Hospitality
A Deep Dive into the Future Applications and Implications of Artificial Intelligence in Hospitality
The continual advancements in technology and Artificial Intelligence (AI) are not just reshaping, but fundamentally transforming the hospitality industry, driving exponential value for sales, marketing, and revenue management, today and tomorrow.
A hot topic for the industry, AI is one of the key areas of focus at this year’s HSMAI Middle East & Africa Commercial Strategy Conference, taking place on 26-27 November at the Conrad Dubai. Tackling the most pressing trends facing hotel executives, the annual conference brings together the region’s hospitality sales, marketing, distribution and revenue management community for unmatched industry insights and inspiration.
The event will take a 360- degree look at AI in hospitality, covering it from inspiration and theory to practical applications across sales, marketing, distribution and revenue management. In the lead up to the conference, we asked four industry leaders for their insights into the future applications and implications of technology and AI in hospitality.
With input from John Sanei, Global Futurist, 5x bestselling author and 2x award-winning podcast co-host; Michael J. Goldrich, Founder & Chief Advisor, Vivander Advisors LLC; Leo Barrit, Vice President of Sales, FLYR Hospitality; CS Ramachandran, CRME, VP, Hotel Revenue Optimization, Preferred Hotels & Resorts, and Michael McCartan, Area Vice President EMEA, IDeaS.
How do you see AI be(come) a real work partner to sales, marketing, revenue management and distribution professionals?
All five industry leaders agree that AI is rapidly evolving from just a tool to a powerful work partner. By automating routine and data-intensive tasks and facilitating data-driven decision making, AI significantly increases productivity and impact as it frees teams to focus on strategy, creativity, customer relationships, and revenue growth.
“From a revenue manager standpoint, there are a dozen or more tasks they have to do on a weekly basis, from daily pickups and forecasting, to reporting, analysis etc. There are a lot of disparate tasks that make up their 40+ hour work week. AI is going to cut down dramatically on many of those tasks by creating the initial reports and analyses for them, and now they’ll just have to manage by exception. Revenue managers and their teams will provide guardrails for AI to operate within, and then managers can perform any tasks outside those guardrails,” said Leo Barrit.
“AI is a force multiplier,” said Michael Goldrich. “In revenue management, AI analyzes real-time market trends, enabling dynamic pricing and demand forecasting. For marketing, it personalizes guest communications and optimizes campaigns based on granular data insights.”
Michael McCartan echoes this sentiment, “Applied in revenue management solutions specifically, AI and automation play a critical role in processing forecasting-related data to detect shifts in demand and quickly responding with recommended pricing and inventory management decisions.”
CS Ramachandran added, “In sales, AI’s predictive analytics and automation lead to better performance and higher deal closures. Overall, AI reduces workload and stress, contributing to higher job satisfaction and employee retention.”
Looking beyond what AI can do today, John Sanei commented: “The real question is how we are using AI in preparation for the future. This is what I call the ‘AI opportunity radar’ which has four quadrants: the internal and external realms of AI application as well as the differentiation between today and tomorrow. Many organizations focus on just the internal applications of AI for today, without planting the seeds for tomorrow’s work. In fact, that’s just 25 percent of the opportunity that exists. We need to move from a focus on AI as a tool to AI as an unprecedented partner to transform an organization’s core offering, to revolutionize the industry, or even establish a new one.”
If everyone is going to be using AI, how can hotels and brands still differentiate themselves? How can we balance automation with the need for personalized guest experiences?
The interviewees agree that true differentiation hinges on how seamlessly hotels integrate AI with the human touch to provide the unique and authentic experience travelers expect today. Also, a critical component is the training of teams to discern when to rely on AI and when to step in with genuine human empathy. The combination of guest engagement training with the right technology and established feedback mechanisms will be crucial for continuous service improvement.
Michael Goldrich said, “Leading brands will leverage AI to anticipate guest needs and personalize at scale, while still delivering warmth and authenticity through frontline staff. Ultimately, successful hotels will make the human-AI collaboration invisible, leaving guests with the impression of superior, attentive service.”
John Sanei commented, “Like many other technologies AI will become democratized, and to some extent it already has. It’s not about which AI tools you use, it’s what the teams do with the technology to enhance the customer experience and transform the curation, creation, and delivery of the hotel or brand’s core offering. We need to think about how AI can help organizations build new capacity and give them the ability to behave towards the future. Asking existing teams to innovate – let alone disrupt – doesn’t work. We need to build ‘tomorrow teams’ that work alongside the today team to make this happen.”
From CS Ramachandran’s perspective, “HI (Human Interaction) will trump AI (Artificial Intelligence) in the fast-evolving landscape of AI especially in hospitality. Hotels must differentiate by blending automation alongside personalized guest experiences. Some steps in this direction include creating a unique brand identity, ensuring exceptional human interaction, while utilising innovative technology to enhance services.”
“In the hotel industry, we of course already have different classes ranging from luxury to economy, but AI is going to help personalize the offer for you even more precisely,” commented Leo Barrit. “With AI, the hotel will know the individual customer or guest, know your likes and dislikes, your buying propensity and timing, and provide you with a personalized offer that will resonate with you. The industry will evolve to that quickly. Pricing is a component of that, but as AI learns more from customer data that will be a part of providing those very personalized offers.”
