most valuable resource, data scientists and AI developers. As AI workloads grow exponentially, 81% of data scientists believe AI makes their job more fulfilling. Z by HP Boost solves for scarcity by maximizing GPU utilization to deliver secure, scalable, and on-demand performance to meet rising AI demands, enhance productivity, and accelerate development.

Z by HP Boost is an industry-first solution that revolutionizes GPU sharing across HP AI workstations:

  • On-demand performance: Delivers instant access to GPU resources, with the flexibility needed to perform complex computations and manage large datasets.
  • Enterprise optimization: Provides companies a more efficient way to allocate and fully utilize its GPU resources, reducing the reliance on costly cloud instances and increasing productivity.

Both Z by HP Boost and the Z by HP Gen AI Lab solutions further extend HP’s AI creation center as the most comprehensive workstation solution for AI development. The Z by HP Gen AI Lab provides a built-in trust layer for large language model (LLM) development to detect and correct bias. With streamlined data management, standardized tools, and integration of trust, HP’s AI creation center maximizes the efficiency and impact of valuable AI.

Transforming Where People Work

People work in different places throughout the workday, whether in a meeting room, at the desk, or on the go. 72% of knowledge workers say having access to technology that best suits their work style is important. HP offers a range of products and solutions that make it easier for people to be their most collaborative and productive.

Authentic Connection and Collaboration: Poly Studio Video Bars, Poly VideoOS, and Poly Lens

HP is expanding AI integration across various room sizes and collaboration setups. Whether small or large rooms, BYOD or appliance-based, Windows or Android, video bar or modular, HP provides multi-camera, AI-driven experiences for genuine connection and improved collaboration.

HP’s newest additions to the industry’s broadest portfolio of AI-enabled multi-camera capable video conferencing solutions include the Poly Studio X32 and Poly Studio X72 all-in-one video bars and Poly Studio V32 and Poly Studio V72 premium USB video bars.

The latest Poly VideoOS 4.4 software brings new AI capabilities to devices already installed in meeting rooms. With live setup for Poly DirectorAI Perimeter, IT administrators can configure smart camera boundaries in real-time, ensuring that only participants in the meeting space are captured. PolyNoiseBlockAI v2 utilizes machine learning technology and advanced noise filtering to eliminate reverberations caused by glass walls and reflective surfaces. 

Poly Labsis a new program that provides customers with early access to experimental features. For example, VoiceScoreAI is a program feature that provides an analysis of audio quality in meeting rooms and suggests ways to enhance the overall experience. 

HP is enhancing its Poly Lens cloud management platform and private cloud infrastructure with more customized and secure options. Poly Lens Premium includes advanced features like Remote Room Control for IT admins to troubleshoot and resolve issues remotely, saving time and assisting users in meeting rooms. Poly CloudConnect for Zoom Rooms offers participants the flexibility to join Microsoft Teams calls from Zoom Rooms with a robust interface, dual monitor support, and content sharing. Poly PrivateConnect Meeting Control offers greater flexibility and configuration options for customers in secure and controlled video environments using the PrivateConnect cloud infrastructure.

HP is also harnessing its expertise in audio, video, and computing to take video conferencing to the next level to create more meaningful interactions. HP is partnering with Google to bring Project Starline technology to the workplace, delivering a breakthrough communications solution that uses advanced AI and 3D imaging to create an immersive experience that goes beyond traditional video calls. It makes participants feel like they are sitting across the table in the same room. Interested parties can make reservations for priority delivery for the first available units shipping in 2025.

Personalizing Audio and Visual Experiences

As AI enables more immersive experiences at home and in the office, the role audio and visual technologies play has never been more important. 70% of Work Relationship Index respondents say it’s important to have access to technology that allows everybody to be seen and heard regardless of where they are. And HP’s broad portfolio of audio and visual solutions equip any environment to make work and play more captivating and enjoyable than ever before.

Versatility Redefined: HyperX Cloud MIX2

The HyperX Cloud MIX2takes flexibility to the next level with personalized, HyperX Signature Sound. Its over-ear headset design featuring plush memory foam earcups and up to 110 hours of battery life via Bluetooth offer all-day comfort and power that’s perfect for gaming on the go, music, or work calls. Hybrid Active Noise Cancellation blocks out distractions, and the Transparency feature keeps users aware of surroundings. Dual wireless options – 2.4GHz USB-C dongle and Bluetooth 5.3 LE Audio ensure seamless connectivity. Enjoy ultra-low latency for gaming and fast-paced activities, with crystal-clear communication thanks to AI-enhanced microphones.

Powering Up Productivity: HP Series 5 Pro

For today’s workers to be successful, the new HP Series 5 Pro Monitors enable productivity for any work environment by providing large canvases for AI workflows and high refresh rates for AI-assisted design and content creation. Featuring eight models ranging in sizes from 23.8 inches to 34 inches, the monitors are the world’s broadest commercial mainstream monitor series with 100W USB-C power delivery. The three-sided borderless display with a micro-edge bezel design enables users to seamlessly connect, charge, and power PCs through one USB-C cable for data and video.

