Cover Story
Logitech Transforms Hybrid Work with AI-Powered Solutions
Exclusive Interview with Loubna Imenchal, Head of Enterprise Business for AMETCA Africa, Middle East, Türkiye and Central Asia, Logitech
How has the shift to hybrid work influenced Logitech’s product development?
The shift to hybrid work—working between office, home and on the go—is now an established model across the world. This means, the need for multiple workspaces, video collaborations, and solutions to boost productivity and creativity are likely to become more important. Logitech is leveraging AI to deliver superior audio and video experiences in its Video Collaboration portfolio to drive productivity for organisations navigating these workplaces trends.
For example, we have introduced the Zone 305 headset and MeetUp 2, designed to support collaboration in hybrid and remote environments. The Zone 305 headset is particularly effective in helping users manage background noise with dual noise-canceling microphones, making it ideal for employees working from noisy environments like cafés or open offices. MeetUp2, on the other hand, is engineered to enhance video meetings, ensuring that everyone in the room is seen clearly with an ultra-wide lens and AI-powered framing capabilities. Both products are ideal solutions for organizations that are shifting their focus across diverse workspaces.
Another key trend that we’ve observed is the growing importance of sustainability in workplace solutions. More businesses are incorporating eco-friendly practices, such as using energy-efficient devices and reducing travel with hybrid work solutions, to minimize their carbon footprint. Logitech is playing a major role in this shift by incorporating post-consumer recycled plastic into many of its products, helping organizations to work more efficiently while remaining environmentally conscious.
What can the market expect from Logitech at GITEX GLOBAL 2024?
At GITEX 2024, Logitech aims to strengthen our position as a key technology partner to organizations who are evolving their workplaces and adapting to hybrid work. We will be presenting a comprehensive range of video collaboration and personal workspace solutions, catering to the needs of the “everywhere workplace.”
Logitech will focus on AI-driven solutions for video conferencing and workspace management. We will showcase innovative products such as the MeetUp 2, Zone 305 headset, Brio 705 webcam, and Logitech Sync, all of which are designed to meet the growing demand for flexible, hybrid work environments.
The MeetUp 2, with its AI-powered auto-framing and speaker tracking features, ensures an immersive meeting experience, whether the participants are in the office or remote. The Brio 705 webcam is another standout, delivering high-definition video with AI-driven auto-light correction, making it ideal for hybrid workers and professionals on the go.
In addition, the Zone 305 headset, featuring dual noise-canceling microphones, allows for clearer communication, especially in noisy or public spaces, ensuring productivity in varied environments.
Logitech will also have a large emphasis on sustainability at GITEX. With products like the Zone 305 and MeetUp 2 incorporating post-consumer recycled plastic, Logitech will demonstrate how businesses can reduce their carbon footprint while driving innovation. Expect a strong focus on creating eco-friendly, AI-powered solutions that help companies navigate the evolving hybrid work landscape.
How is Logitech incorporating sustainability into its product development and manufacturing processes?
As a design company, we leverage the power of design to spur innovation and scale progress. We conscientiously factor in environmental and social impacts as part of every design decision, starting from sourcing raw materials to the product’s end-of-life stage.
Logitech’s Design for Sustainability approach is across our existing and future portfolio:
- 3 in 4 products use Next Life Plastics (recycled plastic) instead of virgin plastic.
- We are increasingly choosing materials made using renewable energy. 66 product lines use low-carbon aluminium that is produced with renewable energy
- We are transitioning away from single-use plastic packaging and embracing more recyclable, paper-based packaging solutions. Approximately 20% of products use FSC-certified paper packaging, and increasingly the majority [73%] of new product introductions have moved to FSC packaging.
- 43% of products are PVC-free
With Logitech shipping more than 150 million products every year, this is sustainable innovation at scale.
How are AI and automation shaping the future of business collaboration, and what role will Logitech play in this evolution?