Michael McCartan said, “A strong brand identity is key. If using AI-enabled tools like an online chatbot or a voice-activated virtual assistant to interact with guests, ensure that they reflect your brand’s personality and tone of voice. This consistency across all touchpoints, from online to in-person, creates a more seamless and memorable guest experience. One thing that will go a long way with guests is to ensure you are being transparent about how you use AI and prioritize data privacy. This builds trust with guests and positions your brand as a responsible and ethical leader.”
What jobs do you think AI could make redundant in hospitality and what new roles could it create, especially when it comes to sales, marketing, revenue management and distribution?
John Sanei said, “Every job that is repetitive in its activities will be the first to become redundant and to be replaced by AI. Although it will be impossible to say which jobs we will have and need in the future, we will see a profound shift in the relationship between humans and machines. We will see two types of businesses: those driven by AI and robots and organic businesses engineered by humans. The currency of the future is human connection, which will become the highest form of luxury and present a great opportunity to the hospitality industry for purposeful, transformational travel and tourism.”
Michael McCartan commented “While AI won’t entirely replace human roles, it will undoubtedly reshape the nature of these jobs. As the economist Richard Baldwin famously said at 2023 World Economic Forum’s Growth Summit, “AI won’t take your job, it’s somebody using AI that will take your job”. As AI becomes more sophisticated, new roles will emerge. AI Specialists, Data Analysts, and AI Ethics Officers will be in high demand to develop, implement, and manage AI systems ethically. Additionally, human-centred Design Specialists will be crucial to ensure seamless human-AI collaboration.”
Michael Goldrich said, “AI will likely redefine roles such as data entry, basic customer service, and routine reporting in hospitality. However, this shift will open the door to new, specialized positions: AI Strategy Managers to oversee ethical deployment, Experience Design Architects to create hybrid digital-human guest journeys, and Revenue Intelligence Officers to merge AI insights with industry acumen. AI in hospitality isn’t about eliminating jobs; it’s about evolving them. The future belongs to those who can synergize AI’s capabilities with human creativity, transforming service delivery into a refined art.”
CS Ramachandran added, “As with every other decade, when there is a change in technology, the industry adapts with new roles. We have seen Sustainability Specialists, Guest Experience Managers and DEI focused roles emerge, and now existing roles will evolve and adapt to include technology expertise. The most successful professionals will be those who can effectively collaborate with AI, oversee the work, and identify opportunities for AI implementation.”
Leo Barrit thinks the headcount will likely stay neutral. “The productivity of your managers will increase, but their skillsets will need to continually be enhanced. We’re still in the early days with natural language prompts, where the key is still making sure you’re using the right prompts. I believe that eventually as machine learning improves, we’ll arrive to the point where you don’t have to be quite as good in writing prompts within a few years.”
What safeguards should be in place to maintain brand authenticity when it comes to using AI?
CS Ramachandran said, “There are a lot of guidelines being developed around this especially given the exponential use of AI tools. Transparency in AI usage is key, this includes how we collect data and how we avoid the stereotyping of the same. High-quality, diverse datasets are key to train AI models as poor data will not only lead to inaccurate results but also further ‘AI Hallucinations’. AI tools for real-time sentiment analysis helps to align brand messaging with consumer perceptions. By implementing these measures, brands can harness AI’s power while preserving authenticity and fostering customer trust.”
“Now more than ever, ethical guidelines and data privacy are paramount,” commented Michael McCartan. “Transparency about AI usage, rigorous data privacy and security measures, and adherence to ethical AI practices, including eliminating bias in AI algorithms, are crucial not only to build trust with customers, but also to ensure accuracy. AI tools must also be ‘trained’ to align with a hotel’s brand voice and personality. Comprehensive brand guidelines, AI training on high-quality, brand-aligned content, and human review of AI-generated content ensures consistency – and must be regularly monitored and fine-tuned.”
Leo Barrit said: “The hotel brand will need to apply proper guardrails and parameters on how AI is being used. If you’re applying the right parameters on pricing and the structure of your brand should be portrayed, the AI will operate within those. For a large hotel brand, they may not be able to centralize the efforts of thousands of hotels, but they can create a set of guidelines that speak to their global brand, and then more specific sales and marketing guidelines for individual properties or regions.”
Michael Goldrich commented, “To maintain brand authenticity with AI, hotels must establish rigorous standards and oversight. Clear guidelines for AI-generated content, structured human reviews for customer-facing outputs, and AI governance frameworks are essential. Training teams on AI’s limitations, setting up authentication protocols, and conducting regular audits ensure AI aligns with brand voice and values. Equally crucial is transparency around AI’s role in guest interactions. Authenticity is built by candidly integrating AI, enhancing the guest experience without overshadowing the human essence of hospitality.”
John Sanei concluded, “The highest form of technology is authenticity. With the democratization of AI tools, these will no longer be a differentiator. Brand authenticity will be driven by how companies are using technology, including AI, to give guests the authentic experience they are looking for.”
Hospitality
ARCADE BY ALOFT WELCOMES RAMADAN WITH IFTAR & SUHOOR SET MENU

