Tech Features

Pathfinder Highlights 2025 GCC Retail Trends

Published

8 months ago

January 23, 2025

Integrator Web-Editor

Conscious spending, AI-powered tech, hyperlocal growth are set to redefine the shopping experience across the region

By Sadique Ahmed, CEO, Pathfinder Global

Pathfinder Global, a leading innovator in AI-driven retail intelligence, highlights the top retail trends expected to shape the GCC market in 2025. These predictions highlight key drivers and emerging themes in the region’s evolving retail landscape.

The GCC’s retail sector is entering 2025 with significant momentum, boosted by a rising population, a growing number of high-net-worth individuals (HNWIs), strong business confidence and ongoing economic diversification initiatives. In 2024, consumer spending in the UAE alone surged by 4.8% year-on-year in Q3, reaching $3.7 billion, according to NielsenIQ. Saudi Arabia is similarly poised for expansion, with the hyperlocal retail market expected to contribute $13.5 billion (SAR 50 billion) to its non-oil GDP by 2030, as outlined by recent market studies.

“Retail in the GCC is undergoing rapid transformation,” comments Sadique Ahmed, CEO of Pathfinder Global. “Consumers today demand convenience, personalization and sustainability. These trends reflect not just technological advancements but a deeper cultural shift in how people shop. These insights highlight the key areas retailers must focus on to succeed in this dynamic landscape.”

Top 10 GCC Retail Trends for 2025

Continued e-commerce growth The Middle East continues to outpace global e-commerce growth rates, driven by mobile-first strategies, self-checkout technology, and advanced payment solutions. According to PwC, Middle Eastern consumers shop online more frequently than their global counterparts and highly value seamless digital shopping experiences, particularly through mobile apps and payment systems. The integration of AI is transforming platforms like Noon and Amazon to offer personalized product suggestions and faster transactions.
Advanced in-store technologies Retailers in the GCC are turning physical spaces into tech-enabled hubs, incorporating tools like smart mirrors and augmented reality (AR). For example, Magic Mirrors allows virtual try-ons and inventory browsing, while Beauty Mirrors enhances hygiene in cosmetics shopping. As PwC highlights, shoppers increasingly expect these digital enhancements to bridge online and offline experiences, creating hybrid retail environments.
MENA grocery market expansion The grocery retail market is thriving, with value-oriented retailers like VIVA meeting demand for affordability, and quick-commerce platforms like InstaShop catering to busy professionals. McKinsey reports that 2024 saw significant shifts toward online grocery platforms as convenience became a priority for tech-savvy GCC consumers. This trend is particularly strong among younger, busy professionals seeking speed and convenience in their shopping habits.
Sustainability-driven choices Environmental concerns are driving purchasing decisions, with 53% of Middle Eastern consumers willing to pay more for sustainable products, compared to 46% globally. Initiatives promoting eco-friendly packaging and locally sourced goods resonate strongly, as brands like Carrefour emphasize their sustainability efforts to appeal to climate-conscious buyers.
Conscious spending Economic pressures are reshaping spending patterns, with Buy Now, Pay Later (BNPL) solutions like Tabby and Tamara making large purchases more accessible. Political and ethical considerations also influence purchasing behavior, as seen in regional boycotts of brands based on geopolitical affiliations.
Social media platforms driving sales Social commerce is booming, with platforms like Instagram and TikTok now integral to consumer buying journeys. PwC reports that 78% of Middle Eastern consumers discover new brands through social media, significantly higher than the global average of 67%. Influencer-driven campaigns have become powerful tools for driving conversions.
Saudi Arabia’s retail boom Saudi Arabia’s retail market is poised for explosive growth, with hyperlocal markets expected to contribute $13.5 billion to non-oil GDP by 2030. The country’s Vision 2030 initiatives are fostering retail IPOs and partnerships, which are reshaping the sector.
Same-Day delivery services Fast delivery options, popularized by platforms like Careem and Noon, are redefining convenience. Retailers are investing heavily in logistics to meet rising expectations for same-day or even 15-minute delivery. These advancements underscore the need for robust local fulfillment networks, which are becoming critical differentiators in urban hubs like Dubai and Riyadh.
Enhanced Customer Experiences Experiential retail is taking center stage, with innovations such as pop-up shops, art installations, and sensory engagements redefining customer interactions. Events like Chanel’s olfactory installation in Dubai Mall highlight the importance of creating memorable and immersive shopping experiences.
Increased Demand for Commercial Space The competition for premium retail spaces is intensifying as flexible store designs, including pop-ups, gain popularity. Retailers are adapting to market demands by exploring innovative formats. This adaptability allows brands to respond to seasonal demands while maintaining a strong physical presence.

RetailGPT is at the forefront of helping both consumers and retailers adapt to the evolving trends shaping the GCC retail landscape.

RetailGPT’s ability to provide tailored product recommendations and real-time offers to consumers helps meet the increasing demand for seamless digital experiences. By anticipating consumer needs and offering customized deals, RetailGPT supports consumers in discovering relevant products while saving time and money.