AI and automation are revolutionizing business collaboration by enhancing communication, streamlining workflows, and improving overall efficiency. As organizations adopt hybrid work models, the demand for intelligent solutions that facilitate seamless collaboration between remote and in-office teams continues to grow.
Logitech has launched AI-driven products like the MeetUp 2 and Zone 305 headset to improve the meeting experience. Features like auto-framing, speaker tracking, and noise cancellation ensure that meetings are more engaging and productive, while tools like Logitech Sync enable IT teams to support large-scale video deployments, minimizing site visits and trouble tickets – all from a simple browser-based interface. This enhances remote manageability and provides ultimate control over devices and spaces, offering deeper insights into device usage and ensuring compatibility to maximize resource utilization efficiency.
As AI and automation continue to advance, Logitech’s role will be to develop human-centred solutions that enhance the user experience, making business collaboration smoother and more efficient. By integrating AI into our product suite, we are both improving the quality of communication and also helping businesses adapt to the changing nature of work.
How does AI enhance user experience and efficiency in Logitech’s products, particularly for device management and meetings?
AI plays a pivotal role in enhancing both the user experience and operational efficiency within Logitech’s products, particularly in the context of device management and meetings. With the rise of hybrid work, meeting spaces have evolved to integrate both physical and virtual teams, requiring solutions that enhance collaboration.
Logitech’s MeetUp 2 uses AI-powered features like auto-framing and speaker tracking to create a more dynamic and engaging meeting experience. These capabilities ensure that all participants are visible and clearly heard, making meetings more productive and inclusive. AI-driven features like these are particularly valuable in hybrid work environments, where it’s important to create seamless collaboration between in-office and remote participants.
On the device management side, Logitech Sync enables IT teams to remotely monitor and manage video conferencing equipment across multiple locations. AI helps streamline device management, reducing the need for manual intervention and ensuring that devices are always up to date. This not only improves efficiency but also ensures that businesses can maintain high levels of productivity, regardless of where their teams are working.
What trends are shaping the future of meeting room spaces, and how is Logitech adapting to these trends?
The rise of hybrid work has reshaped meeting room spaces, creating new demands for seamless collaboration between remote and in-office teams. One of the most notable trends is the growth of huddle spaces—smaller, flexible meeting areas that encourage spontaneous discussions and collaboration. These spaces are designed to be used by both remote and in-office participants, making them a key tenet of the hybrid work environment.
Logitech is addressing these trends with products like the MeetUp 2, which is designed for huddle rooms and smaller meeting spaces. Its AI-powered auto-framing and speaker tracking features ensure that all participants are actively engaged, even if they are joining remotely. The Zone 305 Business Headset also supports these smaller meeting spaces by providing clear audio and eliminating background noise, ensuring that conversations are distraction-free.
By focusing on the evolution of meeting room spaces and developing solutions that cater to the unique needs of hybrid teams, Logitech is helping businesses create more flexible and efficient work environments.
What role does Logitech’s Sync software play in managing video conferencing devices, and how does it improve business efficiency?
As organizations continue to adopt hybrid work models, the ability to manage multiple devices across various locations is essential. Logitech Sync is an integral part of our video collaboration solutions. Sync is a cloud-based device-management platform that allows IT to manage and monitor Logitech meeting room devices at scale. It enables better remote manageability and ultimate control of devices and space.
By providing a centralized platform for device management, Sync helps businesses maintain high levels of productivity and collaboration, regardless of where their teams are located.
How does Logitech cater to both large enterprises and small businesses with its collaboration technology?
Logitech’s approach to collaboration technology is designed to serve both large enterprises and small businesses by offering scalable, flexible solutions that can be tailored to the needs of each organization. Products like the MeetUp 2 and Zone 305 headset are designed to be accessible and affordable for companies of all sizes, from small huddle rooms to large conference spaces.
For larger enterprises, Logitech Sync offers a centralized platform for managing video conferencing devices across multiple locations, making it easier to monitor and update equipment remotely. For small businesses, Logitech’s solutions are designed to be easy to deploy and manage, allowing them to improve collaboration and productivity without the need for a large IT team.
