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Cisco Identifies Technology Trends that will Define 2025

2025 marks a pivotal moment where AI, cybersecurity, data governance, and sustainability converging to redefine the business environment.

Cisco revealed key technology trends for 2025, emphasizing a landscape shaped by shifting consumer behaviour, an expanding digital ecosystem, and the need to integrate AI. Reflecting these dynamics, the Middle East emerges as a hub of innovation, with rapid adoption of AI, cloud, cybersecurity, and smart city initiatives. IT spending in the Middle East and North Africa (MENA) region is projected to total $230.7 billion in 2025, an increase of 7.4% from 2024, according to Gartner, Inc.

David Meads, Vice President for the Middle East, Africa, Türkiye, Romania, and CIS at Cisco, commented: “By embracing this year’s technology trends with both strategic foresight and pragmatism, companies can effectively navigate challenges and seize growth opportunities.” He added: “The Middle East is witnessing a significant surge in technology investment, driven by a strong commitment from both governments and private enterprises aimed at establishing the region as a leader in technological innovation. This rapid adoption of technology provides businesses with unique opportunities to enhance efficiency, boost productivity, improve customer experiences, and gain a competitive edge.”

Humanoids and humans collaborating will force companies to rethink workplace dynamics. 

AI-powered humanoids will form a part of the future workforce. This will force companies to completely reimagine their workplace dynamics. For example, companies will need to ensure their connectivity has the right levels of latency and throughout to process and analyse data in real time.  At the same time, organizations must ensure their security postures.

This human and machine collaboration will be inspiring and allow organizations to greatly scale operations but will also likely trigger concerns about AI replacing jobs. Leaders will need to be clear and uncompromising about harnessing AI’s power without losing the human touch that defines world-class customer experiences. 

AI will present challenges for companies, particularly regarding infrastructure and data readiness.

AI will continue to captivate businesses, promising unprecedented innovation and efficiency, and companies will continue to invest in AI-powered solutions. As AI journeys progress, so too will the understanding that the path is fraught with hurdles. Despite billions of dollars invested into AI models and AI-powered solutions in 2024, new data from Cisco’s AI Readiness Index shows that AI readiness has declined as now only 13% of companies are ready to leverage AI-powered technologies to their full potential.  

In 2025 organizations will grapple with how best to secure the right level of compute power to meet AI workloads. Companies will need to lean on their strategic partners to identify and prioritize their AI use cases. IT teams will experience increasing pressure to optimize the management, hygiene, which is currently spread across multiple systems and locations.

Network downtime due to misconfiguration will approach zero.

Over 40% of network outages are directly caused by misconfigurations, and can cost businesses 9% of their total annual revenue. AI has the potential to virtually eliminate these manual misconfiguration mishaps.

Intelligent, automated tools can execute workflows throughout the network lifecycle and provide traceability for every action. AI-driven tools will revolutionize network management, learning from each configuration to reduce errors and ensure uninterrupted operations. As AI adoption increases, we expect to see a rapid decline in misconfigurations and network downtime caused by human error approach zero.

Companies will need help to balance sustainability and growth in an AI-powered era.  

The environmental impact of AI is the elephant in a lot of rooms. AI requires high energy consumption levels that impact carbon emissions across the board. The energy used by AI-dedicated data centres is expected to match the amount consumed by a country the size of the Netherlands in one year. Sustainability frequently arises in discussions with customers, who increasingly seek partners that can help them achieve net-zero commitments and sustainability goals.

Successful businesses will prioritize energy-efficient products and circular business models. AI technology will be pivotal in enhancing energy efficiencies, ushering in an era of “energy networking” that combines software-defined networking with direct current (DC) microgrids for improved visibility into emissions and optimization of power usage, distribution, and storage.

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GCC Ranks 2nd Globally as an AI Powerhouse: High Adoption, Strong Leadership, and Bold Transformation

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As AI becomes more mainstream, optimism and confidence in the GCC are notably higher than global averages, according to Boston Consulting Group’s (BCG) latest “From Pilots to Progress: AI at Work in the GCC” study. The survey reveals that in 2025, the region ranked 2nd globally in AI adoption, supported by strong leadership and effective digital transformation.  

The survey highlights that 58% of GCC respondents expressed optimism (up 9 percentage points from 2024) and 45% reported confidence. These figures surpass global averages, indicating a strong regional embrace of AI.