Arcade by Aloft invites guests to gather throughout the Holy Month of Ramadan with specially curated Iftar and Suhoor set menus, designed to bring people together over comforting flavours in a relaxed, welcoming setting.
IFTAR SET MENU
Available throughout Ramadan, Arcade’s Iftar set menu features a generous selection of traditional and international favourites, thoughtfully curated for sharing and a relaxed dining experience with family, friends or colleagues. Highlights include classic mezzeh like hummus and warak enab, hearty mains such as chicken biryani and Arabic mixed grill, and a tempting dessert selection including assorted Arabic sweets and umali. Guests can choose to dine indoors or on the terrace, making it an easy choice for both intimate gatherings and larger group bookings.
SUHOOR SET MENU
For those observing Suhoor, Arcade by Aloft presents a dedicated Suhoor set menu priced at AED 55 per person, available from 10:00pm to 12:00am. The menu offers a balanced mix of light yet satisfying dishes, including favourites like shakshuka, falafel platter and refreshing plain or flavoured yoghurt. Designed as a light yet satisfying pre-dawn meal, the menu focuses on balanced, nourishing dishes served in a calm and relaxed atmosphere, offering a peaceful pause before the fast begins.
Arcade by Aloft continues to offer a warm and inclusive space this Ramadan, where good-value menus and an easygoing ambience set the tone for meaningful moments shared around the table.
Hospitality
RAMADAN STAYCATION OFFER AT ADDRESS HOTELS + RESORTS AND PALACE HOTELS
Celebrate Ramadan at Address Hotels + Resorts – 25 Percent Off Stays with Curated Iftar Experiences