The Series 5 Pro portfolio immerses individuals in their work environment and helps limit distractions with integrated AI noise reduction. Collaborate confidently and securely with the integrated Poly Studio 5MP pop-up tiltable webcam, which secures the device easily with the Auto Lock & Awake feature. This capability detects the user’s presence to instantly wake the system and dims or locks the PC when the user walks away.

On a single charge using Bluetooth mode with ANC off. Battery life is an estimate and varies depending on many factors, including number of active, idle and asleep hours of use, number of applications running, environmental conditions and features used; actual battery life will vary with usage and environmental condition. The maximum capacity of battery will naturally decrease with time and usage.

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HASHGRAPH VENTURES COMPLETES FIRST CLOSE, CEMENTING ABU DHABI’S POSITION AS A GLOBAL HUB FOR WEB3 AND AI INNOVATION

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Group of six people standing together indoors near large windows with a city skyline and waterfront view in the background, next to a blue digital display screen showing the Hashgraph Ventures logo

Hashgraph Ventures, an Abu Dhabi–based venture capital fund regulated by the Financial Services Regulatory Authority (FSRA) within Abu Dhabi Global Market (ADGM), today announced the successful first close of its Web3 and AI early-stage venture capital fund. This marks Hashgraph Ventures’ capacity to start capital deployment towards founders and entrepreneurs who are redefining the Web3 economy.

The announcement was made during Abu Dhabi Finance Week (ADFW), where Hashgraph Ventures also hosted its official launch event with over 150 guests. The gathering brought together senior government officials, tier-one venture capitalists, global law firms, digital asset leaders, and many of the region’s most influential investors and founders. The strong turnout underscores Abu Dhabi’s accelerating emergence as a world-class destination for digital asset innovation and institutional-grade venture formation.

In 2024, Hashgraph Ventures received its fund management license by the ADGM Financial Services Regulatory Authority (FSRA) and launched its USD100 million global venture capital fund (Hashgraph Venture Fund-I) out of ADGM. As part of its investment framework, Hashgraph Ventures aims to fund blockchain and deep technologies, focusing on Seed, Series A, and Series B stages and backing founders and entrepreneurs who are driving the next era of digital transformation.

As part of its active deployment strategy, Hashgraph Ventures also confirmed its participation in the seed round of Bloxtel, a next-generation telecom infrastructure company leveraging tokenized eSIM (“dSIM”) and blockchain-enabled 5G access points to radically simplify and decentralize private network deployment. Bloxtel is led by the founders of Simless — creators of the original eSIM technology now used in modern smartphones.

Kamal Youssefi, Co-Founder and Executive Chairman of Hashgraph Ventures, said: “This marks a defining moment for Hashgraph Ventures and for the region’s investment and innovation landscape. The first close of our regulated fund and strategic investment in Bloxtel reflects our commitment to backing frontier technologies that will shape the next era of digital infrastructure. Abu Dhabi has become a global hub for visionary founders, investors, and policymakers — and we are proud to contribute to its rise as the world’s leading hub for Web3, AI, and decentralized networks.”

Dara Campbell, Senior Executive Officer of Hashgraph Ventures, added: “This has been a monumental week for our firm. To complete our first close and announce a sector-defining investment during Abu Dhabi Finance Week — one of the most influential global finance gatherings — sends a clear message about our intent and ambition. Hashgraph Ventures is building a world-class investment platform from Abu Dhabi, for the world. Our momentum reflects both the strength of this ecosystem and our long-term commitment to shaping the future of digital infrastructure from here in the UAE.”

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WATCHFUL SKIES, SAFER NIGHTS: AI-DRIVEN VMS TRANSFORMING GULF MEGA-EVENTS

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Close-up view of a person wearing a black outfit with a gold necklace, standing in front of a blurred background showing multiple video surveillance screens in a control room environment

As the Gulf’s summer calendar fills with concerts, sporting events, and festivals, the region faces new and more complex security challenges. Managing crowd safety at large-scale public gatherings no longer depends on passive surveillance or security teams monitoring screens reactively. Instead, event organizers, law enforcement agencies, and technology providers are embracing AI-powered, integrated video management software (VMS) that helps security teams spot and address potential risks early, instead of only reacting after something goes wrong.

This evolution in surveillance comes at an important time for the region. From Dubai’s Disney on Ice, Lil Baby’s Wham World Tour, and the UNTOLD Dubai Festival at Coca-Cola Arena to Saudi Arabia’s Riyadh Season concerts, international sporting tournaments, and mega entertainment festivals, large-scale spectacles have emerged as cornerstones of the Gulf’s rapidly expanding tourism and leisure economy. In 2024 alone, Dubai welcomed 18.72 million overnight visitors, up 9% from the previous year, while Riyadh and Jeddah continue to post record event attendance.

But as visitor numbers climb, so too does the complexity of keeping these spaces secure.

