Exclusive Interview with Loubna Imenchal, Head of Enterprise Business for AMETCA Africa, Middle East, Türkiye and Central Asia, Logitech

How has the shift to hybrid work influenced Logitech’s product development?

The shift to hybrid work—working between office, home and on the go—is now an established model across the world. This means, the need for multiple workspaces, video collaborations, and solutions to boost productivity and creativity are likely to become more important.  Logitech is leveraging AI to deliver superior audio and video experiences in its Video Collaboration portfolio to drive productivity for organisations navigating these workplaces trends.

For example, we have introduced the Zone 305 headset and MeetUp 2, designed to support collaboration in hybrid and remote environments. The Zone 305 headset is particularly effective in helping users manage background noise with dual noise-canceling microphones, making it ideal for employees working from noisy environments like cafés or open offices. MeetUp2, on the other hand, is engineered to enhance video meetings, ensuring that everyone in the room is seen clearly with an ultra-wide lens and AI-powered framing capabilities. Both products are ideal solutions for organizations that are shifting their focus across diverse workspaces.

Another key trend that we’ve observed is the growing importance of sustainability in workplace solutions. More businesses are incorporating eco-friendly practices, such as using energy-efficient devices and reducing travel with hybrid work solutions, to minimize their carbon footprint. Logitech is playing a major role in this shift by incorporating post-consumer recycled plastic into many of its products, helping organizations to work more efficiently while remaining environmentally conscious.

What can the market expect from Logitech at GITEX GLOBAL 2024?

At GITEX 2024, Logitech aims to strengthen our position as a key technology partner to organizations who are evolving their workplaces and adapting to hybrid work.   We will be presenting a comprehensive range of video collaboration and personal workspace solutions, catering to the needs of the “everywhere workplace.”

Logitech will focus on AI-driven solutions for video conferencing and workspace management. We will showcase innovative products such as the MeetUp 2, Zone 305 headset, Brio 705 webcam, and Logitech Sync, all of which are designed to meet the growing demand for flexible, hybrid work environments.

The MeetUp 2, with its AI-powered auto-framing and speaker tracking features, ensures an immersive meeting experience, whether the participants are in the office or remote. The Brio 705 webcam is another standout, delivering high-definition video with AI-driven auto-light correction, making it ideal for hybrid workers and professionals on the go.

In addition, the Zone 305 headset, featuring dual noise-canceling microphones, allows for clearer communication, especially in noisy or public spaces, ensuring productivity in varied environments.

Logitech will also have a large emphasis on sustainability at GITEX. With products like the Zone 305 and MeetUp 2 incorporating post-consumer recycled plastic, Logitech will demonstrate how businesses can reduce their carbon footprint while driving innovation. Expect a strong focus on creating eco-friendly, AI-powered solutions that help companies navigate the evolving hybrid work landscape.

How is Logitech incorporating sustainability into its product development and manufacturing processes?

As a design company, we leverage the power of design to spur innovation and scale progress. We conscientiously factor in environmental and social impacts as part of every design decision, starting from sourcing raw materials to the product’s end-of-life stage.

Logitech’s Design for Sustainability approach is across our existing and future portfolio:

• 3 in 4 products use Next Life Plastics (recycled plastic) instead of virgin plastic.
  • We are increasingly choosing materials made using renewable energy. 66 product lines use low-carbon aluminium that is produced with renewable energy
  • We are transitioning away from single-use plastic packaging and embracing more recyclable, paper-based packaging solutions. Approximately 20% of products use FSC-certified paper packaging, and increasingly the majority [73%] of new product introductions have moved to FSC packaging.
  • 43% of products are PVC-free

With Logitech shipping more than 150 million products every year, this is sustainable innovation at scale. 

How are AI and automation shaping the future of business collaboration, and what role will Logitech play in this evolution?

AI and automation are revolutionizing business collaboration by enhancing communication, streamlining workflows, and improving overall efficiency. As organizations adopt hybrid work models, the demand for intelligent solutions that facilitate seamless collaboration between remote and in-office teams continues to grow.

Logitech has launched AI-driven products like the MeetUp 2 and Zone 305 headset to improve the meeting experience. Features like auto-framing, speaker tracking, and noise cancellation ensure that meetings are more engaging and productive, while tools like Logitech Sync enable IT teams to support large-scale video deployments, minimizing site visits and trouble tickets – all from a simple browser-based interface.  This enhances remote manageability and provides ultimate control over devices and spaces, offering deeper insights into device usage and ensuring compatibility to maximize resource utilization efficiency.