For retailers, RetailGPT is a powerful tool in navigating key trends such as the rise of sustainability and social media-driven sales. By bridging these trends, RetailGPT empowers both consumers and retailers to stay ahead of the competition and create more meaningful, personalized shopping experiences.

“Key trends such as the continued rise of e-commerce, the integration of advanced technologies, and growing consumer demand for sustainability will play pivotal roles in shaping the future of the industry,” Ahmed states. Retailers who adapt to these changes by investing in mobile-first strategies, sustainable practices, and personalized customer experiences will not only thrive in 2025 but will also position themselves for long-term success.”

Tech Features

Sustainable AI Practices Driving Ethical and Green Tech

Published

1 month ago

August 12, 2025

Integrator Web-Editor

By Mansour Al Ajmi, CEO of X-Shift

Sustainable AI practices are no longer optional—they are essential for shaping technology that benefits both people and the planet. As artificial intelligence transforms industries from healthcare to transportation, the challenge is to ensure its growth is ethical, environmentally responsible, and socially inclusive. This means addressing not only energy efficiency and carbon reduction but also governance, fairness, and long-term societal impacts.

Why Sustainable AI Practices Go Beyond the Environment?

AI is now deeply embedded in investment strategies, medical diagnostics, media platforms, and public infrastructure. While reducing energy usage is vital, true sustainability also requires ethical governance and the elimination of bias.

For example, biased training datasets can unintentionally reinforce social inequality. Studies, such as those from the MIT Media Lab, have shown that some AI systems perform poorly with diverse populations, highlighting the risk of discrimination. Addressing this means conducting regular algorithmic audits, enforcing transparency, and ensuring diverse representation in AI development teams.

The Environmental Impact of AI

Training advanced AI models consumes enormous computational resources. The process can generate carbon emissions equivalent to hundreds of long-haul flights. To counter this, tech leaders are investing in renewable energy and designing energy-efficient processors and cooling systems.

However, sustainable AI practices should become the default, not the exception. From sourcing materials responsibly to rethinking hardware infrastructure, the focus must be on green innovation by design.

Embedding Sustainability at the Strategic Core

Sustainable AI practices work best when integrated into an organization’s core strategy. Aligning AI solutions with the UN’s Sustainable Development Goals (SDGs) can directly support climate action, reduce inequalities, and promote responsible consumption.

In the Middle East, initiatives like Saudi Arabia’s Vision 2030 and the UAE Strategy for Artificial Intelligence demonstrate how sustainability and AI can align with national priorities. These strategies not only meet ethical standards but also deliver competitive advantages, building consumer trust and fostering innovation.

Governance for Responsible AI

Strong governance is key to ensuring sustainable AI practices are upheld. Regulatory frameworks, such as the European Union’s AI Act, guide transparency, accountability, and fairness.

Governance should enable innovation while preventing harm. Public-private partnerships, global cooperation, and industry alliances are critical to creating ethical, scalable, and resilient AI ecosystems.

Preparing the Workforce for the AI Era

McKinsey estimates that AI adoption could displace up to 800 million jobs by 2030. Sustainable AI practices must include reskilling and upskilling initiatives to ensure inclusive economic growth.

By investing in training programs, organizations can help employees transition to new roles in AI-related fields. This proactive approach strengthens workforce agility and supports long-term resilience.

Leadership’s Role in Driving Sustainable AI Practices

AI can significantly advance sustainability goals, from optimizing supply chains to reducing environmental waste. Companies like Unilever are already using AI to achieve greener operations, proving its real-world potential.

Yet leadership commitment is essential. Executives must set measurable goals, model ethical behavior, and integrate sustainability into company culture. This ensures that sustainability is not a side project but a core business value.

The Shared Responsibility for a Sustainable AI Future

Creating a sustainable AI future requires collaboration between individuals, corporations, and governments. Citizens should stay informed and question how AI affects them. Companies must embed sustainability into their AI strategies, while governments need to establish policies that encourage responsible innovation.

By acting now, we can ensure AI evolves as a force for good—advancing technology without sacrificing ethics, equity, or environmental stewardship.

Check out our previous post on WHX Tech 2025 to Drive Global Digital Health Transformation

Tech Features

Epicor CMO Kerrie Jordan to Drive Global Marketing Growth

Published

1 month ago

August 12, 2025

Integrator Web-Editor

the-style-is-candid-image-photography-with-natural

Kerrie Jordan - Epicor — Kerrie Jordan – Epicor

Epicor CMO Kerrie Jordan has been appointed to lead the company’s global marketing strategy. This move marks a pivotal moment in the enterprise software leader’s expansion. Epicor, known for its industry-specific solutions for the make, move, and sell economy, announced the news on August 12, 2025, in Dubai.

Jordan brings a rare combination of senior product innovation and strategic marketing expertise. She will strengthen the Epicor brand, expand market reach, and deepen customer engagement worldwide.

Epicor CMO Kerrie Jordan Brings Product and Market Expertise Together

Vaibhav Vohra, Epicor President and Chief Product & Technology Officer, eVaibhav Vohra, Epicor President and Chief Product & Technology Officer, emphasized the importance of the appointment.