As the holy month unfolds, Address Hotels + Resorts and Palace Hotels + Resorts invite guests to step into a Ramadan defined by stillness, intention, and refined indulgence. Thoughtfully curated to honour the spirit of the season, the Ramadan Exclusive with Iftar offers a graceful balance of reflection, togetherness, and contemporary luxury.
Spanning a distinguished collection of city, waterfront, and coastal retreats, the experience is available across Address Downtown, Address Dubai Mall, Palace Downtown, Address Sky View, Address Creek Harbour, Palace Dubai Creek Harbour, Address Beach Resort Fujairah, and Palace Beach Resort Fujairah. Each destination reflects a different expression of Ramadan, from the vibrant rhythm of the city to the calm elegance of the coast.
In the heart of Downtown Dubai, Address Downtown, Address Dubai Mall and Address Sky View offer an elevated urban retreat, where sweeping skyline views, iconic architecture, and seamless access to the city’s most celebrated landmarks create an atmosphere of understated sophistication. As daylight fades, the city’s energy softens, giving way to intimate evenings shaped by the quiet rhythm of Ramadan.
A short walk away, Palace Downtown presents a more tranquil expression of luxury. Defined by palatial Arabian architecture, serene waterways, and views of the Dubai Fountain, the hotel becomes a sanctuary of calm, inviting guests to unwind and reconnect after Iftar in an environment that feels both grand and deeply personal.
Along the peaceful waters of the Creek, Address Creek Harbour and Palace Dubai Creek Harbour offer a sense of escape marked by open skies, gentle promenades, and waterfront serenity. Here, time slows naturally, allowing guests to embrace the contemplative nature of the season while surrounded by refined comfort.
For a coastal retreat, Address Beach Resort Fujairah and Palace Beach Resort Fujairah offer a secluded Ramadan experience where the sound of the sea and dramatic mountain backdrops frame reflective mornings and indulgent evenings. Designed for meaningful moments, these destinations allow guests to gather, reflect, and savour the quieter beauty of the holy month.
Thoughtfully designed with flexibility in mind, the Ramadan Exclusive with Iftar invites guests to slow down and reconnect in settings where every detail speaks to comfort, elegance, and intention.
Available for stays from 18 February to 18 March 2026, this special offer ensures a family getaway filled with elegance, excitement, and comfort. Guests can enjoy exclusive tier-based savings by booking directly through the Address Hotels + Resorts website.
Ramadan Staycation Experiences at Address Hotels Resorts
Discover luxurious Ramadan offers at Address Hotels with curated iftars, suhoors, and serene retreats. Ramadan Dining Offers at Address Hotels + Resorts and Palace Hotels.
Address Downtown
IFTAR AT CETARA