By offering a range of products and services that cater to organizations of all sizes, Logitech ensures that businesses can adopt the right tools to support their collaboration needs, at any scale.
What is Logitech’s long-term vision for supporting businesses in navigating the future of work?
As the workspace evolves, organizations will look to further enhance collaboration experiences, while also addressing other rising business imperatives, such as navigating sustainability challenges.
Logitech will continue to enable and empower businesses to navigate the future of work through innovation, sustainability, and focusing on the user experience. With hybrid work only becoming more common globally, we are committed to developing tools that enhance collaboration, boost productivity, and create more inclusive work environments. By aligning our product development with the trends that are shaping the future of work, Logitech will continue to lead the way in helping business thrive in the hybrid work environment.
Cover Story
Eid Weekend Getaway: We Got You Covered with Xiaomi’s Latest!
This season is for family, celebrations, and meaningful moments together. Whether you visit loved ones, take a short local trip or enjoy a staycation, Xiaomi’s latest essentials help make the experience smoother and more relaxed.
Designed for comfort, convenience and peace of mind, Xiaomi’s AIoT collection supports the important parts of your day. From getting around easily to staying charged and keeping track of your belongings, these practical tools help you focus on the moments that matter most.
The Xiaomi Pad 8 Series
Whether you’re navigating travel itineraries or keeping the kids entertained during a road trip, the Xiaomi Pad 8 Series offers a cinematic experience on the go.


Its ultra-smooth 144Hz display is perfect for catching up on holiday specials or video calling relatives who couldn’t make it, while the slim design makes it an effortless addition to your weekend bag.
Xiaomi 17 Series

The Xiaomi 17 Series is designed to preserve the spirit of Eid with unmatched clarity. With its advanced Leica optics and the new 1-inch LOFIC sensor on the Ultra, you can capture evening family gatherings and festive lights in stunning detail.
Its long-lasting battery and rapid charging ensure you’re always ready to snap the next portrait or record a heartfelt greeting.

The Xiaomi Watch 5 helps you stay on top of your holiday plans with less fuss. With Google Gemini and Wear OS 6, you can check directions to a family gathering or send greetings using simple voice commands.
Its stainless-steel frame works well with festive looks, while the 6-day battery life helps you stay connected throughout the break.

The Xiaomi UltraThin Magnetic Power Bank keeps your phone ready without adding bulk to your bag or pocket. Light and slim, it attaches easily to your device and provides a dependable charge, so you can focus on photos, messages, and directions instead of searching for a charger.

Xiaomi Electric Scooter 6 Ultra
For short city rides, quick visits, and local outings, the Xiaomi Electric Scooter 6 Ultra is designed to feel stable, smooth, and comfortable.
Its dual-swing-arm suspension and 12-inch tires help create a steady ride, making it a practical option for getting around during the holiday with ease.

Redmi Buds 8 Pro
Whether you are on the move or in a busy home, the Redmi Buds 8 Pro offers a more peaceful listening experience. Smart Active Noise Cancellation reduces surrounding noise, and the triple-mic system keeps calls clear, making it easier to stay in touch with family and friends.
Up to 40 hours of extended battery life ensures uninterrupted listening throughout the day, while fast charging support keeps your music going with minimal downtime. With dual-device connectivity, users can seamlessly switch between devices such as smartphones, tablets, or laptops, making everyday listening more convenient and connected.

Xiaomi Tag
During busy holiday plans, Xiaomi Tag adds an extra layer of security to items you do not want to lose.
Attach it to luggage, strollers or gift bags for peace of mind while you travel or move between visits.
With a battery life of over a year and a durable build, it is a simple way to keep track of what matters and enjoy the holiday with less worry.
Cover Story
The World Order Has Changed! Has Your Technology Governance?