“Kerrie’s ability to connect product strategy with market execution makes her an ideal fit. Her leadership has already shaped our Cognitive ERP vision, and we’re excited to see her bring that same energy and insight to our marketing efforts.”

Since joining Epicor in 2023 as Group Vice President of Product Management and ISV Partner Programs, Jordan has advanced the company’s Cognitive ERP roadmap. This AI-driven approach turns ERP from a system of record into a system of action and insight, empowering supply chain businesses to operate smarter and faster.

A Vision for Accelerated Innovation and Growth

In her new role, Jordan will unite product innovation, analytics, and go-to-market strategies to accelerate customer time-to-value. She will also foster innovation and support Epicor’s global expansion.

“I’m honored to expand my role at Epicor,” Jordan said. “Epicor is at the forefront of enabling essential businesses to thrive through AI-driven, connected technologies. I look forward to amplifying our impact, building stronger relationships with customers and partners, and driving growth across global markets.”

A Career Built on Technology Leadership

Before joining Epicor, Jordan served in senior product marketing positions at Oracle. She developed strategies for enterprise software solutions and helped drive adoption. Earlier in her career, she led strategic marketing programs for technology clients during her consulting roles at global marketing firms.

Jordan is a recognized voice in cloud ERP, digital transformation, and supply chain innovation. She hosts Epicor’s “Manufacturing the Future” podcast, which features industry leaders discussing trends shaping manufacturing and supply chain sectors. She is also a Forbes Tech Council contributor. Jordan holds a Bachelor of Science in Marketing from Santa Clara University in California.

Epicor’s Commitment to Industry-Focused Growth

Epicor has served customers across automotive, building supply, distribution, manufacturing, and retail for more than 50 years. The company’s solutions are tailored to industry needs and adaptable to fast-changing market conditions.

Check out our previous post on WHX Tech 2025 to Drive Global Digital Health Transformation

Tech Features

In-Hand Comfort Meets Elegant Design – A UI You’ll Love and Performance You Can Count On– Meet Oppo’s Reno 14 Series!

Published

1 month ago

August 11, 2025

Integrator Web-Editor

Oppo Reno 14 Series promotional collage highlighting design and performance

Reviewed By Srijith KN
Device Reno 14F 5G

In today’s crowded smartphone market, very few devices make a lasting impression from the first hold. The Oppo Reno 14 Series does exactly that. Its rounded front design, sharp edges, and striking Iridescent Mermaid finish give it a premium look that stands out. At just 7.42 mm thick and 187 g, with aluminium-framed edges, it feels light yet sturdy in the hand.

The 6.57-inch LTPS OLED display offers a 120 Hz Full HD+ experience with HDR10+ support and a peak brightness of 1,200 nits. While the brightness could be slightly higher, the rich colour tones make it ideal for streaming and gaming. The high refresh rate ensures smooth scrolling and responsive visuals.

Display & Performance in the Oppo Reno 14

Powered by the Snapdragon 6 Gen 1 mobile platform, paired with 12 GB of RAM and 512 GB of UFS 3.1 storage, the Oppo Reno 14 Series delivers fluid performance. Everyday tasks, multitasking, and gaming feel effortless. Even after a month of use, there’s no lag, and the phone remains cool under pressure.

The signal reception is equally reliable, performing well even in remote mountain regions. For gamers, the combination of smooth frame rates and strong connectivity makes it a dependable choice.

Camera Setup Built for Creativity

The Oppo Reno 14 Series brings a 32 MP front camera and a triple rear camera system (50 MP + 8 MP + 2 MP). It supports 4K 60 fps HDR video recording, delivering sharp and vibrant footage. Oppo’s image processing handles lighting well, although the AI can occasionally produce slightly artificial tones. When it dials back the processing, the results are impressively natural.

Selfies from the front camera are detailed, making it a strong option for content creators. AI-powered tools such as AI Eraser, AI Reflection Remover, AI Unblur, AI Recompose, and AI Perfect Shot add versatility. Beyond photography, features like real-time translation and cloud-based voice transcription offer extra value.

Battery Life & Charging Speed on the Oppo Reno 14

Battery performance is one of the standout features. The massive 6,000 mAh battery easily lasts over a day of heavy use. Paired with 80 W fast charging, it goes from 0% to 100% in just 40–50 minutes, reducing downtime significantly.

Software and User Experience

Running on ColorOS 15, the interface is polished and responsive. The design is intuitive, though it comes with pre-installed apps that many users may want to remove for a cleaner setup. The combination of IP69 water and dust resistance, strong haptics, and a promised five years of major updates enhances its long-term value.

Verdict: A Strong Contender in Its Price Range

The Oppo Reno 14 Series blends premium design, solid performance, long battery life, and camera versatility into a package that offers excellent value. Whether for everyday use, creative projects, or gaming, it meets a wide range of needs without compromise.

For readers who enjoyed this review, check out our previous feature on Sustainable Tech: How Globant Shapes a Greener Tomorrow to see how innovation is shaping the tech industry.