As evening descends over Downtown Dubai, Cetara at Address Downtown becomes a luminous retreat for Ramadan. Framed by the iconic Burj Khalifa, the restaurant invites guests to dine indoors in refined elegance or under the open sky on its chic terrace, where soft lights and serene surroundings set the stage for a truly memorable Iftar. Every moment is suffused with warmth and hospitality, creating an atmosphere that feels intimate yet effortlessly grand.
The culinary journey at Cetara features a generous buffet of traditional Arabic flavours and refreshing beverages, thoughtfully curated to delight every sense. From the first sip to the last bite, the evening unfolds as a celebration of togetherness and tradition, where each dish, each detail, and each shared moment transforms Ramadan at Address Downtown into an experience of connection, grace, and enduring sophistication.
Venue: Cetara, Address Downtown
Time: Throughout Ramadan, | Sunset to 9:00 PM
SUHOOR AT ADDRESS DOWNTOWN

As the city slows and the night deepens over Downtown Dubai, The Garden and Lobby Lounge offers a serene escape for Suhoor, where gentle lighting, leafy surroundings, and elegant interiors create an atmosphere of calm sophistication. This adults-only retreat invites guests to unwind, reflect, and connect in a space designed for quiet moments during the Holy Month, surrounded by the understated luxury of Address Downtown.
The evening features a thoughtfully curated special à la carte menu, showcasing nourishing dishes crafted to sustain and energise the body for the day of fasting ahead. Here, Suhoor becomes more than a late-night meal. It is an intimate experience of mindfulness and grace, where culinary care, tranquil surroundings, and attentive hospitality come together to celebrate the spirit of Ramadan in one of Downtown Dubai’s most distinguished settings.
Venue: The Garden & Lobby Lounge, Address Downtown
Time: Throughout Ramadan, 10:00pm onwards
Address Dubai Mall
IFTAR AT SOLARA

As the sun dips behind the Dubai skyline, Solara at Address Dubai Mall emerges as a vibrant yet refined destination for Ramadan evenings, with captivating views that frame the Burj Khalifa and the city’s shimmering pulse. Known for its effortless blend of boho‑luxe style and cosmopolitan energy, Solara’s setting invites guests to gather in an environment where light, laughter, and shared moments take centre stage, making every Iftar feel both elevated and inviting.
The refined Ramadan Iftar experience unfolds with a lavish buffet of carefully curated flavours and complimented by sharing-style main courses, thoughtfully composed to celebrate both tradition and contemporary dining. Live performances add a sense of warmth, enhancing the elegant atmosphere and encouraging connection in every shared moment. Solara brings together its signature spirit of conviviality and breathtaking views, offering a distinctive setting for meaningful gatherings throughout the Holy Month.
Venue: Solara, Address Dubai Mall
Time: Throughout Ramadan, Sunset to 9:00pm
SUHOOR AT SOLARA

As the city slows and the night takes on a tranquil glow, Solara at Address Dubai Mall becomes a refined haven for Suhoor. Elegant interiors, soft lighting, and a warm Ramadan ambiance create a welcoming space for families, couples, and groups to gather. With every detail designed to offer comfort and sophistication, the lounge encourages quiet reflection and meaningful conversation amidst the vibrant rhythm of Downtown Dubai.
Guests can enjoy a thoughtfully curated set menu, blending traditional favourites with contemporary dishes, all enhanced by the soothing melodies of a live Oud player. This serene late-night experience transforms Suhoor into more than a meal, offering a moment of calm, connection, and shared joy that embodies the spirit of the Holy Month.
Venue: Solara, Address Dubai Mall
Time: Throughout Ramadan, 10:00pm onwards
SUHOOR AT THE PATISSERIE

As the night settles gently over Downtown Dubai, The Patisserie at Address Dubai Mall offers a refined and intimate Suhoor experience, designed for relaxed late-night gatherings during the Holy Month. Overlooking the vibrant cityscape, the setting blends understated elegance with a warm Ramadan ambiance, creating a welcoming space for quiet conversation, reflection, and shared moments.
Guests are invited to enjoy a thoughtfully curated set menu featuring a selection of hot and cold appetisers, complemented by a soft beverage and shisha. From hazelnut hummus with smoked olive oil and vibrant vegetable crudités to crushed caramelised butter squash with dukkha spice, smoky batenjan mutabbal, shrimp croquettes, and crispy zucchini with tzatziki, each dish is crafted for balance, flavour, and comfort late into the night. The experience is ideal for those seeking a relaxed yet elevated Suhoor in the heart of Downtown Dubai.
Venue: The Patisserie, Address Dubai Mall
Time: Throughout Ramadan, 10:00pm onwards
Address Creek Harbour
IFTAR AT LUMA POOL LOUNGE

Set against the shimmering waters of Dubai Creek Harbour, Luma Pool Lounge at Address Creek Harbour offers a relaxed yet sophisticated setting for Ramadan Iftar. Framed by the gentle glow of the pool and the surrounding skyline, the lounge creates an inviting atmosphere for families, local residents, and corporate groups to gather and share meaningful moments. With its contemporary design and tranquil waterfront views, Luma Pool Lounge offers a sense of calm and connection amidst the energy of the city.
Guests can enjoy a thoughtfully curated Iftar buffet, designed for ease and enjoyment throughout the Holy Month. The evening encourages guests to unwind, connect, and savour every moment, making Ramadan at Luma Pool Lounge not just a meal, but a celebration of togetherness and conviviality in one of Dubai Creek Harbour’s most distinguished settings.
Venue: Luma Pool Lounge, Address Creek Harbour
Time: Throughout Ramadan, Sunset to 9:00pm
SUHOOR AT LUMA POOL LOUNGE