When did you last see geopolitical risk appear as a named line item in your technology governance framework?” This question — posed by Subrato Basu to technology leaders across industries and geographies, and echoed in the conversations Srijith KN has tracked across the CXO community — increasingly divides its audience into two groups. The gap between them is widening, and it reveals a deeper shift: geopolitics is no longer external to technology strategy. It is now one of its defining forces.
The first group — still the majority — treats geopolitical risk as someone else’s problem. It belongs, they assume, to risk officers, government affairs teams, or the audit committee. Technology is their domain; geopolitics is noise in the background. The second group has understood something that the first has not: the boundary between geopolitical risk and technology risk no longer meaningfully exists.

This article is written for both. For the first group, it is a wake-up call — offered in the hope that it arrives before an incident makes the argument more forcibly. For the second, it is an attempt to sharpen a framework and ground it in the operational realities that boards and CXOs are navigating right now. The central argument is this: geopolitical volatility has become a direct, structural input into enterprise technology strategy. Organizations that govern for it with the rigor applied to financial or regulatory risk will be measurably more resilient, more competitive, and more trusted than those that do not.
“Geopolitical volatility is no longer background noise for technology leaders. It is a direct input variable into technology strategy, and the boards that do not govern for it are operating with a critical blind spot.“
The Assumption That Built Our Governance Frameworks Is Broken
For most of the past two decades, a workable assumption underpinned how organisations sourced, deployed, and governed technology: that the global technology ecosystem was broadly open, commercially-driven, and largely apolitical. Hardware vendors competed on specification. Cloud providers competed on price and performance. Procurement teams evaluated suppliers on technical merit. Geopolitical considerations were, at most, a due diligence footnote.
That assumption has been systematically dismantled. The deliberate weaponisation of technology — through trade restrictions, regulatory controls extended beyond national borders, state-sponsored cyber operations, and the calculated use of supply chain access as an instrument of strategic leverage — has fundamentally altered the risk calculus for any enterprise that depends on globally sourced technology infrastructure. What was once a commercially neutral procurement decision is now, in many cases, a geopolitical exposure.
This is not a temporary disruption that will normalise once a particular set of tensions eases. It reflects a durable structural shift in how major powers compete, and in how that competition is increasingly waged through, and against, the technology layer of the global economy. For enterprises operating in markets defined by proximity to active geopolitical fault lines — whether those fault lines are geographic, commercial, or digital — the consequences are not theoretical. They are already reaching enterprise cloud contracts, hardware procurement pipelines, and security operations. From our respective vantage points — practitioner and editorial — the pattern is unambiguous.
“What was once a commercially neutral procurement decision is now, in many cases, a geopolitical exposure. Governance frameworks designed for a different era are systematically unfit for this one.“
Five Fault Lines Running Through the Enterprise Technology Stack
When we map the pathways through which geopolitical volatility translates into technology operational risk, five pressure points emerge with consistency across sectors and geographies. We offer them not as a comprehensive risk register — every organisation’s exposure profile will differ by market, sector, and architecture — but as a diagnostic lens for board and CXO discussion.
a) The Cloud Compliance Trap
The hyperscalers that power the majority of enterprise digital infrastructure operate under regulatory frameworks whose reach extends well beyond their home jurisdictions. Technology access controls and compliance obligations do not stop at national borders. Enterprises with commercial relationships, supply chain connections, or infrastructure footprints that intersect with restricted or conflict-adjacent jurisdictions can find themselves subject to service reviews, contract amendments, or capability restrictions — sometimes with limited notice, and often as a downstream consequence of their vendor’s own compliance posture rather than anything the enterprise has done directly.