As AI and automation continue to advance, Logitech’s role will be to develop human-centred solutions that enhance the user experience, making business collaboration smoother and more efficient. By integrating AI into our product suite, we are both improving the quality of communication and also helping businesses adapt to the changing nature of work.

How does AI enhance user experience and efficiency in Logitech’s products, particularly for device management and meetings?

AI plays a pivotal role in enhancing both the user experience and operational efficiency within Logitech’s products, particularly in the context of device management and meetings. With the rise of hybrid work, meeting spaces have evolved to integrate both physical and virtual teams, requiring solutions that enhance collaboration.

Logitech’s MeetUp 2 uses AI-powered features like auto-framing and speaker tracking to create a more dynamic and engaging meeting experience. These capabilities ensure that all participants are visible and clearly heard, making meetings more productive and inclusive. AI-driven features like these are particularly valuable in hybrid work environments, where it’s important to create seamless collaboration between in-office and remote participants.

On the device management side, Logitech Sync enables IT teams to remotely monitor and manage video conferencing equipment across multiple locations. AI helps streamline device management, reducing the need for manual intervention and ensuring that devices are always up to date. This not only improves efficiency but also ensures that businesses can maintain high levels of productivity, regardless of where their teams are working.

What trends are shaping the future of meeting room spaces, and how is Logitech adapting to these trends?

The rise of hybrid work has reshaped meeting room spaces, creating new demands for seamless collaboration between remote and in-office teams. One of the most notable trends is the growth of huddle spaces—smaller, flexible meeting areas that encourage spontaneous discussions and collaboration. These spaces are designed to be used by both remote and in-office participants, making them a key tenet of the hybrid work environment.

Logitech is addressing these trends with products like the MeetUp 2, which is designed for huddle rooms and smaller meeting spaces. Its AI-powered auto-framing and speaker tracking features ensure that all participants are actively engaged, even if they are joining remotely. The Zone 305 Business Headset also supports these smaller meeting spaces by providing clear audio and eliminating background noise, ensuring that conversations are distraction-free.

By focusing on the evolution of meeting room spaces and developing solutions that cater to the unique needs of hybrid teams, Logitech is helping businesses create more flexible and efficient work environments.

What role does Logitech’s Sync software play in managing video conferencing devices, and how does it improve business efficiency?

As organizations continue to adopt hybrid work models, the ability to manage multiple devices across various locations is essential. Logitech Sync is an integral part of our video collaboration solutions. Sync is a cloud-based device-management platform that allows IT to manage and monitor Logitech meeting room devices at scale.  It enables better remote manageability and ultimate control of devices and space.

By providing a centralized platform for device management, Sync helps businesses maintain high levels of productivity and collaboration, regardless of where their teams are located.

How does Logitech cater to both large enterprises and small businesses with its collaboration technology?

Logitech’s approach to collaboration technology is designed to serve both large enterprises and small businesses by offering scalable, flexible solutions that can be tailored to the needs of each organization. Products like the MeetUp 2 and Zone 305 headset are designed to be accessible and affordable for companies of all sizes, from small huddle rooms to large conference spaces.

For larger enterprises, Logitech Sync offers a centralized platform for managing video conferencing devices across multiple locations, making it easier to monitor and update equipment remotely. For small businesses, Logitech’s solutions are designed to be easy to deploy and manage, allowing them to improve collaboration and productivity without the need for a large IT team.

By offering a range of products and services that cater to organizations of all sizes, Logitech ensures that businesses can adopt the right tools to support their collaboration needs, at any scale.

What is Logitech’s long-term vision for supporting businesses in navigating the future of work?

As the workspace evolves, organizations will look to further enhance collaboration experiences, while also addressing other rising business imperatives, such as navigating sustainability challenges.

Logitech will continue to enable and empower businesses to navigate the future of work through innovation, sustainability, and focusing on the user experience. With hybrid work only becoming more common globally, we are committed to developing tools that enhance collaboration, boost productivity, and create more inclusive work environments. By aligning our product development with the trends that are shaping the future of work, Logitech will continue to lead the way in helping business thrive in the hybrid work environment.