For years, video surveillance largely served as a passive, forensic tool by capturing footage for later review. Today, advanced VMS platforms are changing that model. AI-powered analytics embedded directly into VMS systems can automatically monitor crowd density, spot unusual movement or congestion, and raise alerts when early signs of trouble appear. This proactive approach transforms how security teams operate, allowing real-time interventions that help reduce risks while improving crowd flow and overall visitor experience.

Multiple Technologies brought together

At major venues across the Gulf, this shift is well underway.

Consider a sold-out concert at Dubai’s Coca-Cola Arena. Thousands of attendees filter through multiple entrances, while drone surveillance monitors crowd flow around parking areas and public transport hubs. Inside, thermal cameras quietly scan for signs of overheating electrical equipment or early-stage fires. All these data streams feed into a mobile command center, often set up in temporary trailers near the venue, where security teams and public safety agencies collaborate in real-time.

The advantage is not just faster incident response, but smarter prevention. AI-powered analytics embedded in Milestone’s platform can automatically count attendees in critical areas, flag unusual movement patterns, or detect crowd density risks long before they escalate into safety issues.

This type of command structure has become increasingly important as summer temperatures and high humidity, and seasonal surges, add an additional layer of risk for both attendees and emergency response teams.

A Region That Moves Fast and Safely

The wider regional momentum behind these events is just as significant.

The Gulf’s appetite for mega-events shows no sign of slowing. Dubai International Airport processed 92.3 million passengers in 2024, its highest annual traffic ever recorded, while major Saudi airports continue to scale operations under Vision 2030. These same smart infrastructure principles are now being extended to public events.

Open-platform VMS technology fits naturally into these ambitions, offering a flexible backbone that can scale from one event to another, integrate with emerging analytics tools, and support the kind of cross-agency cooperation that large public gatherings increasingly require.

The New Normal for Event Safety

Event organizers, venue operators, and government agencies across the Gulf are now approaching security not as a series of separate systems, but as a fully connected environment. At the heart of this lies open VMS platforms. These provide stakeholders with the ability to overlay venue maps, integrate drone surveillance, plug in temporary thermal sensors, and coordinate multiple responders, all through a shared video management interface, which reflects how the region is redefining public safety as part of its global event leadership.

Ultimately, securing the Gulf’s signature events that boost its tourism will increasingly rely on proactive, AI-enhanced surveillance models. Today, video management is about using real-time intelligence to help protect visitors, keep events running smoothly, and give the Gulf’s major showcases the safe, seamless experiences global audiences expect.

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IT services spend in MENA set to reach up to 28% of total IT budgets as services-led transformation accelerates

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The Middle East and North Africa (MENA) is entering a decisive, services-led growth phase in its IT sector, as enterprises and governments accelerate large-scale digital transformation initiatives. Investments in cloud computing, artificial intelligence (AI), data centres, and cybersecurity are reshaping technology priorities, with implementation, integration, and managed services gaining prominence over traditional software-led models.

Industry analysis by Grand View Research (GVR) reveals that IT services currently account for around 21–22% of total IT spending across MENA, a share expected to rise to between 26 and 28% by the end of the decade. The region’s professional IT services market, valued at USD 33.9 billion (Dh124.5 billion) in 2024, is forecast to grow to nearly USD 58.3 billion (Dh214 billion) by 2030, registering a compound annual growth rate (CAGR) of approximately 9.5%.

Sourav Bhanja, Middle East Head of GVR, said: “Many B2B IT services firms in the region continue to underinvest in digital engagement. Professional platforms such as LinkedIn remain underutilised, while company websites often lack strong case studies, sector-specific storytelling, and clear positioning.”

Government-led digitalisation programmes, sovereign cloud deployments, smart city initiatives, and national data strategies, coupled with rising enterprise adoption across sectors such as banking and financial services, healthcare, energy, logistics, and public infrastructure, are driving this shift. As hyperscalers and global technology firms expand their regional footprint, demand for localised integration, migration, and managed services continues to accelerate.

Bhanja also emphasised the importance of leadership visibility in the region’s competitive IT market: “Technical capability alone is no longer enough. Firms that combine deep technical expertise with consistent marketing, strong leadership visibility, and clear communication of value are the ones most likely to succeed in the MENA market.”

The analysis highlights that with growing competition among IT services providers, market visibility and differentiation have emerged as critical growth drivers. Integrated, always-on digital marketing strategies are increasingly vital, as many B2B IT services firms underutilise channels such as LinkedIn, websites, thought leadership content, newsletters, blogs, infographics, and short-form video to engage decision-makers.

Market data also indicates a broader shift towards digital-first engagement. Digital advertising spend in the Middle East, estimated at USD 32 billion (Dh117 billion) in 2024, is projected to rise sharply to USD 81.4 billion (Dh298.9 billion) by 2030, growing at a CAGR of 16.7%. In contrast, the regional events and conferences market is expected to expand at a more modest 7.1% CAGR, reflecting changing enterprise marketing priorities.

Grand View Research concluded that IT services firms combining technical depth with strong market communication, data-driven marketing, and visible leadership will be best positioned to capture the next phase of growth across MENA.

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