Under the night sky at Luma Pool Lounge, Address Creek Harbour, Suhoor takes on a serene, refined character. Framed by tranquil waters and softly lit surroundings, the lounge offers a peaceful setting where guests can gather, relax, and enjoy the calm of late-night Ramadan dining. With its contemporary design and waterfront views, the venue provides an intimate yet inviting atmosphere for the local community, residents, and corporate groups alike.
The evening unfolds around a carefully curated à la carte menu, where timeless flavours are reimagined through contemporary culinary expression. In this tranquil setting, Suhoor becomes more than a meal. It is a moment of reflection, connection, and quiet indulgence, where the spirit of Ramadan is celebrated by the water in one of Dubai Creek Harbour’s most distinguished locations.
Venue: Luma Pool Lounge, Address Creek Harbour
Time: Throughout Ramadan | 10:30pm to 1:00am
Palace Downtown
IFTAR EXPERIENCE AT EWAAN

Set within the palatial surroundings of Palace Downtown, Ewaan embodies refined grandeur, where sweeping arches, intricate detailing, and Arabian inspired interiors create a setting perfectly attuned to the spirit of Ramadan. This season, Ramadan evenings unfold within a thoughtfully reimagined dining concept, where heritage is celebrated through space, ritual, and culinary artistry, accompanied by the gentle melodies of oud music that set a calm and reverent tone.
Ramadan at Ewaan is a culinary journey rooted in generosity and tradition, presenting a contemporary interpretation of classic Ottoman and regional flavours. It begins with traditional Ramadan juices, freshly baked Arabic breads, and a rotating selection of classic soups, anchored by the restaurant’s signature lentil soup as a warm and welcoming prelude. The journey continues through abundant displays of traditional mezze and vibrant salads, alongside international selections, chilled seafood, and hot mezze. Guests are invited to interactive live cooking stations, from shawarma and manakish to grill and carving stations showcasing premium meats and seafood, before the evening concludes with an impressive dessert showcase of classic Arabic sweets and rotating international confections. Designed for sharing meaningful moments with family and loved ones, Ramadan at Ewaan is a celebration of heritage, abundance, and enduring elegance.
Venue: Ewaan, Palace Downtown
Time: Throughout Ramadan, Sunset to 9:00pm
SUHOOR GATHERING AT EWAAN

Beneath the gentle glow of palace chandeliers, Ewaan, Palace Downtown transforms into an intimate sanctuary of Ottoman elegance. The air is filled with the soft, enchanting strains of oud melodies, while the grandeur of sweeping arches and intricate detailing frames a serene space for guests to relax, connect, and share quiet moments with family and loved ones.
Guests are invited to indulge in a generous buffet of traditional Ottoman specialities, complemented by live cooking stations and decadent desserts. Every element of the evening is designed to elevate Suhoor into a memorable experience, blending culinary artistry, heritage, and meaningful connection in one of Dubai’s most distinguished settings.
Venue: Ewaan, Palace Downtown
Time: Throughout Ramadan, 10:00pm onwards
Palace Dubai Creek Harbour
CURATED SUHOOR AT AL BAYT

The quiet charm of Al Bayt, Palace Dubai Creek Harbour makes Suhoor a moment to slow down and savour the night. Framed by the gentle shimmer of the creek, the restaurant offers a relaxed and inviting space where families, friends, and residents can gather to enjoy meaningful late-night moments. Live oud melodies fill the air, creating an atmosphere that is calm, welcoming, and deeply evocative of Ramadan.
Guests can explore a carefully curated à la carte menu while enjoying optional shisha, allowing each evening to unfold at a leisurely pace. From the serene waterfront views to the elegant presentation of every dish, Suhoor at Al Bayt offers a sensory, immersive experience that celebrates connection, reflection, and the spirit of the Holy Month in a setting that is unmistakably its own.
Venue: Al Bayt, Palace Dubai Creek Harbour
Time: Throughout Ramadan | 9:30PM to 1:00PM
CURATED IFTAR AT ORME OSTERIA