The trap is that this exposure is rarely visible until it activates. It can emerge through indirect supply chain adjacency, shared infrastructure configurations, or compliance flags several steps removed from the enterprise’s own operations. CIOs who have mapped their cloud footprint against potential regulatory jurisdiction risk — proactively, not reactively — hold a material governance advantage. Understanding which workloads reside on infrastructure subject to extended regulatory reach is not optional hygiene. It is foundational governance.
b) The Cyber Threat Multiplier
A consistent and well-documented pattern has been established across multiple cycles of geopolitical escalation, recorded in threat intelligence reports published by recognised international cybersecurity research organisations and government security agencies: periods of elevated inter-state tension correlate with increased state-linked cyber activity targeting financial institutions, critical infrastructure, and government-adjacent enterprises in proximate markets. This is not the authors’ independent assertion. It is an observable, documented, and reproducible pattern in the publicly available record.
The structural implication for technology leaders is clear: the cyber threat environment in markets proximate to active geopolitical fault lines is durably more elevated than in geopolitically stable ones, and that elevation intensifies when political temperature rises. The attack surface has expanded materially through the convergence of information and operational technology, the proliferation of AI-integrated workflows, and the broad adoption of connected devices. CISOs who construct their security posture reactively, in response to incidents rather than in anticipation of structural threat conditions, have fundamentally misread the governance mandate their environment demands.
c) The Supply Chain Blind Spot
Most enterprises maintain reasonable visibility into their software supply chains. Very few have equivalent clarity on the geopolitical exposure embedded in their hardware supply chains. Semiconductors, networking equipment, and industrial technology components originate from supply chains subject to trade restrictions and regulatory controls that can translate, under escalatory conditions, into sudden procurement constraints, extended lead times, or mandatory certification requirements creating material operational bottlenecks.
The organizations most exposed are those in active digital transformation or major infrastructure refresh cycles that have never stress-tested their procurement pipeline against a scenario in which specific hardware categories become unexpectedly constrained. The board-level question is not whether this will happen. It is whether, if it did, the organization would have ninety days of operational runway or ninety hours.
d)The Vendor Dependency Risk
Multi-year enterprise software commitments — ERP platforms, data infrastructure, security tooling, AI platforms — are made on the assumption of uninterrupted service from vendors operating in predictable regulatory environments. The regulatory obligations carried by enterprise software vendors headquartered across major technology jurisdictions can, under specific and not implausible circumstances, translate into licence amendments, capability restrictions, or service reviews with limited contractual notice. This risk is amplified, and actively expanding, for software incorporating AI capabilities as those capabilities attract increasing regulatory attention across multiple jurisdictions simultaneously.
Boards approving these investments are, in our view, frequently not receiving the full picture of vendor jurisdiction exposure. Requiring legal and technology leadership to jointly assess this exposure before committing to multi-year agreements is not procedural excess. In the current environment, it is a core fiduciary responsibility.
e) The Talent Dimension
The talent dimension of geopolitical risk is consistently the least visible and the most underestimated. Technology-intensive organisations in dynamic markets draw on internationally mobile specialist talent pools. Sustained geopolitical instability affects those pools in ways that are difficult to predict and slow to reverse: senior professionals reconsider relocation decisions, acquisition pipelines for specialist roles — particularly cybersecurity engineering, AI architecture, and regulatory compliance — tighten, and workforce continuity in critical functions comes under pressure at precisely the moment when those functions matter most.
Resilience against this risk requires proactive investment in local talent pipelines, structured knowledge transfer protocols for critical technology functions, and a workforce continuity discipline that treats geopolitical scenarios as first-class planning variables — not as footnotes in the HR risk register.
“The technologies most exposed to geopolitical disruption are simultaneously the most powerful instruments available to build resilience against it.“
Cover Story
Inside Zoho’s UAE Data Centers!
Playing the Long Game in Cloud Infrastructure, Data Centers, Privacy, Cybersecurity, and Growth in the UAE
The Integrator had an interview with Shailesh Davey, Co-founder & CEO, Zoho, during the official launch of their newly opened data centers in the UAE.
Zoho is on an executing path; as they say, it is a disciplined, long-term regional strategy by deploying and right-sizing data centers in Saudi and the UAE, aligning with global trends in data sovereignty and privacy.