The study, in collaboration with BCG X, BCG’s tech build and design division, included respondents from Kuwait, Qatar, Saudi Arabia, and the UAE, ranging from executive suite leaders to frontline employees. It highlights the region’s rapid advancement in AI adoption, in line with national strategies aimed at digital transformation and economic diversification.

Dr. Lars Littig, Managing Director and Partner at BCG, said:

“The GCC is emerging as a global leader in AI deployment, with high frontline adoption and leadership support nearly twice the global average. For companies and public sector entities alike, this signals a clear mandate: strategic investment in AI, paired with strong leadership and training, offers a blueprint for enterprise-wide transformation.”

The GCC showed a strong adoption in regular AI usage, with 78% of frontline employees using GenAI frequently, 27 percentage points above the global average. Among managers and leaders, usage is even higher, reaching 90% and 92% respectively, compared to global averages of 78% and 88%. This widespread adoption reflects a strong regional commitment to integrating AI into daily workflows.

About 45% of respondents in the GCC found their AI training satisfactory (versus 36% globally), and 54% of frontline employees received clear guidance from leadership (compared to 25% globally). However, this also correlates with a higher risk of “shadow AI” use, with 63% expressing they would use AI tools even if not authorized by the company, compared to 54% globally.

AI is also delivering tangible productivity benefits. Over half (53%) of the report’s respondents save more than an hour daily through AI, with time reallocated to a variety of tasks. These include performing more tasks (58%), working on strategic initiatives (38%), finishing work earlier and with better quality (58%), and pursuing professional development (38%). Others use the time to experiment with GenAI (43%), connect with coworkers (43%), or engage in non-work activities (33%). However, only half receive guidance on how to best use this saved time, which may limit the full impact.

The real transformation lies ahead with two critical developments: agentic AI systems that can operate autonomously to complete complex workflows and make decisions, and the emerging opportunity to invent entirely new business solutions with AI that go beyond efficiency gains to create novel value propositions and revenue models.

“AI is undoubtedly already a powerful driver of performance, which will only get more embedded in organizations, enhancing workflows and how teams operate and collaborate. Indeed, in the GCC, over half of employees are saving more than an hour daily and re-investing that time into strategic initiatives, innovation, and employee well-being. For business leaders, this makes a powerful case for scaling AI not just for efficiency, but for unlocking sustainable growth and talent potential,” added Rami Mourtada, Partner and Director at BCG.

As the GCC continues to lead in GenAI adoption and confidence, the BCG study underscores how strong leadership, effective training, and high awareness are driving productivity and innovation, while also flagging risks like unauthorized AI use. It offers valuable insights for policymakers and business leaders to shape responsible, future-ready AI strategies by benchmarking against global data.

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Vertiv Great Lakes acquisition strengthens AI-ready racks

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Vertiv completed its purchase of Great Lakes Data Racks & Cabinets. The Vertiv Great Lakes acquisition—about $200 million—adds capacity in racks, cabinets, and integrated white-space solutions for high-density builds. Consequently, operators gain faster paths from design to deployment. In short, the deal targets speed where it matters most.

Why the Vertiv Great Lakes acquisition matters now

AI workloads raise power density and compress timelines. Therefore, pre-engineered rack systems carry outsized value. They bundle power, cooling, airflow, and cable management in one lineup. As a result, teams cut design friction and avoid on-site improvisation. Moreover, configure-at-speed programs help standardize projects. That consistency protects budgets and schedules.

What Great Lakes brings to the portfolio

Great Lakes began in 1985 in Edinboro, Pennsylvania, and builds both standard and custom racks. The company also delivers integrated and seismic cabinets. Additionally, it offers enhanced cable access and management options. Hence, operators can fit retrofit and greenfield sites without losing airflow discipline. Local seismic rules are easier to meet as well. In practice, that flexibility reduces late changes and rework.

From factory integration to field speed

Vertiv plans to lean on factory work to shorten installs. Specifically, teams mount PDUs, cable bars, airflow panels, and accessories in advance. Next, lineups ship as pre-engineered bundles. Consequently, sites spend less time assembling parts. Commissioning becomes simpler and more predictable. Furthermore, pre-wired cabinets cut risk during the crunch. Technicians follow clear, repeatable steps; therefore, quality improves while timelines tighten.

Racks tuned for high density—and reality

High-density white space needs more than steel frames. It demands clean cable pathways and predictable airflow, plus space for power distribution that doesn’t block exhaust. Here, Great Lakes complements Vertiv’s power and thermal stack. Together, the portfolios support hot/cold-aisle discipline, containment strategies, and liquid-ready planning. As a result, AI rows remain maintainable at scale, and day-2 operations benefit as much as day-1 builds.