As night falls at Palace Dubai Creek Harbour, Orme Osteria reveals a more indulgent expression of Iftar, where elegance and generosity unfold in equal measure. The setting is warm and composed, inviting guests into an evening shaped by quiet sophistication, soft light, and the unspoken pleasure of coming together during Ramadan.
The experience centres on an elegant buffet, complemented by traditional Arabic beverages and presented with a sense of refinement that encourages lingering. Each moment is designed to be savoured at an unhurried pace, creating a polished yet welcoming atmosphere where Iftar becomes a ritual of connection, indulgence, and understated luxury.
Venue: Orme Osteria, Palace Dubai Creek Harbour
Time: Throughout Ramadan| Sunset to 9:00 PM
CURATED SUHOOR AT ORME OSTERIA

At the quietest hours of the night, Palace Dubai Creek Harbour takes on a softer, more intimate glow, and Orme Osteria transforms into a haven of reflection and indulgence. Suhoor here is not simply a meal but a carefully curated experience, where gentle lighting, the stillness of the late hour, and the warmth of the setting create a memory that lingers.
Guests are invited to savour a meticulously crafted set menu, thoughtfully composed to nourish and delight. Within Orme Osteria’s refined surroundings, Suhoor becomes a celebration of quiet luxury, a pause for connection, comfort, and culinary excellence as the night unfolds.
Venue: Orme Osteria, Palace Dubai Creek Harbour
Time: Throughout Ramadan| 9:30 PM to 1:00 AM
Hospitality
HOUSE OF ELEGANZA UNVEILS THE RAMADAN COLLECTION
As global silver prices continue their steady rise and conversations around value shift toward meaningful ownership, House of Eleganza announces the launch of The Ramadan Collection — a refined new series that reclaims silver as the most thoughtful gift of the season.
Rooted in centuries of cultural tradition, silver has long symbolised prosperity, protection, and celebration. From marking milestones to honouring distinguished guests, it has carried both emotional and material worth. In an era of fleeting trends and disposable gifting, silver stands apart — enduring in beauty, utility, and legacy.
Founded in Dubai and inspired by Europe’s great silversmithing traditions, House of Eleganza approaches silver not as an accessory, but as a language of elegance — one that tells stories of heritage, craftsmanship, and intentional living.
A Celebration of the Crescent
Launching ahead of the holy month and Eid, The Ramadan Collection is a sculptural tribute to reflection, generosity, and new beginnings. At its centre is the Crescent Moon Platter — an elegant statement piece inspired by the symbolic glow of the moon during the holy month.
Available in hammered silver, high-polish finishes, and intricate variations featuring Arabic calligraphy and geometric arabesque motifs, each piece is designed to live beautifully across occasions — whether as the focal point of an Iftar table, a gesture of appreciation for a valued business associate, or an heirloom passed down through generations.

Craftsmanship Meets Enduring Value
Every House of Eleganza creation is hallmarked and certified, crafted by master European silversmiths using time-honoured techniques. As consumers increasingly prioritise conscious purchasing, silver offers a rare duality: aesthetic refinement paired with tangible, appreciating value.
“Ramadan is a time of connection and generosity,” says Harrishma Kapur, Founder & Creative Director of House of Eleganza. “With this collection, we wanted to translate the symbolism of the moon into silver pieces that feel soulful, meaningful, and timeless — gifts that truly last.”
As gifting becomes more intentional and silver continues to appreciate globally, The Ramadan Collection arrives at a moment when tradition and modern living intersect seamlessly. Because the most beautiful gifts are not just received — they are remembered.
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