The UAE is a priority growth market fueled by regulatory and business-led digitization, supported by local teams and partners. Customers will see faster performance from local hosting, while flagship products Zoho CRM Plus and Zoho Books lead growth, with rapid regulatory feature alignments.
Zoho currently operates more than 18 data centers globally, with the UAE being the latest addition. From a regional perspective, does the Middle East require more data centers, or are the facilities in the UAE and Saudi Arabia sufficient to support Zoho’s growth plans?
We currently operate two data centers in Saudi Arabia, which primarily serve the Saudi market. In the UAE, we have now established two data centers—one in Dubai and another in Abu Dhabi. These facilities have been carefully right-sized based on our expected growth in the region.
We have been present in this market since 2009, so we have a clear understanding of customer adoption patterns, data usage behavior, and growth trajectories. Based on this data, we have ensured sufficient capacity for the next two to four and a half years. Every six months, our teams review capacity utilization and growth rates. If we see demand growing faster than anticipated, we simply expand further.
This approach isn’t new for us—we’ve been doing this consistently since 2006–2007.
Zoho is widely known for its capital discipline and strong stance on privacy. With increasing global rhetoric around cybersecurity, data sovereignty, and regulations—especially in markets like the UAE—do you believe governments are emphasizing certifications due to a trust deficit with large tech companies, or is this part of a broader global shift?
There are a few important factors at play here. First, some of the world’s largest technology companies have built their businesses by monetizing user data. This is openly acknowledged as part of their business model. While it may be legal, it understandably creates discomfort—especially for governments concerned about the data of their citizens, and for individuals who often accept terms and conditions without fully realizing what they are agreeing to.
Second, we are now living in a rapidly evolving geopolitical environment. The shift toward a multipolar world has accelerated significantly over the last couple of years. In this context, it is only practical for governments to introduce regulations that ensure clarity around where data resides, how it is handled, and whether companies are compliant with local laws.
From Zoho’s perspective, this has always aligned with our philosophy. Wherever we set up data centers, we comply fully with local regulations and data sovereignty requirements. Certifications and compliance are simply proof points of that commitment.
Zoho has seen strong growth in the UAE. Which flagship products are driving this momentum, and how does the establishment of local data centers translate into tangible benefits for businesses in terms of innovation and performance?
Let me start with the impact of the data centers. The most immediate and visible benefit is speed. Earlier, customer data was being served from the US, which meant latency due to the physical distance. With local data centers in the UAE, response times are significantly faster. This directly improves user experience, in addition to meeting security and compliance requirements.
In terms of products, our fastest-growing solution in the UAE is Zoho CRM Plus. For any business, sales is a critical function, and CRM Plus is a comprehensive, customer-facing suite that supports sales, marketing, customer support, service, and even project management.
The second major growth driver is Zoho Books, which is widely used by finance and accounting teams. With increasing regulatory requirements around accounting, compliance, and e-invoicing in the UAE, Zoho Books helps businesses stay compliant while maintaining accurate and transparent financial records.
Given the pace at which regulations are evolving, especially in areas like e-invoicing, our local presence allows us to respond very quickly. We see significant long-term potential for both CRM Plus and Zoho Books in this market.
One of Zoho’s recent consumer-focused initiatives Aaratai application has gained strong traction in India and has generated a lot of discussion. Do you see similar B2C-led innovations helping Zoho reach a wider audience in the UAE as well? Could we see such solutions being developed or localized for this market?
This has been an interesting experiment for us. What we’ve essentially done is take the technology we built for the B2B world, adapt it, and make it accessible to B2C users. That’s how this particular app was born, and it received strong tailwinds in the Indian market.
Interestingly, due to the large Indian diaspora in the UAE, adoption naturally extended here as well. Our immediate focus is to ensure that the product is reliable, feature-rich, and delivers long-term value to users.
Once we are confident that the model works at scale, we will look at expanding into other markets where there is strong synergy. Markets with a significant Indian diaspora are a natural starting point, and Europe is high on that list.
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