The strategy behind the deal

Vertiv signaled disciplined economics and synergy from cross-selling and shared engineering. In practical terms, customers should see tighter rack-plus-power/cooling bundles. They should also see clearer roadmaps for high-density and edge sites. Importantly, the model favors speed: faster catalog choices lead to faster orders, which translate into earlier capacity. Ultimately, project certainty improves.

What customers should watch for

First, expect broader catalog options for integrated cabinets. Next, look for pre-configured lineups aligned to common AI and HPC footprints. Additionally, watch for simpler factory-acceptance testing before shipment. That step catches issues early and builds confidence in repeatable outcomes. Over time, combined roadmaps will refine cabinet access, cable fingers, and airflow parts. Liquid-cooling retrofits should also get easier. Meanwhile, Vertiv’s global service network supports deployment and ongoing care, so multi-region rollouts stay coordinated.

Use cases across core, colo, and edge

Core sites want density and uniformity. Colocation halls prioritize speed and predictable change control. Edge locations need compact, resilient options. The Vertiv Great Lakes acquisition aims to serve all three. Pre-engineered cabinets let operators scale lineups without redesign. Seismic choices ensure regional-code compliance. Meanwhile, cleaner cable access reduces human error. Therefore, uptime improves while labor strain drops.

What it means for project teams

Designers gain clearer building blocks. Project managers lock down tighter schedules. Installers follow repeatable steps and face fewer surprises on site. Moreover, finance leaders see steadier budgets. Because parts arrive integrated, last-minute extras rarely appear. And since documentation matches the bundle, audits move faster. In turn, stakeholders align around a single, proven pattern.

Bottom line

The Vertiv Great Lakes acquisition focuses on deployment velocity. Pre-engineered racks and integrated cabinets remove friction; factory integration removes guesswork. Consequently, AI and high-density projects ramp sooner and run cleaner. With white-space complexity rising, that combination proves decisive—turning design intent into installed reality on time and at scale.

Check out our previous post Wio Xero integration simplifies UAE SME accounting

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Huawei Pura 80 Ultra review by DXOMARK

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Dubai, UAE – The Pura 80 Ultra achieves a new benchmark with a total DXOMARK rating of 175. As a result, Huawei now leads global rankings for photo, video, and telephoto performance. Therefore, creators and professionals gain a pocket tool that rivals pro gear.

Huawei Pura 80 Ultra review by DXOMARK Record 175

The phone posts a 180 Photo Score and a 166 Video Score. In addition, its telephoto system ranks first. Consequently, users can rely on detailed images in challenging lighting conditions and stable footage while on the move. Moreover, the device keeps the color natural while preserving the texture and shadow.

Huawei Pura 80 Ultra Camera Capabilities

At the core, a 1‑inch Ultra Lighting HDR sensor captures clean detail in bright sun and dim rooms. Furthermore, a variable aperture balances portraits and group shots without fiddly settings. Most importantly, a Switchable Dual Telephoto (3.7x and 9.4x) maintains sharpness at distance. For example, city skylines and stage shots hold crisp edges with minimal noise. Meanwhile, close‑ups keep fine textures that usually blur on phones.

Video and Design, With AI

For video, advanced stabilisation and HDR mapping reduce shake and blown highlights. Therefore, creators can film concerts, travel clips, or interviews with confidence, knowing every frame stays smooth and balanced. In addition, upgraded low-light video modes preserve rich color and texture even under city lights or dim indoor settings. Moreover, the audio system captures clear sound with minimal distortion, ensuring voices and ambient tones remain natural.

Meanwhile, durability and design continue to set the device apart. Kunlun Glass improves drop resistance by up to 25x, giving users extra peace of mind in daily use. Furthermore, the sleek Prestige Gold and Prestige Black finishes combine elegance with practicality, making the phone both stylish and robust. Beyond hardware, AI Smart Controls simplify everyday tasks. For example, users can switch apps with gestures, share files instantly across devices, or present slides with a single tap. As a result, the device feels less like a phone and more like a creative hub designed for modern professionals.

Why It Matters for Creators

In practice, the phone shortens the gap between capture and delivery. For example, social teams can shoot, edit, and publish on the same device. Consequently, field reporters and influencers move faster with fewer accessories. In short, the Pura 80 Ultra DXOMARK result confirms a new standard for mobile imaging.

Read our previous post on Back-to-School Car Rentals SelfDrive Mobility Launches

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